M A R K E T I N G - F I E L D D AY
Need help generating local demand and reconnecting with your local communities? Field Day can help.
W
e are experts in generating localized demand to grow your business. Field day offers a unique solution that is simple, affordable and effective. It’s also scalable across the U.S. to support all the communities you touch with your multi-unit brand. The majority of a restaurant’s success hinges on what happens within your store’s four walls — customer service, sanitation, food prep and quality, staffing, and business management. So going beyond those four walls to generate localized demand, especially in the absence of natural foot traffic during a pandemic, can be a huge challenge. The obstacles are compounded when you run a multi-unit business. Marketing kits and traditional advertising provided by corporate stakeholders can certainly help. And many of these efforts focus on digital and social marketing in an age where so many of us are glued to social media. While these can help increase overall national brand awareness, they don’t always reach your local community.
Consider your actual customers and where you need to build traffic most: local businesses and consumers in specific trade areas. Adding local marketing efforts to existing strategies will help your business maximize ROI and drive conversion across every channel. One study found an average engagement rate of 18.96% across all channels for campaigns using three or more channels, while single-channel campaigns scored only 5.4% engagement. The takeaway? People are more likely to take action when you make an effort across more than just Facebook. Adding layers to your marketing that include a personal touch can set your stores apart by providing consumers with a custom experience and engaging them through conversation about (and with) them. This level of engagement will create connections in the community that turn “any brand” into “my local brand” store. Finding the resources to develop this engagement can be tricky, which is why the team at Field Day developed programs
that reach local communities effectively (and at scale) to create direct connections. Field Day achieves greater levels of localized demand generation through the combination of precise targeting technology and the ability to engage leads at a local level with one-to-one human interaction — on phone or on foot. Field Day combines this with custom programs that promote specific messages and promotions tied to relevant market themes, i.e. grand re-opening awareness campaigns to help drive demand as markets begin to reopen this summer. And with access to real-time campaign data, programs can be monitored for impact. So much restaurant and hospitality marketing today is focused on the brand: your menus, your specialties, your unique flair or flavor. Stand out from the brand noise by shaking up your marketing mix with engaging, customer-focused messaging in personal campaigns. Create connections and watch customer engagement, leads and local demand soar.
To find out more about how Field Day can help you grow your demand, contact Tracy Avolio, VP of Strategic Restaurant Partnerships: tracy@fieldday.app or call: (770) 316-0597. 38 SUMMER
2021
FLORIDA RESTAUR ANT & LOD GING A S SO CIATION
