Las Vegas Sports Center Promotional Book

ENVISION A MIXED-USE IN LAS VEGAS.

Rising on 485 acres south of the Strip along Las Vegas Boulevard, the Las Vegas National Sports Center is a city unto itself built around the premiere 18,000 seat Opal Arena in a vibrant mixed-use district with 2 million square feet of retail, restaurants, offices and residences.

Five additional venues, including a 63,500 capacity football stadium, a 32,000 seat ballpark, a 25,000 person soccer stadium, a 3,000 seat tennis center court, and a 2,000 seat aquatics center will complete the sporting experience.

The Las Vegas National Sports Center is a destination within a destination city for elite sports events. An easy 10 minute drive to the Strip and a mere 5 minutes to the airport, the new sports and entertainment megaplex is adjacent to Interstate 15 to Los Angeles just south of the M Resort Spa & Casino.

THE VENUES Opal 18,000 seats NBA & NHL Platforms Court Level Suites State-of-the-art technology

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Football Stadium 63,500 seats Ground level suites state-of-the-art seating

Tennis Center 3,000 seats state-of-the-art-seating

Soccer Stadium 25,000 seats Court level suites

Ballpark 32,000 seats Court level suites

Aquatic Center 2,000 seats

OPAL

THE OPAL IS VEGAS’ SPORTS AND EVENTS ARENA. A glowing beacon for the world, the sophisticated arena is contemporary with a dose of indulgence in true Vegas fashion.

The sleek and modern Opal Arena will break ground in 2012 and begin hosting events in 2014. The iconic structure will instantly become the hottest Las Vegas landmark and function as the anchor for the new sports and entertainment district. The unprecedented design raises the bar in technological integration, energy efficiency, and environmental sustainability for stadia around the world.

The Opal Arena’s highly-finished interior is built for events and can accommodate both NBA and NHL platforms. Supported by 6 semitruck loading docks, the efficient back of house operations makes the venue truly multi-purpose. An estimated 2.4 million patrons per year will enjoy over 211 events in luxury with V.I.P. amenities that include 44 fifty-person court-level suites, 56 mid-level suites, 36 loge boxes, 2 ultra-lounges and 2 exclusive clubs.

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This page is awesome Here is what is on this page or something

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ENTERTAINMENT CAPITAL LOCAL POPULATION 2 MILLION VISITORS 50 MILLION MEDIAN AGE OF 34.9 YEARS ACTIVITY LEVEL 24/7 WORLD’S FINEST SHOPPING RESTAURANTS AND HOTELS AIRPORT ONE OF THE TOP 15 BUSIEST

THE WORLD’S PLAYGROUND NEEDS PROFESSIONAL SPORTS. LAS VEGAS IS THE LARGEST MARKET AREA IN THE UNITED STATES THAT IS NOT SERVED BY A PROFESSIONAL SPORTS TEAM. As the entertainment capital of the world with 50 million annual visitors and the largest convention hub in the country, Las Vegas is a vast and untapped market. Combined with the dynamic out of town population, Las Vegas is home to approximately 2 million residents with a median household income of $54,396 and a median age of 34.9 years. This young, affluent, and active population of 700,000 households within a short 25-mile radius capture area is ready to support sports and entertainment events.

Consistently listed as one of the top 15 busiest airports in the world with thousands of events every year and a wealth of the finest hotels, shopping centers and restaurants, Las Vegas is active 24 hours a day, 7 days a week, and 365 days a year. The Las Vegas National Sports Center’s state-of-the-art facilities will immediately draw programming from existing venues and attract new events from across the world with its prime location, dramatic design, and dynamic amenities.

The marquee signage of the Opal Arena alone will be viewed by 40 million vehicles per year.

LAS VEGAS STATISTICS

Number of Fortune 500 Companies

located in Las Vegas

Travel Statistics

150,161

Total number of hotel / motel rooms in Las Vegas

41,479,814 Total number of enplaned / deplaned airline passengers

86.9 %

Hotel Occupancy

90.9 % Weekend Occupancy

Number of TV’s in Homes 2010-11 Nielsen DMA

3.6 Nights = 493,150 = 180,106 Average length of visits creating the equivalent of 493,150 year-round residents and 180,106 households

718,030

TVs in Homes

461,970

.62%

Total US TV Watchers

Households with DMA Cable

Las Vegas Visitor Profile

60

50

%

31

%

1/2 of visitors primary reason for visiting Las Vegas was for vacation or pleasure.

60% of visitors attended s hows during their current stay.

16

%

31% of visitors come from California.

%

16% of visitors are from foreign countries.

Dollars per visit

2010 Census

$ 001,015 00 50.4% 49.6

%

Almost half of the population of Las Vegas is men equal to women.

Events

$ Per Visit

$ 370,000 00 Equivalent Income

Each visitor spends an average of $1,015 during a visit, which would be the equivalent of an annual household income of nearly $370,000

Global Visitors

19,029

Conventions per year

Traffic Flow

40,344

Average daily auto traffic on I-15 at NV/CA Borde

44 %

Western USA

55

56 %

%

Air Travel Ground Travel

EVENT TARGETING INCLUDES:

NATIONAL FINALS RODEO PROFESSIONAL BULL RIDE UNIVERSITY OF LAS VEGA CONCERTS BOXING UFC/MIXED-MARTIAL ART FEI (FEDERATION EQUEST FAMILY SHOWS AWARDS SHOWS GLOBAL SPORTING EVENT CONVENTION CENTER EV

O ERS WORLD FINALS AS-NEVADA BASKETBALL

RTS MATCHES TRE INTERNATIONALE)

TS VENTS

RODEO

UFC BOXING

DIRT BIKE RACING

WE ARE WELL UNDERWAY. THE LAS VEGAS NATIONAL SPORTS CENTER HAS A HIGH LEVEL OF SUPPORT FROM LOCAL GOVERNMENTS, CASINOS, BUSINESSES, RESIDENTS AND EVEN THE OWNERS OF OTHER SPORTS AND ENTERTAINMENT VENUES. LAS VEGAS KNOWS THAT AS ITS’ REGIONAL ATTRACTIONS AND NOTORIETY GROW, SO DOES ALL OF OUR SUCCESS. THE ENTITLEMENTS WITHIN THE CITY OF HENDERSON ARE IN PLACE, THE LAND HAS BEEN ACQUIRED FROM THE FEDERAL GOVERNMENT, AND CONSTRUCTION ON THE OPAL ARENA IS READY TO BEGIN. WHEN COMPLETE, THE NATIONAL SPORTS CENTER WILL MARK THE ARRIVAL OF LAS VEGAS AS A MAJOR METROPOLITAN AREA AND BE A GATHERING PLACE FOR THE ENTIRE REGION.

2011 September Henderson City Council unanimously approved the Master Project Agreement and three rounds of bond issuances in support of the development, design, construction and operation of the sports and entertainment district.

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October

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June

Henderson Planning Commission amended the Master Streets and Highways Plan to reflect the project scope.

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2012 January City Council proved their partnership with the National Sports Center and approved the first amendment to the Master Project Agreement.

Henderson went above and beyond to support the National Sport Center’s nomination to purchase approximately 485 acres of federal land for the development.

August

Ground breaking ribbon cutting.

Supplier + Construction Partners

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2014 September Arena Complete. Grand opening event.

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Closing of the real estate deal, clearing the way for the commencement of the project.

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December

Construction is half complete.

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THIS IS YOUR OPPORTUNITY TO SHINE. THE OPAL ARENA IS DESIGNED TO HOST A WIDE VARIETY OF EVENTS. THE ENDLESS POSSIBILITIES PROVIDE REAL-TIME AND TARGETED MARKETING OPPORTUNITIES FOR SPONSORS; EVERYTHING FROM INTERNATIONAL TOURNAMENTS TO STATE CHAMPIONSHIP GAMES. With each event, there is a new demographic to cater your message to.

Planned events at the Opal Arena run the gamut including the National Finals Rodeo, Professional Bull Riders World Finals, Federation Equestre Internationale, the ESPN X-Games, UNLV basketball, World Boxing League, Ultimate Fighting Championship, World Wrestling Entertainment, motor sports events like Monster Jam and the Nuclear Cowboyz, music concerts and festivals, family shows, awards programs, conventions, and any other spectacle with an 18,000 capacity audience.

Opal Naming Rights Founding Partners Silver State Partners Supplier + Construction Partners

Opal Naming Rights Naming Rights 1 Design Collaboration with Owners Category Exclusivity Digital & Permanent Signage Freeway Marquee Landmark & Concourse Activation Business Development & Product Integration Digital Media & Technology Hospitality Right to Secure Retail Space Founding Partners Destination Entitlement & Activation Exclusivity 2 Category Digital & Permanent Signage Freeway Marquee Business Development & Product Integration Digital Media & Technology Hospitality Right to Secure Retail Space

Silver State Partners Digital Signage Development & Product Integration 3 Business Digital Media & Technology Hospitality Right to Secure Retail Space

Official Supplier & Construction Partners

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Business Development during Construction Construction Phase Signage Product Integration during Construction Hospitality

A CUSTOMIZABLE MARKETING EXPERIENCE. THE OPAL IS A WORLD-CLASS EVENT SPACE THAT WILL FEATURE SPECIFIC SPONSOR MESSAGING DURING EVENTS. At our multiple entry points, in our wide concourses, around the multiple activation zones and interactive areas, and even in the restrooms, technology will connect our visitors with your message. Our dynamic integration of marketing opportunities allows you to tailor each experience to the event, seating area and sponsorship package.

Our marketing consulting division has extensive experience in promoting local events and is eager to lend our expertise. We understand the different characteristics between tourist and local spending habits. By incorporating individual event sponsors with our Opal Arena partners, we can seamlessly tailor and promote your messaging and brand through our far-reaching signage and digital assets.

The Opal Arena offers 5-star hospitality and accommodations for our worldwide clientele. Plush lounges and clubs with table and bottle service support a full day and night experience that elevates the meaning of tailgating. With helicopter and designated limo lanes, your V.I.P. package awaits to be served by our dedicated and full-time event personnel.

The Opal Arena has an industry leading conversions team to break-down and load-in events efficiently and professionally overnight. Our ability to maximize venue programming spans innumerable event set-ups, including the ability to convert the space into showroom, convention and conference layouts.