Social media guidelines Social media accounts are among the essential tools FGCU uses to connect with external audiences. All FGCU social media accounts are governed by FGCU Policy 5.001 “Social Media.”
Primary FGCU accounts • facebook.com/FloridaGulfCoastUniversity
• linkedin.com/school/florida-gulf-coast-university/ • instagram.com/fgcu • twitter.com/fgcu
• youtube.com/user/fgcu
Questions to ask before you create an official university account It’s a great idea to create a social media account for your office, department, college or other FGCU affiliate. Before you do, proper planning is needed to sustain engagement on each account. Before starting a new account, ask the following questions: • Why do we need this account? • Who are we trying to reach (and are we insufficiently reaching them in another way now)? • What content will we post, and who is the content creator? • Can we sustain this account with content for the foreseeable future? • Could we improve an existing account instead of creating a new one?
26 | FGCU Branding & Design Guidelines
