Act 2a strategic analysis

Page 1

Webshop name: The Vineyard

Rate your webshop competitors Aestethics Content Product selection Price Customer service Shipping options Social media E-mail marketing Search engines Advertising Total points

Wijnen Lippens

By the Grape

Wijnplaza

Thiessen

Wijnvoordeel

8 7

6 6

7 7

10 8

6 6

9 7

6 6

7 6

9 7

7 6

7

8

8

7

8

7 6

6 7

6 8

7 8

6 5

7 8 7 73

6 7 8 66

5 7 7 68

8 8 7 79

6 6 7 63

Conclusions: Especially "Wijnen Lippens" and "Thiessen" are competitors for our webshop. We offer the same quality products and moreover in the same price range. That's why we will need to focus on their activities when developing our own webshop and we need to differentiate our webshop from them by offering something extra. By developing an effective social media campaign, we can for example stand out from the excisting competition.


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