The WGSJBCRADIO Style Guide
Company Mission This radio station’s mission it to bring everyday goodness to women that are having a stressful and overwhelming day. Sometimes they experince hardships while trying to balance out relationships, work, kids, school activities, home finances, personal health and fitness. So this station helps them to not only rediscover the strength, wisdom, and power but to help them find peace among the choas. It also has a golden purpose: To reach the Soul.
Purpose of the Guide
The purpose of this style guide is o show the basic concepts of what was used to bring the logo to where it is now based on what the client was asking for. This includes what size it had to be, the type of font chosen, and the colors that were incorporated in the design.
What to do & What not to do The logo design for the WGSJBC Radio Station is kept simple and basic with a little bit of vibrant colors and has a font that correlates well with the icon. While creating this design, their are some tips that were very helpful and others that are letdown.
Do’s When adding a title and subtitle to the logo always be mindful of how you place and size it with the symbol.
WGSJBCRADIO on Smooth 90.5 FMHD
Instead of using the same old instrument that represents jazz, why not create a different one that is also most known and used in jazz music.
To make it look more eye-catching and vibrant add symbols like the heart and music notes to give it more of the jazzy feel. Sinc this is also a spritiual gospel radio station adding the cross and dove can help bring it out.
Dont’s
WGSJBCRADIO on Smooth 90.5 FMHD Adding a trupet instead of the same old sax is fine, but it needs to have some movement and vibrance to make it pop out.
WGSJBCRADIO on Smooth 90.5 FMHD
WGSJBCRADIO on Smooth 90.5 FMHD
Black looks good on most titles but when your adding it in an icon it sticks out like a sore thumb.
Never add a stroke color outline to the words. Even if the outline is black, keep it the same color as the fill or remove it.
Ratio and Minimum Size
WGSJBCRADIO
Minimum Size: 3 x 1.75
on Smooth 90.5 FM
1.75 Ratio: 3 :1.75 WGSJBCRADIO on Smooth 90.5 FM
3
Font and Color The colors and fonts used are very simple and basic but seemed to correlate well with the logo design. Gotham- Black
Gotham Narrow- Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (,.?!@#&*’;)
Trumpet Colors
Pantone 615 C CMYK: 12/17/53/0 RGB: 225/205/137 Hex#E1C989
Pantone 656 C CMYK: 8/5/4/0 RGB: 232/233/235 Hex#E8E9EB
Pantone 4515 C CMYK: 27/35/60/1 RGB: 188/158/116 Hex#BC9E74
Pantone 7534 C CMYK: 19/16/21/0 RGB: 207/202/194 Hex#CFCAC2
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (,.?!@#&*’;)
Text Colors
Pantone 729 C CMYK: 30/41/87/5 RGB: 177/141/67 Hex#B18D43
Custom Black CMYK: 0/0/0/100 RGB: 35/31/32 Hex#231F20
Pantone 1788C CMYK: 0/99/96/0 RGB: 235/32/40 Hex#EB2028
Custom Black CMYK: 0/0/0/100 RGB: 35/31/32 Hex#231F20
Collateral Pieces