Company Overview Booklet

Page 1


• A New Company With A Long, Rich Legacy • The Most Experienced Staff In The Industry • Paints Made In Florida That Outperform • Custom Premium Products Designed For National Brands In Southern Climates The Needs Of The Painting Professional • Contractor Focused And Consumer Friendly

• Large Stores With Huge Inventories

INTRODUCING FLORIDA PAINTS Florida Paints was founded with the goal of providing a broad assortment of quality paint products and accessories, ample inventory, and the best customer service experience in the paint industry. We believe that your paint supplier should be your partner, and that our success is dependent on our ability to provide you with quality products and unparalleled service.

OUR PEOPLE Family owned and operated, the people behind Florida Paints are true paint professionals. When you combine the years of industry experience by each of our sales, management, and leadership personnel the average is over twenty years per individual, they are the A-team of the paint business. When it comes to paint we boldly claim that there is no other paint supplier in Florida with the depth of knowledge and wisdom that we possess.

OUR PRODUCTS Manufactured in Orlando, Florida Paints are formulated specifically to outperform our competition in Florida’s intense, unforgiving southern climate. Our exterior paints and coatings resist wind driven rain, mildew, and fading much longer than national brands, and our interior products provide outstanding washability, gloss retention, and long lasting beauty. In addition to our own brand we are proud distributors of Benjamin Moore Paints, Richard’s Paint, Sto Coatings, and many other fine brands. We strive to offer the broadest line of the best products for the right situation when you need it.

OUR PROMISE In today’s difficult economic environment we fully realize that our success depends on your complete satisfaction. We pledge to do whatever it takes to ensure our products and service are of the highest quality, and that every Florida Paints experience is nothing less than a positive and pleasurable one. We invite you to visit any of our locations or call one of our service professionals to meet you at your job. We are excited to tell you our story and hope that you will give us the opportunity to show you the Florida Paints difference.

Florida Paints. We make paint for the Sunshine State FP Flyer 1610

T 407.293.4175 | F 407.264.8674 | info@paintflorida.com 3521 All American Blvd. | Orlando, FL 32810


A new day is dawning in Florida and the forecast is Florida Paints with a 100% chance of customer satisfaction. The Florida Paints name may be new to you, but the faces should be familiar. In 1960 brothers Don Sr. and Charlie Strube started Color Wheel Paints in a small Orlando storefront, mixing paint in the back room with a fifty gallon mill and selling it out front. Their formula for success was a simple one, make only quality products formulated for Florida’s severe climate and treat every customer like a king. Over the years their sons entered the business and helped them grow to one of the largest, most-respected independent paint manufacturers in the country, producing over 70 million gallons by the time the family sold Color Wheel in 2006. Having grown up in the paint industry it didn’t take long for Don Sr.’s sons, Rick and Don Jr., to realize they truly missed the business. So they built a manufacturing plant, put together an experienced team and opened Florida Paints in 2012. The new company is founded on the same principles their dad and Uncle Charlie used in 1960: provide exceptional service and craftsmanship with an experienced, knowledgeable staff and always put the customer’s needs first. Of course, all the service in the world wouldn’t mean a thing without a great can of paint. The lab team has delivered a new generation of Florida-formulated paints using the latest resin and pigment technologies. Florida Paints are designed to stand up to the intense sunlight, heat, and wind-driven rain better than any other paint on the market. In today’s business climate mega-corporations can be out of touch with the customer’s individual needs. The Strube brothers are banking on the power of personal commitment and the value of integrity. The future of Florida Paints looks very bright indeed.

Florida Paints. We make paint for the Sunshine State FP DR Flyer 1610

T 407.293.4175 | F 407.264.8674 | info@paintflorida.com 3521 All American Blvd. | Orlando, FL 32810


Florida is tough on paint. That’s why quality conscious Painting Contractors entrust Florida Paints to be their paint supplier. The climate in Florida is like no other in the continental United States. Relentless rain, humidity, extreme heat, intense ultraviolet rays from the sun, and exposure to salt air are just a few of the challenges a contractor must face when painting in Florida.

Florida Paints are tested and compared against national brands at our Orlando, Florida research and manufacturing facility.

National brand paints are formulated “up north” for use nationwide. They don’t include the extra ingredients needed in a warm, sub-tropical climate because they cost more and provide no benefit in the rest of the country. Florida Paints are formulated right here in Florida and are specifically engineered to provide the finest protection and greatest durability possible. Our exterior paints and coatings resist wind driven rain, mildew, and fading much longer than national brands, and our interior products provide outstanding washability, gloss retention, and long lasting beauty. For Florida-tough paint the right choice is simple...Florida Paints.

LEGACY

Lifetime Warranty

SEASIDE

25 Year Warranty

GLADES

15 Year Warranty

We make paint for the Sunshine State 407.293.4175 • info@paintflorida.com • 3521 All American Blvd., Orlando, FL 32810 • PaintFlorida.com

Exterior exposure testing reveals that Florida Paints resists mildew and stay cleaner longer.


OUR BRANDS We’re very proud of our Florida-tough line of paints and coatings, all of which are specifically engineered to provide the best performance possible in our rigorous southern climate. We are constantly adding new products so please consult with your Florida Paints Representative regularly for updates on our latest creations. Updated August 2015 FP FPS Visual Line Card 1508

EXTERIOR PAINTS & COATINGS

Finest Premium Exterior 100% Acrylic Latex Wall & Trim Paint 1100 Line • Flat Finish | 1120 Line • Satin Finish | 1130 Line • Semi-Gloss

SeaSide Exterior Premium 100% Acrylic Wall & Trim Paint 1200 Line • Flat Finish | 1220 Line • Satin Finish

Glades Exterior 100% Acrylic Wall & Trim Paint 1300 Line • Flat Finish | 1320 Line • Satin Finish

Reliance Exterior Acrylic Wall & Trim Paint

1400 Line • Flat Finish | 1420 Line • Satin Finish

SunFlex Exterior 100% Acrylic Hi-Build Masonry Wall Coating 1800 Line • Flat Finish | 1820 Line • Satin Finish

Corporate Offices: 3521 All American Blvd. | Orlando, FL 32810 | T 407.293.4175 | PaintFlorida.com


EXTERIOR PAINTS & COATINGS (continued)

TropiFlex Premium 100% Acrylic Elastomeric Wall Coating 1900 Line • Low Lustre

TropiTex Interior Exterior Acrylic Wall Texture

1950 • Fine | 1960 • Medium | 1970 • Coarse | 1980 • Extra Coarse

INTERIOR PAINTS

Premium Interior Latex Wall & Trim Paint 2100 Line • Flat Finish | 2110 Line • Satin Finish

Premium Interior 100% Acrylic Wall & Trim Paint 2130 Line • Semi-Gloss Finish | 2140 Line • Gloss Finish

SunHide Interior Latex Wall Paint

2200 Line • Flat Finish | 2210 Line • Satin Finish

SunWall Interior Latex Wall Paint

2400 Line • Flat | 2410 Line • Satin | 2430 Line • Semi-Gloss

We make paint for the Sunshine State.


INTERIOR PAINTS & COATINGS (continued)

Perfecture Interior Latex Wall Paint 2500 Line • Flat Finish

Pro-Edge Interior Latex Wall Paint

2700 Line • Flat | 2710 Line • Satin | 2730 Line • Semi-Gloss

Quik-Kote Interior Latex Wall Paint 2800 Line • Flat Finish

Premium Interior Alkyd Enamel

2910 Line • Eggshell Finish | 2930 Line • Semi-Gloss Finish

Cirrus Low VOC Low Odor Wall & Trim Paint

7200 Line • Flat | 7210 Line • Satin | 7230 Line • Semi-Gloss

We make paint for the Sunshine State.


PRIMERS

UltraPrime All Purpose 100% Acrylic Primer 3300

Glades Modified Acrylic House & Trim Primer 3450

FortiFill Exterior Acrylic Airless Masonry Filler 3550

SunFlex 100% Acrylic Bond & Seal Conditioner - Clear 3800 • Clear | 3810 • Pigmented

SunFlex Exterior Masonry and Concrete Primer 3850

SunFlex Exterior 100% Acrylic Hi-Build Basecoat 3860 Line

We make paint for the Sunshine State.


PRIMERS (continued)

Glawesome Premium Interior Latex Enamel Undercoater 4150

UniPrep Interior Latex Primer Sealer & Undercoater 4250

Hi Five Interior Hi-Build Latex Primer Surfacer 4400

Premium Interior Alkyd Primer Sealer & Undercoat 4950

We make paint for the Sunshine State.


INDUSTRIAL & COMMERCIAL FINISHES

Sundeavor

Hi-Performance Two Part Aliphatic Urethane Enamel 5140 Line • Hi-Gloss Finish

Sundeavor

Hi-Performance Industrial Polyamide Epoxy 5170 Line • Hi-Gloss Finish

Aquatra

Industrial DTM Acrylic Enamel

5320 • Satin Finish | 5340 • High Gloss Finish

Speed Freak Industrial Quik Dry Alkyd Gloss Enamel 5840 Line • Gloss Finish

Induzi

Industrial Polyurethane Enamel 5940 Line • High Gloss Finish

StickUp WB Latex Dry Fall

8800 • Flat Finish | 8830 • Semi-Gloss Finish

We make paint for the Sunshine State.


INDUSTRIAL & COMMERCIAL (continued)

StickUp Alkyd Dry Fall

8860 • Flat Finish | 8880 • Semi-Gloss Finish

INDUSTRIAL & COMMERCIAL PRIMERS

Aquatra

Industrial DTM Acrylic Primer 5350 Line

Ironman Alkyd Metal Primer 5450 Line

Zinckie

Zinc Chromate Metal Primer 5458 • Yellow

Speed Freak Industrial Quik Dry Metal Primer 5850

Induzi

Industrial Universal Primer 5950

We make paint for the Sunshine State.


Our Locations 28 Convenient Locations

FLORIDA PAINTS LOCATIONS

SCOTT PAINT LOCATIONS

• DAYTONA 386.256.3915 3340 S. Ridgewood Ave., Port Orange, FL 32129 • JACKSONVILLE EAST 904.634.7983 3207 Cortez Rd., Jacksonville, FL 32246 • JACKSONVILLE SOUTH 904.385.9242 144 Industrial Loop, Orange Park, FL 32073 • OSCEOLA 407.957.3852 2009 Murcott Drive, St. Cloud, FL 34771 • ORLANDO CENTRAL 407.426.8686 7693 Currency Drive, Orlando, FL 32809 • ORLANDO NORTH 407.293.4175 3521 All American Blvd., Orlando, FL 32810 • OVIEDO 321.972.2968 2789 Wrights Road, Oviedo, FL 32765 • PORT ST LUCIE 772.224.3896 682 SW Carter Ave., Port St. Lucie, FL 34984 • TAMPA NORTH 727.203.3817 4216 St. Lawrence Dr., New Port Richey, FL 34663 • VILLAGES SOUTH 352.750.9706 2516 Burnsed Blvd., The Villages, FL 32163 • WILDWOOD 352.748.0525 1500 Industrial Drive, Wildwood, FL 34785 • WINTER GARDEN 407.347.3663 14215 W.Colonial Drive, Winter Garden, FL 34787

• BRADENTON EAST 941.751.4911 6713 E. State Rd. 70, Bradenton, FL 34203 • BRADENTON WEST 941.795.222 5203 Cortez Rd. West, Bradenton, FL 34210 • BRANDON 813.689.6229 505 W. Brandon Blvd., Brandon, FL 33511 • BROOKSVILLE 352.796.1777 1248 S. Broad St. Brooksville, FL 34601 • CLEARWATER 727.461.0511 712 S. Missouri Ave., Clearwater, FL 33756 • COUNTRYSIDE 727.725.7707 28788 US Hwy 19 North, Clearwater, FL 33761 • FORT MYERS 239.278.4101 11751 Metro Pkwy., Fort Myers, FL 33966 • HUDSON 727.868.9417 9110 State Rd. 52, Hudson, FL 34669 • LAKELAND 863.802.5357 1737 E. Edgewood Dr., Lakeland, FL 33803 • NAPLES 239.732.6664 1201 Airport Pulling Rd. South, Naples, FL 34104 • ST. PETERSBURG 727.322.1452 2601 22nd Ave. North, St. Petersburg, FL 33713 • SARASOTA NORTH 941.351.3443 4034 N. Washingon Blvd., Sarasota, FL 34234 • SARASOTA SOUTH 941.922.3305 2444 Stickney Point Rd., Sarasota, FL 34231 • TAMPA 813.933.1728 3712 W. Waters Ave., Tampa, FL 33614 • VENICE 941.493.8219 1833 S. Tamiami Trl., Venice, FL 34293 • WESLEY CHAPEL 813.907.5393 26607 Wesley Chapel Blvd., Lutz, FL 33559

We make paint for the Sunshine State

FloridaPaints.com


407.293.4175 | PaintFlorida.com 3521 All American Boulevard, Orlando FL 32810


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