CEO Conference by Berkshire Hathaway HomeServices Florida Network Realty

CEO CONFERENCE

TEAMBUILDER

T OGE T H ER, WE G ROW...IT PAYS! SPONSORING AGENT

* 1% LIFETIME BONUS beginning immediately upon hiring of any new or experienced agent that you refer!

IENCED E X P E RE AG NT

NEW AGENT

who closes $60,000 GCI with Berkshire Hathaway HomeServices Florida Network Realty within ﬁrst 12 months of joining.

who has $60,000 in verifiable GCI from prior 12 months in Northeast Florida general real estate sales.

2.5% Split Increase

paid quarterly on sponsoring agent’s own closed AGCI for a 12-month period, following 2 closings by recruit.

2.5% Split Increase

paid quarterly on sponsoring agent’s own closed AGCI for the following 12-month period, once recruit has $60,000 in closed GCI.

Jo i n F N R . c o m * For a ddi t i on a l d e t a ils , s e e re ve r s e . © 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

TEAMBUILDER Frequently Asked Questions How can I take advantage of the TeamBuilder™ plan? It’s easy! Just refer and introduce us to potential new or experienced agents who are presently with other brokerage firms and register candidate online. Then help us get the appointment and we’ll take it from there! What is AGCI and how does it differ from GCI? GCI = The total commission collected at closing prior to any deductions. AGCI = Total commission less 6% franchise, E&O insurance and applicable referral fees. How can I earn income on the TeamBuilder™ plan? Recruit an associate to our company and you will earn 1% of that agent’s closed AGCI paid quarterly for as long as both of you are with the company. Can I earn more? Absolutely! If the agent you recruit grossed more than $60,000 GCI with another Northeast Florida general real estate company in the prior year, you will be bonused another 2.5% on your own AGCI for 12 months, paid quarterly, not to exceed $12,500 per recruit. Twelve month period begins after recruited agent closes 2 transactions with Berkshire Hathaway HomeServices Florida Network Realty. Teams: see Team Plan Policy for eligibility requirements. What if the recruited agent did not earn $60,000 GCI in the prior year? Can I still make more? If the recruited agent earns more than $60,000 GCI within his or her first 12 months of affiliation with Berkshire Hathaway HomeServices Florida Network Realty, you will then earn a bonus (paid quarterly) equal to 2.5% of your closed AGCI for the following 12 months. This bonus shall not exceed $12,500 per sponsored agent.

TeamBuilder Bonuses Hire an agent with:

1% (on going)

2.5%**

12-MONTH PERIOD

$2.8m in production*

$750

$1,870

$2,620

$5.0m in production

$1,334

$3,334

$4,668

Can I earn bonuses on more than one person? Absolutely! There is no limit! All bonuses will be paid by check within 30 days of each calendar quarter after the bonus is earned. Any other qualifying or payment guidelines? • Registrations: In order to qualify as a sponsoring agent, an online official registration form must be completed and accepted by the Branch Manager. The sponsoring agent must be the procuring cause of an interview for the manager with the new agent. Registrations are valid for a 3-month period. They can be renewed if the sponsoring agent is still actively involved in the recruiting process with the Managing Broker. If the registration is not renewed, another agent with Berkshire Hathaway HomeServices Florida Network Realty is eligible to become the sponsoring agent of this person if all guidelines are met. A sponsoring agent may also register a prospect with more than one office, but must help secure an interview with that Managing Broker as well. • In order to receive a bonus, the sponsoring agent and the recruited agent must be with the company. • Quarterly bonuses will be paid within 30 days of the end of the quarter based on a calendar year. • Bonus income will not apply to an agent’s earning levels or starting split. • For the purpose of calculations and period of bonus due, “hire date” of the recruited agent will be the date the Form 11 is submitted. • Bonuses are paid on closed sales transaction business, excluding bonus, referral, overage and other income. • Bonuses are based on AGCI (after 6% franchise fee, E & O Insurance and referral fees are deducted). • In order for sponsoring agent to qualify for 2.5% bonus, recruited agent’s closed business must come from Northeast Florida general real estate sales. Recruits from outside of Northeast Florida and site sales are excluded.

*average closed volume ppp in 2018. **2.5% bonus paid on referring agent’s production: assumes referring & hired agent at same level of production.

Jo i nF N R.com

TEAMBUILDER SUMMARY 2018 # of # of TB referring recruits agents with paid closed bonuses units Total # of Team Builder Recruits

Closed Units

Closed Volume

GCI

Company Net CO$ Dollar

226

2018 Total TB Recruit Production

107

163

1,235

Percent of company total

25.5%

39.1%

40.1%

424,707,490 11,820,993 2,519,302 2,377,330

36.3%

36.1%

35.3%

33.3%

TEAMBUILDER PRIZES TeamBuilder is Looking for Some

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in the Pink

If You Recruit an Agent by April 8th...You Could Win!

An Out of this World Experience for two at the

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Plus...

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Must be present to win on May 15th.

RECRUITING PACKET

Company Values

Mastery

Advocate • Collaborate • Celebrate!

“MASTERY in one’s career simply requires that we constantly produce results beyond and out of the ordinary. Mastery is a product of consistently going beyond our limits. For most people, it starts with technical excellence in a chosen field and a commitment to that excellence. If you are willing to commit yourself to excellence, to surround yourself with things that represent this and miracles, your life will change. (When we speak of miracles, we speak of events or experiences in the real world which are beyond the ordinary).

1. We believe in developing people who: • Believe in themselves. • Believe in Real Estate as a career. • Believe in their company and its purpose. 2. We believe that people stay in environments where they are learning and valued.

It’s remarkable how much mediocrity we live with, surrounding ourselves with daily reminders that the average is the acceptable. Our world suffers from terminal normality. Take a moment to assess all the things around you that promote your being “average.” These are the things that keep you powerless to go beyond a “limit” you arbitrarily set for yourself. The first step to mastery is the removal of everything in your environment that represents mediocrity - removing those things that are limiting. One way is to surround yourself with friends who ask more of you than you ask of yourself. Didn’t some of your best teachers, coaches, parents, etc. ask more of you?

3. We believe an environment of creativity, growth and productive change will encourage our team to maximize their potential. 4. We believe in positive motivation, team collaboration and personal and team recognition.

Another step on the path to mastery is the removal of resentment toward masters. Develop compassion for yourself so that you can be in the presence of masters and grow from the experience. Rather than comparing yourself and resenting people who have mastery, remain open and receptive. Let the experience be like the planting of a seed within you that, with nourishment, will grow into your own individual mastery.

5. We believe in competence and excellence.

You see, we are all ordinary. But a master, rather than condemning himself for his “ordinariness,” will embrace it and use it as a foundation for building the extraordinary. Rather than using it as an excuse for inactivity, he will use it as a vehicle for correcting, which is essential in the process of attaining mastery. You must be able to correct yourself without invalidating or condemning yourself, to accept results and improve upon them. Correct, don’t protect. Correction is essential to power and mastery.”

7. We believe in an environment of mutual respect, consistent with personal values that are aligned with company values.

6. We believe in serving our clients to the best of our ability.

9. We believe one should pause and give others the benefit of the doubt. 10. We believe that the following “Top Line Values” will lead to their respective “Bottom Line Results.” Top Line Value

Bottom Line Results

Reliable products and effective service.

Reputation and public acceptance.

Understanding people and their values.

Creates trusted advisors.

Support personal growth.

Develops talent pool Key to future growth.

Spirit of cooperation rather than competition and coercion.

Increases morale.

Involvement and respect for other’s ideas.

Increases sense of purpose, productivity and profits.

8. We believe the responsibility of the leadership is to encourage and support the entire team.

-Stewart Emery A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

Our Working Philosophy Our Purpose: Create an environment of diverse like-minded people, having fun and and helping people. Our Mission: Defining the rules of professional real esate. Be a trusted advisor.

Rules of the Game 1.

Be willing to support our purpose, mission, vision and strategy.

2. Attend business meetings when you are in town, listen and participate. 3. Speak with good intention. Be open and honest in your communication with each other. 4. Get the facts before making opinions.

Our Vision: To lead, teach and serve.

5. Treat each other with respect.

Our Strategy: Strengthen our communities by leading in market share and philanthropy efforts. Our Working Philosophy: 1. Single Agency – Advocate for our clients 2. Market Share Driven – Be the leader 3. Focus on excellent service 4. Focus on people that know, trust and like us - first! 5. Focus on what works - 80/20 rule 6. Be a “learning organization” - intellectual capital; growth; change. Five Commitments: 1. Commit to Mastery 2. Commitment to our Clients 3. Commitment to our Communities 4. Commitment to being leaders in real estate 5. Commitment to each other

6. Do what you promise. • Make only arrangements you intend to keep. • Clear up any broken or potentially broken agreements at the first appropriate time with the appropriate person. • Don’t make promises for other people 7. If a problem arises, look for solutions and then communicate the solution to the person who can do something about it. Be a part of the solution, not the problem. 8. Commit to adding value to the team and to the Company. 9. Have the willingness to win and let others win. (Win/Win) 10. Embrace Change. 11. Accept responsibility. Avoid laying blame and justifying. 12. Ask for help when you are overloaded or unsure. 13. Operate from a database, run your business like a business. 14. Help keep the space you occupy positively charged. 15. Maintain a sense of humor and perspective.

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

RECRUITING PACKET MAXIMUM EARNINGS / MINIMAL RISK TRAINING

Manual

Lifelong Training

Leading Technology

Automated Agent Marketing

CRM

Family of Services

How much income would you like to earn? ___________ Once you’ve identified the goal – what next?

Lead Generation

Join the Metro Offices of Berkshire Hathaway HomeServices Florida Network Realty with locations in Avondale/Ortega and San Marco/San Jose Why should you consider making a change? •

Real Estate is a real job – at Berkshire Hathaway HomeServices Florida Network Realty you are in business for yourself, but not by yourself. Our agents have access to an exceptional support team dedicated to serving our agents and their clients so you can focus on dollar productive activities that generate listings, sales and commission income for you and your family.

•

More listings! Listings leverage your time - your listings are working when you’re not, no other firm lists more in the area. You don’t have to be on the treadmill 24/7, you owe it to yourself to be productive and have a life in this business! We have the most comprehensive suite of seller services and pricing tools available to help you secure more listings and sales on a consistent basis.

•

Cutting edge tools and technology at your fingertips with unlimited training in group settings and one on one. Our technology has a major ROI attached, ask yourself… how is your return on investment with your current firm?

•

Power of the Brand – Berkshire Hathaway HomeServices is one of the worlds most admired and respected brands in the world! Berkshire Hathaway HomeServices was also named “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 2018 Harris Poll EquiTrend® Study.

•

Personalized one on one coaching sessions with a non-competing broker. Beginning with your goals and objectives, we work together to lay out a business plan and the path for success. Then we check in together along the way to review progress. Agents that are coached are more productive and see consistent growth in earnings. Coaching is available to all agents.

•

Use the tools and systems that make the most sense for you. Each week there is a collaborative business meeting designed around actionable advice for you to apply to your business.

•

The #1 Real Estate Company in the Metropolitan area – a competitive advantage you can offer to your clients. We’re also proud to offer corporate relocation, new home and condominium sales, title services, mortgage services, property management and a home warranty partner.

•

Graduated commission structure that goes as high as 90%.

WEBSITE

Personal & Cyber Security

Seller Advantage Your Selling Advantage When choosing Berkshire Hathaway HomeServices Florida Network Realty to market and sell your property, you will benefit from the following advantages over properties marketed by other firms:

At our Ponte Vedra/Nocatee office, here are some of the ways our non-competing Brokers and team can help get you there: Personalized one on one coaching sessions: Beginning with YOUR goals and objectives, we work together to lay out a business plan and the path for success. Then we check in together along the way to review progress. PowerUp! Group coaching sessions: Get involved with the Broker and your peers to launch a sustainable and growth-oriented business by focusing on the things that matter most. Target group is 0-3 years in the business. MOMENTUM next level achievement: Join other top producers in an idea sharing and accountability program designed to take an experienced agent’s business to the next level. Whatever level you define. The opportunity is unlimited. Target group is 3+ years in the business. Sales meetings: Growth and lifelong learning are perpetual in our office. Each week there is a meeting designed around actionable advice for you to apply to your business. Use the tools and systems that make the most sense for you.

The SINGLE AGENCY commitment - the strongest level of representation. This allows us to best align with you and give you the comfort in knowing that we are on the same team.

The CALIBER of our sales professionals, their support group and leadership – a team based approach. The level of expertise of your team will maximize your net and minimize your risk.

The CREDIBILITY of one of the world’s most recognized and trusted brands. With the Berkshire Hathaway HomeServices name attached to your property, buyers will have a higher level of trust as they make their purchasing decision.

The strongest LOCAL ROOTS and industry contacts. You will be backed by the company with a strong local reputation and access to the best resources to help you in all phases of the real estate transaction.

Unmatched local and global EXPOSURE – high quality beyond the normal marketing avenues. Our proactive approach will provide more exposure to your property, resulting in a higher sales price.

The best RELOCATION department – directly responsible for new business and local job growth. You will have access to the strongest pool of buyers moving to our area.

MARKETING YOUR PROPERTY © A member of the franchisee system of BHH Affiliates, LLC.

Buyer Advantage

YOUR CAREER WITH

Strong Support Team

Your Homefinding Advantage When choosing a Berkshire Hathaway HomeServices Florida Network Realty professional to guide you in the purchase of property, you will benefit from the following advantages over buyers working with other firms: The SINGLE AGENCY commitment. Giving you comfort that we are on the same team. This allows us to best align with you and creates a relationship of trust. Our agents provide the highest level of service consistent with your objectives. This is important to understand, we will provide more detail.

The TEAM-BASED APPROACH of the strongest network of local professionals – enabling you access to pre-market properties. With agents and offices sharing information all over Northeast Florida, we have an outstanding network of support that provides you additional resources in your home search.

The strongest industry CONNECTIONS – minimizing your risk and protecting your investment. We can connect you with the best attorneys, mortgage experts, inspectors, insurance agencies, appraisers and more.

The CALIBER of our sales professionals, their experience, and continuing education – assisting you in negotiations and the preparation of legally binding contracts. This will put you in the best position to succeed while minimizing issues and surprises

The unmatched AREA, MARKET AND INVENTORY KNOWLEDGE. Providing you quick access to the most relevant properties. This reduces time spent looking at the wrong properties and increases the chance we find you the best property.

The VALUE WE PLACE ON YOUR TIME AND MONEY – guiding us every step of the way. We take the time to fully develop an understanding of what matters most to you before we get started. This allows for the best focus for your search...it is truly ALL ABOUT YOU! FINDING YOUR PROPERTY © A member of the franchisee system of BHH Affiliates, LLC.

Single Agency

Passive Income Opportunities

Team Builder Outbound Referrals Referral Company

Culture of Caring & Productivity

When you choose to partner with us, there are many opportunities available to you – all you have to do is take advantage of them! © 2017 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

Welcome to Berkshire Hathaway HomeServices Florida Network Realty! We are thrilled you have decided to partner with the company that provides the greatest earning potential for professional associates in Northeast Florida and where you will enjoy a culture of caring and respect for one another that permeates the organization. It is important to understand why this is the case. Why do our associates earn more than associates at other firms, even the so-called 100% companies or desk fee companies? There are many reasons and five are the most impactful. 1. The quality and economic benefit of superior support staff: At BHHSFNR, we believe that associates will earn the most when they spend the most time doing dollar productive activities. Our non-competing managers are available for training and career coaching in order to facilitate that focus. In addition, BHHSFNR has a fully-staffed headquarters where our amazing team makes sure you are ahead of the curve with top-notch transaction management capabilities, state-of-the-art Client Relationship Management tools, massive exposure for your listings, access to the best relocation opportunities, the best marketing materials and the list goes on. This allows you to focus on prospecting, presenting to qualified buyers and sellers and negotiating contracts. That focus means more transactions. 2. A generous and easy-to-understand commission schedule: The commission split is not the only factor, but it is a piece of the equation as to why our associates earn the most in the industry. Our schedule is designed to reward strong producers and also maintain the viability of BHHSFNR so you will have the security of a company that will be in business for years to come. Our commission plans progress to a generous 90% payout to our associates. When considering the support available under this structure, it is no surprise that our producing associates overwhelmingly spend their entire real estate careers with us. 3. Clear competitive advantages offered to our clients that put them in the best position to succeed in buying and selling: The competitive advantages, or differentiators, we deliver to our clients are also competitive advantages for our associates. The benefit to the associate is being able to offer a stronger level of service to buyers and sellers, which will improve your listings taken ratio and buyer capture rate. When you spend so much time prospecting for new business and trying to build credibility with your network, it is important to have an amazing platform to deliver once you go into presentation mode. See the next page for some examples of competitive advantages you will be able to deliver to sellers of real estate when they choose BHHSFNR. These are in addition to and above and beyond the hundreds of things we do for each listing we represent.

Align with the most Powerful & Trusted Brand

TRUST

Agent Benefits

There is so much more we can discuss, please feel free to contact me anytime. We can meet in one of our offices or an off-site location that suits you. I look forward to learning about you in confidence.

Respectfully, Josh Cohen

Broker/Manager

Direct (904) 296-1737 Cell (904) 422-2031 Office (904) 739-0717 Josh.Cohen@FloridaNetworkRealty.com www.berkshirehathawayhs.com *Source: BrokerMetrics® Highest Average Sales Price (Major Brands in Northeast Florida) Statistics from NEFMLS Prior 12 Months 02/01/17 - 01/31/18 for Residential Property. A member of the franchise system of BHH Affiliates, LLC

4. Access to all markets including the middle, high end, and luxury utilizing global BHHS brand awareness: We have received calls from sellers wanting to list high-end properties simply because of the Berkshire Hathaway name. Our brand and its founder command respect and expect it throughout the organization. Please see the letter from Warren Buffett to the leaders in Berkshire Hathaway. This mission pairs well with the mission of our local owners to "raise the bar" in real estate in Northeast Florida. For our associates, this means a reputation that is already strong and continues to grow. The Berkshire brand is very recognizable with high net worth families, and as your average sale price increases so does your income. This is one reason many associates choose to join us as an upgrade after beginning their careers with another firm. 5. A locally rooted family atmosphere with staying power: What this means to you is a safe and secure environment to conduct your business over the long term. BHHSFNR has strong financial stability and a long-term strategic plan that is updated annually to ensure you will always have a place to work. In addition, the leadership, staff, and associates truly care for one another. This should not be overlooked as a major benefit, in that you don't have to be concerned about cutthroat behavior from your peers. We are a team of unique individuals that are all working toward the mission of delivering an amazing client experience. Welcome aboard. We look forward to a long and productive relationship together.

RECRUITING PACKET YO U R H O M E F I N D I N G A D VA N TA G E

Your Homefinding Advantage

YO U R S E L L I N G A D VA N TA G E When choosing Berkshire Hathaway HomeServices Florida Network Realty to market and sell your property, you will benefit from the following advantages over properties marketed by other firms:

When choosing a Berkshire Hathaway HomeServices Florida Network Realty professional to guide you in the purchase of property, you will benefit from the following advantages over buyers working with other The SINGLE AGENCY commitment. Giving you comfort that we are on the same team. This allows us to best align with you and creates a relationship of trust. Our agents provide the highest level of service consistent with your objectives. This is important to understand, we will provide more detail.

The CALIBER of our sales professionals, their experience and continuing education - assisting you in negotiations and the preparation of legally binding contracts. This will put you in the best position to succeed while minimizing issues and suprises. The VALUE WE PLACE ON YOUR TIME AND MONEY - guiding us every step of the way. We take the time to fully develop an understanding of what matters most to you before we get started. This allows for the best focus for your search... it is truly ALL ABOUT YOU!

The strongest industry CONNECTIONS - minimizing your risk and protecting your investment. We can connect you with the best attorneys, mortgage experts, inspectors, insurance agencies, appraisers and more. The unmatched AREA, MARKET AND INVENTORY KNOWLEDGE. Providing you quick access to the most relevant properties. This reduces time spent looking at the wrong properties and increases the chance we find you the best property.

The Power of Superior Technology

Unmatched local and global EXPOSURE – high quality beyond the normal marketing avenues. Our proactive approach will provide more exposure to your property, resulting in a higher sales price.

Making Dreams Come True

MONTHLY COST

IF PURCHASED ON YOUR OWN

AE COST

Reliance Responsive Website with Search by Polygon, School, Community, Walk Score and CRM

$75 - $99/month plus set-up fee

Included!

Buyside - instant home valuation system that generates seller leads, dominate listing presentations, pre-market your listings and close more sales

$40/month

Included!

INRIX Drive Time™ Search Capability: Search homes within a desired commute time/distance.

$96/month

Included!

dotloop Premium Plus with eSign

$29/month

Included!

Listing Syndication and Lead Generation Including: Trulia.com Enhanced Zillow.com Pro Enhanced Homes.com Realtor.com (Syndication Only)

$29 - $79/month++ $154 - $700/month++

Included!

Search Engine Marketing and Optimization

$500 minimum/month

Included!

Social Media and Marketing Content Including: Local Area Infographics Fresh Blog and Social Media Content Letter Campaigns for Drip Marketing Monthly Newsletters with Local Content Video Library for Your Use

$250 - $1,000/month

Included!

Text Rider Platform: Drive leads to your smart phone from yard sign

$99/month

Included!

Automated Digital and Print Marketing Package for Each Listing

$46/month (stock content only, no automation or custom materials) $15 - $49/month

Included! Plus automation and custom materials! Included!

Up to $1,333 $2,737/month++

$65/month (Individuals) $100/month (Team of 2) $135/month (Team of 3)

Total Expense:

The best RELOCATION department – directly responsible for new business and local job growth. You will have access to the strongest pool of buyers moving to our area.

B e r k s hir e H a t ha w a y H o m e Se r vic e s F l o r ida Ne t w o r k Re a l t y

B e r k s hi r e H a tha w a y H o m e S e r v i c e s F l o r i d a Ne tw o r k Re a l ty

Web-based Word, Excel, PowerPoint, Outlook and Secure Email Encryption and Business Integration

The CALIBER of our sales professionals, their support group and leadership – a team based approach. The level of expertise of your team will maximize your net and minimize your risk.

The TEAM-BASED APPROACH of the strongest network of local professionals - enabling you access to pre-market properties. With agents and offices sharing information all over Northeast Florida, we have an outstanding network of support that provides you additional resources in your home search.

PRODUCT

The SINGLE AGENCY commitment - the strongest level of representation. This allows us to best align with you and give you the comfort in knowing that we are on the same team.

BHHSFNR Pays: $98.74 per Month per Agent

Berkshire Hathaway HomeServices Florida Network Realty has always made homeownership dreams come true. Since 2013, we have donated over $150,000 to Dreams Come True.

Dreams Come True of Northeast Florida is the First Coast’s only locally based nonprofit organization dedicated to using the power of a dream to bring hope and joy to local children battling life threatening illness. Since 1984 more than three thousand dreams have been fulfilled for local children and their families. Whether it is a week-long Disney getaway, hugging a beloved celebrity, sailing aboard a cruise ship, or simply enjoying a day of shopping, each child’s dream is special and made possible because of Dreams Come True and their sponsors.

To donate go to www.dreamscometrue.org

ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY

RECRUITING FOLLOW-UP EMAIL From: Josh Cohen Sent: Tuesday, May 28, 2019 12:48 PM To: Angela.Agent@Email.com Subject: Advocate, collaborate, celebrate w/ Berkshire Hathaway HomeServices Dear Angela, I hope you had a nice long weekend! I would love to share with you our tested system for success in real estate – how we support our agents, assets/tools, marketing capabilities and our culture. Can we carve out some time to connect in the coming weeks? Let me know what day works best for you? Just a few reasons why you should consider meeting with Berkshire Hathaway HomeServices…. Our agents have access to an exceptional support team dedicated to serving our agents and clients, so you can focus on the dollar productive activities that generate listings, sales and commission income. You want more listings - Our agents secure more listings because they differentiate in a competitive industry. Leverage our powerful brand, our market share, and use our comprehensive suite of pricing tools to add value at every listing consultation! Cutting edge tools at your fingertips with unlimited training in group settings and one on one. Our technology has a major Return on Investment attached, how is your return with your current firm? Power of the Brand – Berkshire Hathaway HomeServices is one of the worlds most admired and respected brands world-wide. We have the highest average sales price locally, and service all price points. Stay in FLOW with AUTOFLOW! Company handles 3 touches per month so you stay in FLOW with your clients. Personalized one on one coaching sessions with a non-competing broker. Beginning with your goals and objectives, we work together to lay out a business plan and the path for success. Agents that are coached are more productive and see consistent growth in earnings. Each week there is a collaborative business meeting designed around actionable advice for you to apply to your business. The #1 Real Estate Company in the Metropolitan area – a competitive advantage you can offer to your clients and leverage to secure more listings. Get a glimpse of our culture, we enjoy a powerful brand in a boutique office setting. Advocate for clients, collaborate with each other, and celebrate we LOVE to have fun! San Marco/San Jose https://vimeo.com/285152088/37d34cf2a4 Avondale/Ortega https://vimeo.com/285022987/a9b4d4a7f2 In the meantime, here are some resources to get started…. Check out this new cutting edge real estate tool exclusive to Berkshire Hathaway agents called Buyside - click the logo below. Buyside helps you generate more seller leads than you ever imagined!

Start considering your competitive advantages and marketing possibilities:

There is so much more we will discuss, feel free to contact me anytime. Our meeting will be confidential. Respectfully, Josh Cohen, Managing Broker Berkshire Hathaway HomeServices Florida Network Realty Metro Offices of Avondale and San Marco Office (904) 296-1737 Cell (904) 422-2031 josh.cohen@floridanetworkrealty.com

RISING STAR MAXIMUM EARNINGS / MINIMAL RISK TRAINING

Manual

Lifelong Training

Leading Technology

Automated Agent Marketing

CRM

Family of Services

Lead Generation

WEBSITE

Personal & Cyber Security

The SINGLE AGENCY commitment - the strongest level of representation. This allows us to best align with you and give you the comfort in knowing that we are on the same team.

The CALIBER of our sales professionals, their support group and leadership – a team based approach. The level of expertise of your team will maximize your net and minimize your risk.

Unmatched local and global EXPOSURE – high quality beyond the normal marketing avenues. Our proactive approach will provide more exposure to your property, resulting in a higher sales price.

The best RELOCATION department – directly responsible for new business and local job growth. You will have access to the strongest pool of buyers moving to our area.

MARKETING YOUR PROPERTY © A member of the franchisee system of BHH Affiliates, LLC.

Buyer Advantage

YOUR CAREER WITH

Strong Support Team

Single Agency

Passive Income Opportunities

Team Builder Outbound Referrals Referral Company

Culture of Caring & Productivity

Align with the most Powerful & Trusted Brand

TRUST

Agent Benefits

RISING STAR The Berkshire Hathaway HomeServices Florida Network Realty Pathway From Rising Star to Trusted Advisor for Life Maximize your 1099 through incremental sales and higher price per transaction. Minimize your expenses with our economies of scale and wise investment decisions. Minimize your risk and liability with a team that trains you well and has solid risk controls in place. # incremental sales / year

Monthly Range Min Cost Max Cost

BHHS Program

One time $

BHHS Program

Offering

Description

Incubator program

12 interactive classes on business development taught by all our Brokers to foster cross-office collaboration

Included

Technology tools basic training

Put the latest technology tools of the trade into practice and watch them work for you even when you aren't working

Included

Training videos

Library of supplemental training at your convenience to continue to build your expertise, credibility and confidence

Included

Onboarding

Set up business email account, provide access to back office including website and CRM, sync devices

Individual and group accountability or responsibility programs

Designed to help get you in FLOW with your prospects and clients and develop profitable routines

Included

Group coaching programs

Focus on shared wins and challenges so we can continue learning from experiences and grow our acumen and earnings

Included

Ninja Selling Installation

4-Day intensive program focused on attracting business instead of traditional selling

101/201 LEVEL TRAINING

$30

$50

Included

Included $500

Included Included

$350

Included

301 LEVEL TRAINING

401 LEVEL TRAINING

Relocation training Offering

Achieve qualifying level of productivity and attend relo training to become eligible for company-generated business Description

ONGOING TRAINING

Annual business planning sessions

LEVEL TRAINING The most successful people in life have 101/201 goals in writing, we help with this and with the success road map

Annual business check-up meetings

# incremental sales / year

Monthly Range Min Cost Max Cost

Included

$750

Included

Included BHHS Program

One time $

Included BHHS Program

Included

You have the resources and support behind you to make sure you are on the right path

Included

Weekly or bi-weekly sales meetings

Driven by content that you can use to grow your business and share with your clients and prospects to maximize value to them

Included

REthink Council

A collaboration across generations to make sure we continue to resonate with future buyers and sellers of all generations

Included

Individual and group technology training

Learn best practices beyond the basics and see how to turn technology into powerful marketing and dollars earned

Included

Team Building activities to motivate and foster collaboration

Everyone loves a healthy group focus! These are centered around productive behaviors to form habits

Included

4 General Sales Meetings + Annual Awards

Get together and network with professionals across all of our offices, celebrate each other and learn

Included

Lunch and learn program

Opportunities to network and learn from local builders, inspectors, insurance companies, etc

Included

Open house program

Implement our mega open house program to put yourself in front of potential buyers and sellers

Included

Relocation business

Once earned, a valuable way to earn additional business and subsequent referrals

Included

Fully functioning mobile responsive website with unlimited pages

Excellent ineractive search function and more features than top search sites, customizable and lead-generating

Company website

Choose your desired zip codes and then make sure to respond quickly when the leads come in

Expired/FSBO Resources Offering

Put our training and resources into practice and capitalize on the most immediate Description sources of new listings

$50

$250

LEAD GENERATION

Opportunity (floor) time as available by office

101/201 TRAINING Become one of the tremendous success stories of LEVEL listings and sales earned from this source

$75

$99

Included

$500

Included # incremental sales / year

Monthly Range Min Cost Max Cost

BHHS Included Program

Included Included

One time $

BHHS Included Program

Included

Single agent / fiduciary ability

The strongest level of representation and trust which is disallowed by most FL Brokerages and an advantage for our buyers and sellers

Included

Autoflow program

50 Households at $2.00 per household per month 1st 3 months is part of program - focus on value and relationships

Optional

Client Relationship Management System

The database is the central nervous system of your business, we can help you manage it so you can focus on the relationships

TRUSTED ADVISOR MARKETING AND TECHNOLOGY

Social media and marketing content

Local area infographics, blog content, video library, letter and email

$300

Included

$69

$150

Included

$250

$1,000

Included

Single agent / fiduciary ability

The strongest level of representation and trust which is disallowed by most FL Brokerages and an advantage for our buyers and sellers

Included

Autoflow program

50 Households at $2.00 per household per month 1st 3 months is part of program - focus on value and relationships

Optional

Client Relationship Management System

The database is the central nervous system of your business, we can help you manage it so you can focus on the relationships

$69

$150

Included

Social media and marketing content

Local area infographics, blog content, video library, letter and email campaigns, newsletters

$250

$1,000

Included

$11

Included

office

earned from this source

TRUSTED ADVISOR MARKETING AND TECHNOLOGY

RISING STAR

50 prepared quarterly postcards free for For those that join Autoflow these are included and sent automatically you to send Buyer and Seller Packet materials ready Saves you time, high-quality materials focused on what matters most for print according to buyers and sellers

$300

Included

Luxury marketing proposal

Will help you attain higher-priced listings by focusing on our results and specialized marketing in that space

Included

Market Watch program

Delivers monthly local reports driven by zip code to prospects and clients you enroll

Included

250 announcement cards with postage

Make sure those that know you know they can find you with the best local real estate firm

Included

Engage 121

Set automatic daily alerts delivered to you via email with social media content you can post with ease

Included

Marketing proposals (electronic and print versions available)

For use in your listing consultations, a deep dive into the value that you bring as a BHHS FNR professional

Included

Relocation guide electronic version Offering

A beautiful marketing piece created by our relocation and marketing departments Description (hard copy for purchase)

Seller reports and seller advantage

101/201 LEVEL TRAINING Show sellers how many buyers are performing searches where their property shows up

# incremental sales / year

Monthly Range Min Cost Max Cost

BHHS Included Program

$148

One time $

Included

BHHS Included Program Included

1000 business cards

Professional quality to represent you well

Included

Local vendor lists

Allows you to further solidify your place as one-source trusted real estate advisor

Included

Dot Loop Premium Plus with eSign

All contract processes and file system handled in one secure online location

Included

Professional headshot

This will be used on web, social media, print, business cards - smile!

Unlimited standard Open House and For Sale signs

A huge cost savings when taking into consideration cost of signs and replacing lost and faded signs

$30

$250

Included

Microsoft Office 365

Provided at a discount, aligns all contacts and communications included Excel, Word, PowerPoint etc.

$15

$49

Included

Buyside advanced listing technology

Allows you to pre-market listings and "splash" the market twice, also powerful in listings prospecting

Included

BHHS Marketing Concierge

Creation and delivery of digital and print-ready marketing collateral within 24 hours to save you time

Included

BHHS Resource Center

Ecards and custom jobs that can go to print or electronic offering. Video offerings as well

Included

$29

Included

$150

$50

Included

MARKETING FOR YOUR LISTINGS

$46

These are driven by MLS and are important however not a competitive Homes.com and Realtor.com exposure advantage WSJ, Europe WSJ, India WSJ, Asia WSJ We go above and beyond the MLS distribution so our listings get exposure additional exposure sellers love Listings on BHHS site are translated to 12 languages and 49 currencies

No other company provides this and it is yet another competitive advantage for our listings

Search engine marketing and Offering optimization

A team of professionals dedicated to making sure our BHHS sites are Description well-trafficked

Text rider platform

To generate more buyer leads for you

WorldPosting.com exposure

101/201 LEVEL TRAINING

# incremental sales / year

Monthly Range $500 $500 Min Cost Max Cost $99

One time $

BHHS Included Program

Included

Additional 70 international websites for unmatched global exposure

Included

Juwai.com exposure

Behind the Chinese firewalls for extra global exposure for our listings

Included

Quarterly Luxury eCard

Listings $750K+ emailed from Linda and Christy to entire MLS plus Luxury BHHS agents worldwide

Included

50 just listed or just sold postcards per transaction

Send to your network to remind them of your success or as part of a neighborhood farming system

$33

$66

Included

Listings enhanced on Zillow

A big cost savings to you to accomplish this and sellers like to see it

$154

$700

Included

Listings enhanced on Trulia

A big cost savings to you to accomplish this and sellers like to see it

$29

$79

Included

800+ additional websites exposure via ListHub

These are driven by MLS and are important however not a competitive advantage

Included

OFFICE SPACE AND CONVENIENCES

$99

BHHS Included Program

50 just listed or just sold postcards per transaction

Send to your network to remind them of your success or as part of a neighborhood farming system

Listings enhanced on Zillow

$33

$66

Included

A big cost savings to you to accomplish this and sellers like to see it

$154

$700

Included

Listings enhanced on Trulia

A big cost savings to you to accomplish this and sellers like to see it

$29

$79

Included

800+ additional websites exposure via ListHub

These are driven by MLS and are important however not a competitive advantage

Included

You will never be at a loss for an answer to a timely question

Included

Meet your buyers and sellers where convenient for them in an environment you can take pride in. Your keycard will open all doors

Included

Community computers when needed

If you find yourself near an office without your laptop, you can still pop in and do your work

Included

Escrow account services

Collect and maintain binder deposits for our buyers and handle reconciliation and risk management

Included

On site printer/copier/scanner/fax Offering

All of the resources you need to run your business without the Description additional expense

RISING STAR OFFICE SPACE AND CONVENIENCES

Full time non-competing Brokers to contact with contract and listing challenges Use of 9 professional offices and conference rooms across Northeast Florida

$10

# incremental sales / year

$35

Monthly Range Min Cost Max Cost

101/201 LEVEL TRAINING PERSONAL AND CYBER SECURITY & AGENT/CLIENT INFORMATION PROTECTION Video surveillance, alarm systems with panic buttons, safety training

We care about you and your safety and are an industry leader in helping keep agents safe and have provided guidance to other firms

Servers and redundant back-ups

We help you comply with FREC rules for maintaining files and back-up data and files

Wiring instruction policies

Protects agents and clients from fraud that could cost thousands

BHHS Included Program

One time $

BHHS Included Program

Included

Gibraltar Title Services (GTS)

Attorneys and closers to assist with your transactions and provide expert guidance on process and general questions

Included

Prosperity Home Mortgage

Founded by agents and there for all of your mortgage questions and buyer consultations

Included

Creative services

One hour free branding consultation once your business plan is complete

Included

Florida Network Property Management

Available to list properties for rent and full management capability will never compete on sales

Included

Relocation department

Creates Buyer and Seller traffic, manages incoming/outgoing referrals, helps you win relocation business

Included

Marketing department

To verify brand compliance on advertising and available at cost for marketing and web projects

Included

Builder Services Department

Representing many of the best communities in NE Florida and can assist in propsecting for this business

Included

210 Home Warranty Partnership

Protects your buyers and sellers against system/appliance malfunction and saves them money

Included

Accounting department

To get you paid properly and timely - policy is 24 hours but usually is same day

Included

OfficeOffering administrator

Ensure files are complete and proper signatures are obtained before Description Broker review

$10

$25

FAMILY OF SERVICES AND SUPPORT TEAM

Dergalis Agent Benefits Program

TRAINING Income, tax savings, life, disability, long101/201 term care,LEVEL group dental and vision, pet, retirement

$50

# incremental sales / year

$100

Monthly Range $25 $250 Min Cost Max Cost

BHHS Included Program

One time $

BHHS Included Program

$25

$100

Included

$10

$150

Included

Full time human technology support plus help desk

We provide a vast tech platform AND make sure you know how to use it

Call center open 8:00am-11:00 pm

To handle all of your showing requests for your listings saving you time

Referral company

Recruit part-time agents to help champion your business and send referrals your way

Included

Outbound referrals

Our team will manage this, all you need to do is provide contact information and objective

Included

TeamBuilder program

Introduce other professionals to our company and earn a bonus when they begin producing

Included

Office Depot Printing

Steeply reduced pricing with the benefit of a quality print job and quick turn-around time

$50

$100

Included

FedEx

We have negotiated a discount for guaranteed overnight delivery that is a substantial savings for you

$10

$50

Included

Many discount partners through BHHS

Benefit partners including Hilton, Hertz, Sprint, GEICO, Babbel, AT&T and many more

$10

$50

Included

Long term local presence of strength and integrity since 1988

A local reputation of trust and professionalism will further enhance your business

Included

PASSIVE INCOME OPPORTUNITIES

DISCOUNTS

INTANGIBLES

Office Depot Printing

Steeply reduced pricing with the benefit of a quality print job and quick turn-around time

FedEx

$50

$100

Included

We have negotiated a discount for guaranteed overnight delivery that is a substantial savings for you

$10

$50

Included

Many discount partners through BHHS

Benefit partners including Hilton, Hertz, Sprint, GEICO, Babbel, AT&T and many more

$10

$50

Included

Long term local presence of strength and integrity since 1988

A local reputation of trust and professionalism will further enhance your business

Included

RISING STAR INTANGIBLES

Culture of collaboration with the most Strength and integrity of team counts big for our local reputation productive and genuine people Global brand recognition every year as This gives you instant credibility to serve all markets even when new to a top 5 most respected and trusted the business Offering Description company Global human resources across 101/201 LEVEL TRAINING We share ideas/technologies across vast resources so when new ideas HomeServices of America's top-tier are launched they are vetted companies Culture of caring and community Companies that give back from a place of sincere caring tend to have advocacy - Top 15 Philanthropic more trusted reputations Companies (JBJ) Mission to become the trusted advisor BHHS will help you develop a lifelong and profitable business focused and define professionalism in real on long-term service to clients estate Deep pockets of Warren Buffett's We are built to last so you will have a safe, secure, and financially Berkshire Hathaway viable career for life We take our careers and our clients seriously, but we don't take Culture of celebrating ourselves too seriously! BHHS Program Total Monthly Annual

# incremental sales / year

Monthly Range Min Cost Max Cost

$1,620 $19,440

$4,238 $50,856

Included BHHS Program

One time $

Included BHHS Program

Included

$65 $65 $780

$2,748

$1,000 $1,000

+ review our generous eXcelerator Commission schedule including bonuses and overrides

NOTES:

Optional BHHS Upgrades CRM Pricing tools

$55 $20

Autoflow Total monthly w/ all upgrades

$100 $240

(Contactually) (Focus First) (50 households per month)

eXcelerator 90

*Starting split is based on prior 12 month qualifying GCI ** Inexperienced agent initial investment $1,000 *Starting split is based on prior 12 month qualifying GCI ** Inexperienced agent initial investment $1,000 An Independently owned and operated franchisee of BHH Affiliates, LLC

NINJA SELLING

AUTOFLOW ECARDS

AUTOFLOW POSTCARDS LOCAL FRIENDS

ATER, L U O Y E E S R! ALLIGATO

For a limite d time, w hen you buy on e full pric admission e at $25.99 you’ll get anothe r admission

FREE!

Cannot be combined Not valid with other at Cro off present cou codile Crossing. ers. Must pon. Expires 9/30/18.

COMPLIMENTS OF

What do the St. Augustine Alligator Farm and Berkshire Hathaway HomeServices Florida Network Realty have in common? Together, we actively support our local community and businesses. So, we’re excited to extend this limited time opportunity to you. Enjoy!

123 Your Office Address Your City, FL 00000

As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today! Ashley Agent REALTOR® 000.000.0000 Cell Ashley.Agent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com

Ashley Agent REALTOR® 904.000.000

TO REDEEM:

Must present this coupon. Cannot be combined with other offers. Valid for one offer per coupon. Not valid for Crocodile Crossing Zipline. Offer expires: 9/30/18

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

We are partnering with Whit’s Frozen Custard to share this delicious treat with you!

Whit’s will you choose, one scoop or two? And for a limited time... get 20% off your purchase!

Compliments of Ashley Agent

Here in Northeast Florida, we know a thing or two about ice cream... but when it comes to frozen custard, nothing beats Whit’s Frozen Custard! And for a limited time, you are invited to enjoy 20% off your purchase. Stop by one of their five locations for your next scoop!

123 Your Office Address Your City, FL 00000

As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today!

Ashley Agent REALTOR® 000.000.0000 Cell AAgent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com

REALTOR® 904.000.000 TO REDEEM: Bring postcard to any Whit’s Frozen Custard location in Northeast Florida at time of purchase. For store locations, please visit www.WhitsFrozenCustard.com. Not valid with any other offers. Good until January 31, 2019. A member of the franchise system of BHH Affiliates, LLC

For a Limited Time... Enjoy $5 off!

We are partnering with Bono’s Pit Bar-B-Q to share this delicious offer with you! At Bono’s, it’s not just about serving great food, it’s about providing the most authentic, traditional southern BBQ experience you’ve ever had! And for a limited time, you are invited to enjoy $5 off any order of $20 or more. As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today!

COMPLIMENTS OF Ashley Agent REALTOR® 904.000.000

BONOSBARBQ.COM

@bonosbbq

Ashley Agent, REALTOR® 000.000.0000 Cell AAGENT@FloridaNetworkRealty.com AAGENT.FloridaNetworkRealty.com

TO REDEEM: Expires April 14, 2019. One Coupon Per Table. Not Valid with Any Other Offer. No Cash Value.

904.332.RIBS(7427) A member of the franchise system of BHH Affiliates, LLC

123 Your Office Address Your City, FL 00000

AUTOFLOW POSTCARDS LOCAL FRIENDS

Enjoy

JACKSONVILLE’S

Most Awarded Diner! 7 AREA LOCATIONS

$10

OFF

$20 PURCHASE ONE OFFER PER TABLE. EXPIRES 8.30.19

COMPLIMENTS OF Ashley Agent

LET US CATER YOUR NEXT EVENT!

REALTOR 904.000.000 ®

We’ve partnered with

Metro Diner

to share this delicious offer with you!

Once you walk into Metro Diner, you feel like a local. It’s the kind of place where you’ll run into teachers, coworkers and friends. It’s a place where the portions are big but the egos are small. They value community and believe that when you care about the people you’re cooking for, it shows in the food. Enjoy $10 off your next $20 check!

123 Your Office Address Your City, FL 00000

As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today!

Ashley Agent REALTOR® 000.000.0000 Cell Email@FloridaNetworkRealty.com Website.com TO REDEEM: Expires August 30, 2019. $10 off $20 minimum purchase. One Coupon Per Table. Not Valid with Any Other Offer. No Cash Value.

A member of the franchise system of BHH Affiliates, LLC

CELEBRATE GOLF’S

We are partnering with the World Golf Hall of Fame to share this special offer with you!

Greatest LEGENDS

From miles of sandy beaches to championship golf courses, nothing beats Northeast Florida living! For a limited time, you are invited to enjoy a free admission to the World Golf Hall of Fame.* Come Celebrate Golf’s Greatest Legends!

BUY ONE, GET ONE FREE ADMISSION*

As your trusted real estate advisor, I am grateful to have clients like you. Connect with me today!

FREE ADULT ADMISSION WITH THE PURCHASE OF ONE FULL-PRICED ADULT ADMISSION. worldgolfhalloffame.or g

COMPLIMENTS OF ASHLEY AGENT REALTOR ®

904.000.000

123 Your Office Address Your City, FL 00000

Ashley Agent REALTOR® 904.000.0000 904.000.0000 AgentEmail@FloridaNetworkRealty.com AgentWebsite.com NICKLAUS &

*To Redeem: Free adult admission with the purchase of one full-priced admission. Valid until May 31, 2019. Cannot be combined with any other offers.

PALMER

BUY UP TO 4 TICKETS GET UP TO 4 FREE!

Talk about a Home Run! Welcome in the summer season by enjoying an evening at your local baseball grounds! For a limited time, enjoy up to four Reserved Box Seats or General Admission Tickets with the purchase of four tickets of the same value. As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today.

Compliments of Ashley Agent REALTOR® 904.000.000

Ashley Agent REALTOR® 000-000-0000 Cell Email@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com

TO REDEEM: Buy up to (4) Four Reserved Box Seats or General Admission Tickets and Get up to (4) Four Tickets of the same value FREE. Offer NOT valid on Opening Day Thursday, April 4th and Independence Fireworks Wednesday, July 3rd. Offer expires 8/27/19. A member of the franchise system of BHH Affiliates, LLC

123 Your Office Address Your City, FL 00000

AUTOFLOW POSTCARDS PHILANTHROPIC AND BERKSHIRE HATHAWAY HOMESERVICES

Fighter. Dreamer. Harpist. We proudly support Dreams Come True!

The power of a Dream ful filled... At 18, Isabelle Scott was diagnosed with acute myeloid leukemia in the middle of her college auditions. As an awardwinning singer and harpist, Isabelle’s dream was to have a harp of her very own to last her through her college years and professional career. Although Isabelle had to endure months of isolation and chemotherapy, she found comfort in playing her harp for doctors and other patients at Wolfson Children’s Hospital. She is now in remission and through Dreams Come True and clients like you, we were able to grant Isabelle’s dream and surprise her with the Lyon & Healy Style 23 harp that she’s always wanted.

123 Your Office Address Your City, FL 00000

We donate a portion of every closing to help make Dreams Come True for local children battling life threatening illnesses, like Isabelle. Thank you for helping make this possible! To learn more about Dreams Come True, visit: www.DreamsComeTrue.org. Connect with me today for all your real estate needs!

Ashley Agent REALTOR® 904-000-0000 Ashley.Agent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

1 THE #

REAL ESTATE BRAND OF THE YEAR

2018 Harris Poll EquiTrend® Study

CONSUMERS HAVE SPOKEN AGAIN... Berkshire Hathaway HomeServices Named “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 2018 Harris Poll EquiTrend® Study.* To us, this level of trust is a compliment and a great responsibility. As your trusted real estate advisor, I thank you for the confidence you’ve placed in me. Connect with me today! Agent Name REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com

*Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust among Real Estate Agency brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between January 3, 2018 and February 15, 2018. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands. A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

123 Your Office Address Your City, FL 00000

AUTOFLOW POSTCARDS PHILANTHROPIC AND BERKSHIRE HATHAWAY HOMESERVICES

LOCAL EXPERTS. GLOBALLY CONNECTED.

Presenting your home to the entire

world!

With your success as our mission, Berkshire Hathaway HomeServices is one of the leading real estate companies in the industry! Our worldwide syndication strategy keeps your home in front of the most serious and qualified home buyers. In addition to hundreds of domestic marketing channels, our global approach for marketing your home includes: • The Wall Street Journal: WSJ.com, Europe.WSJ.com, Asia.WSJ.com • The Financial Times of London • Juwai.com - China’s largest international portal • BerkshireHathawayHS.com translated into 12 languages • MansionGlobal.com (for listings $1 Million +) As your trusted real estate advisor, I am prepared to present your home to the world when you are ready! Connect with me today! Ashley Agent REALTOR® 000.000.0000 Cell Ashley.Agent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.comom A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

123 Your Office Address Your City, FL 00000

AUTOFLOW NEWSLETTER REGIONAL MARKET REPORT FOLD

REAL ESTATE

Compliments of: Kevin M. Waugaman

Managing Broker 904.123.4567 Kevin.Waugaman@FloridaNetworkRealty.com KWaugaman.FloridaNetworkRealty.com

Insider

Mr. and Mrs. John Doe 1234 Address Lane Jacksonville, Florida 31234

L O C A L U P D AT E — N O R T H E A S T F L O R I D A

WHY HOMEOWNERSHIP MATTERS NOW MORE THAN EVER

Ready to Sell? Getting the Price Right is a Great Start

FOLD

For would-be home sellers, it’s hard

searching for a home that started

to beat the allure of the Northeast

looking today, yesterday, last week,

Florida real estate market. Job growth,

last month, and sometimes even last

attractive

beautiful

year. It is a powerful group of potential

scenery, excellent schools and superb

buyers. If the listing is overpriced, it

quality of life make it a place where

causes potential buyers to ignore it or

people want to live and buy homes.

even worse, it may cause other homes

Not to mention Florida offers favorable

to sell based on perceived value of

tax treatment relative to other states!

those homes relative to the overpriced

And in recent years, high demand has

listing.

communities,

allowed sellers to net more with fewer Once this happens, it is often difficult

days on the market.

to gain the attention of this buyer

2019 Design Trends Light woods Cozy and warm textiles

Quartz countertops Boldy patterned backsplashes Clean lines

pool again without a price adjustment.

Integrated smart homes

how they place their property on the

The second issue that occurs with

Energy efficiency

market. Research tells us that setting

overpriced listings is increased ‘days

the correct initial list price is one of

on market’. As days on market add

the most important decisions to be

up, buyers wonder if there is an issue

made. When a home is overpriced and

with the home, diminishing the sellers

price reductions are necessary, it can

negotiating power. If you are considering selling your

results in a lower price.

Study after study shows that no matter what generation Americans belong to, the vast majority believe that homeownership is an important part of their American Dream. The benefits of homeownership can be divided into two main categories: financial and non-financial (often referred to as emotional or social reasons).

Natural materials Warm tones and shades Bold color accents and patterns

thorough pricing analysis so that you

Mixed metals

the market, it receives a great amount

can make an informed decision on

More natural light

whether or not to sell and at what

“splash”

during

the first 30 days because of wide-

price.

worth in home equity

$6,710

Call me to learn the value of your

buyer pool is comprised of everyone

home so you can make great decisions

FOLD

Total net worth

The Joint Center for Housing Studies at Harvard University focused on homeowners and renters over the age of 65. Their study revealed that the difference in net worth between homeowners and renters at this age group was 47.5 times greater, with nearly half their net worth coming from home equity.

Homeowner

Renter

Homeowners over age 65 are much more financially prepared for retirement and often own their homes outright if they were fortunate enough to purchase their homes before the age 36.

Median Asking

Their 30 years of mortgage payments have paid off as they gained equity through monthly payments and as home values appreciated.

RENT since 1988

It is no surprise that lifelong renters have had a hard time accruing net worth as the latest Census report shows that the Median Asking Rent has been climbing consistently over the last 30 years. BOTTOM LINE Your monthly mortgage payment is a form of ‘forced savings,’ building your net worth with every payment. This works even when you don’t plan on staying in your home for 30 years!

Contemporary designs

ranging marketing efforts to attract the current buyer pool. The current

Source: Joint Center of Housing Studies at Harvard University

Portion of total net

Comfort

One reason: When we list a home on and

DIFFERENCE IN NET WORTH Ages 65+

$143,500

For Americans approaching retirement age, one of the greatest benefits to homeownership is the added net worth they have been able to achieve simply by paying their mortgage.

home, the key is to start with a

attention

Homeowner vs. Renter

$319,200 Total net worth

Wallcoverings

Still, sellers need to be savvy about

take much longer to sell and typically

Managing Broker 333 Village Main Street, Suite 670 Ponte Vedra Beach, Florida 32082 904.123.4567

The State of the Housing Market

MAILING ADDRESS

Interested in an in-depth valuation report? Visit: Valuations.FloridaNetworkRealty.com/KWaugaman

Kevin M. Waugaman

Expanded outdoor living spaces

based on real time market data.

Source: Keeping Current Matters

FOLD

© 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

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Local Market Detail

NORTHEAST FLORIDA: HIGH DEMAND CONTINUES IN 2019 While the 2017 housing market was marked by renewed optimism fueled by stock market strength, higher wages and a competitive environment for home sales, 2018 delivered a more balanced approach toward residential real estate. Home buyers, steeped in several years of rising prices and low inventory, became more selective in their purchase choices.

SUMMARY STATISTICS

Yet the appetite for home buying remained strong enough to drive prices upward in virtually all markets across the country. In fact, national home prices have risen 53 percent from February 2012 to September 2018. That mark is a less dramatic but still a sizable 40 percent increase when inflation is factored in. The national median household income was last reported with a year-over-year increase of 1.8 percent, while home prices have gone up 5.5 percent in roughly the same amount of time. That kind of gap can’t be sustained indefinitely, but prices are still expected to

DUVAL COUNTY Q4 2018

Q4 2017

Closed Sales

3,099

3,064

Paid in Cash

762

741

Median Sale Price

$213,000

$195,000

Average Sale Price

$245,116

$235,810

Dollar Volume

$759.6 Million

$722.5 Million

CLAY COUNTY

ST. JOHNS COUNTY

Q4 2018

Q4 2017

1.1%

1,351

1,409

2.8%

284

329

9.2%

$345,000

$330,000

3.9%

$407,280

$394,260 $555.5 Million

% Change Year-Over -Year

Q4 2018

Q4 2017

-4.1%

781

740

-13.7%

162

175

-7.4%

4.5%

$223,450

$200,750

11.3%

3.3%

$238,326

$219,389

8.6%

$162.3 Million

14.7%

% Change Year-Over -Year

5.5%

5.1%

$550.2 Million

-0.9%

$186.1 Million

4.1 months. Previously owned homes have seen months of supply drop from 5.4 to 3.2 months over the last five

Median Percent of Original List Price Received

96.7%

97.1%

-0.4%

96.7%

96.6%

0.1%

96.9%

97.4%

-0.5%

years, and new construction supply has dropped from 4.8 to 4.1 months.

Median Time to Contract

40 Days

41 Days

-2.4%

56 Days

64 Days

-12.5%

43 Days

40 Days

7.5%

Median Time to Sale

74 Days

79 Days

-6.3%

116 Days

0.0%

76 Days

79 Days

-3.8%

New Pending Sales

3,060

3,026

1.1%

1,281

1,428

-10.3%

752

728

3.3%

New Listings

3,352

3,016

11.1%

1,477

1,637

-9.8%

780

719

8.5%

at 15.7 percent, while months of supply finished 2018 at

rise in most areas, albeit at a slower pace. Looking strictly at market fundamentals, recent Fed

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See the chart on the opposite page for local county by county information on sales, listings and prices compared to prior year. Lender-Mediated Properties: The foreclosure market continues to be a hint of its former unhealthy peaks. In 2018, the percentage of closed sales that were either foreclosure or short sale decreased by 36.9 percent to end the year at 5.5 percent of the market. New Construction: Nationally, builder confidence was up in the early part of the year but grew cautious amidst increasing interest rates and affordability concerns. Locally, new construction market share was

and GDP changes will not cause a dramatic shift away from the current state of the housing market. The booming sales at increased prices over the last several years may not be the same thrill ride to observe in 2019, but a long-awaited increase in inventory is something positive to consider, even if it arrives in the form of shrinking demand amidst rising mortgage rates.

Pending Inventory

1,092

1,152

-5.2%

676

630

7.3%

269

282

-4.6%

If the truth of a positive economic outlook coupled with responsible lending practices and more available homes

Inventory(Active Listings)

3,237

2,690

20.3%

2,189

2,135

2.5%

824

660

24.8%

for sale captures the collective American psyche, the most likely outcome for 2019 is market balance.

Months Supply of Inventory

3.0

2.6

15.4%

4.4

4.5

-2.2%

3.1

2.4

29.2%

Source: Northeast Florida Association of Realtors.

Source: Florida REALTORS® with data provided by Florida’s multiple listing services. Data released on Tuesday, February 12, 2019.

The Berkshire Hathaway HomeServices Florida Network Realty

Selling a Home You Recently Purchased? If you sell a home within three years of purchasing it, you may be able to receive a reissue credit for the owner’s title insurance policy. All you will need to do is provide a copy of the title insurance policy from when you

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purchased the home to your closing agent. As long as the policy was issued less than three years prior to your scheduled closing, you could receive a reissue credit. This is a very simple way to save money on closing costs. - C. Dennis Luettich, Jr. Associate Counsel

Dif ference

On February 10, thousands of Northeast Florida residents gathered together in support of the annual DONNA Marathon Weekend, many of which were our own agents and employees. After decorating with balloons and signs, we lined the streets of Ocean Boulevard and cheered on the runners as they passed by. Thanks to community members like you, The DONNA Marathon Weekend event raised over $253,000, providing financial assistance and support to families living with breast cancer and contributing to ground breaking breast cancer research. *Source: http://fortune.com/worlds-most-admired-companies

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