Advertorial
Välinge (SE)
MODERN SOLUTIONS FOR CLASSIC MODERN SOLUTIONS FOR CLASSIC FLOOR STYLES A WHOLESALER FINDS THE RIGHT CLICK INSTALLATION TECHNOLOGY FOR HERRINGBONE FLOORS
Herringbone has long been one of the most popular flooring installation patterns in markets around the globe. Not only is it a design that has stood up to changes in styles and tastes over decades, herringbone has even seen a growing resurgence in recent years. However, while the popularity of this traditional pattern is undoubtedly on the rise, today’s DIY consumers and installation professionals are looking for solutions that don’t come with the traditional drawbacks. For sellers of flooring products, it can often be challenging to find the right modern technologies that are suitable for this classic style. We spoke to Vivafloors, one company that has recently found a proven solution to this important market demand.
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Floor Forum International 123
A fast-growing market leader Based in the Dutch city of Goor, Vivafloors is a wholesale supplier of PVC flooring. The company specializes in click and glue-down products available in long planks, tiles, and herringbone formats. Founded in 2010, Vivafloors has around 35 employees today and sells across Europe. In addition to their domestic market in the Netherlands, they serve Germany, Belgium, Austria, Switzerland, and Lithuania. “Vivafloors is growing very fast,” says Jolanda Looman, the company’s Product Manager. “In just 10 years, we have grown to become the Netherlands number three supplier in terms of turnover. In 2020 and again in 2021, we won the Gazelle Award – a prize given to the fastest
