The Wedding Design Company
Brand Proposal for WGSJBC RADIO
Prepared by Florence Anyasor for Now and Forever
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Table of Contents Page Project Summary............................................. 4 Concept #1...................................................... 5 L.O.S...................................................................... 6 Concept #2...................................................... 7 L.O.S...................................................................... 8 Concept #3......................................................9 L.O.S...................................................................... 10
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Project Summary Rob Griffin is looking to rebrand his radio station. He would like the brand to be vibrant, eye-catching, sexy, but with a touch of Christian values. Being a Gospel, Smooth Jazz, Biblical Commentary Station, his goal is to not be overly religious, but something that will attract his primary demographic women. This project was a little challenging because it took alot of thinking, inspiration and sketching to understand how the client wanted the logo designed. I created three concepts that I believe were closely related to what he was aiming for. As mentioned, I had a really tough time with the concepts getting it to attract women but strongly believe they hold the vibrant and eye-catching theme for the radio station.
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Concept #1
Smooth 90.5 FMHD
Smooth 90.5 FMHD
For the first concept I decided to use a microphone as the main symbol for the logo. Since its supposed to be a talk station combined with gospel and smooth jazz I thought a microphone along with soundwaves would represent sending out a message to the people, especially women when they hear the combined music style played on the station. I decided to use a gold gradient color on the microphonesince gospel and jazz radio stations use have that type of color. I kept the color on the title to help it stand out more to catch the person’s attention and used a thin typeface for the subhead.
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Look of Success (L.O.S)
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Concept #2
WGSJBCRADIO on Smooth 90.5 FMHD
WGSJBCRADIO on Smooth 90.5 FMHD For the second concept I thought it would be nice to use an instrument as the main symbol for the logo. Instead of a saxaphone, since its the most common instrument seen on logos and played, I used a different brass instrument which is the trumpet. To make it look more eyecatching like the first one, I used music notes, a cross, bird, and a heart coming out of the instrument. I felt that this one had a little bit a vibrance in it when when you add the heart and bird in two different colors at the same time it feels like a little fun is added to it.
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Look of Success (L.O.S)
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Concept #3
SmoothWGSJBCRADIO 90.5 FMHD
SmoothWGSJBCRADIO 90.5 FMHD I went in a different direction for the third concept. I heard the client wanted to add vibrance to the logo design so I thought a shooting star could help bring it out. I used different shades of blue for the colored version to show more of the vibrance look and feel also to represent the theme of the station. I think the third one might attract women’s attention because since its a gospel jazz talk radio station, the music they play on the radio can help the females start to spark something inside of them to make them shine.
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Look of Success (L.O.S)
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The Wedding Design Company
123 Main Street Park Forest, IL 60466 E-mail: nowandforeverwedding.com Phone: 312-587-6093 Fax: 312-587-4504