The FM Connection - V1,E1

THE FM CONNECTION

V1 | E1

HELLO FM REALTY! We are very excited to welcome you to the first edition of our new company newsletter, The FM Connection. This is a quarterly newsletter aimed to keep you in the loop of all the exciting things that FM Realty has going on.

This newsletter is created exclusively for our FM sales associates, staff and management teams and will feature upcoming events, important information and updates that we feel are vital to your knowledge bank. We know that you’re busy building your business and grinding it out, so we want to make this as easy to access as possible. Look for The FM Connection in your inbox, and on the Toolkit - we hope that you will enjoy reading this as much as we have enjoyed putting it together.

We welcome your feedback - and would love to hear what you think! Enjoy. This is The FM Connection.

WE ARE TRIANGLE REAL ESTATE

LETTER FROM THE REGIONAL MANAGER I am so happy to kick off this first issue of The FM Connection as we continue to develop new tools and resources for our team here at Fonville Morisey Realty. One of our goals is to keep you informed by providing more communication about where we are and where we are going as a company. As I’ve been to your offices, you may have heard me say that Fonville Morisey is the best kept secret in the real estate business in North Carolina. It is my responsibility to let the secret out and make sure everyone knows that Fonville Morisey Realty is not only one of the top companies in the Triangle, but that we are the best at caring for each other, our clients and our communities. You may have noticed that we are using the statement – “We Are Triangle Real Estate.” That is a bold statement and one that carries a lot of responsibility.

Your leadership team is committed to being the best. Now, that doesn’t mean that we are committed to being the largest in the measure of number of sales associates, offices or staff. There are organizations that we compete with that believe that is the answer to growing their business. We believe that being number one is achieved by being the best. By focusing on the needs of our people, our clients and our communities, the business will come. This is the foundation that started our company and continues to be the foundation of our planning and strategy for the future.

I was recently reminded that I am a newcomer to the FM family. In fact, it has been about 196 days - not that anyone except me is counting. I count because I live in the paradox of two worlds. World one is: I’ve only been here 196 days and I’m still learning. World two is: It’s been 196 days and what have I done? That is the madness and torture that a leader lives. However, both statements are true. I am and will continue to learn more about our fabulous company. I promise to continue to ask questions. I promise to keep us growing in our pursuit of being the best. Shifting to what we have done, I am proud to say that we have accomplished a lot. There are so many great things being done in this company, some you know about and others are coming soon!

What are some of them? As you know, we completed the Toolkit redesign and launch. I hope you are enjoying the new look, function and features. We continue to look at ways to improve and build on the resources in the Toolkit. We also added additional teammates to the Marketing Department. This team is playing an important role as we message and communicate who and what we are. This newsletter, a new Luxury Home Marketing Program (coming out this month), the Blog and an enhanced social media presence are just a few things they have been working on over the past few months. In addition to our marketing efforts, we have been involved in developing the coaching skills of our leadership team. We share more information about coaching in this newsletter. Then there is Moxi. We are in the critical stage of design and creation of our versions of Moxi and PresentationPro. This powerful CRM, CMA and presentation tool is going to be a true asset to all of us. It is fully mobile and ties you and your clients together with marketing follow-up plans and communication that will sync with your FM email account. I am so excited that we are going to be able to provide this tool to everyone. We are on target for release in late October.

I wanted to share some of those things with you, without boring you with the complete list of things that every department is diligently working on to make us the best! As we all continue in that quest, let’s not forget that an attitude of humbleness and servitude are traits that we want others to see about us. This is a focus that we intend to put more energy into as a company. After all, when we say, "We Are Triangle Real Estate,” we mean it and accept the responsibilities that come with it.

Proud to be the leader of this team…

ROD ELLER SENIOR VICE PRESIDENT/REGIONAL MANAGER FONVILLE MORISEY REALTY, A LONG & FOSTER COMPANY RELLER@FMREALTY.COM

"Make sure you pick good people to build your business with, as they determine 80 percent of your success."

-Barbara Corcoran

GIVE A ROUND OF APPLAUSE TO THE HARD WORK THAT HAS BEEN DONE moxi engage launch

the new FM Toolkit

We are gearing up for the Moxi Engage launch coming in late October. This will be a way to help you keep in touch with your clients - for life!

“A long time coming” is what many of you would say! We are thrilled to have launched our new FM Toolkit on July 19, 2016. Thank you to our IT, Executive & Marketing teams for all the effort they put in to make it great.

Moxi Engage is a new CRM program that FM Realty will be offering to all of our sales associates through Long & Foster. We know that clients are the heartbeat of your business. With Moxi, you will be able to maintain effective communications with your past and potential clients. You'll be able to market to your contacts by automated email campaigns that are personalized for you.

You can integrate and organize your contacts from all your devices into a database that is accessible across all platforms. Moxi also allows you to effectively communicate with all of your clients and leaves out the need for annoying repetitive data entry.

Moxi Engage offers a goal tracking feature that keeps you focused on how to meet your personal business goals. It will build a plan for you and give you ongoing measurements of your progress to keep you on track for success.

If you haven’t seen it yet - what are you waiting for? With a fresh look, easy-to-use interface and customizable options, this is our best tool yet! It also comes with an informative toolkit flipbook that you can get from your manager.

We're overjoyed to offer this product to you it's going to be a game changer!

Please take a look and give us your feedback.

We hope that you enjoy it!

FM LEADERSHIP PARTNERS WITH INDUSTRY LEADER IN SALES TRAINING - INTEGRITY SOLUTIONS integrity coaching At Fonville Morisey Realty, training and helping others is a part of our DNA. We wanted to be better at helping our team build skills and achieve their goals. Coaching teammates in the pursuit of their goals was the answer. To do that, we knew that we needed to build our coaching skills, provide greater training for our management team and learn the best way to serve our team. We tapped into the resources of a leader in coaching training – Integrity Solutions. For more than 45 years, Integrity Solutions has provided sales and coaching solutions to clients in over 130 countries. This year, Selling Power ranked Integrity Solutions as one of the top 20 Sales Training companies in the United States. Specifically, we decided to participate in their program, Integrity Coaching®.

Integrity Coaching® is a 9 week program designed to teach new skills that are based on the solid foundation of “building people.” If you think about the word “coach” as it was defined 200 years ago, it was a vehicle that carried people from one place to another. In modern times, a coach is someone that sees our potential and helps us to develop or challenges us to grow. By both definitions, a coach is there to help us reach the goals we set. Integrity Coaching® gives our leadership team a tool and process to equip us to be better coaches than we have been in the past. Building people is a core value of Fonville Morisey Realty.

“Knowing your purpose and why you think, feel, and respond the way you do to daily life events can assist you to break through barriers and remove the obstacles which can stagnate your success.”

-Eddie Brown Brier Creek Manager

office cornhole winners Sponsored by FM Lending Services & Guaranty Title, our 3RD Annual Cornhole Championship qualifiers are wrapping up! Office winners are below, and we look forward to seeing you cheer on your favorite team at the finals on Sept 23RD! Stonehenge: Adam Parker & Pat Wray Wake Forest: Thomas Brown & Jeff Jugan Lochmere: Anthony Pellegrino & D’lynn Nettles Chapel Hill: Dan Shedrick & Tom Bookmyer Preston: Wesley Carter & Steven Kooistra Falls: Chris Petty & Donna Watkins Inside the Beltline: Greyson Sargent & Mike Gee Hwy 54: Bill Barefoot & Shawn Hays Croasdaile: Will Aucoin & Matt Cooper Brier Creek: Tyler Priest & Nathan Scott Vandora: Caroline Carter & Amie Simmons

mark your calendars 9/5 - Labor Day, offices closed 9/23 - 3RD Annual Cornhole Championship Tournament 10/5 - Flu Shot Clinic at St. Albans 10/5 - Free Risk Reduction Class 10/6 - Free Risk Reduction Class 10/7 - Tentative Cornhole Rain Date 10/12 - Free Risk Reduction Class 11/3 - Free Risk Reduction Class 11/24 - Thanksgiving Holiday,

offices closed 11/25 - Thanksgiving Holiday,

offices closed

THE LATEST AND GREATEST ADDITIONS TO OUR MARKETING INITIATIVES the new fm blog

luxury home marketing

Our Digital Media Marketing Director, Olivia Bennett, has put her blood, sweat and tears into updating our FM Realty blog and we're thrilled with the result!

The luxury market in North Carolina has made a comeback over the past few years since those terrible days in 2008.

The sale of high end homes increased 20% last year, with average days on market between 90-115 days. FM Realty wants to continue to remain competitive in the Triangle.

If you haven't had a chance to check it out yet - go look at it now! (www.blog.fmrealty.com) We have had great feedback about the new look and we are excited about the content that has been generated so far. Each month the blog will feature a different FM sales office, and the associates from that office will write posts about what they know best - Real Estate and the Triangle. Last month, the blog featured posts from our Lochmere office, and they set the bar high!

This month the blog will feature our Preston office, so stay tuned for some great posts.

We believe that this blog will be a great tool to generate buzz about FM Realty's expertise in the Triangle market. It allows our sales associates to have a voice and share a little about their real estate passions and experience. People won't be able to contest that Fonville Morisey really is Triangle Real Estate.

2016-2017 BLOG SCHEDULE August - Lochmere September - Preston October - Stonehenge November - Vandora December - Wake Forest January - Corporate

“Marketing is no longer about the stuff you make, but about the stories you tell.”

-Seth Godin

February - Brier Creek March - Chapel Hill April - Croasdaile May - Falls June - Hwy 54 July - ITB

Since our competitors have luxury home marketing programs, they are retaining a higher luxury market share in the area.

In response to this, FM Realty will be launching our newest marketing service - luxury home marketing services.

This marketing program will consist of marketing service packages that sales associates can purchase. In addition to packages, à la carte options will be available for add-on as well. The packages will offer high end property brochures, postcards, aerial photography and most importantly, convenience! You will be able to purchase these services right from the FM Toolkit!

Look for luxury marketing examples in your office by the end of September. We are thrilled to introduce this new service to you - we know you'll love it.

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