The pink trend unravelled by

Chlorospere

Why has Barbie changed everything?

Let’s take stock of a macro phenomenon affecting the entire consumer sector: the return of colour, starting with pink. Since 2015, styles have tended towards a natural, timeless, understated and discreet look, but colour seems to be making a comeback with a muse that millennials know well.... BARBIE. In recent years, this bright, vibrant colour has found its way not only into toys, fashion and interior design, but also into garden design.

There has been a colour gap for almost 10 years

Since about 2015, interior design trends have been toned down, staying close to a very natural, quite sober and discreet universe. Anthracite has dominated the interior design world and more generally in society, consensual colours have become the rule.

But after a few particularly austere years, colour is making a comeback and will certainly have a major impact on the world of gardening.

What’s causing it? Barbiecore! During 2020 Black Friday, Mattel is privately launching the new Barbie Colour reveal, the ideal gift for brand-new mums who want to pass on the nostalgia of childhood to their children for this unusual Christmas in 2020! It is a sales record and also an absolute record for searches on Google! Since then, the success has only continued to grow!

Excerpt from Elle magazine, August 2022

“She arrived in a hurry, her foot stuck to the floor of a pink convertible, who? Barbie, of course! This dazzling and inspiring comeback has gained unprecedented attention with the release in late July of the first images from the “Barbie” movie.

This puts the final layer on the pink varnish already present in all the most sophisticated luxury and entertainment products today. In fashion, Valentino has come up with its own pink, Pink PP, named after its artistic director Pierpaolo Piccioli. The result: Hollywood’s top stars have been decked out in Pink PP, from Anne Hathaway to Drew Barrymore and Glenn Close. Balenciaga designed Dua Lipa’s stage outfits in fuchsia and Moschino played with the Barbie interpretation to the delight of Katy Perry and Nicki Minaj. Even Renault reinvented its R5 Diamond in Barbie colours, as did the pink electric Fiat 500 driven by Leonardo DiCaprio. For the big names in the digital world, there is no avoiding this pink uppercut, albeit in a postmodern, trashier version. The proof is Megan Fox, parading as a pink bimbo on the arm of her fiancé, Machine Gun Kelly, for the release of her documentary “La Vie en rose”. Or Kim Kardashian, who knows very well what ironic plastic means and is also riding this unstoppable pink tidal wave on Instagram or TikTok, where the hashtag #barbiecore has 12.5 million views. “In the summer of 2023, Barbie is officially the highest-earning film of the year in the United States. Greta Gerwig’s comedy, starring

Margot Robbie and Ryan Gosling, made $1.6 billion at the box office. Thanks to a highly effective marketing campaign, Greta Gerwig’s film also topped the boxoffice charts for the year. Barbie is now the 14th biggest global success of all time. It will certainly go down in history!

“If you love Barbie, this film is for you. If you hate Barbie, this film is for you,” says the trailer.

An international, nonsexual, intergenerational phenomenon: a great example for our industry!

The director has struck the right balance between self-mockery and seriousness. It is a film that gently pokes fun at Barbie and her view of the world without ridiculing her.

It is not necessarily a feminist film, even though it may have been banned in Algeria, Kuwait, Lebanon and Vietnam and challenged in the Philippines and in China, because of its themes of gender and sexuality or its alleged use of a controversial geographical map. But it is a film that questions the place and image of young women. It is an important indicator of our world, where it was long thought that 80% of consumption was due to 50-year-old housewives! The film puts into perspective the symbol of women as objects or the caricature of the perfect wife. It is a very contemporary film, in line with the biggest themes covered on Netflix, for example, and can appeal to both women and men - pink, for example, is THE colour of sportswear in

Nike’s men’s department. Pink is transversal and appeals to young and old alike. The garden market is fast becoming taken over by the millennial generation, which already accounts for 48% of consumers in France and 37% in Germany.

AND FOR THE GARDEN?

After a wave of ‘urban jungle’ that lasted for almost a decade and set the benchmark for lush and generous greenery in the garden, with plants like fargesia, tetrapanax, tree fern, pittosporum, alocasia or jasmine, gardeners might dare to take inspiration from these bright pink plants for filling their flowerbeds : roses, hydrangeas, peonies, azaleas, tulips... But that’s not all! New varieties such as Dianthus Allwoodii Electric Dreams, Alstroemeria Fashionista, Rhododendron Strastyle Pink, Salvia Pink Amistad and Armeria pseudarmeria ‘Dreamland’ fit in perfectly with Barbieland. There has also been an increase in sales of pink outdoor spotlights and garlands on the internet, including solar, as well as an increase in the use of the colour in products: furniture, parasols and pottery.The influence of Barbie pink on garden design has added a new artistic dimension and a touch of magic to our outdoor spaces. Landscapers no longer shy away from proposing monochrome schemes with these consensual colours: gaura, sage and foxglove are all bestsellers in garden centre displays. Combining these vibrant colours with the beauty of green or grey leaves creates gardens that are enchanting, captivating and serene. So why not let your imagination run wild and incorporate Barbie pink into your next project? Indulge in the beauty and creativity of this fascinating floral trend. From pale pink to electric pink, the garden of the coming seasons promises a little revolution!

Nature’s Nook

Imagine celebrating Christmas in the middle of a forest. The smell of cedar, moss, earth. The muted song of birds. A lone poinsettia against the intense darkness of a winter night. Capture that atmosphere in hushed compositions with earthy materials. They are there for the taking: moss, wood, pine cones, twigs ... Fairytale scenes in which winter bloomers like the Helleborus thrive perfectly.