Christy BudniCk president president and Ceo March 2021 Quote: “People who are crazy enough to think they can change the world are the ones who do.” ~Rob Siltanen
Dear Team, I know how much you like to be able to share stats and other relevant information with your clients during your coffee and cocktail conversations so we thought that it would be good to provide you with the stats that we used to create the 2020 Year in Review video! One of my favorite mentors, Tom Petway, always said, “it ain’t bragging if it’s fact” and these are the facts!
WE GREW
We welcomed 134 professional Realtors, growing our agent count by 11.1%! We closed 3,354 transaction sides vs 3,124 transaction sides 2019, that’s 7.4% Growth over 2019! We closed $1.44B in volume vs $1.21B volume sold 2019, equating to +19.3% Growth over 2019! Our average sales price increased 11% over 2019, ending 2020 at $429,639! Our Luxury Market Share totaled 13.2%, sustaining our #1 in position in Northeast Florida! Overall 6,741 clients and customers received Trusted Advisor treatment from our Family of Services, thank you!
In addition to “normal” marketing practices, we are PROACTIVE: • Listings are translated online into 13 languages • 5,415 Buyside Home Valuations Completed / and 49 currencies $2.2B in value • 5,484,675 eCards sent promoting properties • 350 Homes held open “Virtually” creating: and adding value -441,472 Impressions on Facebook • 128,162 Just Listed and Just Sold Cards sent out -212,889 Users Reached • SEO and Blog strategy to drive 379,823 -9,237 clicks to see property information additional users to BHHS FNR websites • 38,567 issues of the Luxury eCard and Flipbook sent highlighting our luxury properties
WE ACHIEVED MAXIMUM EXPOSURE FOR OUR CLIENTS’ ADVANTAGE
WE ADVOCATED FOR THE COMMUNITY • Launched public webinars on the economy, first time homebuyers, and selling during COVID • Donated $25,608 to Dreams Come True of Northeast Florida ($293,909.83 since 2015) • $7,540 raised for Blessings in a Backpack delivered to provide meals to 58 children over 38 week school year • Collected 268 backpacks filled with school supplies for Northeast Florida children during its 21st Annual Backpack Challenge • Another 50+ organizations supported financially and through volunteer hours by our team of professionals • Our entire Leadership Team went through NAR’s At Home With Diversity Program • Created Diversity, Equity, and Inclusion Council that launches in 1Q2021 with employees and later in the year with agents
• Guest speakers for our Business meetings: John Maxwell, Jon Gordon, Gino Blefari, Chris Stuart, Matthew Ferrara, Don Tennessen, Aundra Wallace, Allan Dalton, Lauren Tomlin, Dr. Jerry Parrish, plus panels hosted by our own best in class Realtors and more! • 500+ coaching sessions held by our non competing Broker team • Rising Star program delivered remotely to 62 agents • Held over 200 virtual trainings including “Pathway to Digital Mastery” and “Using Technology to Maximize Your Relationships” • Over 200 How-to Recordings to help our agents get the highest exposure for our listings
WE EMBRACED LIFELONG LEARNING TO GET BETTER FOR OUR CLIENTS
