The Network Newsletter
VOLUME 18
March 2021
T HE NET WORK MARCH 2021
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
MARCH IS WOMEN’S HISTORY MONTH
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
1
Volume 18
|
3 CHRISTY’S NOTE & QUOTE
CONTENT
If Opportunity doesn't knock, build a door.
TOPS IN THE COMPANY
5
4 SUCCESS STORIES Another AutoFlow Success Story! 6 TEAMBUILDER All you need is Love 8 EVENTS & ACTIVITIES Company Calendar & Anniversaries
7 CORE SERVICES
TO THE TEAM
9
10 MARKETING Monthly Marketing Update EXTRA BUZZ 12 March Madness
13 BHHS FNR Concierge Webinar
11 ON THE LIGHT SIDE OF REAL ESTATE
14 Sales Convention 2
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
TECH TIPS
15
Note from Christy
The Network Newsletter
March 2021
Quote: “People who are crazy enough to think they can change the world are
the ones who do.” ~Rob Siltanen
Christy Budnick
president and ceo
WE GREW
Dear Team, I know how much you like to be able to share stats and other relevant information with your clients during your coffee and cocktail conversations so we thought that it would be good to provide you with the stats that we used to create the 2020 Year in Review video! One of my favorite mentors, Tom Petway, always said, “it ain’t bragging if it’s fact” and these are the facts! We welcomed 134 professional Realtors, growing our agent count by 11.1%! We closed 3,354 transaction sides vs 3,124 transaction sides 2019, that’s 7.4% Growth over 2019! We closed $1.44B in volume vs $1.21B volume sold 2019, equating to +19.3% Growth over 2019! Our average sales price increased 11% over 2019, ending 2020 at $429,639! Our Luxury Market Share totaled 13.2%, sustaining our #1 in position in Northeast Florida! Overall 6,741 clients and customers received Trusted Advisor treatment from our Family of Services, thank you!
In addition to “normal” marketing practices, we are PROACTIVE:
• Listings are translated online into 13 languages and 49 currencies • 5,484,675 eCards sent promoting properties and adding value • 128,162 Just Listed and Just Sold Cards sent out • SEO and Blog strategy to drive 379,823 additional users to BHHS FNR websites WE ADVOCATED FOR THE COMMUNITY
• 5,415 Buyside Home Valuations Completed / $2.2B in value • 350 Homes held open “Virtually” creating: -441,472 Impressions on Facebook
WE ACHIEVED MAXIMUM EXPOSURE FOR OUR CLIENTS’ ADVANTAGE
-212,889 Users Reached -9,237 clicks to see property information
• 38,567 issues of the Luxury eCard and Flipbook sent highlighting our luxury properties
• Launched public webinars on the economy, first its 21st Annual Backpack Challenge time homebuyers, and selling during COVID • Another 50+ organizations supported financially • Donated $25,608 to Dreams Come True of and through volunteer hours by our team of Northeast Florida ($293,909.83 since 2015) professionals • $7,540 raised for Blessings in a Backpack • Our entire Leadership Team went through NAR’s delivered to provide meals to 58 children over At Home With Diversity Program 38 week school year • Created Diversity, Equity, and Inclusion Council • Collected 268 backpacks filled with school that launches in 1Q2021 with employees and supplies for Northeast Florida children during later in the year with agents
• Guest speakers for our Business meetings: • Rising Star program delivered remotely to 62 John Maxwell, Jon Gordon, Gino Blefari, Chris agents Stuart, Matthew Ferrara, Don Tennessen, Aundra • Held over 200 virtual trainings including Wallace, Allan Dalton, Lauren Tomlin, Dr. Jerry “Pathway to Digital Mastery” and “Using Parrish, plus panels hosted by our own best in Technology to Maximize Your Relationships” class Realtors and more! • Over 200 How-to Recordings to help our agents • 500+ coaching sessions held by our nonget the highest exposure for our listings competing Broker team
WE EMBRACED LIFELONG LEARNING TO GET BETTER FOR OUR CLIENTS
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
3
Volume 18
|
If Opportunity doesn't knock, build a door.
What’s your success Story? Another AutoFlow Success Story!
KAT WETMORE REALTOR® FLEMING ISLAND OFFICE
I just had a call from someone I sold a home to 15 years ago, and they’re considering moving. I thanked her for thinking of me and she said “We were so happy when you started sending us postcards every month because that meant you still felt a connection to us! I save each one.” This Stuff Works!!
Kat
More Reviews, More Leads.
Did you know that 88% of consumers trust online reviews as much as personal recommendations? Building up your reviews builds up the likelihood that a Google searcher will engage with your business upon finding it.
Great job Jane for on the Shout Out she received on Google pages.
JANE SLATER REALTOR® AVONDALE OFFICE
4
“We worked with Jane Slater on our move from out-of-state. If you are looking for an agent that is knowledgeable, responsive, and a Jacksonville expert-choose Jane!” ~Alisha Watkins
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter
TOPS IN THE COMPANY
TOP AGENTS IN THE COMPANY
TOP TEAMS IN THE COMPANY
FEBRUARY 2021
anita vining top lister san
marco
FEBRUARY 2021
jennifer sexton
top transactions beaches
bonne jones st.
top sales
augustine/world golf village
priscilla johnson
top producer ponte
March 2021
the sold sisters
tops in listings
st.
the jw group
tops in transactions beaches
augustine/world golf village
ott couple the jw group the tops in production tops in sales beaches
vedra
st.
augustine/world golf village
TOP OFFICE AWARD WINNERS - FEBRUARY 2021 SAN MARCO/SAN JOSE
AVONDALE/ORTEGA
listings:
Anita Vining
listings:
liz bobeck
sales:
Anita Vining
sales:
elizabeth o’steen
transactions:
Anita Vining
transactions:
elizabeth o’steen
top producer:
Anita Vining
top producer:
elizabeth o’steen
MANDARIN/ST. JOHNS
PONTE VEDRA/NOCATEE
listings:
marcus genson
listings:
gary denman
sales:
anita gray
sales:
elizabeth hudgins
transactions:
anita gray
transactions:
Priscilla Johnson
top producer:
teresa ferguson
top producer:
Priscilla Johnson
BEACHES/ICW/SOUTHSIDE
FLEMING ISLAND/ORANGE PARK
listings:
tansy moon
listings:
kay lyerly
sales:
Jennifer Sexton
sales:
kathy coletti
transactions:
Jennifer Sexton
transactions:
kathy coletti
top producer:
Jennifer Sexton
top producer:
kat wetmore
ST. AUGUSTINE/WORLD GOLF VILLAGE listings:
deb krantz
sales:
bonne jones
transactions:
bonne jones
top producer:
christine matthaei
Congrats
Team!
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
5
Volume 18
|
If Opportunity doesn't knock, build a door.
Fling into Spring with TeamBuilder Register talent for the team by April 12 and you could win
$250 "To plant a garden is to believe in tomorrow." - Audrey Hepburn MUST BE VIRTUALLY PRESENT ON APRIL 13 TO WIN. A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.
6
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter
March 2021
Welcome to the team
Steve Penava
Sean Crotty avondale
world golf village
Ruth Seibert
Melanie Cavanaugh
Deb Krantz
Paul Marshall
Cynthia Combs
Aubrey Wessolowski
Kevin Hoey
Donna Weyer
Celine Sayers
Ilka Goitia-Sepulveda
Kelly Boston
Mack Tolbert
beaches
st. augustine
st. augustine
mandarin
avondale
avondale
st. augustine
mandarin
st. augustine
avondale
avondale
beaches
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
7
Volume 18
|
If Opportunity doesn't knock, build a door.
events and act ivit ies
DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE UNDER COMPANY CALENDAR
Wednesday 10th
- March 2021 -
Thursday 11th
Monday 15th
Tuesday 16th
Ninja Preview 9:00am-10:00am
Rising Star: Rising Star: Companywide Business Building Income Producing Rising Star: Buyer Business Meeting Consultation and Activities Activities Process 10:00am-2:00pm Thursday 18th Rising Star: Market Evaluation
Wednesday 17th Rising Star: Seller Consultation 1 BHHSFNR Concierge Training option 1 9:30am Tuesday 23rd
Saturday 20th
Sunday 21st
Monday 22nd
Senior Downsizing Expo 10:00am-2:00pm
MEGA OPEN HOUSE WEEKEND
No Class
MEGA OPEN HOUSE WEEKEND
BHHS SALES CONVENTION DAY 1
Thursday 25th
Friday 26th
Saturday 27th
Monday 5th
Rising Star: Purchase and Sale Agreement
Rising Star: Contract to Close
Rising Star: Seller Consultation 2
Essential Steps of Downsizing Webinar 11:00am
Rising Star: Orientation
Tuesday 6th
Wednesday 7th
Thursday 8th
Monday 12th
Tuesday 13th
Office Sales Meeting
Rising Star: Business Planning
Rising Star: Vital Focus
Rising Star: Tools and Technology
Office Sales Meeting
BHHSFNR Concierge Training option 2 2:00pm Wednesday 24th
BHHS SALES CONVENTION DAY 2
BHHS SALES CONVENTION DAY 3
- March Anniversaries -
8
Team Member
Office
Years
Dixie Andrade
San Marco
5
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter
March 2021
CORE SERVICES NEWS DO YOU WANT MORE CONTROL? In today’s market,
having as much control to impact the process and outcome of the homebuying experience is critical. By leveraging your wholly owned mortgage partner, you give yourself the most control possible to positively impact you and your clients. You can get better control over appraisals by using a BHHS hand selected panel of appraisers that are local to the area. You gain control over the service and communication by having Mortgage Consultants that are available 7 days a week and deliver an average of 4.97 out of 5 stars on their reviews. You gain control to be able to resolve issues faster and have more access to decision makers by having local leadership available whenever you need them. You gain control over the competitive bidding process by allowing your clients access to the Buyers Advantage program that offers updates to your client’s pre-approval letter for free to a Loan Commitment for clients while they shop. You gain all that while also providing your clients with a friendly and consultative approach to setting up their loan and access to some of the best rates in the market. Make sure you’re taking control over the process and making the most out of every transaction by partnering with Prosperity Home Mortgage and your local Mortgage Consultant on your next loan.
Do you have military members in your sphere to whom you’d like to offer a “Thank You for Your Service” incentive when purchasing MILITARY ADVANTAGE HOUSING PROGRAM or selling real estate with you? STEP 1: If buyer-customer is using a VA Loan, submit fully executed Military Advantage Addendum and PASA to the lender and title company. If buyer -customer is not using a VA Loan, then Disclosure (provided by Relocation) must be signed by all parties including buyer’s lender OR put language in the PASA that “A credit is being provided to the buyer in the amount of $X paid from BHHSFNR’s purchase side commission.” If seller-customer, then Disclosure (provided by Relocation) must be signed by Seller and Buyer.
Berkshire Hathaway HomeServices Florida Network Realty and Prosperity Home Mortgage, LLC appreciate your military service and offer you the following housing incentives. There is no requirement to combine these offerings; either or both can be used.
A FOUNDATION OF SERVICE At its core, our company has been shaped by a dedication to extraordinary service. That is why on Veterans Day 2014, Prosperity Home Mortgage, LLC began extending incentive offers—in addition to the beneficial features of a VA home loan—to help lower the cost of purchasing a home for veterans in need of housing within the communities we serve. Since the VA Home Loan Advantage program began, it has been a tremendous success thanks to the many outstanding clients who have chosen to work with us to obtain home financing.
Berkshire Hathaway HomeServices Florida Network Realty offers you a cash reward when you sell or purchase a home through our Military Advantage Housing Program.
A DEDICATION TO SERVICE Prosperity Home Mortgage, LLC continues to place our men and women in uniform at the forefront of our new ideas and promotions. Since the program’s inception, our exclusive VA loan program has accomplished the following: • Over $2.6 million in appraisal savings • Over $6.2 million in origination savings • Total borrower savings of over $8 million • Over 5,970 military families served
Your rewards will add up quickly when you buy or sell through our MILITARY ADVANTAGE HOUSING PROGRAM.
OUR COMMITMENT TO SERVICE We want your help spreading the word that our VA home loan incentives continue to be available. Our goal is to give back even more in savings to service members and veterans. Here is an overview of the exclusive incentives we offer: • No loan origination fee (up to $1,200 value) through Prosperity Home Mortgage, LLC • Complimentary appraisal1 (up to $525 value)
Just contact our Military Advantage Housing Program department at 904-672-4351 or at Military@FloridaNetworkRealty.com to register for this benefit, before speaking with a REALTOR®, and enjoy the following cash back amounts*. *Your lender of choice must approve the cash back contribution.
PURCHASE OR SALE PRICE $0 to $99,999 $100,000 to $199,999 $200,000 to $299,999 $300,000 to $399,999 $400,000 to $499,999 $500,000 to $599,999 $600,000 to $699,999
CASH BACK
$350 $500 $1,000 $1,250 $1,500 $2,000 $3,000
Please contact us for cash back amounts at $700,000 and above.
Please contact our Military Advantage Housing Program department today at 904-672-4351 or at Military@FloridaNetworkRealty.com to register for these benefits.
STEP 2: Email either fully executed PASA and Addendum, OR Disclosure to Relocation no later than one week prior to closing. Prosperity Home Mortgage, LLC is not affiliated with any government agencies.
1. Borrowers are eligible for a lender credit toward closing costs on the Closing Disclosure on a new purchase, secured by a first mortgage or deed of trust (New Loan), subject to qualification, approval and closing with Prosperity Home Mortgage, LLC. Loan must close within 90 days from the date of loan application. Lender credit may not exceed $525.00 for appraisal. This offer must be presented at time of application and all eligibility requirements met no later than 2 days prior to the New Loan closing date. This lender credit is void where prohibited and is non-transferable, subject to the terms herein, and valid on all complete applications received on or before 12/31/20. All Incentive offers valid on complete VA home loan applications received between 01/01/20 and 12/31/20. Loan must close within 90 days from the date of loan application. Only one discount permitted per New Loan. All first mortgage products are provided by Prosperity Home Mortgage, LLC. (877) 275-1762. Prosperity Home Mortgage, LLC products may not be available in all areas. Not all borrowers will qualify. Licensed by the NJ Department of Banking and Insurance. Licensed by the Delaware State Bank Commissioner. Also licensed in AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, MT, NC, ND, NE, NH, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV and WY. NMLS#75164 (NMLS Consumer Access at http://www.nmlsconsumeraccess.org/) ©2020 Prosperity Home Mortgage, LLC. All Rights Reserved. (01/20)
© 2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
STEP 3: Agent should ensure that correct cash-back amount is properly shown on the Closing Disclosure. Please contact Linda Lindenmoyer in Relocation for more information about our Military Advantage Program or refer to the details on AE, under “Resources” and under “Relocation Resources”.
GTS EXCHANGE PORTAL
Here are the three steps to using the Exchange Feature!
STEP 1: Submit a New Order STEP 2: Register for the Portal STEP 3: Progressing To Closing
OVERVIEW OF DEPOSIT, RENT REQUIREMENTS AND ON VACATING THE PREMISES FOR TERMINATION OF THE LEASE. CLICK HERE FOR INFORMATION
CLICK HERE FOR FULL DOCUMENT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
9
|
Volume 18
MA
CH 20
CREATIVE SERVICES 21
R
If Opportunity doesn't knock, build a door.
Monthly Marketing Update
Mega Open House Weekend Mega Open House Weekend is March 20 - March 21! We have eCards and social media images for you to share!
Click the link to download the social media images: https://bit.ly/2PtyuLy eCard available in Marketing Resource Center!
Quarter 1 Postcard We are excited to announce the first quarterly postcard of 2021 which is also available in Spanish! Enjoy 50 company-paid postcards to send to your sphere of influence! You can combine both English and Spanish versions of the postcard to meet the 50 free postcards (for example, you can order 40 English and 10 Spanish postcards. The eCard is also available to share. Click here for detailed instructions on where to access and how to order these materials: *If you are part of AutoFlow, your postcards have already been ordered for you and delivered.
Spanish AutoFlow We are excited to announce that we are now offering a Spanish version of each month's Autoflow pieces. You can combine English and Spanish contacts to equal a minimum of 50 (for ex. 30 English and 20 Spanish). To get started, email your database(s) to autoflow@floridanetworkrealty.com. Be sure to remove any duplicate contacts that may be on both lists so that you are not billed twice!
10
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter
March 2021
TECH TIPS ON HOW TO MAINTAIN YOUR SUCCESSFUL BUSINESS
TESTIMONIAL TREE HOW TO VIDEO LINK
GOOGLE BUSINESS HOW TO VIDEO LINK
WEBSITE DESIGN AND MAINTENANCE RESULTS! “Sooo, I received a message through my website this morning from a woman looking to move to PVB with her husband and two young children. They have a $900,000 - $1,200,000 budget and I have never met her before - nor have I had anyone tell me that they are referring someone to me that meets her description. Could be coincidence but I think it could be my new website….. Thank you, Ann!!!” ~Devon Witt
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
11
Volume 18
|
If Opportunity doesn't knock, build a door.
MARCH MADNESS Berkshire Hathaway HomeServices Florida Network Realty proudly presents the 2021 March Madness! Get AHEAD OF THE GAME with this incredible line-up of events happening this month.
TUE
3/16
9:30AM
WED
3/17
9:30AM
THUR
3/18
2:00 PM
SAT
3/20
12
COMPANYWIDE BUSINESS MEETING Register at: https://bit.ly/2Old1Hq
BHHSFNR CONCIERGE TRAINING (OPTION 1) Register at: https://bit.ly/3e6Olgz
BHHSFNR CONCIERGE TRAINING (OPTION 2 REGISTER AT: https://bit.ly/3bdWjTq
MEGA OPEN HOUSE WEEKEND Submit Open Houses in MLS by March 12th
SUN
3/21 SUN
3/21 SEE AGENDA
MON
3/22 SEE AGENDA
TUES
3/23 SEE AGENDA
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
MEGA OPEN HOUSE WEEKEND Submit Open Houses in MLS by March 12th
BHHS SALES CONVENTION (DAY 1)
More Info and to Register: https://www.bhhsevents.com
BHHS SALES CONVENTION (DAY 2)
More Info and to Register: https://www.bhhsevents.com
BHHS SALES CONVENTION (DAY 3)
More Info and to Register: https://www.bhhsevents.com
The Network Newsletter
March 2021
REGISTER FOR THE
BHHS FNR Concierge Webinar Powered by MoveEasy, the complimentary Berkshire Hathaway HomeServices Concierge for life platform will help your buyers and sellers effortlessly manage all post-transaction tasks from an online dashboard and send them a week by week moving checklist. Register for one of the training sessions today! Both training sessions are the same but offered on two different days.
Agent Training Option #1 • March 17, 2021 at 10:30 AM Register Here: https://bit.ly/3sKXa3B Agent Training Option #2 • March 18, 2021 at 2:00 PM Register Here: https://bit.ly/3sQgVaf We highly recommend that you attend a training session so you are away of all the features and automation offered to your client when MoveEasy goes live!
Be the hero in your client's move!
march AUTOFLOW LINEUP
World's Most Admired Companies eCard Arrived Early-March
Bono's Pit Bar-B-Q Postcard Arriving Mid-March
Regional Newsletter Arriving Late-March
For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
13
Volume 18
|
If Opportunity doesn't knock, build a door.
UNCONVENTIONAL UNBREAKABLE UNSHAKEABLE
SPEAKERS GINO BLEFARI ceo, homeservices of america
March 21-23, we’ll celebrate your achievements and discover new ways to reach your Unstoppable goals. Experience unforgettable General Sessions, world-class entertainment, 30+ live and on-demand University Sessions, an incredible Virtual Exhibitor Showcase, keynote presentations, digital networking events and live Q&As, and so much more. Oh and did we mention, it’s FREE? Yes, Sales Convention 2021 is 100% free. So, we’ve got one more question for you … Are you in?
REGISTER NOW
CHRIS STUART ceo, berkshire hathaway homeservices
VERNICE “FLYGIRL” ARMOUR former combat pilot, former police officer
& world-famous presenter
PERFORMING
WWW.BHHSRESOURCE.COM
JOHN LEGEND multi-platinum singer-songwriter
14
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Network Newsletter
March 2021
THE FACE YOU MAKE WHEN THE LENDER CALLS AND SAYS “WE HAVE A PROBLEM”
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
15
Volume 18
|
If Opportunity doesn't knock, build a door.
Florida Network PROPERTY MANAGEMENT
©2021 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.
16
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
