Florencia Wijaya - Portfolio 2016

T R O P O I L O F 6 1 0 2

FLORENCIA WIJAYA

CONTENT BRANDING Madu Matteko Sate Maranggi SN4444 PACKAGING La Pasta Khasanah Sari EDITORIAL Magazine Layout Newsletter CAMPAIGN Ayo Kenali Penyakit ITP OTHER WORKS Calendar - PT Sumber Indokemjaya Web Design - Jember Fashion Carnaval (JFC) Web Design - Everywear Advertising - Series Ad Typography - CD Sleeve Digital - Animated Character

Full name Florencia Wijaya Date of birth 20-07-1995 Place of birth Jakarta Address Taman Permata Buana Jl. Pulau Nirwana K4/9 Kembangan, Jakarta Barat 11610 087877161655 florenciawijaya@hotmail.com @florenciawj

HI !

My name is Florencia Wijaya, but you can call me Flo. I’m currently a fourth year graphic design student at Bina Nusantara University majoring Visual Communication Design - New Media.

I have learned so many things during my time studying at this university, such as branding, layouting, making packaging, web designing, including how to use many software, and many more.

I’m willing to learn more about design and look forward to work in your company to gain more ideas, creativities, and experiences.

These are my works that I have already done, enjoy.

EDUCATION 2001-2007 SDK Abdi Siswa Jakarta 2007-2010 SMP Regina Pacis Jakarta 2010-2013 SMA Regina Pacis Jakarta 2013 - now Bina Nusantara University Visual Communication Design New Media

EXPERIENCES Buddy Coordinator FEP Binusian 2018 “Pemenang Desain Terpilih” by Citra Kemasan - Gambaran Brand

SKILLS Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe Flash Adobe Dreamweaver Adobe Muse

A R B

G N I ND

01

MADU MATTEKO Assignment, Branding, 5th semester, 2015 This is a rebranding assignment about a forest honey by Kelompok Usaha Bersama (KUB) Assamaturu named “Madu Matteko”.

This honey is made and produced naturally in the forest so it’s healthy and fresh.

Software used:

logo concept The design concept for the logo emphasizes simplicity and easily remembered, that's why I make it simple by featuring a combination of trees and bees which are the major part of this brand.

+ HEX: #FBC318 RGB: 251 195 24 CMYK: 1 24 98 0

HEX: #C39A6B RGB: 195 154 107 CMYK: 25 40 65 0

= MATTEKO

02

SATE MARANGGI SN4444

Assignment, Branding, 5th semester, 2015 Sate Maranggi SN 4444 is located in Bogor, West Java.

The task is to make this brand to enhance its characteristics and to be more known by the public.

Software used:

logo concept

HEX: #744C28 RGB: 116 76 40 CMYK: 40 60 95 35

HEX: #B5937B RGB: 181 147 23 CMYK: 29 41 52 2

HEX: #C39A6B RGB: 195 154 70 CMYK: 25 40 65 0

HEX: #E8C8AD RGB: 295 154 70 CMYK: 8 32 31 0

The logo represents two main elements, satay and grill. The shapes are simplified and made to be more modern. I used combination of brown as the main color, as it is the main color of the satay.

page 06 - branding

Menu book

Brochure

Mug, plate, and placemat

Gift voucher Gift voucher

Promotional table tent

Graphic Standard Manual A4 - landscape 55 pages

K C PA

G N I AG

03

LA PASTA Assignment, Packaging, 4th semester, 2015 The task is to repackaging a product and I choose La Pasta.

La Pasta is an instant spaghetti that sold at mini market and supermarket with affordable price.

Software used:

HEX: #FFF100 RGB: 255 241 0 CMYK: 0 0 100 0

HEX: #932F23 RGB: 147 47 35 CMYK: 27 91 94 26

HEX: #ED1C24 RGB: 237 28 36 CMYK: 0 100 100 0

The packaging made in three forms, which are tube, box and sachet. Also, because they sold it in three variants, then I made three colors to suit the different tastes.

I made three Italian chef characters as they symbolize the spaghetti that coming from Italy.

04

KHASANAH SARI

Assignment, Packaging, 4th semester, 2015 Khasanah Sari is a bakery based in Bekasi, West Java. It sells a several variety of breads.

The client came to the packaging class and our job here is to make this brand to be more advanced.

This packaging became a winner of “Desain Terpilih� chosen by the owner itself.

Software used:

HEX: #FFFFFF RGB: 255 255 255 CMYK: 0 0 0 0

Size: 27.5 x 18.5 x 5.5 cm The packaging is made with simplicity.

However, there is a story behind this packaging: “When you eat this bread with your beloved one, then you will feel you eat the bread in France in front of Eiffel Tower”, very romantic.

HEX: #594A41 RGB: 89 74 65 CMYK: 55 60 65 40

HEX: #EDE5CB RGB: 237 229 203 CMYK: 1 3 17 5

HEX: #C39A6B RGB: 195 154 107 CMYK: 25 40 65 0

HEX: #F8BD71 RGB: 248 189 113 CMYK: 1 28 63 0

HEX: #FFFFFF RGB: 255 255 255 CMYK: 0 0 0 0

HEX: #FFFFFF RGB: 255 255 255 CMYK: 0 0 0 0

HEX: #EC008B RGB: 236 0 139 CMYK: 0 100 0 0

HEX: #F7931D RGB: 247 147 29 CMYK: 0 50 100 0

HEX: #ED1C24 RGB: 237 28 36 CMYK: 0 100 100 0

HEX: #FFF100 RGB: 255 241 0 CMYK: 0 0 100 0

This is a brand extension of Khasanah Sari, which contains apron, gloves, and birthday candle packaging.

HEX: #FFF100 RGB: 255 241 0 CMYK: 0 0 100 0

I created three “mom� characters because they usually love cooking and baking so its suitable for the packaging concept.

T I D E

L A I OR

05

MAGAZINE LAYOUT Decor Eco Magazine

Assignment, Editorial, 3rd semester, 2015 Decor is a magazine about eco design.

The task is to make a magazine layout which contains 10 pages of several articles.

Software used:

Decor Eco Magazine A4 - portrait 10 pages

06

NEWSLETTER Grafik Typography

Assignments, Typography, 4th semester, 2015 It is a part of typography assignment.

The task is to make a newsletter layout which contains 8 pages. The articles have been given from the lecturer.

Software used:

Grafik Newsletter 30x42 cm - portrait 8 pages

M A C

N G I PA

07

CAMPAIGN Ayo Kenali Penyakit ITP

Assignment, Group Project, Campaign, 6th semester, 2016 - to be displayed at the MCF’s exhibition Idiopathic Thrombocytopenic Purpura (ITP) is one of the autoimmune diseases and this campaign owned

by Marisza Cardoba Foundation (MCF).

The main goals of this campaign is to inform the public that there is ITP disease because during this time many people are not aware of this disease.

We made a creatures, named "si putih", which means the white blood cells. It is very dangerous because it can continuously reduced for no reason and at any time.

Software used:

3 Poster series Main campaign media

HEX: #6B2B90 RGB: 107 43 144 CMYK: 72 100 0 0

HEX: #D2B8D9 RGB: 210 184 217 CMYK: 15 28 0 0

HEX: #EDE6F2 RGB: 237 230 242 CMYK: 5 8 0 0

HEX: #ED1C24 RGB: 237 28 36 CMYK: 0 100 100 0

There is “si putih� in every merchandise that we made because it is our main element.

All merchandise contains mix of purple and white color because purple itself is the color that symbolizes ITP.

ITP website

Trivia game

Infographic

R E H T O S K R O W

PT Sumber Indokemjaya 20x15 cm - landscape 26 pages 750 calendars have been produced

CALENDAR PT Sumber Indokemjaya

Real Project, Group, Calendar & Envelope, 2015 In Graphic Reproduction Methods’ class, we have to find real client to sell our design and produced them until it become the final calendar.

My group (consist of 4 people) made this corporate style design for PT Sumber Indokemjaya’s desk calendar which contains 26 pages.

Software used:

Assignment, New Media, 6th semester, 2016 Jember Fashion Carnaval is one of the famous fashion carnaval in the world.

The main goal is to redesign the original website of JFC. The concept is to made the website to be more lively by adding lots of photos and make it more modern in order to attract both domestic and foreign tourists.

Software used:

WEB DESIGN Jember Fashion Carnaval (JFC)

WEB DESIGN Everywear Online Fashion Store

Assignment, Group Project, New Media, 6th semester, 2016 The task is to create a website for a new fashion brand, and we named it Everywear.

It presents complete website pages from home until payment page.

Software used:

Assignment, Advertising, 6th semester, 2016 The main goal of this ad is to show a very spicy “sambal” that they sell.

So, I added burnt and fire theme at every print ad series.

Software used:

ADVERTISING Series Ad Sambal ABC Extra Pedas

TYPOGRAPHY CD Sleeve - Maroon 5 “Overexposed”

Assignment, Typography, 4th semester, 2016 The task is to redesign a CD sleeve and made it into 2 pages which each pages divided into 3 parts.

I made it with a striking color because it symbolizes the title of the album itself, “Overxposed”.

Software used:

Florencia

Beejo, The Green Monster Beejo now has his own set animated stickers. He’s ready to cheer your day with his cute expression!

Rp12.000 Send as a Gift

Purchase

Operating Environment LINE for iOS or Android version 4.4.0 or higher, LINE for Windows Phone version 3.7 or higher.

Please Note This sticker set's animation can only be played on LINE for iOS or Android version 4.4.0 or higher, LINE for Windows Phone version 3.7 or higher.

Click stickers to preview.

Assignment, New Media, 5th semester, 2015 The task is to create a new animated character design. The lecturer asked as if to sell this sticker at LINE. So, I created Beejo, it is a monster character that has a variety of funny and cute expressions.

Software used:

DIGITAL Animated Character Beejo, The Green Monster

THANK YOU for reading my portfolio.

Please let me know if I'm suitable in your company :)

@florenciawj - portfolio 2016