Magazine Floréac n°26 : Winter 2023

Page 16

The pink trend unravelled by Chlorospere

Why has Barbie changed everything? Let’s take stock of a macro phenomenon affecting the entire consumer sector: the return of colour, starting with pink. Since 2015, styles have tended towards a natural, timeless, understated and discreet look, but colour seems to be making a comeback with a muse that millennials know well.... BARBIE. In recent years, this bright, vibrant colour has found its way not only into toys, fashion and interior design, but also into garden design.

Manuel Rucar

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