SECTION 1 ABOUT FLOYD REAL ESTATE GROUP
SECTION 2 ABOUT COMPASS
SECTION 3 TECHNOLOGY & INTELLIGENCE
SECTION 4 SELLING YOUR PROPERTY
FLOYD REAL ESTATE GROUP Floyd Real Estate Group specializes in luxury real estate and is led by Founding Partners, Mary Floyd and Tony Floyd. With over 350 luxury closings, we have the proven skills and experience to help our clients achieve the best results. * We have been consistently Ranked #1 in Homes Sold for the Highest Values. Now more than ever, the concept of home has significant meaning to us all. Home is where memories are made. We chose to affiliate with Compass to give our clients even more advantages. **Compass is the largest brokerage in the nation with an incredible network of over 30,000 productive agents in major markets nationwide. Compass has the financial resources to innovate faster and has revolutionized the real estate industry in recent years.
*Ranking based on $ per square foot using FMLS data. **Ranking based on 2021 sales volume published in the RealTrends 500.
ABOUT THE FOUNDERS
Mary Floyd
Tony Floyd
Mary Floyd has been a licensed REALTOR® since 2005 and has consistently been one of the top luxury agents in North Atlanta. Mary is a Certified Relocation Specialist, Short Sale/ Foreclosure Specialist, Certified International Property Specialist and has earned many performance awards including Chairman’s Circle, Legend Award, Master’s Club, NAMAR Top Producer, Phoenix Award and Best of Gwinnett. With a passion for service, Mary places the highest value on building trusted relationships and achieving exceptional results for her clients.
Tony Floyd served 14 years as Chief Marketing and Innovation Officer for a global real estate brokerage. He is considered one the leading property marketing and real estate technology experts in the industry and pioneered numerous innovations that delivered better value for clients. Prior to real estate, Tony led sales and marketing organizations for respected companies including IBM, Fujitsu, Trilogy Software and BellSouth eBusiness. No other real estate agent or team has this level of expertise to assist clients in selling, buying and investing in real estate.
CLIENT TESTIMONIALS ★★★★★ "Mary and Tony did a great job selling our Sugarloaf house. Their constant communication was key as we were already on the west coast. Their marketing was exceptional and truly communicated the unique value of this amazing property. They also recommended vendors to make repairs and improvements that made the process of preparing our home very easy. We highly recommend Floyd Real Estate Group if you are considering selling or buying!“ ★★★★★ "Rarely in life is it possible to recommend someone without reservation but I am able to do that in the case of Mary and Tony Floyd. Their personal responsiveness, advice, and negotiating skill made the difference which resulted in selling my home during a lull in the market. Mary and Tony are delightful to work with in addition to being very skilled in marketing and negotiating for the benefit of their clients!" ★★★★★ "Mary and Tony know the Sugarloaf Market - and the Duluth area. They kept us well informed during the listing process. They are honest, professional, and will get your home sold (or help you find the right one if you are looking). I highly recommend Floyd Real Estate Group!"
★★★★★ "Working with Mary and Tony was a delight. They recommended resources to help with the upgrades and updates we wanted to make in the house prior to listing. They were extremely professional and timely. Mary and Tony took us through the process step by step and offered important feedback when needed. They not only sold our house quickly but also got the price we were looking for. Mary and Tony looks out for your interests as the seller or the buyer. We feel very blessed to have had Floyd Real Estate Group handle our property for us." ★★★★★ "Mary and Tony Floyd were extremely professional, excellent communicators, and their marketing was exceptional. Our home was sold within a couple of days and they expertly guided us through the closing process. They were truly excellent and we highly recommend them to anyone!" ★★★★★ "Mary and Tony were extremely helpful during the process of selling our home. We had relocated to another city which required us to the sell our home remotely. They handled all the details for us and were in constant communication regarding the status of showings. Mary and Tony have a deep understanding of the marketplace and provided sound guidance. I would definitely recommend Floyd Real Estate Group!"
CAREER HIGHLIGHTS Our clients become part of our family and closest lifelong friends. We look forward to enjoying many great experiences as we grow together in the future.
18+ Years of Selling Real Estate In Greater Metro Atlanta
Top Rated Chairman’s Circle Masters Society Legend Award Phoenix Award NAMAR Top Producer Best of Gwinnett
350+
Certified
Successful Luxury Transactions
Luxury Real Estate Specialist Relocation Specialist Short Sale/ Foreclosure Specialist Certified International Property Specialist Certified Staging Advocate
SUCCESSFUL TRANSACTIONS 1650 SUGARLOAF CLUB DRIVE
2680 SUGARLOAF CLUB DRIVE
3025 CYPRESS POND PASS
2875 DARLINGTON POINTE
2392 SEABORN PLACE
2510 SUGARLOAF CLUB DRIVE
2885 DARLINGTON POINTE
3665 MOYE TRAIL
SUCCESSFUL TRANSACTIONS 972 WENDOVER DRIVE
3977 SWEET BOTTOM DRIVE
3938 SWEET BOTTOM DRIVE
3688 SPRING STREET
4992 PRICE DRIVE
913 TARRY POST COURT
1185 HEBRON CHURCH ROAD
195 SLATE DRIVE
Compass is pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.
AFFILIATION WITH COMPASS We affiliated with Compass to give our clients the best advantages. Founded in 2012, Compass pairs best-in-class agents with cutting-edge technology and unparalleled marketing, rapidly becoming the country’s largest brokerage based on sales volume. This innovative approach secured $1.5 billion in capital from some of the world’s most prominent investors, including Goldman Sachs, SoftBank, and Fidelity Investments. These capital resources allowed the company to develop transformative technology and innovative programs that give top agents advantages with their clients. The result – Compass has built the largest network of over 30,000 highly productive agents, became the largest brokerage in the industry and one of the youngest companies to ever achieve the Fortune 500 list.
$1B+
350+
#1
Capital Invested in End-to-End Technology Platform
Offices Nationwide
Largest Brokerage in the US
30,000+
Fortune 500
$230B+
Productive Agents
One of the youngest companies to ever achieve the Fortune 500 list
Total Sales Volume in 2022 nationwide
INTERNATIONAL REACH ONLINE Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace.
165M+
1.4M+
Annual International Buyers Reached
Annual Unique International compass.com Users
150B+
60+
2022 PR Impressions
Countries to Which Compass Syndicates Listings
A SELECTION OF COMPASS NOTABLE SALES NEWPORT BEACH
BEL-AIR
401-415 Avocado Avenue $55,000,000
800 Stradella Road Sale Price $37,500,000
Highest Sale Price in Orange County
Highest Recorded Land Sale Price in Bel-Air
MANHATTAN
MONTECITO
Trophy Property Sale Price $60,000,000
Balinese Estate Sale Price $27,000,000
Highest Recorded Sale in New York City
Represented Seller and Buyer
BEVERLY HILLS
MANHATTAN
917 Hartford Way Sale Price $24,900,000
432 Park Avenue Sale Price $29,500,000
Highest New Construction Sale Price in Beverly Hills
Compass is the luxury leader in major markets across the United States. We have the largest productive agent network in the industry with over 30,000 highly productive agents.
COMPASS is #1 or #2 in over 40 major markets and has the industry’s largest network of productive agents representing celebrities and high-net-worth clients across the country. Here are just a few examples:
Elon Musk $31,990,000
P!NK $14,995,000
Renee Zellweger $5,999,999
Ariana Grande $14,000,000
Camila Cabello $3,950,000
Sugar Ray Leonard $46,500,000
Madonna $31,750,000
Paris Hilton $8,400,000
Jerry Seinfeld $14,950,000
COMPASS Agents Have Closed Over $1 Trillion in Real Estate!
30K+
COMPASS CONCIERGE Compass Concierge program is the latest in a suite of services designed to prepare homes for market by covering the cost of cosmetic improvements. From deep-cleaning to painting and staging, Concierge helps sell homes faster and for more money – with zero interest fees! Just pay back at closing. compass.com/concierge FEATURED SERVICES Fresh Paint Strategic Staging Cosmetic Renovations Decluttering Landscaping Improvements Custom Closets Moving Support Storage Support Roofing Repair Upgraded Electric Updated HVAC Structural Fencing Updated Plumbing
BUY BEFORE YOU SELL Floyd Real Estate Group has partnered with Homeward to offer a program that allows you to buy the home you want before you sell your current home. THERE IS A BETTER WAY TO BUY YOUR NEXT HOME. If you're like most people, you need to sell your old home before you can buy a new one. Now you have a better option. You can make a cash offer on the new home you love — and then sell your current home. 1. BUY FIRST, SELL SECOND Avoid the risk and hassle of selling first so you can move on your terms and timeline. 2. SHOP WITH CONFIDENCE Enjoy the competitiveness of a cash offer when buying your new home. 3. CLOSE FASTER Close and move in faster with a cash purchase on your new home.
This process made buying and selling super easy! I loved that I could find my dream home before selling. It took the pressure off.
We moved into our new home without being stuck with two mortgages. The value relative to the cost is outstanding.
The builder refused our contingent offer so we used “Buy Before You Sell.” We would not have our house without this program.
Heather
Matthew
Katherine
COMPASS COLLECTIONS Called the Pinterest of real estate, this innovative visual workspace allows clients, family and friends to collaborate on potential properties in real-time. Collections also allows us to stay in sync with our client’s interests so we can work faster together. In markets with multiple offers, speed is critical to secure the right property. You can easily organize prospective homes, centralize your discussions, and monitor the market by receiving immediate status and price updates. compass.com/collections
SEARCH
ORGANIZE
COLLABORATE MONITOR
ACT FASTER!
COMPASS CARES As we work to help everyone find their place in the world, Compass Cares empowers agents and employees alike to support meaningful causes right where it counts most: at home. Compass Cares contributes substantial funds and skills-based volunteering to local organizations, with 100% of real estate transactions resulting in a donation to the local community. Floyd Real Estate Group was honored that Compass made a substantial donation to Rainbow Village, a wonderful organization in Duluth, Georgia that support homeless single mothers and helps them with a path forward in life.
The smartest tools built by the brightest minds across engineering, design and strategy, Compass is changing the sales process with the first end-to-end modern real estate platform.
TECHNOLOGY & INTELLIGENCE Compass is both a real estate company and a technology company. Built with best-in-class technology, Compass’ suite of solutions provides advantages to our clients and helps streamline agent workflow so we have more time to spend with our clients.
650+
3
Product & Engineering Employees
Product & Engineering Campuses
Compass Insights Delivers precise, real-time metrics that measure the performance of property marketing efforts. Compass Artificial Intelligence Compass is the industry leader in using AI across our platforms to benefit our agents and clients. Compass Collections Enables real-time collaboration between agents and clients in a unique visual workspace with precise reporting capabilities. Invite your family and friends! Marketing Center A library of sophisticated designs that enable Compass agents to create beautiful custom print and social collateral. Compass CRM Compass acquired Contactually, the leading real estate CRM. The new Compass CRM - powered by artificial intelligence empowers agents to nurture relationships and better connect buyers, sellers, and investors. Compass CMA Compass CMA (Comparative Market Analysis) is powered by artificial intelligence. Allows agents and prospects to more accurately evaluate market pricing. Visually shows photos of kitchens, pools and other areas in side-by-side comparisons.
DIGITAL PRESENCE At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
250M+
100,000+
Average annual website and social media impressions
Partner websites, mobile websites and mobile apps to which your listing is syndicated
WEALTH MAPPING Proprietary wealth-mapping technology provides a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
65K+
800K+
182+
Total dossiers on Individuals with $30M+ Net Worth
Total dossiers on Individuals with $5M-$29M Net Worth
Total Countries Represented
MORGAN STANLEY AND COMPASS MARKETING PARTNERSHIP Compass has partnered with Morgan Stanley to showcase your listing to 140K+ Morgan Stanley Reserved clients.*
Explore the world of Reserved Living & Giving at msreserved.com
*Sensei Marketing Data as of 2020 YE Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program. Clients with $10 million+ in assets and liabilities qualify for our highest tier, Signature Access, which offers additional benefits tailored to our most affluent clients including world class concierge services in Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. Morgan Stanley Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley’s most valued clients. Morgan Stanley Smith Barney LLC reserves the right to change or terminate the Reserved or Signature Access program or partner offers at any time and without notice. Reserved and Signature Access program participant qualifications are reviewed periodically to confirm that they continue to qualify for this program. Not all offers are available to nonresident clients. Signature Access, the highest tier of the Reserved Living & Giving program, is part of Morgan Stanley Lifestyle Advisory. This tier features products and servic es that are provided by third-party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services. Please perform a thorough due diligenc e and make your own independent decision. © 2020 Morgan Stanley Smith Barney LLC. Member SIPC CRC#3370468 12/2020
Ranked #1 in Selling Homes for the Highest Value!
LAUNCH MARKETING SYSTEM Our exclusive Launch Marketing System is the most effective approach to achieve the highest sales price and best terms!
STAGE I: DEVELOPING THE UNIQUE STORY OF THE PROPERTY Step 1: Working with the seller, we identify the most unique and interesting aspects of the property, community and lifestyle. Step 2: We bring that story to life in photography, online marketing, social media marketing, print materials and showing experiences. Our beautiful printed and bound Home Books will impress Buyers and their loved ones!
STAGE II. BUILDING DEMAND BEFORE SHOWINGS Step 3: We launch the listing as “Coming Soon” in FMLS, Georgia MLS and Compass.com to generate awareness to real estate agents with potential Buyers. Step 4: Several days later, we convert the listing to Active which generates awareness to consumers on over 100,000 real estate websites. Showings are scheduled to start 2-4 days later. People want what they cannot have! This drives Buyers crazy and helps fuel a showing frenzy.
Who will be the winning bidder?
LAUNCH MARKETING SYSTEM Our exclusive Launch Marketing System is the most effective approach to achieve the highest sales price and best terms!
STAGE III: SHOWING EXPERIENCE/ POSITIONING VALUE Step 5: We strategically plan the showing experience to highlight the most compelling attributes of the property. This includes route planning and careful attention to the senses of smell, touch, sound and sight. We make visitors wear shoe covers or take off their shoes to emphasize how the owner keeps the property clean. The goal is to create memorable experiences. Step 6: We host showings in person to communicate the key values points and position for expected price and terms. We provide our exclusive “term sheets” for guidance to the Buyers and their agent.
STAGE IV: NEGOTIATING THE HIGHEST PRICE AND BEST TERMS Stage 7: Once we receive offers, we set up a “highest and best” with final bidders. Again, we give guidance on making a winning offer. This escalates the price and more favorable terms. We also verify financing and proof of funds based on the offers. Stage 8: Congratulations, you have a winning bidder! Now, we begin the “contract to close process” including inspections & repairs, appraisals, HOA letters and monitoring “clear to close” for financing. We personally drive the successful completions of these milestones and do not outsource to less skilled resources.
I N FI N I TY POOL
CLASSIC MIDCENTURY
OVERLOOKING THE
DESIGN THAT CARRIES
N E W YORK SKYLINE
THROUGHOUT
MARKETING & DESIGN Hailing from the worlds of art, media, interiors, and advertising, the marketing and design teams at Compass expertly help us craft custom luxury property campaigns strategically deployed to targeted audiences. Compass Atlanta recently won 3 MARCOM Awards including the prestigious Platinum Award.
SERVICES
Luxury Strategy Design Art Direction Property Branding Media Planning Digital Strategy Creative Production Public Relations Social Media
ADVERTISING A campaign of premium social media, print and online advertising showcases your property in key mediums that ensure exposure to affluent targeted audiences with a meaningful impact.
COMPASS CURATED Your Listing with Compass Curated Reaches a qualified audience into the millions.
At Compass, we are uniquely positioned to serve luxury clients in key luxury markets around the country and the world. Our agents can share information seamlessly from coast to coast. With Compass Curated, your listing is prominently positioned to both a national and international audience of qualified buyers.
75M+
30,000+
Potential Reach
Network of Top Agents
$300 B+
2,500
Luxury Property Volume Marketed in 2021
Proprietary High-net-worth Individuals
PHOTOGRAPHY AND VIDEOGRAPHY We leverage the latest innovations in rich visual imagery to bring the story of your property to life for buyers. Our goal is to make an emotional connection and get the buyer to fall in love with the property. We have access to visual editors, creative producers, and the industry’s most respected photographers to capture your home’s finest selling points.
VISUAL MARKETING ASSETS Professional Photography Drone Photography and Video Professional Video for Social Media Optimized on Zillow for Maximum Exposure Photo Editing for Green Grass, Blue Skies
BETTER MARKETING LEADS TO BETTER RESULTS!
SOCIAL MEDIA & PR Led by a dedicated, in-house social team, Compass engages qualified audiences every day across five dynamic platforms with editorial content that make luxury listings the star. Compass Atlanta has also strategically partnered with Babbit Bodner to promote our exclusive listings and generate more awareness for potential buyers.
150B+ 2023 PR impressions*
#1 National media coverage compared to top brokerages**
Featured In Atlanta Business Chronicle Modern Luxury Atlanta INtown Atlanta Journal Constitution The New York Times Curbed Dwell Inman USA Today The Wall Street Journal *Sourced via Meltwater, 1.1.2021–12.31.2021. **Sourced via Meltwater, 1.1.2021–12.31.2021, compared to Coldwell Banker, Sotheby’s, Keller Williams and Douglas Elliman
PRICING YOUR PROPERTY Intelligent pricing is among the most crucial determinants of a successful sale. The most important drivers for maximum value include getting your home as “move-in ready” as possible plus our Launch Marketing approach. We will create a detailed Market Value Analysis based on the latest sold comps and the expected competition during the launch timeframe. Together, we will determine the optimal pricing strategy that best meets your specific objectives.
80% The percentage of buyers who purchase their home at its fair market value
9% The average percentage below market value that homes sell for after 24+ weeks on the market
Mary Floyd 404.312.3837 mary.floyd@compass.com Tony Floyd 404.406.7819 tony.floyd@compass.com
Compass Atlanta – 3107 Peachtree Road NE, Suite A-1 Atlanta, GA 30305 404.668.6621 compass.com Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.
