the
NET
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER
OCTOBER 2019 VOL. 2
Top Agent Awards Companywide Meeting Featuring Jon Gordon th Nov. 5
ReThink Event New Digital Marketing th Solutions - Oct 10
Beauty and the Beast Contest Winners!
02 03 04 05 WELCOME!
CON
Christy’s note and quote of the month
DCT 5K WALK RUN & ROLL
TOPS IN THE CO.
Featuring the September 2019 Top Agents and Teams
Race day collage
06 07 08 09 WELCOME TO THE TEAM!
New Team Members
volume 2
10
11
Company Calendar and Anniversaries
Success Story & the Ninja Nine
EVENTS & ACTIVITIES
HEAR FROM YOUR PEERS!
13
14
Monthly Marketing Update
Tech Tips and Sarah’s Success Story
MARKETING
1
BEAUTY & THE BEAST CONTEST ENTRANTS AND WINNERS
TECH TIPS
RETHINK COUNCIL & MOS MINUTES
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CORE SERVICES CORNER
Tips from our Partners
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HUMOR & HALLOWEEN SAFETY
BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER
note from christy Dear Team, It’s hard to believe that the fourth quarter is already here, where has the year gone?! I hope this year has met or exceeded your expectations, but if it hasn’t then I’d like to offer some suggestions to help you plan for greater success in 2020. Because the real estate sales cycle averages 90 days, what you are doing today will reap benefits in December. It also means that it is critical to complete your business plan in October since the actions you take in November will pay dividends in January. Here are a few tips to ensure a strong start to the year:
Quote of the
WEL
month
“For tomorrow belongs to the people who prepare for it today.” -African Proverb
• Complete your business plan. I’ve included a link to a simple but effective business plan template. It will take you approximately 3-4 hours to complete and will provide the roadmap for your success in 2020. Review it with your Broker as our team is really skilled at business planning. • Use the fourth quarter to clean up your database. While you are doing this, take the time to reach out to each of your contacts before year end with either a call, pop-by or personal note. • Review and revise your listing presentation and other marketing materials, if needed. • Review your listing inventory…do you need to refresh your comments, change up the photos, obtain a price reduction? Ask a peer or your broker to review your inventory and provide feedback. • Commit to completing at least 8 real estate reviews per month. They take very little time to create but add huge value to your clients, further cementing you as their go-to Forever Agent.
I am so proud to lead the finest team of Realtors© in Northeast Florida and feel blessed and grateful for each and every one of you. With love,
President and CEO
2
ANNOUN
3
Thank You for Helping DCT Raise Over $320,000!
CATE
Congratulations To Our Top Placing Runners!
p laced
1st
group! e g a ir e h t in
p laced
Beverly Hecht, Beaches Julia Fattahi, Avondale Clay Hall, San Marco TEAM CAPTAIN
3 rd in her age gr
oup!
Kathy Delaney St. Augustine
Way To Go Team! OFFICE
AMOUNT RAISED
KIM GOODMAN
AVONDADE/SAN MARCO
$4,405.79
SHONDA CAMPANARO
MANDARIN/ST. JOHNS
$3,987.88
ERIN SPALDING
PONTE VEDRA/NOCATEE
$3,545.89
SARAH ROTHSTEIN
FLEMING ISLAND DREAMERS
$3,200.14
MARISA MARIANO
HOME OFFICE
$2,760.79
TRACY GLOCHAU
ST. AUGUSTINE/MURABELLA
$2,501.69
BEVERLY HECHT
ATLANTIC BEACH DREAM TEAM
$2,360.34
4
ANNOUN
BRATE
TOPS IN TOP AGENTS IN THE COMPANY - SEP. 2019 TOP LISTER
TOP TRANSACTIONS
mandarin
mandarin
JULIOCESAR MENDEZ
JULIOCESAR MENDEZ
TOPS IN SALES
TOP PRODUCER
ponte vedra
san marco/san jose
PRISCILLA JOHNSON
ANITA VINING
TOP TEAMS IN THE COMPANY - SEP. 2019 TOP LISTERS
RIGDON COMBS TEAM
TOP TRANSACTIONS
RIGDON COMBS TEAM
st. augustine/murabella st. augustine/murabella
TOPS IN SALES
RIGDON COMBS TEAM
st. augustine/murabella
TOP PRODUCERS
LISA BARTON TEAM ponte vedra
TOP OFFICE AWARD WINNERS SAN MARCO SAN JOSE
listing: ANITA VINING sales: ANITA VINING
AVONDALE ORTEGA
listing: JOSH NUGENT sales: LIZ BOBECK
transactions: ANITA VINING
transactions: MICHAEL
top producer: ANITA VINING
top producer: JULIA FATTAHI
STARLING
BEACHES/ICW SOUTHSIDE
listing: TRACEY PAULSEN sales: KAREN AIBEL transactions: KAREN AIBEL
top producer: WES MOCK
5
MANDARIN ST. JOHNS
PONTE VEDRA NOCATEE
listing: JULIOCESAR MENDEZ
listing: ELIZABETH HUDGINS
sales: JULIOCESAR MENDEZ
sales: PRISCILLA JOHNSON
transactions: JULIOCESAR
transactions: PRISCILLA
MENDEZ TERESA top producer: FERGUSON
FLEMING ISLAND ORANGE PARK
listing: KATHY COLETTI sales: KATHY DAVENPORT transacKATHY COLETTI tions:
SARAH top producer: ROTHSTEIN
JOHNSON JEANNE top producer: OURSLER
ST. AUGUSTINE MURABELLA
listing: STEFANIE BERNSTEIN sales: DONNA MATTHEWS transactions: STEFANIE
BERNSTEIN
top producer: SHELLEY TRELA
Congratulations Team!
E M O C L E W
! M A E T E TO TH
• • • • • • • • • •
KERRY LUITGAARDEN PV AUSTIN O’STEEN PV SALLY YOUSEF MN LISA GILLESPIE BE KELLI TATRO PV JOSEPH BROWN MU ASHLYNN SOELLNER PV QUSTON GELZER MN MIKE JONES AV CINDY JONES AV
• • • • • • • • •
ANNOUN
SHANNON HARVICK PV WHITNEY GABET PV CLAY HALL SM ZANE CLEVELAND AV BARRY CLARK AV MARIA FLOARES SM MARILYN GILMAN AV BRUCE WHITMAN PV HARRY PRICE SA
FALL IN
love with
TEAMBUILDER Register an a-maize-ing agent by November 4 and you could rake in the cash with
$250 LEAVES IN AUTUMN
MUST BE PRESENT ON NOVEMBER 5 TO WIN.
6 A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.
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Beauty
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AMANDA CREECH
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DAWN POFF
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KAREN AIBEL
HEATHER COSG
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biscuit & camden ANN KING
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jack & sammy
DAWNE MCCAIN
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STEFANIE BERNSTEIN
betty black LSEN e l t t itt l EY PAU TRAC
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ROBERT MALONEY
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AMBER SNYDER
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KRISTEN ARRANZ IN
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ANDREA NICHOLS
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LINDA MAXWEL
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MARC FAGAN
CHUCK SNYDER
& killian N mia, sophUie G IT AARDE KERRY L
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CHANTHA BISHER
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STEF oscar ANIE BERN STE
lucy, anna & daphne
ON LISA BART
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HELEN WILLOUGHBY
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OLIVIA GE
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DAWNE MCCAIN
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SOEL ASHLYNN
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KATHY SUBER
8
OUR
BORATE
M.O.S. Meeting Minutes
a few highlights from the september M.O.S. meeting:
Ann King – Technology Recap We are excited to announce that Chris Stuart is now the SVP over Technology for HomeServices. Chris comes from a technology background at Oracle prior to entering the Real Estate industry so his knowledge and implementation experience will be a huge benefit. Over the next year, HomeServices will introduce a new CRM (Customer Relationship Management) platform. In this new Salesforce CRM, all of our technology will be accessible in one place which means only one dashboard to reach everywhere you need to go. The CRM has been developed from the ground up and will be launching in a few HomeServices companies this month. With each rollout over the next 12 months, the platform will continue to improve while the team implements changes based on feedback from users like you. The question you may be asking is “How do I prepare my CRM for the newer version?” The best thing you can do is to work on cleaning up your current database which will facilitate a smooth transition to the new system.
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For example: • If you have 2 contacts in the same household, combine them into one if appropriate. • Classify your contacts into groups for future marketing. • Ensure all contact information is correct.
Click Here to review the MOS minutes.
EVENTS & ACTIVITIES DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE
OCTOBER 7TH MONDAY
OCTOBER 18TH FRIDAY
OCTOBER 31ST THURSDAY
NOVEMBER 13TH WEDNESDAY
INC - Vital Focus Ninja Skills Group
INC - Selecting & Showing Property
INC - Contract to Close
INC - Selecting & Showing Property
OCTOBER 9TH WEDNESDAY
OCTOBER 21ST MONDAY
NOVEMBER 4TH MONDAY
NOVEMBER 14TH THURSDAY
INC - Orientation
INC - Prospecting Ninja Skills Group
INC - Vital Focus
INC - Purchase & Sale Contract & Addenda
OCTOBER 10TH THURSDAY
OCTOBER 23RD WEDNESDAY
NOVEMBER 5TH TUESDAY
NOVEMBER 18TH MONDAY
ReThink 11:30-2:00
INC - Market Evaluation
Companywide Meeting Jon Gordon
INC - Prospecting
OCTOBER 14TH MONDAY
OCTOBER 24TH THURSDAY
NOVEMBER 6TH WEDNESDAY
NOVEMBER 20TH WEDNESDAY
INC - Tools & Technology Ninja Skills Group
INC - Prospecting
INC - Orientation On-Boarding
INC - Market Evaluation
OCTOBER 16TH WEDNESDAY
OCTOBER 28TH MONDAY
NOVEMBER 7TH THURSDAY
NOVEMBER 21ST THURSDAY
INC - The Buyer Process
INC - Listing Power 1st Step Ninja Skills Group
INC - Tools & Technology
INC - Prospecting
OCTOBER 17TH THURSDAY
OCTOBER 30TH WEDNESDAY
NOVEMBER 11TH MONDAY
INC - Purchase & Sale Contract & Addenda
INC - Listing Power 2nd Step
INC - The Buyer Process
OCTOBER - ANNIVERSARIES DAY OF MONTH
TEAM MEMBER
OFFICE
# YEARS
1 1 3 13 25 17
Marc Fagan Robert Hughes Brondrick Linnear Stacey Scanlan Deb Pettry Tahnya Gary
Beaches Beaches Avondale St. Augustine Ponte Vedra GTS
5 5 5 5 15 25
10
ANNOUN
success story • • • • •
12 months pre-Ninja/AutoFlow 28.5 units $7,393,000 volume Ninja installation April 2017 12 months post-Ninja/AutoFlow 37.9 units $10,147,000 volume “No need to chase leads.” “AutoFlow is a huge time saver for me.”
“I was manually trying to keep up with an AutoFlow program of my own and when the business gets busy it was not consistent. I just didn’t have the time. The relief of just not worrying about my marketing getting out to my client base was a game changer. The time spent preparing the marketing used to be so difficult.”
Kathy Coletti Fleming Island
The Daily Ninja Nine Habits for Success in “Giving” not “Selling” The Business 1.
Write your daily gratitudes. Take some time each morning to write a list of the things you are grateful for today. Being in a space of gratitude creates great framework for the day.
2. Show up! Stop opening your email first. Resist the addiction. Instead, do one hour of productive work first. Work “on” your business in the morning. Work “in” your business in the afternoon. 3.
Write two personal notes. People love receiving personal handwritten notes. Make it a daily practice. Write notes about anything – thank you notes, just checking in notes, birthday cards... anything goes!
4.
Focus on your Hot List daily. Stay in touch with those folks who are about to buy or sell now or in the very near future. Think, “Who can I write a contract with this week?”
5.
Focus on your Warm List daily. Make sure to stay in touch with the people who are interested in buying or selling but aren’t ready to pull the trigger just yet.
6.
Focus on your customer service calls weekly. Transaction follow ups are very important in getting referrals and repeat business.
7. Schedule two real estate reviews this week. Schedule a time to sit down with two people in your sphere of influence to simply give them an update on the value of their home in today’s market.
11
8.
Schedule 50 live contacts this week.
9.
Update your database and look for property matches weekly. Check the MLS frequently and make sure you are on top of new listings that match your clients’ needs!
CORE SERVI
FIVE GREAT REASONS TO PURCHASE A SURVEY
1. Undisclosed Rights and Easements: You may own your new home and its surrounding land, but someone else might have a right to use a portion of your property. A survey will show physical evidence of the rights of others to use your property for access, parking and utilities.
Do you have clients interested in low to no down payment loans? Make sure you talk to your Prosperity Mortgage Consultant about our new program that offers 101% financing with NO Mortgage Insurance! 2. Undiscovered Encroachments: A survey may be the only Rates and costs are better than competitive bond way to tell if a third party holds a claim to part of your property programs and give clients great flexibility to fulfill their because their improvements such as a garage, fence, or homebuying dreams. Available on primary residences swimming pool are on your land. for single family homes, townhomes, and condos! 3. House Built on Incorrect Lot: It may seem impossible, but sometimes a house is built on the wrong lot. A survey provides peace of mind by showing the exact location of the house you are buying. 4. Size of the Property: A survey shows the exact dimensions of the property’s boundary lines and how much land is included within those lines. 5. Adding on in the Future:Many residential platted lots have building restrictions known as setbacks which prohibit building anything within a certain distance from the boundary lines. If you are thinking of adding on in the future, a survey will help you determine if the property is right for both your current and future plans.
down. set. hut. hut.
PROPERTY MANAGEMENT LAW
RELOCATION WANTS YOU TO
GET IN THE GAME!
Make a pass with a referral by NOVEMBER 5TH and you could score a touchdown with $250 cash! Contest runs from September 10th - November 4th. Prize awarded NOVEMBER 5TH.
MUST BE PRESENT TO WIN! To place an Outgoing Referral, please contact Kathy in Relocation at KATHY@FLORIDANETWORKREALTY.COM Each Qualified Outgoing Referral* gives you an entry into the drawing! *Qualified referrals must have client permission to refer and include complete contact information.
Florida Network Property Management is fortunate to work with The Property Management Law Group. Jeff and his associates specialize in property management law and writing leases throughout the state of Florida. This is all they do. This is important as they are experts in Florida Landlord Tenant Law and are available to FNPM with any questions or issues that arise. Another advantage is the law group is available to our owners that use us for Tenant Placement for the duration of the lease.
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MARKETING
Creative Services
MONTHLY MARKETING UPDATE
October 2019
Marketing Concierge Has A New Look! Marketing Concierge allows you to market your listings and services with custom digital, print, video, social media, and email marketing communications in one place. Check out the new Marketing Concierge templates on AE!
Social Media Images
Visit www.FloridaNetworkRealty.com/SocialMediaImages to post and share now!
October AutoFlow Lineup • Postcard
Featuring Ruth’s Chris Arriving early-October
DID YOU KNOW? NORTHEAST FLORIDA AVIATION
Compliments of Ashley Agent REALTOR® 904.000.000
• Postcard
Northeast Florida Aviation Arriving mid-October
Aviation in Northeast Florida is Expanding!
ENJOY SOMETHING SPECIAL, ON US. 123 Your Office Address Your City, FL 00000
• eCard
Indulge in great food, wine and atmosphere at one of Jacksonville’s premier steakhouses and the largest luxury steakhouse company in the country. Now for a limited time, enjoy a complimentary appetizer or dessert of your choice with your purchase of an entrée.
Happy Halloween! Arriving late-October
As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today!
Ashley Agent, REALTOR® 000.000.0000 Cell AAgent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com TO REDEEM: Bring postcard to Jacksonville - Riverfront and Ponte Vedra Beach locations. Valid only at these locations. Entrée purchase required. Valued up to $21.95. Limit 1 per table. Not valid with any other offers. Good until January 3, 2019.
In Northeast Florida, you get it all! Whether you’re building your career, raising a family or just looking for new opportunities, Northeast Florida is a great place to call home. The popularity of the First Coast as a destination for business or pleasure is widely recognized across the country and now, even the world! Just take a look at what’s happening in aviation!
123 Your Office Address Your City, FL 00000
As your trusted real estate advisor, I’m happy to share local information with clients like you. Connect with me today and let’s discuss how growth in Northeast Florida positively affects one of your biggest investments. Ashley Agent REALTOR®
904-000-0000 Ashley.Agent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com
*Sources: Mark VanLoh, BHHS September 2019 Company-Wide Business Meeting https://www.jaxdailyrecord.com/article/with-traffic-surging-jacksonville-international-airport-adding-3rd-concourse https://www.actionnewsjax.com/news/local/jia-is-fastest-growing-airport-in-the-country-and-is-adding-concourse/926648385 http://www.cfaspp.com/PopUps/DownloadDocument.aspx?doctype=facilityinfo&uaid=FL000455 http://flyjacksonville.com/jetstream/jacksonville-airports-contribute-6-billion-to-the-florida-economy/ https://www.flynf.com/files/ef7821b5-6a23-4b85-8c88-969f14ff3cff.pdf A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.
A member of the franchise system of BHH Affiliates, LLC
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For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com Custom marketing? Please visit: www.AgentMarketingForm.com
MONTH
Sarah’s Successss Story withth “I just wanted to share with you that Sarah Alexander announced in the PVB sales meeting this morning that she and Elizabeth have a new listing not yet in MLS; however, she sent out the Buyside MLS Waiver announcement and it is now under contract. They will take backups. Sarah made a big deal that she is “sold” on using the Buyside MLS Waiver now so I hope we’ll see more from everyone in the future on every listing!” Deb Moulin Technology Trainer Berkshire Hathaway HomeServices Florida Network Realty 904-860-6316
tech tip :
Now more than ever, video and mobile are important elements to any effective real estate marketing strategy.
Berkshire Hathaway HomeServices understands this completely, and has teamed up with Videolicious – named one of the “Best New Apps” by Apple to empower you with a way to create sophisticated videos in just minutes. Think about owning a neighborhood by recording a quarterly market update with video. You can announce open houses, share the buzz on new restaurants in your area and highlight local events. Then you can share your video updates on social media. Think of it as a live blog! Video is the place to be.
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Halloween Safety Tips • Stay in groups and always use the buddy system.
• Make sure masks and costumes do not block vision. • Stay on the sidewalks when possible.
• Avoid dark houses and never enter strangers home. • Use flashlights and glowsticks for visibility. • Be aware of traffic at all times.
• Do not eat any candy until an adult checks it.
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Enjoy a safe and Happy Halloween!
Š 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.