A seo friendly result

1 A SEO friendly implementation 1.1 Keyword list                                  

Rode wijn Witte wijn Rosé wijn Wijnwinkel Wijn webshop Online wijn kopen Online wijn bestellen Kwaliteit Promoties Relatiegeschenk Cabernet Franc Cabernet Sauvignon Merlot Bordeaux Petit Verdot Tannat Pinot Noir Bourgogne Chardonnay Château Pinot Gris Fruitig Bijpassend gerecht Frankrijk Shiraz Grenache Druif Smaak Aroma Herkomst Land Neus Jaar Millésime

1.2 Demonstration SEO compatible content 

Go from the generic to the specific

Our homepage contains general information and introduces the products we are selling (see slideshow at the top of the homepage).

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Conclusion on top Our product description starts with a small and general description of the wine in question. After that, we discuss the wine more in detail and we give more specific information about the wine.

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Keep it shorter than writing on paper

We tried to stick to short sentences and 5 lines for each paragraph. Only the paragraph “Herkomst” contains more than 5 lines. But this is because we also wanted to avoid the “less is more” rule. We want to provide our website visitors quality information about the wine in question. 

Provide clear structure in your text We also tried to provide clear structure in our text by leaving one line blank before each new paragraph, but also by working with subtitles. We also wanted to put our most important keywords in bold but this wasn’t possible on the free WIX website.

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Text length: +/- 250 words

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Keywords in text RÉSERVE DE LA COMTESSE DE LALANDE – 2011 Typerende Medoc met ontzettend veel fruit, een rijke en volle structuur en een superbe elegantie. Finesse. Aangenaam zachte aroma's en een perfect evenwicht.

Aroma : Zachte en fruitige aroma's Smaak : Rode & zwarte bessen Druif : Cabernet Franc, Cabernet-Sauvignon, Merlot, Petit Verdot Kleur : Ruby, paarse reflecties.

Land: Frankrijk - Bordeaux

Wijnbereiding:

De wijnstokken zijn gemiddeld 35 jaar oud. De wijn ondergaat een traditionele vinificatie en een rijping op eikenhout gedurende 15 maanden. 40% van de vaten is nieuw, de rest is maximaal twee keer gebruikt. De gemiddelde opbrengst is 50 hectoliter per hectare. Comtesse de la Lande is de tweede wijn van Château Pichon Longueville.

Herkomst: Château Pichon-Longueville Comtesse de Lalande staat bekend als de meest voluptueuze wijn uit de Médoc, een feit dat historisch vaak toegeschreven werd aan de sterke vrouwen die door de eeuwen heen aan het roer gestaan hebben. Deze 2eme Grand Cru Classé uit Pauillac heeft over de laatste 30 jaar kwalitatief enorme stappen gezet onder de leiding van de energieke en ambitieuze Madame May-Eliane de Lenquesaing, die de leiding van het château overnam in 1978. Sinds de overname van het château door Roederer in 2007 zijn er weer enorme investeringen gedaan, zowel in de kelders als boven de grond. Naast het verbeteren van de vinificatietechniek stond ook milieubewustheid hoog in het vaandel.

Wijn & gerecht: Een perfecte wijn om zo van te genieten of aan tafel bij wit gevogelte, kalfsvlees en halfharde kazen. Deze fruitige wijn wordt best geserveerd rond de 17°C. 

See SERP text (1.3.) below

1.3 SERP text & selective keywords for page using the Tag mechanism In order to avoid that search engines will pick a random text from our website to display our page on the search result page, we defined a persuasive SERP text: “Op zoek naar kwaliteitsvolle rode, witte of rosé wijnen? The Vineyard is dé Belgische wijnleverancier bij uitstek. Bezoek zeker onze online webshop!”

We ensured that that our SERP text is not too long by following the SEO setting of the website builder WIX. Moreover, we implemented a question in our SERP text and we put our main keywords upfront (rode, witte of rosé wijnen), both in order to improve our CTR. Furthermore, mentioned a clear call-to-action by writing “Bezoek zeker onze online webshop”. By doing this we really want to stimulate searchers to visit our webshop.

The selective keywords we used are: Rode wijn, witte wijn, rosé wijn, online, wijn webshop, wijnwinkel, online wijn kopen, online wijn bestellen, kwaliteit, promoties, relatiegeschenk, Bordeaux, Frankrijk, druif, Bourgogne, Château, smaak, aroma, neus, millésime, bijpassend gerecht.

1.4 404 Strategy Currently, it is not possible with WIX to customize the 404 error page that appears when the connection between the domain and the site in question is lost.

Nonetheless, we thought about how we would work out our 404 strategy.

If the error took place when the customer is reading informative content on our webshop, we decided that it would be better to reconnect him immediately to our homepage.

If the error takes place when the customers is looking for a particular wine that he wants to buy, we will reconnect our website visitor to a new product in our offer or for example to our wine of the month. We do this because we want to take advantage of the fact that the website visitor really had the intention to buy something.

Reconnecting to our homepage would then be stupid because it is possible that the website visitor does not want to make the extra effort to select another product from our offer.

1.5 Link building strategy Link building is the process of acquiring incoming links to a page in the interest of increasing the page rank of that page. Developing a good link building strategy is extremely important for your online marketing campaign. It is a great tool to increase your ranking on search engines, but since not every link has the same voting weight, it is crucial to search for quality links. 

http://www.vlaamse-sommeliers.be/ Our first link can be categorized as a local authority link. This site is considered an authority on a certain knowledge domain, more particularly the wine industry. The site has a good reputation and works together with a lot of wine merchants. The authority link obviously is local since it is the website of the association of Flemish sommeliers.

We would like to collaborate with this website in the context of link building.

We will suggest to invite the association to our brick-and-mortar shop for a wine tasting and in return we would like that the website mentions our webshop/website on their website. On the screenshot below, you can find an example of a post about a wine merchant who collaborated already with the association of Flemish sommeliers.

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http://www.winespectator.com/ The Wine Spectator is a lifestyle magazine that focuses on wine and wine culture and that also has an official website with a lot of interesting contents.

This link can be categorized as a global site that is interesting for our business because of its reputation for providing accurate information and ratings about wine.

Although we realize it will be difficult to collaborate with this website in the context of link building, we consider it worth the try. After doing some research we found that the Wine Spectator has an online database of great wine shops in the United States, but also throughout the world. Our objective is to be listed in this database with our brick-and-mortar shop and our online webshop.

Therefore we need to fill in an easy online form (https://winespectator.wufoo.com/forms/submit-wine-shop-entry/). In order to achieve this objective we are also willing to sell the Wine Spectator magazine in our shop.

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http://www.winetasting.be/ Wine tasting is an interesting website in the context of our link building process because of its theme. The website contains information about wine tastings (dates), wine news, wine stories and a list of good wine merchants, wine bars, wine webshops and wine restaurants. Of course, the latter is very interesting for us. We want to add our wine shop and online webshop to their database to increase our website traffic. Moreover, the good news is that we can add all the details of our wine organization for free!

ďƒ¨REMARK We tried to collect links from as many different pie segments as possible with the aim of creating a balanced link profile.

1.6 Site structure – navigation SEO friendly We have chosen to work with a simple and clear navigation structure with three levels for this assignment. In doing so, we wanted to guarantee that our website visitors see immediately how our website is build and where they need to go to purchase a product or to find the information they need.

Bourgogne

Elzas

The Vineyard 2014 - HOME

Frankrijk

Bordeaux

Duitsland

Loire

Rood

Zuid-Afrika

Rhône

Wit

Spanje

Rosé

Portugal

Winkelmandje

Evaluate cloud providers

Contact

Niche market research Internal environment

Activities Strategic analysis Objectives

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Of course, this is possible for the webshop we created for this school assignment, but we realize that this will be much more difficult in real life. We know 3 levels are really a minimum and that’s why – in real life – we would decide to add more subpages. For example: under the page “Red wines”, we could add subpages in the form of countries of origin (“France”, “Germany”, “South-Africa”…) and under the subpage “Country of origin” we could add other subpages with the different wine regions (“Bordeaux”, “Bourgogne”…) in a particular country.

1.7 Social media tactics to improve SEO Social media are becoming more and more important with regard to enhancing a company’s search engine optimization. We realize the importance of social media and that’s why we implemented on our website direct links to our accounts on various social media, such as Facebook, Instagram and Google+. Moreover, these direct links are available on every page of our website.

Social networking sites have many advantages for our website. First of all, we can implement our keyword strategy. On Instagram and Facebook, for example, we work with different hashtags. Additionally, social media sites give us a huge opportunity because they provide web-surfers the possibility to share or retweet certain posts of our company. The presence on social media will also result in higher website traffic on our website.