ACT 1B INTERNAL ENVIRONMENT WEBSHOP NAME: THE VINEYARD Rate your webshop competitors Aestethics Content Product selection Price Customer service Shipping options Social media E-mail marketing Search engines Advertising Total points
Wijnen Lippens 8 7 9 7 7 7 6 7 8 7 73
Wijnplaza
By the Grape 6 6 6 6 8 6 7 6 7 8 66
Thiessen 7 7 7 6 8 6 8 5 7 7 68
Conclusions: Especially "Wijnen Lippens" and "Thiessen" are competitors for our webshop. We offer the same quality products and moreover in the same price range. That's why we will need to focus on their activities when developing our own webshop and we need to differentiate our webshop from them by offering something extra. By developing an effective social media campaign, we can for example stand out from the excisting competition.
Wijnvoordeel 10 8 9 7 7 7 8 8 8 7 79
6 6 7 6 8 6 5 6 6 7 63