Floréac Magazine

Foreword

Supplier in the spotlight : Van der Salm

The pink trend unravelled by Chlorospere

Product in the spotlight : Versatile Helleborus

Supplier in the spotlight : Fleuriche

DOPA jar as sustainable alternative to the plastic soup

New kids on the block

Trade shows 2024

Best partner,

2023 is rushing towards the finish line at a fast pace and before we realise it, we are all sitting around the Christmas table looking into the New Year.

At this very moment, just a little too early for extensive afterthoughts on the past year.

One day is not the other, we each have moments of personal ups and downs. Agility, speeding up and slowing down. Celebrating successes and joyful moments together. Finding solace and unwind. Using plants to colour such moments and stimulate the senses is in our and your genes.

The autumn calendar is still full of important events for the industry, excellent opportunities to meet each other and ensure that together we are ready to inspire the end customer with the appropriate offer.

In that sense, meanwhile, the 26° annual and winter 2023 edition of Floréac Magazine is before you.

A sneak peek with a short anthology of content. Discover:

• How Barbie increasingly makes the world look through rosecoloured glasses, including in garden design

• The link between flower bulb grower Fleuriche and slow brewing

• The link between Coca Cola and van der Salm nursery

• A slightly different interpretation of Christmas with themes such as Nordic Noel, X-Mas Garden or Christmas Chic, among others

• The versatility of winter-flowering Helleborus

• The sustainable assets of the DOPA pot

Happy reading!

An Vander Aa Commercial manager

Starlit Secrets

“Starry, starry night”, sang American singer-songwriter Don McLean. The perfect music to go with this theme. Because shine they will. Starring mysterious black, sparkling gold and silver. And with accents of rusty brown and brass. The ideal backdrop for the refined beauty of orchids. See how both Phalaenopsis and Cymbidiums lift their heads towards the sky? While bulbous products and green plants stay firmly with their feet on the ground. In turn shrouded in earthy and luxurious hues. A bit mysterious, but that’s how you attract customers’ attention. Let them shine!