POR TFOLIO 2017
FLORENCIA WIJAYA
Hello! My name is Florencia, also known as Flo. I have graduated from Binus University, majoring Visual Communication Design. I have a passion for editorial and UI design, as well as branding. I can work as an individual or a team member, my goals are to find new experience and learn new things. I’m looking forward to make some amazing work experience in your company. Check my full portoflio. Enjoy!
FLORENCIA WIJAYA
EXPERIENCES
Jakarta, July 20th 1995
Buddy Coordinator FEP Binusian 2018
Taman Permata Buana, Jl. Pulau Nirwana Blok K4 No. 9 West Jakarta, 11610
Scholarship Mentor - Binus Student Learning Community
087877161655 / 021-5808487 florenciawijaya@hotmail.com
“Pemenang Desain Terpilih” by Citra Kemasan - Gambaran Brand 2013 - now Freelance graphic designer
florenciawj 2016 - Internship EGGHEAD - graphic designer and UI designer
EDUCATION
SOFTWARE SKILLS
2001-2007 SDK Abdi Siswa Jakarta 2007-2010 SMP Regina Pacis Jakarta 2010-2013 SMA Regina Pacis Jakarta 2013 - 2017 Bina Nusantara University Visual Communication Design - New Media Bachelor of Design GPA 3.59
INTEREST Branding
Editorial Design
Packaging
UI Design
Illustration
Brand Identity
01 BRAND IDENTITY
01 MADU MATTEKO Assignment, Branding, 5th semester, 2015 This is a rebranding assignment about a forest honey by Kelompok Usaha Bersama (KUB) Assamaturu named “Madu Matteko”. This honey is made and produced naturally in the forest so it’s healthy and fresh. Software used:
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= MATTEKO
LOGO CONCEPT The design concept for the logo emphasizes simplicity and easily remembered, that's why I make it simple by featuring a combination of trees and bees which are the major part of this brand.
HEX: #FBC318 RGB: 251 195 24 CMYK: 1 24 98 0
HEX: #C39A6B RGB: 195 154 107 CMYK: 25 40 65 0
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BRAND IDENTITY
02 BRAND IDENTITY
02 SATE MARANGGI SN 4444 Assignment, Branding, 5th semester, 2015 Sate Maranggi SN 4444 is located in Bogor, West Java. The task is to make this brand to enhance its characteristics and to be more known by the public. Software used:
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LOGO CONCEPT The logo represents two main elements, satay and grill. The shapes are simplified and made to be more modern. I used combination of brown as the main color, as it is the main color of the satay.
HEX: #744C28 RGB: 116 76 40 CMYK: 40 60 95 35
HEX: #C39A6B RGB: 195 154 70 CMYK: 25 40 65 0
02 BRAND IDENTITY
02 BRAND IDENTITY
03 BRAND IDENTITY
03 HANSEAN KEMIKA ABADI Self Project, Branding, 2016 Hansean Kemika Abadi is a chemical product based in Tangerang, Indonesia. The owner wants to make all the design simple and clean. Software used:
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HKA
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LOGO CONCEPT This logo is the result of the combination of chemical bottle and HKA letters.
HEX: #10499F RGB: 16 73 159 CMYK: 100 83 0 0
HEX: #22AF60 RGB: 34 175 96 CMYK: 78 2 85 0
HEX: #8E278F RGB: 142 39 143 CMYK: 52 100 0 0
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BRAND IDENTITY
04 BRAND IDENTITY
04 LA PATISSIER Self Project, Branding, 2016 La Patissier is a pie brand from Jakarta, established in 2015. They sell a lot variant of pies with high quality ingredients and no preservatives. Software used:
LOGO CONCEPT I choose logo type for the logo with script handwriting to give the impression of elegance.
HEX: #000000 RGB: 0 0 0 CMYK: 100 100 100 100
HEX: #FCCCA3 RGB: 252 204 163 CMYK: 0 22 36 0
04 BRAND IDENTITY
I also make their seasonal greeting cards such as, Valentine's day, Chinese New Year, Christmas, Eid Mubarak, as well as Thank you, Birthday, etc.
Editorial
05 EDITORIAL
05 MAGAZINE LAYOUT Decor - Eco Magazine Assignment, Editorial, 3rd semester, 2015 Decor is a magazine about eco design. The task is to make a magazine layout which contains 10 pages of several articles. Software used:
05 EDITORIAL
06 EDITORIAL
06 GRAFIK NEWSLETTER Assignment, Typography, 4th semester, 2015 It is a part of typography assignment. The task is to make a newsletter layout which contains 8 pages. The articles have been given from the lecturer. Software used:
06 EDITORIAL
07 EDITORIAL
07 HIDUP SEHAT ANTI KANTONG BOLONG Ala Mahasiswa Final Project, Publication, 8th semester, 2017 This book is designed for college students, especially for those who are less interested in their health, such as, love to eat junk food, have lack time of sleeping time, etc. In this book, there are 5 easy ways to live healthy, by laughing, listening to music, writing, eating breakfast, and pray. I made this book interactive, with hand drawing and script hand writing typeface to give the impression of ‘unique’ and ‘friendly’, so the owner will always remember to bring this book with them. Software used:
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EDITORIAL
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EDITORIAL
08 PRUDENTIAL BOOKLET Internship, Group Project, Editorial, 2016 Established in 1995, PT Prudential Life Assurance (Prudential Indonesia) is a leading life insurer in Indonesia and is part of Prudential plc, the UK-based financial services group. Leveraging the Group’s 168 years of experience in the life insurance industry, Prudential Indonesia is committed to growing its business in Indonesia. This booklet is intended for women, using red and gray as dominant color. The design is made not too rigid, using pattern that fits 'money', as it discusses tips for fund management. Software used:
08 EDITORIAL
Social Campaign
09 SOCIAL CAMPAIGN
09 AYO KENALI PENYAKIT ITP Assignment, Group Project, Campaign, 6th semester, 2016 - to be displayed at the MCF’s exhibition Idiopathic Thrombocytopenic Purpura (ITP) is one of the autoimmune diseases and this campaign owned by Marisza Cardoba Foundation (MCF). The main goals of this campaign is to inform the public that there is ITP disease because during this time many people are not aware of this disease. We made a creatures, named "si putih", which means the white blood cells. It is very dangerous because it can continuously reduced for no reason and at any time. Software used:
09 SOCIAL CAMPAIGN
Other Works
10 UI DESIGN GPMT Internship, UI Design, 2016 Gabungan Perusahaan Makanan Ternak (GPMT), in English; Indonesian Feedmills Association, played an important role in Indonesia’s livestock industry, especially in the feeding sector. The design is made with simplicity, with green and yellow as dominant color, matched with the existing logo color. Software used:
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UI DESIGN
11 UI DESIGN BAGIILMU Internship, UI Design, 2016 Bagiilmu participate in improving the quality of human resources through higher education in Indonesia. The goal is to make all design simple and easy to access. Software used:
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UI DESIGN
12 REPACKAGING KHASANAH SARI Assignment, Packaging, 4th semester, 2015 Khasanah Sari is a bakery based in Bekasi, West Java. It sells a several variety of breads. The client came to the packaging class and our job here is to make this brand to be more advanced. This packaging became a winner of “Desain Terpilih” chosen by the owner itself. Software used:
The packaging is made with simplicity. However, there is a story behind this packaging: “When you eat this bread with your beloved one, then you will feel you eat the bread in France in front of Eiffel Tower”, very romantic.
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REPACKAGING
13 CALENDAR PT SUMBER INDOKEMJAYA Group Project, Calendar & Box, 2016 My group (consist of 4 people) made this corporate style design for PT Sumber Indokemjaya’s desk calendar which contains 13 card (1 introduction about the company and 12 months calendar) also the box to make it more fancy. Software used:
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CALENDAR
14 DIGITAL ILLUSTRATION Freelance, Illustration, 2017 Creating digital face illustration is one of my favorite hobby so far. I used to make illustration only for birthday or anniversary gift to family or friends, due to very good feedback, I started selling them now. More examples on my instagam account @lofrande! Software used:
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DIGITAL ILLUSTRATION
Thankyou Please let me know if I’m suitable in your company :-)
FLORENCIA WIJAYA 087877161655 florenciawijaya@hotmail.com