A C T 4 .I SO C I A L ME D I A MA R K E T I N G I M P L E M EN T A T IO N SOCIAL MEDIA IDEA 1: FACEBOOK As a B2C company we definitely have to be active on Facebook. Not only because our consumer is daily active on Facebook, but also because our competitors are.
On our Facebook page named ‘The Vineyard2014’ we will communicate monthly or weekly promotions to our consumers. It is also a great tool to use for a certain marketing competition. By sharing videos about recipes with a matching wine we can seduce our consumer to buy on our webshop. Consumers can give reviews on the page and it’s a perfect tool to react on complaints. When people see that we fix complains, they will see that we are a trustful webshop. Also people find reviews on Facebook more often veracious than on the webshop. We also know that in the beginning we will not be placed on top of the search engine results. Therefore a lot of people will search on Facebook information about the shop. So our Facebook page is a bit our second website. All the information about The Vineyard will be placed on Facebook, with of course a direct link to our webshop. The implementation of Facebook was very easy because making a page is not difficult. The most difficult part is finding time every week to update the information on our page because it’s important that the customer sees the most up-to-date information. https://www.facebook.com/thevineyard2014 This is the link to our Facebook page, if consumers click on the Facebook icon on our direct mail and website, they will be directly linked to our Facebook page.
SOCIAL MEDIA IDEA 2: INSTAGRAM We thought Instagram is a more original social media idea than Twitter. Almost all our competitors aren’t active on Instagram, however it’s a perfect tool to attract a lot of people. If you show a delicious picture of wine to people they desire to taste it. The same as with food, if you show people a picture of good looking food, they will get hungry.
And the 2 biggest advantages are that you can connect your Facebook with Instagram. So if you post something on Facebook, it is automatically posted on Instagram. Nevertheless the biggest advantage is the use of hashtags. By using hashtags, you can attract people who are interested in your product. So if you use ‘#wine’, all the people who are interested in wine can see your promotion. Of course every post with a direct link to our webshop. On our Instagram we will post promotions or just pictures related to wine. We will also use 2-3 hashtags, so it still looks professional. By just posting a lot of pictures, our company name will get known to our consumers. By doing that we will hope that the consumer automatically thinks of the vineyard when they see a bottle of wine. You can find a link to our Instagram account by clicking on the Instagram icon on our homepage. <style>.ig-b- { display: inline-block; } .ig-b- img { visibility: hidden; }
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