Presented by Ryan King, REALTOR® Direct: (904) 903-8532 Office: (904) 285-1800 www.RKing.FloridaNetworkRealty.com Ryan.King@FloridaNetworkRealty.com
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
© 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation
About Berkshire Hathaway HomeServices Florida Network Realty We are proud to be affiliated with the #1 residential real estate brokerage firm in America.
CHRISTY BUDNICK President and CEO LINDA H. SHERRER Founder and Chairman Under the leadership of President and CEO, Christy Budnick and Founder and Chairman, Linda H. Sherrer, Berkshire Hathaway HomeServices Florida Network Realty is one of the most dynamic and respected real estate firms in Northeast Florida. Founded in 1988, the company has a team of more than 400 real estate professionals in nine branch offices throughout Northeast Florida. The company operates a corporate relocation division, a new home and condominium sales division, Florida Network Property Management, Gibraltar Title Services, and Prosperity Home Mortgage, LLC. Berkshire Hathaway HomeServices Florida Network Realty ranks as one of the Top 25 companies in the Berkshire Hathaway HomeServices network, which received “Highest Overall Satisfaction for Repeat Home Sellers in 2017 and Buyers in 2018 Among National Full Service Real Estate Firms” in the J.D. Power 2018 Home Buyer/Seller Satisfaction StudySM. Berkshire Hathaway HomeServices Florida Network Realty is a wholly owned subsidiary of HomeServices of America, a Berkshire Hathaway affiliate.
2018
• Recognized as No. 23 of the top affiliates among the Berkshire Hathaway HomeServices network of more than 1,400 offices nationwide • Berkshire Hathaway HomeServices Florida Network Realty proudly announces Prosperity Home Mortgage, LLC, as its new preferred mortgage partner. • Collected 778 backpacks filled with school supplies for Northeast Florida children during its 19th Annual Backpack Challenge • Linda Sherrer appointed to Founder and Chairman • Christy Budnick appointed President and Chief Executive Officer (CEO) • Berkshire Hathaway HomeServices Florida Network Realty receives the JAXUSA Partnership Industry Leader Award. The award, presented quarterly, recognizes a company’s innovative work and growth in the region as well as their civic and charitable contributions to the community. • Donations from the sale of every home to Dreams Come True topped $200,000 since 2013.
2017
• Achieved $1 billion in closed home sale volume • Recognized as No. 24 of the top affiliates among the Berkshire Hathaway HomeServices network of more than 1,200 offices nationwide • Opened ninth branch office in MuraBella/World Golf Village in February • More than 115 Agents and Brokers completed the four-day Ninja Installation Program • The 2nd Annual Luminaria event raised $31,554 for local charities
ABOUT BERKSHIRE BERKSHIRE HATHAWAY HATHAWAY HOMESERVICES HOMESERVICES FLORIDA FLORIDA NETWORK NETWORK REALTY REALTY ABOUT
Agency Relationship There are two primary agency relationships in the state of Florida. Berkshire Hathaway HomeServices Florida Network Realty believes that Single Agency provides the highest level of client service and representation afforded by Florida law. Here’s the difference and why it should matter to you. 1. SINGLE AGENCY
The highest degree of accountability comes with Single Agency. As a Single Agent, the REALTOR® or Broker enters a fiduciary relationship and owes complete allegiance to the seller or buyer. By law, the agent must work to achieve the best terms for their principal. There are four key benefits a buyer or seller receives with Single Agency that don’t apply to Transaction Brokerage: Loyalty, Confidentiality, Obedience and Full Disclosure. Simply put, REALTORS® who are Single Agents work to serve the best interests of their principal.
2. TRANSACTION BROKERAGE
A Transaction Broker is the default role of a Broker or REALTOR® in Florida and does not represent the buyer or seller, but instead acts as a neutral go-between to help both parties complete a home sale, operating with limited confidentiality. While a Single Agent acting as a buyer’s or seller’s agent has a duty to act in the best interest of the party they represent, a Transaction Broker is required only to act in a way that is honest and fair to both parties while disclosing all known material facts, but is not permitted to negotiate or offer opinions to buyers or sellers.
TRANSITION TO TRANSACTION BROKERAGE Florida law requires that when a single brokerage firm is involved with both the listing side and the selling side of a transaction, the professionals involved must work in a Transaction Agency relationship. WHAT ALL OF THIS MEANS TO YOU You are a seller working with a REALTOR® and your home is listed for $290,000. Your REALTOR® calls a brokerage firm that is working with a buyer who is interested in your home to find out when the buyer plans to make an offer. During discussion, the buyer’s broker mentions that the buyer is already pre-qualified up to $300,000 and has lost out on two homes already so they are very eager to submit their offer and are hoping it works out.
prevent disclosure that the seller will accept a price less than the asking or listed price, that the buyer will pay a price greater than the price submitted in a written offer, or of the motivation of any party for selling or buying property…” This means that a Transaction Broker would be prohibited from sharing information such as this with you, even though it would and could help your negotiating position.
HOW THIS INFORMATION CAN HELP YOU If you are working with a Single Agent REALTOR®: Because full disclosure and loyalty are required, this information will be shared with you since it will be very beneficial to your negotiating position. If you are working with a Transaction Broker: Limited confidentiality applies to both parties in the transaction, therefore, “limited confidentiality will ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Trusted Advisor Approach There are two primary agency relationships in the state of Florida. Single Agency provides the highest level of client service and representation afforded by Florida law. The Advisory approach is very unique in our state, as most of the industry has pivoted to a transactional focus. What is means for you: • • • •
A fiduciary relationship where your objective is our objective - you have an advocate. The ability for us to advise and guide you through negotiations. A more open sharing of information that would be of importance to you. The ability to transition to a transaction brokerage relationship in the event a Berkshire Hathaway HomeServices Florida Network Realty agent brings the buyer.
DUTY TO CLIENT
SINGLE AGENT
TRANSACTION BROKER
ACCOUNTING FOR FUNDS DEALING HONESTLY AND FAIRLY USING SKILL, CARE AND DILIGENCE TIMELY PRESENTING ALL OFFERS FULL DISCLOSURE FULL CONFIDENTIALITY LOYALTY OBEDIENCE
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
Innovative And Personalized Closing Services As the Forever Brand, Berkshire Hathaway HomeServices Florida Network Realty believes in providing a seamless process from contract to closing. That is why we offer the services of our wholly owned title company. Our team of experts at Gibraltar Title Services offer title insurance and real estate closing services just the way you like it. Today’s competitive market requires more than dedication and experience. It requires proven expertise, a clear vision, and tightly orchestrated teamwork. Gibraltar Title Services incorporates these essential qualities into every service they offer.
www.GTS-FL.com 904-296-3100
Gibraltar Title Services maintains their own in-house counsel and title examination department to provide you with professional and efficient service, not to mention peace of mind. Leading up to your closing, the title services team and your REALTORÂŽ will work closely with you and the mortgage lender to ensure a smooth transaction. Gibraltar Title Services successfully delivers innovative, personalized closing services on all of your transactions... the best in the business.
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
Buying a home? We’ve got you covered. We Have Options. If you plan to purchase a
John O’Connor NMLS ID: 595659
Mortgage Consultant (904) 349-4376 John.OConnor@PHMLoans.com JohnOConnor.PHMLoans.com
goals with your local mortgage consultant. Our conventional, government and jumbo loan options can help you make the most of today's home prices and interest rates.
We Tailor To Your Needs. We believe in creating an extraordinary customer experience through mortgage professionals, where relationships are valued, and the focus is on treating every client as if they were the only client.
• Choose from a variety of mortgage products with loan amounts up to $3,000,000. • Take advantage of our low and no down payment loan programs. • out to sellers with the Prosperity Buyer AdvantageTM.
LLC. (877) 275-1762. Prosperity Home Mortgage, LLC products may not be available in all areas. Not all borrowers will qualify. Licensed by the NJ Department of Banking and Insurance. Licensed by the Delaware State Bank Commissioner. Also licensed in District of Columbia, Florida, Georgia, Indiana, Maryland, Michigan, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. NMLS ID #75164 (NMLS Consumer Access at http://www.nmlsconsumeraccess.org/) ©2018 Prosperity Home Mortgage, LLC. All Rights Reserved. (04/18) MC181044
Referral and Relocation Our Relocation Department proactively recruits new businesses to the area to increase your pool of potential buyers. OUR TEAM IS PROACTIVE Berkshire Hathaway HomeServices Florida Network Realty’s relocation department is deeply rooted in Northeast Florida and actively supports the regional economic development team which recruits new businesses to the area. In addition, BHHSFNR Relocation has a strong business development initiative to support existing companies which recruit talent from outside of Northeast Florida. These initiatives bring more buyers for our listings. LEAVING NORTHEAST FLORIDA? Berkshire Hathaway HomeServices Florida Network Realty provides you access to the most qualified real estate professionals throughout North America. If you need real estate assistance outside of Northeast Florida, our referral team has access to Berkshire Hathaway HomeServices Affiliates all across the country who possess the consistent quality experience and professionalism of our Berkshire Hathaway HomeServices Florida Network Realty sales professionals. We work hand-in-hand to ensure your satisfaction throughout the Berkshire Hathaway HomeServices network.
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
*Based on transaction sides
June 2019
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
Giving Back to Our Community Every year, our team of dedicated professionals strives to give back to our community through involvement in numerous national and local organizations that are making a difference, including:
• American Red Cross Disaster Services • Angelwood • Beach Church Jax • BEAM • Blessings in a Backpack • Boys & Girls Clubs of America • Boy Scout Troop 15 • Breast Cancer at Mayo Clinic • Catholic Charities • Delores Barr Weaver Policy Center • Dreams Come True • Feeding Northeast Florida • Foster Closet • Global Business Council • Habitat for Humanity • Jacksonville Humane Society • Jacksonville Rugby Organization • Jacksonville Semper Fidelis Society • JDRF
• Lucky Cat Adoptions • MaliVai Washington Kids Foundation • Matthew 25: Ministries • Mayport Elementary Holiday Gift Giving • Meals on Wheels • Mission House • Nicki Leach Foundation • North Florida Land Trust • Pace Center for Girls Clay • Peace of Heart Community • Pie in the Sky • Rethreaded • River Garden • Ronald McDonald House • Rotary International and End Polio Now • S.A.F.E. • Salvation Army • Shoulder to Shoulder Ministries • St. Johns Humane Society
• St. Johns River Keeper • St. Jude Children’s Research Hospital • The Bridge of Northeast Florida Inc. • The DONNA Foundation • The First Tee of North Florida • The Mitzvah Project • Tom Coughlin Jay Fund Foundation • Veterans Association of St. Johns • WGA - Women’s Giving Alliance (Jacksonville Chapter) • Wolfson Children’s Hospital • Women’s Board of Wolfson Children’s Hospital • Wounded Warrior Project • Wreaths Across America
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
Making Dreams Come True Berkshire Hathaway HomeServices Florida Network Realty has always made homeownership dreams come true. Since 2013, we have donated a portion of the proceeds from each closing, totaling over $262,000 to Dreams Come True.
Dreams Come True of Northeast Florida is the First Coast’s only locally based nonprofit organization dedicated to using the power of a dream to bring hope and joy to local children battling life threatening illness. Since 1984 more than three thousand dreams have been fulfilled for local children and their families. Whether it is a week-long Disney getaway, hugging a beloved celebrity, sailing aboard a cruise ship, or simply enjoying a day of shopping, each child’s dream is special and made possible because of Dreams Come True and their sponsors.
To donate go to www.dreamscometrue.org
ABOUT BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY
The Home Selling Process
You: The Most Important Piece You have the most important role in the home selling process. Here are some ways your participation contributes to a successful sale:
• Maintain the property in ready-to-show condition. • Be flexible in scheduling showings and make sure a lockbox is used for ease of showing. • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. This is for your safety and to ensure buyers are qualified. • Remove or lock up valuables, jewelry, cash and prescription medications. • If possible, leave the home when your property is shown. • Securely contain pets or take them with you for showings.
• Be cautious about saying anything to buyers or their REALTORS® that could weaken your negotiation position, especially regarding price or your urgency to sell.
• Let me know of any suggestions you have - no one knows your home better than you!
• Collect the business cards of REALTORS® who preview and show your home and provide them to me for follow-up. • Let me know of any change in the property’s condition that would need to be disclosed to potential buyers. • Be available to review the list price and condition of your property if it has not sold in a reasonable period of time.
THE HOME SELLING PROCESS
The Homeselling Process
START Listing Consultation Agent Interview
Market Analysis
Summary/Net Sheet
Sellers Clean/Stage
T
Write Listing Contract Listing Price
$ ______________
GLOBAL MARKETING Website Online Marketing (Social Marketing, etc.) Photos Virtual Tours Brochures/Flyers Post Cards Advertisements: Internet
Repairs Needed _____________________
Pre-Inspection
_____________________ _____________________
RECEIVE OFFER
Publications
Date: ______________
Accepted $ ______________
Counter $ ______________
Find a New Home Transfer Utilities
Home Book Packets WORLD CLASS SERVICE
Denied
T
Prepare to Move
Open House
Set Up Showings Market Status Seller Reports Market Watch Agent Feedback
Closing
Escrow
Date:______________________________
Title Work
Time: _____________________________ Location:__________________________
T
Allow Showings
BHHSFNR Agent/ Office
THE HOME SELLING PROCESS
The Home Selling Process I will be your guide and resource throughout the entire home selling process.
1
TODAY
• Determine your needs • Discuss a marketing plan for your property • Establish a pricing strategy
2
MARKETING P L A N
• Recommend home enhancements • Carry out scheduled marketing activities
• Monitor results of marketing activities • Modify marketing plan and pricing strategy if needed
3
REVIEW O F F E R
• Buyer’s agent presents offer • Discuss and clarify proposed terms and conditions
• Negotiation; possible counter offers • Reach final agreement
• Sign documents • Deposit buyer’s earnest money • Title search; preliminary title report to buyer • Inspections and repairs
• Remove remaining contingencies • Buyer’s final walk through • Loan funding/payment of proceeds to seller • Record title
4
ACCEPTANCE OF OFFER AND CLOSING
THE HOME SELLING PROCESS
Dress Your Property To Impress You only have one chance to make a first impression. This is especially true from a buyer’s perspective. Be sure your home’s first impression is the best one by following a few simple guidelines. EXTERIOR • Remove clutter including toys. • Spruce up lawn, shrubs, and plants. Fresh mulch is a nice touch.
INTERIOR • Replace worn carpets and drapes. Add cheerful pillows to sofas and beds. • Clean overstuffed closets and cabinets. Minimalism is key.
• Pick up after pets. • Remove grease or oil spots on the driveway. • Repair any peeling paint or rotten wood.
• Open blinds and curtains to let in natural light.
• Bathrooms should look open and airy. Add a basket filled with spa treatment products and fresh towels.
• Remedy pet, food and cigarette smoke odors.
• Play soft background music during showings.
• Remove or replace anything that looks old or worn. Pay close attention to door hardware and lighting.
• Replace or remove peeling paint, smudges, or marks on walls and doors.
• Park cars in the garage or on the street, leaving the driveway clear.
• Keep visible personal photographs and family heirlooms to a minimum.
CURB APPEAL • What is your first impression of the home and yard area?
HOME STAGING • Define the space.
• What are the best exterior features of the home? How can they be enhanced? • What are the least attractive exterior features of the home? How can they be minimized or improved?
• Dress the kitchen with large bowls of fruit like apples, bright oranges, and luscious grapes. Arrange a few colorful cookbooks on the counters and put away appliances and countertop clutter.
• Arrange furniture with plenty of room to walk around. • Pay attention to the small details when dressing the house, such as adding fresh flowers to an entry way. THE HOME SELLING PROCESS
Marketing Your Property
The Top 3 Ways Buyers Find the Home They Purchase 5%
7%
Builder
Friend
3% Seller
7%
What Buyers Deem “Very Useful”
Yard Sign
1% Newspaper
28%
1 3
Agent 5
7
7
50%
28
When Searching for Homes on the Internet
Internet 50
Photos
87%
Detailed Property Info
85%
Floor Plans
52%
Virtual Tours Detailed Recently Sold Property Info Neighborhood Info Source: National Association of REALTORS® 2018 Profile of Home Buyers and Sellers in Florida.
46% 41% 38% 10% 20% 30% 40% 50% 60% 70% 80% 90%
MARKETING YOUR PROPERTY
A Marketing Plan for Your Property SETTING A STRONG FOUNDATION
GETTING THE WORD OUT
LISTENING TO THE MARKET
• Optimize condition and viewing of the home. • Competitively price your home. • Schedule photographer to take photos and videos for MLS, websites and social media. • Design property flyer. • Install lockbox and key. • Schedule home preview for Berkshire Hathaway HomeServices Florida Network Realty REALTORS®. • Pre-market home on social media and internal channels with MLS Waiver.
• Install yard sign. • Submit property information and photos to MLS. • Implement online marketing strategy. • Distribute marketing materials for property. • Schedule open house. • Mail Just Listed postcards to potential home buyers.
• Provide custom showing and activity reports. • Provide showing feedback. • Update comparable market analysis as needed. • Respond to market feedback and make necessary adjustments.
MARKETING YOUR PROPERTY
Our Unique Buyside Engine Matches More Buyers To Your Property. Buyside creates additional exposure for your property by serving it up to our agents with a matching buyer, often resulting in a faster sale. Our buyers get the inside track on hot new properties, including yours when using a Seller Waiver. They can’t find these homes anywhere else and a sense of urgency is created for buyers to make an offer prior to your property’s massive global exposure!
MARKETING YOUR PROPERTY
Our listings now on Waze!
What is Waze? Waze is an app that helps riders and drivers get where they’re going—faster, smoother, safer, and happier—while working to beat traffic. Drivers who use Waze spend more than 7 hours per month on average in the app.
•
30M+
1.2
monthly active users
average sessions per day
53M+
community-provided map reports globally
Our listings and Open Houses now have additional exposure through one of the most utilized apps in the country: WAZE • Pins and banner ads will rotate on and off for all of our listings. • 55,000 impressions per month will help “drive” more people to our listings! MARKETING YOUR PROPERTY
We present your home to the
world
More than 200,000 homes are purchased by foreign buyers every year. Berkshire Hathaway HomeServices utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of distinctive properties from all over the world. Our experienced, service-oriented network professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients best in-class results.
When selling your home, we deliver maximum exposure to the right audience. The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we are where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number of high-net-worth consumers seeking homes in the U.S.
• Our listings appear on both sides of China’s Great Firewall through Juwai.com, China’s largest international property portal attracting more than 2 million affluent Chinese consumers monthly. • BerkshireHathawayHS.com gives international shoppers a robust search experience of U.S. real estate translatable in 12 languages. • Berkshire Hathaway HomeServices network listings appear before the highly affluent audience following the Financial Times of London: propertylistings.ft.com. Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers.
Top 20 Visiting Countries on BerkshireHathawayHS.com
United States
Canada
India
United Kingdom
Peru
Philippines
Australia
Germany
Brazil
France
China
Mexico
Japan
Russia
Italy
Ireland
Spain
South Korea
Netherlands
Pakistan
*12 months ending 12/31/18
B RA N D P OW E R FORTUNE WORLD’S M O S T ADMIRED COMPANIES 2 0 1 9
#1 ICBC
•
• #3 JP Morgan •
#2 China Construction Bank
#1 Apple
•
#2 Amazon
•
#3 BERKSHIRE HATHAWAY
•
#4 Walt Disney
•
#5 Starbucks
•
#4 BERKSHIRE HATHAWAY
F O R B E S
#5 Wells Fargo
•
BARRON’S WORLD’S M O S T RESPECTED COMPANIES 2 0 1 7
•
WORLD’S LARGEST P U B L I C COMPANIES 2 0 1 8
#1 Google
•
#2 Apple
•
#3 Amazon
•
•
#4 BERKSHIRE HATHAWAY
#5 Microsoft
•
THE CHOICE IS CLEAR FOR REPEAT HOME BUYERS Thanks to YOU, Berkshire Hathaway HomeServices Ranked Highest for “Repeat Home Buyer Satisfaction” in the J.D. Power 2018 Home Buyer/Seller Satisfaction Study℠. We are so very appreciative of your trust!
Berkshire Hathaway HomeServices received the highest score among repeat home buyers in a tie in the J.D. Power 2018 Home Buyer/Seller Study of customers’ satisfaction with their real estate firm. Visit jdpower.com/awards A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.
MARKETING YOUR PROPERTY
WS J
THE WALL STREET JOURNAL
View All Berkshire Hathaway HomeServices listings on WallStreetJournal.com Berkshire Hathaway HomeServices has partnered with The Wall Street Journal’s Digital Network, attracting an affluent global audience of 35 million+ monthly visitors to wsj.com, europe.wsj.com, india.wsj.com and asia.wsj.com. All of our listings are globally searchable and have powerful filters that allow users to refine their search. Interactive tools make it easier for users to learn more about our listings. MARKETING YOUR PROPERTY
MAXIMUM EXPOSURE Brochure
Client Dashboard Video
Virtual Tour
Social Networking
Flyer
Your Listing
eCard
Property Website
International WSJ Mobile Responsive
Postcard
WS J
THE WALL STREET JOURNAL
View All Berkshire Hathaway HomeServices listings on WallStreetJournal.com
BHHS.com Website
WAZE
INRIX Drive Time
Marketing Concierge: The Future of Real Estate Marketing We have access to a full menu of digital and print marketing services including automated virtual tours, single property websites, newsletters, brochures, flyers, postcards, YouTube videos and more. Marketing Concierge gives us an expansive collection of marketing capabilities that are unmatched in our local market! Using this system, your property will be viewed and visited more often, resulting in a quicker sale at a higher price! eCard
8x8 Brochure & 11x17 Brochure Flyer
Property Tour
Postcard Video MARKETING YOUR PROPERTY
Never Miss An Opportunity To Show Your Home Our dedicated appointment staff makes it easy to show and sell your listing!
• Never miss an opportunity to show your home: - Appointment office hours 8:30 am - 11 pm, 7 days a week. - 24-hour online appointment availability. - Trained and courteous professionals scheduling your appointments. • Provides customized showing feedback and seller reports. • Auto-notifies showing agents of price reduction. • Mobile App - your home’s showing information is right at your fingertips. MARKETING YOUR PROPERTY
Understanding Market Value Market sensitive pricing is the KEY to maximum exposure and a timely, successful closing.
THE DANGERS OF OVERPRICING A HOME:
FACTORS THAT DETERMINE PROPERTY VALUE
FACTORS THAT DO NOT INFLUENCE PROPERTY VALUE
• Fewer buyers are attracted and fewer offers are received. • Marketing time is prolonged, and initial “Just Listed” momentum is lost. • Property attracts “lookers” and helps competing homes look better by comparison. • If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan. • The property may eventually sell below market value.
Comparable Properties
Price Location Design Amenities Condition
Economic Conditions
Percent of Buyers Who Will View Property
Seller’s expected net proceeds
Price seller originally paid
Amount spent on improvements
Effects of Price Range on Home Sale Showings
Fair Market Value +10% • Fair Market Value Fair Market Value -10%
Longer Sale Time
Offers Shorter Sale Time
Lower final sales price
Properties priced WITHIN MARKET RANGE
Properties priced TOO HIGH MARKETING YOUR PROPERTY
City, FL 12345
MARKETING YOUR PROPERTY
Home Valuation System
From Offer to Completed Sale Our team of experts are here for you every step of the way. NEGOTIATE THE OFFER • Explain the offer and answer your questions. • Help determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarify the choices available to you. • Prepare an estimate of net proceeds based on the proposed price and terms. • Negotiate through the buyer’s agent and handle possible counter offers to reach a final agreement that is favorable to you. MANAGE THE DETAILS • Explain in detail each of the steps that will occur for a successful closing and answer any questions you might have.
• Work with the buyer’s broker, loan officer, title company and others to help coordinate their activities and keep the transaction moving forward. • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise in order to ensure a timely closing. • Accompany the buyer and buyer’s agent during their final property walk-through. • Assist with handling the details required for the completion of the transaction. • Communicate with you on a regular basis so that you remain as informed and worry-free. FOLLOW UP AFTER THE SALE CLOSES
• Help you locate a new home, if remaining in this area.
• Confirm that all of your real estate related needs have been met.
• Offer relocation assistance, if moving to a new area.
• Provide recommendations on service providers you may require.
THE HOME SELLING PROCESS
How To Beat The Competition Provide peace of mind to prospective buyers and enhance the saleability of your property. WRITTEN DISCLOSURE A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. Include a list of enhancements and repairs made to your property along with contractor warranty and contact information.
PROFESSIONAL HOME INSPECTIONS Professional inspections, such as structural, roof, termite, and whole house inspections will reveal the current condition of the property and allow you to correct any issues prior to marketing the property.
PRESENT THE POSSIBILITIES For “fixer uppers” or properties that have expansion possibilities, provide suggested enhancements, design options, and cost estimates to give buyers a visual understanding of the home’s potential.
CREATE BUY & EYE APPEAL Present your property to create a positive, emotional response in buyers. Each time an appointment is made, ensure the home is staged for the best showing possible. Turn on lights, open the doors between rooms to give an inviting feel, open the drapes and remove clutter.
HOME WARRANTY A home warranty can give prospective buyers peace of mind by providing repair-or-replacement coverage of major home operating systems and appliances. MARKETING YOUR PROPERTY
Your Selling Advantage When choosing Berkshire Hathaway HomeServices Florida Network Realty to market and sell your property, you will benefit from the following advantages over properties marketed by other firms:
The SINGLE AGENCY commitment - the strongest level of representation. This allows us to best align with you and give you the comfort in knowing that we are on the same team. The CREDIBILITY of one of the world’s most respected and trusted brands. With the Berkshire Hathaway HomeServices name attached to your property, buyers will have a higher level of trust as they make their purchasing decision. Unmatched local and global EXPOSURE – high quality beyond the normal marketing avenues. Our proactive approach will provide more exposure to your property, resulting in a higher sales price.
The CALIBER of our sales professionals, their support network and leadership – a team based approach. The level of expertise of your team will maximize your net and minimize your risk. The strongest LOCAL ROOTS and industry contacts. You will be backed by the company with an unmatched local reputation and access to the best resources to help you in all phases of the real estate transaction. The best RELOCATION department –directly responsible for new business and local job growth. You will have access to the strongest pool of buyers moving to our area.
MARKETING YOUR PROPERTY
We Have The Highest Average Sales Price Among ALL Major Brands $381,190
$266,477
$290,738
$330,013
RE/MAX
COLDWELL BANKER VANGUARD
DAVIDSON REALTY
WATSON REALTY CORP.
KELLER WILLIAMS
ERA
$245,121
BERKSHIRE HATHAWAY HOMESERVICES
$263,449
$292,408
Source: BrokerMetrics. Highest Average Sales Price (Major Brands in Northeast Florida) Statistics from NEFMLS prior 12 mos. - 12/31/18 for Residential Property
MARKETING YOUR PROPERTY