Infinite Energy Boost Your Business with Your Online Standing

Boost Your Business with Your Online Standing

You might think we’re just an energy company, but we’ve got a lot of experience here at Infinite Energy in the business world — more than 25 years of working to keep customers happy. So as COVID-19 continues to challenge us all, we thought we’d share some of our experience in maintaining a strong online business presence. In today’s digital world, it’s one of the best ways to keep your business strong.

If you have a Google My Business page, you’ll want to make sure it contains the most up-to-date information. Your phone number and address probably aren’t going to change. But be sure your hours are updated to reflect when you’re actually open — and how. If you’re a restaurant, for example, and open for lunch, is it takeout only? Or do you have a certain number of tables open? You may have been updating this on your social media pages, but customers — new and old — may not be following those pages. Google is the world’s No. 1 search engine, so chances are that’s what they’re going to be using when they’re looking for a place to eat or stay the night. Just remember not to update your listing information more than once a week, or Google may flag your page.

Also, because Google is so popular, you’ll want to be sure you’re as highly ranked in searches as possible. One of the best ways to do this is to use this site to post regular content at least once a week. This can include offers and gift certificate information, special instructions for placing orders or making room reservations and even pictures of what’s going on at your establishment. Right now, Google My Business even has a special section where you can post content specific to your business and COVID-19. Make it as easy as possible for customers to get the information they need, and they’ll reward you with their business.

Facebook is another important way to communicate with customers right now. It won’t do as much as Google for helping new customers find your establishment amid the sea of businesses offering similar services. But for those who follow your page, it’s a great way to get the word out about specials, gift certificates, events and reopenings. Customers frequently use Facebook to ask questions as well, and it displays how long you take to respond. So if you’re good about getting back with a reply, you’ll continue to build your reputation as a business who cares.

And finally, remember that your website and email are still good ways to keep customers informed. Just like your Google and Facebook pages, you’ll want your website to include updated hours and

any special instructions that may be of use. And email is a great way during these unprecedented times to keep in contact and let folks know about updates and special promotions.

From all of us here at Infinite Energy, we hope these quick tips help you continue to stay engaged and build customer satisfaction. Together, we’ll get through this.

“We were able to save over $3,000 by joining FRLA on natural gas through their partnership with Infinite Energy. The savings at our two locations more than paid for our membership. I wish I had known about the benefits the Florida Restaurant & Lodging Association offers operators like DAS Beer Garden sooner.”