Adapting to New Tech Making Food Safety Safer

(1) a copy of your Scrub Buddy receipt, (2) a picture of Leveraging Technologies to Make Food Safety Safer All trademarks are property of Kitchen Brains. © 2020 Kitchen Brains. Well Connected. TM KitchenBrains ® Made in the USA ficate to: marketing@kitchenbrains.com with FRLA in the subject line. Must be FRLA Seal of Commitment Designee. Limit two gift cards per location. Well Connected. TM KitchenBrains ® (1) a copy of your Scrub Buddy receipt, (2) a picture of ficate to: marketing@kitchenbrains.com with FRLA in the subject line. Must be FRLA Seal of Commitment Designee. Limit two gift cards per location. Well Connected. T KitchenBrains ® (1) a copy of your Scrub Buddy receipt, (2) a picture of ficate to: marketing@kitchenbrains.com with FRLA in the subject line. Must be FRLA Seal of Commitment Designee. Limit two gift cards per location. Well Connected. TM KitchenBrains ® Made in the USA All trademarks are property of Kitchen Brains. © 2020 Kitchen Brains. by JEFF GRAY Made in the USA Made in the USA All trademarks are proper All trademarks are property of Kitchen Bty of Kitchen Brains. © 2020 Kitchen Brains. rains. © 2020 Kitchen B

Ensuring food safety is a 24/7/365 job that is highly dependent upon your employees and your kitchen equipment. It requires a great deal of training, tracking and trust. Your employees must know what, when and how to monitor products and consistently record results to meet both your standards and HACCP requirements. The same is true for maintaining and monitoring temperatures in your storage and refrigerated areas. Doing so with a paper-based system can be extremely costly, not to mention risky, in an industry with high employee turnover.

Leveraging connected technologies decreases the time employees spend on these tasks while increasing their accuracy. It also substantially reduces the costs associated with training, food waste and, in many cases, energy. By moving to digital checklists and IoT/Cloudbased temperature sensors, employees can be reminded about and guided through required steps; meanwhile management can view real-time information, whether in the back office or off the beaten path. Add temperature sensors and refrigeration monitors, like the Kitchen Brains Modularm® 75LCT, into the equation, and you can receive alerts, day or night, to help reduce or eliminate food damage and waste. With today’s digital technologies, compliance is assured, records are accurate and accessible, issues can be identified and remedied immediately, and the associated savings will cover the cost of this investment over a short period of time.

Jeff Gray is the Director of Marketing for Kitchen Brains.

Technology Meets Field Marketing

by ALEX NOCIFERA

As humans, parents, pet-owners, family members, friends and businesses have been punched in the gut like never before, COVID-19 has forced us into uncomfortable contortions in our daily lives, both personally and in business. Particularly, the restaurants who weren’t equipped to quickly adjust and adapt their business to accommodate delivery or outdoor dining options probably aren’t going to make it through this storm.

As operators, your community is everything. Your business and brand were built inside-out within the neighboring community. The schools, churches, businesses, first responders and events all relied on you at some point for comforting food, products or service. If you’re one of the fortunate to survive this historical storm, without question you’ll need to start letting your neighbors know you’re back. Popping back up on the bike isn’t always plug-n-play. It’s going to take some runway to reawaken your neighboring community. Since most of the planet is now Zoom-ing and Facebook-ing, digital media has quickly flooded our world and become saturated and expensive. How does your brand leverage the power of technology to re-engage with your community? Let’s reintroduce your brand human-to-human. Let’s go drop something off at local businesses. Let’s send a treat bag to the local schools.

How about calling your neighboring businesses to see how their holding up? The point is, in today’s hyper-digital world, let’s rewind the clock and get back to the fundamentals in generating emotion and excitement with human engagement. But at the same time, let’s leverage technology and data to ensure we do this smart and measurable. I founded Field Day to take the best of the old and inject it with the new. Field Day delivers the capability to brands in any market, at any time, to send well-trained brand representatives (canvassing or calling) to engage with targeted local businesses. We leverage real-time data to identify the most opportunistic businesses and events to ensure they are the most locally relevant recipients of your message.

Alex Nocifera is the founder and CEO of Field Day. For more information, contact Tracy Avolio at (770) 316-0597 or tracy@fieldday.app or visit their website FieldDay.app.