Advertorial Burger (F

BURGER & CIE, PIONEER IN INTERIOR DESIGN

Currently in its sixth generation, the Alsatian family business has been following an exceptional trajectory. With an integrated R&D service, the three brands of the Group keep growing with one strategy in mind: to master its environment for a made in France production. Burger & Cie has always been able to imagine and innovate, pushed by the know-how and motivation of those ready to take on new challenges. Because building is our venture.

Our DNA Every day, we are building tomorrow’s world, which explains why we are so innovative and have been granted with many patents. As heirs of the master builders, wood work has been running through our family for generations, thus giving light to new products that are transcending time. This vision has enabled us to develop our know-how and to master new materials such as metal and plastics to integrate them fully to our product offering.

GROWTH It is part of our DNA and has been at the core of our business for over 170 years. It also gives our colleagues the possibility to evolve and to acquire new ambitions aligned with their capabilities.

DIVERSIFICATION Three strong brands represent Burger & Cie’s B2B activities:

Burger, which democratises wood design through innovative con cepts. From stylish railings to beautiful staircases, our in-house R&D department constantly conceives new products that meet today’s consumers’ expectations and decoration trends, and are easy to build yourself always keeping the end-user in mind: because Burger aims at making DIY accessible. The range of product is fully dedicated to make your home a piece of modern life.

Jardipolys, for beautiful outdoor and garden spaces, offering a range of useful and stylish products including flower boxes, vegetable troughs, wooden fencing, furniture, as well as a range of wooden cabins for children made of 100% natural wood and free of any treatment. Every single on of these products can be customised, painted, or stained, to create your own unique outdoor space.

Grad, which is a patented ground-breaking hidden fastening system for decking and cladding (4 patents and 3 golden medals), represented and used through an expanding network of hundreds of partners spanning across the globe especially Europe, North America, the Middle East, and is gaining further global attention. Since 2006, millions of m² of decking and cladding have been installed with Grad.

PRODUCTION Wood, metal, plastic (pom) As we have learnt to master these elements and their particular characteristics, they have become an essential part of our activity and of our future development.

10-YEAR STRATEGY Burger Industrial integration and client diversification For the last two years and through intensive investments, parts of the production of metallic products has been moved back to France from China in order to control the production process and costs, inventory movements, and product innovation better. Through a better monitoring of our production capability, we are able to develop new products with a faster turnaround and to expand our customer base.

Jardipolys Stability and performance This activity has reached maturity, and is rather useful to amortise our structure.

Grad Universalisation We want the system to reach universal status and become the number one choice of hidden fastening system by collaborating with board manufacturers for decking or cladding, in the scope of developing new boards to be combined with Grad. As such, we

have been pushing Grad throughout Europe with much success and have started its global expansion thanks to an effective network of distributors, agents, and own experts in business development.

ADAPTING Because we care, Burger shut down during March 2020 due to the Covid outbreak, making home-office the new routine, while the production team only stopped for three weeks. Only those who demonstrated a will to participate in the effort where called in, and all measures were taken to avoid all health and safety risks.

As in every family, Burger always takes pride in looking after those who make it. www.burger.fr