the
NET WORK berkshire hathaway homeservices florida network realty special edition e-newsletter
FOREVER Agent
Brand
31 annual awards winners st
SPECIAL EDITION
2019 COMPANY TOP WINNERS EVENT HIGHLIGHTS JANUARY 2020 TOP WINNERS BERKSHIRE HATHAWAY LATEST NEWS
Dear Team, It was so much fun celebrating your 2019 achievements with you this morning at our Annual Awards Meeting! Over the last six months we have assessed the competitive landscape for each of our lines of business. In brokerage, we specifically looked at where we lost some good agents and what we found is that we are great at selecting talent and helping agents grow their business, but just as a newer agent is about to escalate and become highly productive, typically in the $2-4MM range, some are lured away with the promise of a higher split AND full support. Now we know that you guys are smarter than that. You recognize that there is no way to offer a “cap” or 100% without sacrificing support, training, coaching and marketing support among other things. You also know that higher splits do not translate into higher net income…it is the combination of support, expenses, the cost of your time and split that results in higher net income. With that said, we also recognize when we need to make some changes. We shared the new plans this morning and each of your brokers will schedule a meeting with you to transition over to the new plan if it is better for you. In some cases, for agents that are already at a high split, your current plan may be best for you. Keeping great agents in all phases of their career makes sense and makes us all stronger, giving us more market share, more brand awareness through marketing and signs in yards and greater access to resources that benefit each of you. So how are we doing this? Our new average split will be just over 81% which means that 81¢ of every dollar received in brokerage is paid directly to our agents with only 19¢ out of every dollar left over to pay for all of the things that you’ve made clear are important to you. Clearly, that isn’t possible. Two things make this possible: a small increase in our fees and greater use of our Core Services. Our goal with these changes is to provide the absolute best level of service where we can both take advantage of economies of scale (Core Services) to reduce expenses and pay you at a level that is highly competitive in the marketplace. Nearly 80% of consumers desire the full service we offer with brokerage, mortgage, property management, relocation and title and we are uniquely positioned to provide them with exceptional service and extremely competitive pricing…a win-win! As I look across the industry, I have never been prouder of you nor more committed to our strength and resolve to focus on relationships amid a competitive field that is in a mad scramble to the bottom to be the cheapest option. We place a higher value on you, our Brand and the level of performance we bring as real estate advisors for our clients. Many of us got into this business to help people. And guess what, the people still want our help! Much Love,
President and CEO
Chasm I want to make it very clear who we are…and who we are not. There are two main types of companies with other hybrids in between: High Value Model and Discount Model. From the principles on which we were founded in 1988: “To Raise the Level of Professionalism in Real Estate”; to the decision to do the right thing and remain Single Agents back in 2008 when the state decided that Transaction Brokerage was the way to go to lower liability; to our business model of hiring the right people, paying you well AND providing the support that helps you win more listings and buyers at a lower cost to you. All of this culminates in a higher level of service to your clients.
The other extreme is the “100%” or “cap” companies. They hire as many people as are willing to hang a license and offer a higher split, but the agent is responsible for all expenses, receives less support, lesser competitive advantage and little to no brand credibility. The scary thing is that this means that there are thousands of agents in our marketplace with varying degrees of education and one broker for all of them. To clarify, we’ve put together a chart with just of the few major differences between the two models. I’m not saying that one is right and one is wrong, but I am saying that we have no desire to become a discount model. Our clients and each of you deserve better. VALUE BUSINESS MODEL
DISCOUNT BUSINESS MODEL
Non-Competing Brokers championing for your success! Single Agency, the highest level of Representation. We grow together and we don’t succeed unless you succeed. Invest in you through AutoFlow, AE, agent website, Dotloop, Marketing Resource, Buyside, Waze, Ninja, Creative Services Marketing Team, Deb: Your Digital Marketing Specialist and much more! Attorneys on staff to help you with your transactions even when they’re not closing with GTS! Community Advocates: from Company Dollar, a donation is made to Dreams Come True from each closed transaction. We believe in building lifelong relationships and have put the tools and training in place to support this philosophy. One stop shop for clients: Brokerage, Title, Mortgage, Property Management, Relocation and Home Warranty. Ability to solve problems easily since we are all on the same team. We support different agent business models from individual agents to partners to teams. One size does not fit all. Number 3 Most Respected and Admired Brand in the World, topped only by Apple and Amazon!
One Broker for over 1,000 Realtors or Competing Brokers. Transaction Broker: single agency is too much “risk” 100% or “Cap” where they bank on you paying loads of fees and not making the cap. Research it, buy it, learn how to use it yourself and have to stay on top of trends to remain competitive.
E&O: we hire the attorney at a reduced cost and participate in claims costs. We even offer the opportunity to have the deductible waived if certain published criteria are met. Bottom Line: 85% of consumers choose value. We are a HomeServices company focused on providing value.
Pay for attorney advice on transactions and issues that arise. Not part of the culture and definitely not paid by the company. Transactional focus. Churn and burn and onto the next transaction. Scattered resources without accountability to customers. Teams are the main focus to take some of the leadership responsibilities off of the Team Leader or Broker. Most are recognized as discount firms. Pay for E&O Insurance but you’re on your own to obtain representation in a claim situation where the cost falls solely on you. Bottom Line: 15% of consumers choose the cheapest option.
CONGRATULATIONS
TO OUR TOPS IN THE COMPANY COMPANY TOP PRODUCING AGENT PRISCILLA JOHNSON $30 MILLION Ponte Vedra/Nocatee
COMPANY TOP IN LISTINGS
COMPANY TOP IN SALES
STEFANIE BERNSTEIN
JOE COLLERD
53 UNITS
52 UNITS
St. Augustine/ Murabella
Beaches/ICW and Southside
COMPANY TOP IN TRANSACTIONS
COMPANY TOP PRODUCING TEAM
ANITA VINING
RIGDON AND COMBS
151.2 UNITS San Marco/ San Jose
$13.3 MILLION St. Augustine/ Murabella
ROOKIE OF THE YEAR
SOPHOMORE SLUGGER
MELISSA OTT
MIKE ROLEWICZ
St. Augustine/ Murabella
Ponte Vedra/ Nocatee
2019 ANNUAL AWARDS
Anita Vining
Priscilla Johnson
San Marco Top Transactions
Stefanie Bernstein
St. Augustine/MuraBella Top Lister
Chairman’s Circle Gold Joe Collerd Beaches Top Sales
Rigdon and Combs
St. Augustine/MuraBella Top Team
Rookie of the Year
Sophomore Slugger
Ponte Vedra Top Producer
President’s Circle
Chairman’s Circle Platinum
Chairman’s Circle Platinum
Chairman’s Circle Diamond
TOPS IN THE COMPANY
Melissa Ott
Mike Rolewicz Ponte Vedra Chairman’s Gold
Avondale Chairman’s Platinum
Allison Steilberg
Avondale Chairman’s Platinum
Jennifer Sexton
Elizabeth Hudgins
St. Augustine/MuraBella Leading Edge
Tina Webster
Karen Aibel
Lee Elmore
Wes Mock
Ponte Vedra Chairman’s Gold
Beaches Chairman’s Gold
Julia Fattahi
Team Lupole/Allen
Avondale Chairman’s Gold
Beaches Chairman’s Gold
Beverley Brooke
Beaches Chairman’s Gold
Ponte Vedra Chairman’s Gold 25-Year LEGEND
Beaches Chairman’s Gold
Beaches Chairman’s Gold
Beverly Hecht
Beaches Chairman’s Gold
Janet Westling
Deb Pettry
Elizabeth O’Steen
Tansy Moon
Lisa Sandifer
Ponte Vedra Chairman’s Gold 5-Year LEGEND
Avondale Chairman’s Gold
Beaches Chairman’s Gold
Ponte Vedra President’s Circle
Ponte Vedra President’s Circle
Sarah Rothstein
The Bade Team
Shelley Trela
Jane Slater
Fleming Island Chairman’s Gold
St. Augustine/MuraBella President’s Circle
Maxwell-Leuthold Team
Beaches President’s Circle
Mandarin President’s Circle
Josh Nugent
Allison Ginder
Nicole Sherman Mandarin President’s Circle
Avondale President’s Circle
Shannon Boahn
Susan Tuohy
Aldridge + Strayer Avondale President’s Circle
Willie Lane
Beaches President’s Circle
Shonda Campanaro
Leading Edge
Beaches President’s Circle
Christine Matthaei
Lynne Ferguson
Shannon Gullion
Lea Underwood
Ponte Vedra President’s Circle
St. Augustine/MuraBella President’s Circle
St. Augustine/MuraBella President’s Circle
Corporate Headquarters & Relocation Services
Sarah Alexander
Beaches President’s Circle
Avondale President’s Circle
Avondale President’s Circle
San Marco President’s Circle
Marc Fagan
Avondale President’s Circle
Charlie Hillyer
Beaches President’s Circle
The Sold Sisters
St. Augustine/MuraBella President’s Circle
Mandarin President’s Circle
St. Augustine/MuraBella President’s Circle
Debbie da Silva
Teresa Ferguson
Lisa Ly Nguyen Avondale President’s Circle
Ponte Vedra President’s Circle
Donna Matthews
Missy Boyle
Liz Bobeck
Donna Warpool
Casey Johnson
St. Augustine/MuraBella Leading Edge
Beaches Leading Edge
2019 ANNUAL AWARDS
Mandarin President’s Circle
Avondale Leading Edge
Beaches Leading Edge
Neill Lasher
Beaches President’s Circle
2019 ANNUAL AWARDS
Donna Hodges Team
Nancy Massengill
Annette Boender
Kathy Coletti
Kristoff-Walters
Rebeca Pearson
Hollis + Hull
Tracey Paulsen
Mandarin Leading Edge
Fleming Island Leading Edge
Beaches Leading Edge
Mike and Cindy Jones
Ponte Vedra Leading Edge
Ponte Vedra Leading Edge
Beaches Leading Edge
Beaches Leading Edge
Bill Irwin
Michael Starling
Wendy Patton
Cheryl Dolan
Win Kelly
Joy Gunter
Al Kekec
Avondale Leading Edge
Ponte Vedra Leading Edge
St. Augustine/MuraBella Leading Edge
Beaches Leading Edge
Beaches Leading Edge
Devon Witt
Jennifer Kaus
Claudia Berger-Ayer
Beaches Leading Edge
Ponte Vedra Leading Edge
Ponte Vedra Leading Edge
Ponte Vedra Leading Edge
Avondale Leading Edge
Ponte Vedra Honor Society
Judy Law
Amanda Creech
Myrna Brannon Beaches Leading Edge
Fleming Island Honor Society
Zack Williams
The Keyes Krause Team
Victoria Gallant
Kelly Crouse
Samantha Parsons
Avondale Honor Society
Avondale Leading Edge
Ponte Vedra Leading Edge
Beaches Honor Society
Ponte Vedra Leading Edge
Mandarin Leading Edge
Kat Wetmore
Beaches Leading Edge
Beaches Leading Edge
Mike Berry
Beaches Honor Society
Rob Guy
Mandarin Honor Society
2019 ANNUAL AWARDS
Patti Namey
Roxane Felder
Linda Ohlrich
Leighton Holmes Tesche Avondale Honor Society
Ponte Vedra Honor Society
Katherine Davidson
Molly Thompson
Tracy Thompson
Diane Farmer
Jeanne Oursler
Mandarin Honor Society
Beaches Honor Society
Fleming Island Honor Society
Ponte Vedra Honor Society
Avondale Leading Edge
San Marco Honor Society
Ponte Vedra Honor Society
Leslie Taylor
Mandarin Honor Society
Ponte Vedra Honor Society
Christela Amonkou
Nelson Higgins
Honor Society
Honor Society
Dee Burnett
Mandarin
Avondale
Mary Kelley Kryzwick
St. Augustine/MuraBella
Richa Jeetah Ponte Vedra Honor Society
Ponte Vedra Honor Society
CeCe Cummings
Maggie Haynes
Honor Society
Honor Society
Honor Society
Avondale
Rebecca Romaine
St. Augustine/MuraBella Honor Society
Amy Kooba
Ponte Vedra
JulioCesar Mendez
Cyndi King
Beaches
Kathy Peters
Justin Petrucci St. Augustine/MuraBella
Honor Society
Beaches Honor Society
Barry Chefer
Mandarin
Stacey Scanlan
Helen Willoughby
Leslie Fraleigh
Margie Rasey
Honor Society
Honor Society
Honor Society
Honor Society
Pam Belcher
Connie Owen
Michele Segars
Chris Courtney
St. Augustine/MuraBella
Avondale
Avondale
Beaches
Honor Society
Honor Society
Anita McNeill
Kathy Davenport
Hazel Tweedale
Honor Society
Honor Society
Honor Society
Honor Society
Honor Society
Ponte Vedra
Honor Society
Fleming Island
Honor Society
Susan Froman
Blake Meacham
Sanita Basimamovic
Gary Denman
Bill Fannin
Camilo Ramirez
Nancy Estevez
Joy Walker
Honor Society
Honor Society
Carolyn McLean
Honor Society
Avondale
Ponte Vedra
Ponte Vedra
Mandarin
Avondale
Fleming Island
St. Augustine/MuraBella
Mandarin
Ponte Vedra
Honor Society
Honor Society
Lynn Mattingly
Holly Wiegmann
Jenny Burnett
Honor Society
Honor Society
Beaches
Ponte Vedra
St. Augustine/MuraBella
Honor Society
Ponte Vedra
Avondale
Honor Society
Fleming Island
San Marco
Honor Society
St. Augustine/MuraBella
Honor Society
Avondale
Honor Society
2019 marathon winners AVONDALE/ SAN MARCO
MANDARIN/ST. JOHNS
Anita Vining
Charlie Hillyer
BEACHES/ICW & SOUTHSIDE
ST. AUGUSTINE/MURABELLA
Al Kekec Beverly Hecht Jennifer Sexton Joe Collerd Marc Fagan Tansy Moon
Debbie da Silva Shelley Trela Stefanie Bernstein
PONTE VEDRA/NOCATEE
FLEMING ISLAND/ORANGE PARK
Deb Pettry Priscilla Johnson
Kathy Coletti Sarah Rothstein
2019 top office awards OFFICE
LISTINGS
SALES
TRANSACTIONS
PRODUCTION
SAN MARCO SAN JOSE
Anita Vining
Anita Vining
Anita Vining
Anita Vining
MANDARIN ST. JOHNS
Charlie Hillyer
Shonda Campanaro
Charlie Hillyer
Nicole Sherman
PONTE VEDRA NOCATEE
Priscilla Johnson
Priscilla Johnson
Priscilla Johnson
Priscilla Johnson
AVONDALE ORTEGA
Lisa Ly Nguyen
Allison Steilberg
Lisa Ly Nguyen
Allison Steilberg
BEACHES / ICW & SOUTHSIDE
Joe Collerd
Joe Collerd
Joe Collerd
Jennifer Sexton
FLEMING ISLAND ORANGE PARK
Kathy Coletti
Sarah Rothstein
Sarah Rothstein
Sarah Rothstein
ST. AUGUSTINE MURABELLA
Stefanie Bernstein
Stefanie Bernstein
Stefanie Bernstein
Stefanie Bernstein
2019 chairman's cup PONTE VEDRA/NOCATEE
TOPS IN THE COMPANY JAN 2020 TOP TEAMS IN THE COMPANY
TOP AGENTS IN THE COMPANY
TOP LISTER
TOP TRANSACTIONS
st. augustine/murabella
st. augustine/murabella
STEFANIE BERNSTEIN STEFANIE BERNSTEIN
TOP SALES
STEFANIE BERNSTEIN st. augustine/murabella
TOP LISTERS
TRANSACTIONS MIKE AND CINDY TOP ALDRIDGE + STRAYER JONES avondale/ortega avondale/ortega
TOP PRODUCER
ELIZABETH HUDGINS
TOP PRODUCERS
TOP SALES
ALDRIDGE + STRAYER
ponte vedra/nocatee
avondale/ortega
RIGDON AND COMBS
st. augustine/murabella
TOP OFFICE AWARD WINNERS - JAN. 2020 AVONDALE ORTEGA
SAN MARCO SAN JOSE LISTINGS:
ANITA VINING GENNI JETT
LISTINGS: ALLISON STEILBERG
ANITA VINING
SALES: JULIA FATTAHI JULIA TRANSACTIONS: FATTAHI
TOP ANITA PRODUCER: VINING
TOP JANE PRODUCER: SLATER
SALES: TRANSACTIONS:
BEACHES/ICW SOUTHSIDE
LISTINGS:
TANSY MOON
LISTINGS:
SALES:
TANSY MOON
SALES:
TRANSACTIONS:
TANSY MOON
TRANSACTIONS:
SHONDA CAMPANARO
LISTINGS: SALES:
SALES: ROB GUY TRANSACTIONS:
SHONDA
RYAN HEADY
MIKE ROLEWICZ
TRANSACTIONS: BILL IRWIN
TOP ELIZABETH PRODUCER: HUDGINS
ST. AUGUSTINE MURABELLA LISTINGS:
STEFANIE BERNSTEIN
SARAH ROTHSTEIN
SALES:
STEFANIE BERNSTEIN
SARAH ROTHSTEIN
TRANSACTIONS:
STEFANIE BERNSTEIN
TOP EILEEN PRODUCER: MORRISON
WENDY PATTON
CAMPANARO
TOP SHONDA PRODUCER: CAMPANARO
FLEMING ISLAND ORANGE PARK
LISTINGS:
TOP TANSY PRODUCER: MOON
PONTE VEDRA NOCATEE
MANDARIN ST. JOHNS
TOP DONNA PRODUCER: MATTHEWS
Congratulations Team!
9
NETWORK
9 NEW pieces of business in each quarter: NEW BUYER CONTRACTS
NEW NEW LISTINGS LISTINGS LISTINGS SOLD *DOES NOT INCLUDE RELISTS.
one•to•won ONE NEW LISTING PER MONTH RELISTS NOT INCLUDED
PRIZES NETWORK 9: 9:
Win $1000 per agent who achieves 9 pieces of business each quarter, all year long!
$ ONE TO WON: Win WON: 1000 per agent who achieves one new listing every month!
Teams: Earn $1,000 per Team Member when the team achieves the award! See team rules for details.
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