the
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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER
NOVEMBER 2019 VOL. 3
Top Agent Awards Holiday Photo Contest
Safety Tips: When Showing Property Alone
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Christy’s note and quote of the month
Holiday Photo Contest
CON
WELCOME!
volume 3
CONTEST
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TOPS IN THE CO.
Featuring the October 2019 Top Agents and Teams
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WELCOME TO THE TEAM!
RETHINK COUNCIL HIGHLIGHTS
EVENTS & ACTIVITIES
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09
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New Team Members
CORE SERVICES CORNER
HEAR FROM YOUR PEERS!
Success Story
Tips from our Partners
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HELPFUL TIPS
Tech and Safety Tips
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Company Calendar and Anniversaries
MARKETING
Monthly Marketing Update
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HUMOR & SOCIAL MEDIA
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER
note from christy Dear Team, Last week’s Business Meeting featuring Jon Gordon was exactly what Linda and I needed. Sometimes life is tough and lately that has been the case for our family. Linda and I were so touched by the emails, texts, and comments so many of you sent and said to us expressing that you, too, needed Jon’s shot of energy and positivity. So that we keep his message in front of us throughout this holiday season, below is a recap of a few of the points that stood out most to me:
Quote of the
WEL
month Being positive won’t guarantee you will succeed. But being negative will guarantee you won’t. Jon Gordon
There are three keys to success: 1. Start with Love. If you don’t love what you do you won’t ever be great at it. This business can be tough, we work with a lot of people who are dealing with different emotions, we face rejection and disappointment on a regular basis. But we also enjoy great triumph when we are able to help our clients achieve their dream of homeownership…there is no other feeling like it! 2. Serve Others. When you serve others you learn and grow…be intentional about it, plan for it just as you would any other part of your day. 3. Care. Put we before me and remember that it is the little things that put a smile on someone’s face and show you care.
Ninja Selling is a system based on a philosophy of building relationships, listening to your customers and helping make their dreams come true. The goals of Ninja Selling are to increase your income per hour, increase your referrals and repeat business, and improve the quality of your life.
Registration cost is $750 Audit cost is $450
Just as he was wrapping up, Jon shared the Greek word, Meraki. It means to do something with passion, with absolute devotion, with undivided attention and to leave a piece of yourself behind in everything you do. Do this day in and day out, one person at a time and the impact you have and the legacy you leave will be amazing. You won’t just experience success for yourself. You will be a true success by helping others be successful. Much Love,
President and CEO
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ANNOUN
y a d i l o H
CATE
t s e t n o c o t pho
Capture the spirit of the season. Send us your best “Sweetest Moment”, 3
“Embrace the Chaos” or “Throwback Memories” and win one of three fun holiday prizes! Send pictures to Linda.Christy@FloridaNetworkRealty.com by December 2nd.
ANNOUN
BRATE
TOPS IN TOP AGENTS IN THE COMPANY - OCT. 2019 TOP LISTER
TOP TRANSACTIONS
san marco
san marco
GENNI JETT
GENNI JETT
TOP LISTERS
TRANSACTIONS KRISTOFF WALTERS TOP LISA BARTON TEAM TEAM ponte vedra ponte vedra
TOP SALES
TOP PRODUCER
beaches
ponte vedra
TRACEY PAULSEN
TOP TEAMS IN THE COMPANY - OCT. 2019
DEB PETTRY
TOP SALES
LISA BARTON TEAM ponte vedra
TOP PRODUCERS
LISA BARTON TEAM ponte vedra
TOP OFFICE AWARD WINNERS SAN MARCO SAN JOSE
listings: GENNI JETT sales: ANITA VINING
AVONDALE ORTEGA
listings: JOSH NUGENT sales: LEIGHTON TESCHE
transactions: GENNI JETT
transactions: JULIA FATTAHI
top producer: ANITA VINING
top producer: SUSAN TUOHY
BEACHES/ICW SOUTHSIDE
listings: TRACEY PAULSEN sales: TRACEY PAULSEN transactions: JOE COLLERD
JENNIFER top producer: SEXTON
MANDARIN ST. JOHNS
listings: JIMMY LEWIS
PONTE VEDRA NOCATEE
listings: PRISCILLA JOHNSON
sales: ANITA MCNEILL transactions: ANITA
MCNEILL NICOLE top producer: SHERMAN
FLEMING ISLAND ORANGE PARK
listings: KATHY COLETTI sales: SARAH ROTHSTEIN transactions: SARAH
ROTHSTEIN SARAH top producer: ROTHSTEIN
sales: PRISCILLA JOHNSON transactions: PRISCILLA
JOHNSON
top producer: DEB PETTRY
ST. AUGUSTINE MURABELLA
listings: JUSTIN PETRUCCI sales: JUSTIN PETRUCCI transactions: JUSTIN
PETRUCCI STEFANIE top producer: BERNSTEIN
Congratulations Team! 4
ANNOUN
E M O C L E
W
! M A E T TO THE
• • • • • • • •
ZANE CLEVELAND AV BARRY CLARK AV MARIA FLOARES SM MARILYN GILMAN AV HARRY PRICE SA BRUCE WHITMAN PV TIM SETTERLUND PV BETSY CORBETT PV
• • • • • • • •
ANDREEA LIGHT PV CYNTHIA LUPI PV SHANNON BRANGHAM AB JOHN MELOCHE PV KIMBERLY DAVIS AB SAM SAFFMAN PV KATIE WENDELL PV MARIA WILKES CORP
Teambuilder
IN WONDERLAND Register a Holly Jolly Agent by December 9 and you could build a snowman with
$250 In Snowballs MUST BE PRESENT ON DECEMBER 10 TO WIN.
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A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.
OUR
rethink council highlights
BORATE
The REthink Council was at it again on October 10th with “Maximizing Your Digital Footprint.” Mattamy Homes was our main sponsor, along with Riverside Homes and Andy Reynolds Homes. They hosted the gathering at the beautiful Rivertown Community. We’d like to give a Big thanks to the REthink Council, led by Metro Offices Broker Josh Cohen, and also to the 100+ agents that showed up to learn how we keep going that extra mile for our clients. In the context of becoming the Forever Agent with the Forever Brand, it is important to understand and utilize the digital resources available to you. Many of these marketing components are “set it and forget it.” The work is done for you, other than the follow up which is essential. This allows you to set your focus on what matters most: your relationship with your clients.
ADWERX: Our listings continue to receive the extra web, social, and mobile app exposure
during the first 7 days of marketing, when that splash is so important. The key takeaway is to add your seller’s email address so they will see the ads more often.
WAZE: Our listings are now rotating through 55,000 impressions per month with pins and
banner ads. Waze is the most widely used traffic app that will also drive more traffic to our open houses. A large percentage of usage is local traffic looking for the best route. What great impressions for our listings!
RISMedia: The premium version for Autoflow agents will be turned on in early November. This will allow for more frequent and targeted social media posts and a dedicated rss feed to agent websites with real estate content.
make sure you take full advantage of all we offer to: 1. Represent your Sellers far better than the norm 2. Be the voice of real estate within your Network 3. Be the voice of real estate in the communities you serve
Click here to download our REthink flyers.
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EVENTS & ACTIVITIES DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE
NOVEMBER 11TH MONDAY
NOVEMBER 18TH MONDAY
NOVEMBER 25TH MONDAY
DECEMBER 5TH THURSDAY
INC - The Buyer Process Deb - Fleming
INC - Prospecting Deb - St. Augustine
Deb - Ponte Vedra 1-on-1 Training
INC - Contract to Close
NOVEMBER 12TH TUESDAY
NOVEMBER 19TH TUESDAY
NOVEMBER 26TH TUESDAY
Deb - Ponte Vedra 1-on-1 Training
Deb - Mandarin 1-on-1 Training
Deb - San Marco 1-on-1 Training
NOVEMBER 13TH WEDNESDAY
NOVEMBER 20TH WEDNESDAY
NOVEMBER 27TH WEDNESDAY
INC - Selecting & Showing Property Deb - Beaches
INC - Market Evaluation Deb - Avondale
On-Boarding Deb - Corporate
NOVEMBER 14TH THURSDAY
NOVEMBER 21ST THURSDAY
DECEMBER 2ND MONDAY
INC - Purchase & Sale Contract & Addenda Deb - Murabella
INC - Prospecting Deb - Ponte Vedra
INC - Listing Power 1st Step
NOVEMBER 15TH FRIDAY
NOVEMBER 22ND FRIDAY
DECEMBER 4TH WEDNESDAY
On-Boarding Deb - Corporate
On-Boarding Deb - Corporate
INC - Listing Power 2nd Step
Holiday Office Parties: Avondale/San Marco Mandarin Fleming Island DECEMBER 12TH THURSDAY
Holiday Office Parties: Beaches Ponte Vedra DECEMBER 19TH THURSDAY
Holiday Office Party St. Augustine/Murabella
NOVEMBER - ANNIVERSARY
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DAY OF MONTH
TEAM MEMBER
OFFICE
# YEARS
3
Joe Collerd
Beaches
5
ANNOUN
success story • 12 months prior to joining AutoFlow: closed $1,821,017 • 12 months following joining AutoFlow: closed $4,555,500 • 150.2% increase!
Margee shared that, “Autoflow has been such a positive experience for me and my clients love it too. We were leaving church one morning, someone came up to me and said I can’t wait to see where we are going to dinner next. I looked at her with a look of what are you talking about, then realized she was referring to AutoFlow!”
Margee Michaelis Avondale
Another client wrote to thank me for my follow up:
“Dear Margee, Thank you for following up with your email of listings, your kind note, and for your mailings. You’ve never failed to keep in touch, while many Realtor friends have.
Please continue to keep me in mind and I will call YOU to be my Realtor if I see some thing I’d like to look at. Thank you again Margee!”
Ninja & AutoFlow = Strong Results
We looked at our results and we can clearly say that Ninja paired with AutoFlow is a successful marketing plan for your business. Agents who attended Ninja and participate in AutoFlow sold 10 or more homes in 2018 than those who did not. Further, those same agents sold an average of $5 million more in volume! If you want to elevate your 2020 results, the proven and cost effective solution is Ninja and AutoFlow.
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Mail Away
CORE SERVI
CLOSING TIPS As opportunities for real estate transactions expand across county and state lines, the frequency of mail-away closings increase. Here are some tips that can help you avoid delays: • Inform your closing agent of the need to mail documents as soon as possible. This will allow them to coordinate the document preparation and signing process with the lender. • Provide your closing agent with a physical address and the best phone number for each party involved in the transaction. Most overnight delivery services will not deliver to a P.O. Box. • Be aware that lenders have specific closing practices that may differ from local customs. Not all lenders allow documents to be signed in advance of the closing date, and some require that the documents be signed in the presence of an attorney or title officer. • Allow sufficient turnaround time for the documents to be signed. In order to disburse funds on a transaction, your closing agent may require the original documents to be in their possession. Typically,the minimum time required to send and receive documents is three business days.
Don’t leave your appraisals to chance! Over 90% of lenders use Appraisal Management Companies whose appraisers may or may not be local to the area or know the nuances of each specific market. Leveraging Prosperity Home Mortgage ensures that you will use a pool of appraisers that were all hand selected by Berkshire Hathaway HomeServices Realtors® and local to the area. Just another advantage of staying local and having more control over your loan process. Florida Network PROPERTY MANAGEMENT
PROPERTY MANAGEMENT LAW
Once a tenant moves out of a property, we reduce the owner’s liability by changing the locks on the home. Per the terms of the lease, Florida Network Property Management hires a locksmith to re-key all of the locks and charge the tenant’s security deposit. This provides comfort for the new tenant knowing that a neighbor or friend of the former tenant doesn’t have a key that still works to gain access to the property.
DID YOU KNOW?
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Our company’s digital version of the First Coast Relocation Guide and Northeast Florida Education Guide can be found on AE. Go to “Resources”, then “Relocation Resources.”
MARKETING
Creative Services
MONTHLY MARKETING UPDATE
November 2019
Our listings now on Waze!
Waze is an app that helps riders and drivers get where they’re going—faster, smoother, safer, and happier—while working to beat traffic. • Our listings and Open Houses now have additional exposure through one of the most utilized apps in the country: WAZE • Pins and banner ads will rotate on and off for all our listings. • 55,000 impressions per month will help “drive” more people to our listings!
30M+
monthly active users
1.2
average sessions per day
53M+
community-provided map reports globally
Social Media Images Visit www.FloridaNetworkRealty.com/SocialMediaImages to post and share now!
November AutoFlow Lineup • Postcard
Whit’s Frozen Custard Arriving early-November
Whit’s will you choose, one scoop or two? And for a limited time... get 20% off your purchase!
Compliments of Ashley Agent REALTOR® 904.000.000
• Postcard
73% of home buyers consider their drive time to work a key factor in buying a home*
INRIX Drive Time Arriving mid-November
• eCard
*National Association of Realtors®
We are partnering with Whit’s Frozen Custard to share this delicious treat with you! Here in Northeast Florida, we know a thing or two about ice cream... but when it comes to frozen custard, nothing beats Whit’s Frozen Custard! And for a limited time, you are invited to enjoy 20% off your purchase. Stop by one of their five locations for your next scoop!
123 Your Office Address Your City, FL 00000
As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today!
Happy Thanksgiving Arriving late-November
Ashley Agent REALTOR® 000.000.0000 Cell AAgent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com
TO REDEEM: Bring postcard to any Whit’s Frozen Custard location in Northeast Florida at time of purchase. For store locations, please visit www.WhitsFrozenCustard.com. Not valid with any other offers. Good until January 31, 2019. A member of the franchise system of BHH Affiliates, LLC
For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com Custom marketing? Please visit: www.AgentMarketingForm.com
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MONTH
tech tip : adwerx
INTRODUCING INCREASED DIGITAL EXPOSURE FOR YOUR HOME
In order for your sellers to receive the daily marketing performance report and be targeted with the ad, please be sure to attach the seller's email address to the Adwerx ad in the Resource Center.
safety tip : safety
at property showings
• Check county property records to confirm the ownership of a property before you go to a listing appointment or approach a for-sale-byowner listing. • Always let someone know where you are going and when you will be back; leave the name and phone number of the client you are meeting.
• Never list a property as “vacant” in MLS remarks. This is an open invitation to criminals. • Show properties before dark when possible. If you must show a property after dark, turn on all lights as you go through the home.
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• If you think it may be some time before a property sells (and you may, therefore, be showing it often), get acquainted with a few of the immediate neighbors. You will feel better knowing they know your vehicle, and they will feel better about the stranger (you) who frequently visits their neighborhood.
• Be familiar with the area so you know the location of the nearest police station. Drive there immediately if you feel you are in danger. • When showing a property, always leave the front door unlocked for a quick exit while you and the client are inside. As you enter each room, stand near the door. • It is better to lock your purse in the car trunk before you arrive. Carry only non-valuable business items (except for your cell phone), and do not wear expensive jewelry. • Park at the curb in front of the property rather than in the driveway. You will attract much more attention running and screaming to the curb area. It is much easier to escape in your vehicle if you don’t have to back out of a driveway. Besides, parked in a driveway, another vehicle could purposefully or accidentally block you.
Sources: Louisiana REALTORS® Association; Washington Real Estate Safety Council; City of Albuquerque, NM; City of Mesa, AZ
Me literally any time my clients have a pet or the house I’m showing has a pet.
social media images
Find them on www.FloridaNetworkRealty.com/SocialMediaImages
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Š 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.