Luxury Collection Presentation

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Florida Network Realty


Photographer: Polina Pigulevsky, www.atelier2721.com


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ELIVERING UNRIVALED CLIENT SERVICE AND SUPERIOR KNOWLEDGE OF THE LUXURY MARKET TO THE WORLD’S MOST ELITE CONSUMERS.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made. You want to work with someone you can trust.” Warren Buffett, Chairman and CEO Berkshire Hathaway Inc. Thank you for investing the time to review this material. The most respected name in business stands behind your luxury property when you hire us. For this, we credit decades of work by an amazing team focused on building a reputation of trust. Trust has two main components; character and credibility, and our professional REALTORS® exemplify both. Our strategy is to make decisions and utilize technologies that elevate your luxury property over properties marketed by other firms: • You will receive an Advisory approach to your real estate decisions, much like you would expect from your attorney, CPA and wealth management advisors. We take this seriously and are one of the few companies in the state that act as fiduciaries on your behalf. • You will benefit from our deep local roots, connections and our quality network of high-powered agents across the world. Also, we have relationships with the appropriate vendors for the luxury space including title, mortgage, appraisers, etc. • Marketing your property will be global, and your professional REALTOR® can show you specifics on what we do differently from the standard. This includes discovering and translating the unique amenities and specifics of your property into multiple languages and currencies. As Northeast Florida’s #1 Luxury Real Estate Firm, Berkshire Hathaway HomeServices Florida Network Realty greatly appreciates the opportunity to guide you through your important real estate decisions.

Christy Budnick, President and CEO Linda Sherrer, Founder and Chairman


CHOOSE THE WORLDS MOST RESPECTED BRAND. The Berkshire Hathaway name has stood for strength, integrity and trust for more than a century. The marketing of your property is backed by more assets and resources than any other real estate company. Berkshire Hathaway HomeServices Florida Network Realty holds the title of Luxury leader since its inception in 1988. We consistently represent some of the most sought-after homes. From historic river residences to oceanfront estates along the pristine Atlantic Coast, we elevate the profession of luxury real estate sales to a fine art and raise the bar for top-tier representation.

Hathaway is built to be forever... “ Berkshire It’s true of all the businesses we own

Warren Buffet, Chairman & CEO Berkshire Hathaway


Photographer: Mark Martelli, www.mpvideotours.com


Photographer: Wally Sears, www.wallysearsphotography.com


THERE ARE MANY OPTIONS, BUT ONLY ONE CLEAR CHOICE. We have the largest market share of homes listed and sold at $750,000 and above. When selecting real estate representation, you need a Brokerage and an agent who understands your high expectations and will act in your best interest. Past performance is a critical measure. Our statistics show we are the clear choice.

Market Penetration Report by Companies and Offices. Data pulled April 30, 2019. Statistics from NEFMLS from 5/1/2018 - 4/30/2019


EVERY HOME HAS A UNIQUE STORY. LET US TELL YOURS. OUR LUXURY MARKETING PROGRAM MAKES THAT STORY COME TO LIFE: ONLINE, IN PRINT AND IN PERSON. In addition to a dedicated property website, your home will receive global exposure through our extensive international partnerships. Utilizing the area’s leading photographers and videographers, we provide stunning imagery that motivates buyers through HD aerial photos and video. Through our considerable contacts, databases and private client lists, we share your home’s story with the most qualified buyers in the marketplace.

80%

69%

of all Internet traffic in 2019 will be video.

of buyers expect to see video of a home they’re interested in.

59% of executives prefer to view videos than read text.


Photographer: Laura Jobe, FirstCoastPropertyPhotography.com


Photographer: Mark Martelli, www.mpvideotours.com


THE TRUSTED ADVISOR APPROACH There are two primary agency relationships in the state of Florida. Single Agency provides the highest level of client service and representation afforded by Florida law. The Advisory approach is very unique in our state, as most of the industry has pivoted to a transactional focus. What this means for you: • • • •

A fiduciary relationship where your objective is our objective - you have an advocate. The ability for us to advise and guide you through negotiations. A more open sharing of information that would be of importance to you. The ability to transition to a transaction brokerage relationship in the event a Berkshire Hathaway HomeServices Florida Network Realty agent brings the buyer.

DUTY TO CLIENT ACCOUNTING FOR FUNDS DEALING HONESTLY AND FAIRLY USING SKILL, CARE AND DILIGENCE TIMELY PRESENTING ALL OFFERS FULL DISCLOSURE FULL CONFIDENTIALITY LOYALTY OBEDIENCE

SINGLE AGENT

TRANSACTION BROKER


PRESENTING YOUR HOME TO THE WORLD THE WALL STREET JOURNAL YOUR HOME WILL BE FEATURED ON: WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India.WSJ.com and MansionGlobal.com. WSJ.com reaches a global audience of 35 million + digital readers per month who seek news and information critical to their business and personal lives.

JUWAI Juwai.com is China’s largest international property website attracting more than 2 million affluent Chinese consumers monthly from over 326 cities throughout China, as well as Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. More than 200,000 homes are purchased by foreign buyers every year.


WWW. BERKSHIREHATHAWAYHS.COM GLOBAL OFFICES:

DUBAI • GERMANY • ITALY • THE UNITED KINGDOM • SPAIN


Photographer: Mark Martelli, www.mpvideotours.com


EXCEPTIONAL PRINT MARKETING When it comes to capturing the fabulous features of your home in print, our proven mix of channels ensures it reaches the eyes of those searching for it. Beautifully written and designed digital and print brochures are created to be shared with other prominent luxury real estate agents and offered as a special leave-behind for buyers who have toured your home. When appropriate, we utilize direct mailings with a compelling call to action that highlights the unique features of your home. AVAILABLE LUXURY COLLECTION PRINT AD OPTIONS: • Wall Street Journal – Mansion Section • Unique Homes Magazine • DuPont REGISTRY • Robb Report • Prestige Magazine

EXCEPTIONAL ONLINE MARKETING Our local, national and global referral networks combined with our awardwinning online marketing grants us access to the world’s most elite consumers, providing a significant advantage in reaching more qualified buyers. NETWORKS AND REFERRAL SERVICES • Berkshire Hathaway HomeServices Global Network • HomeServices of America Referral Network • Luxury Real Estate Network • Worldwide Employee Relocation Council • Relocation Directors Council


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Florida Network Realty

9 Office Locations Throughout Northeast Florida Headquarters • 904.296.6400 Avondale/Ortega • 904.388.5005 Beaches/Intracoastal West/Southside • 904.241.2417 Fleming Island/Orange Park • 904.269.1716 Mandarin/St. Johns • 904.260.4300 MuraBella/World Golf Village • 904.802.0690 Ponte Vedra/Nocatee • 904.285.1800 San Marco/San Jose • 904.739.0717 St. Augustine • 904.471.6906

© 2019 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.


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