Webshop name: The Vineyard
Rate your webshop competitors Aestethics Content Product selection Price Customer service Shipping options Social media E-mail marketing Search engines Advertising Total points
Wijnen Lippens
By the Grape
Wijnplaza
Thiessen
Wijnvoordeel
8 7
6 6
7 7
10 8
6 6
9 7
6 6
7 6
9 7
7 6
7
8
8
7
8
7 6
6 7
6 8
7 8
6 5
7 8 7 73
6 7 8 66
5 7 7 68
8 8 7 79
6 6 7 63
Conclusions: Especially "Wijnen Lippens" and "Thiessen" are competitors for our webshop. We offer the same quality products and moreover in the same price range. That's why we will need to focus on their activities when developing our own webshop and we need to differentiate our webshop from them by offering something extra. By developing an effective social media campaign, we can for example stand out from the excisting competition.
Webshop name: The Vineyard
HELPFUL to achieving the objective
HARMFUL to achieving the objective
Weaknesses
Assortment of quality wines Detailed information about the wines on the webshop Wine expertise Fast delivery is possible
Smaller offer than competition (only red, white and rosĂŠ) Wine shipping is expensive (Careful and temperature controlled transportation is a must) No direct customer-seller interaction
Opportunities
Threats
Growing demand for quality Good relations with wine suppliers (We can become an exclusive distributor of certain wines)
Other online shops selling similar products Many offline competitors
INTERNAL
Strengths
EXTERNAL