ABOUT Trendsetters

WHY TRENDSETTERS?

WHAT WILL BE IN EACH MAGAZINE?

1. In March of last year, we published an issue of Design & Living Magazine featuring trendsetting interior designers and architects. In my 13 years of publishing magazines, it was one of the most read magazines online that we have ever done. Now, we want to satisfy the communities' desires to connect with local influencers in the area through a year-long publication.

Each issue will have a cover topic and stories around Home and Living, Trendsetting Organizations, Health and Beauty and more!

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2. We also believe that this is a way to show more support to our local companies, products, people and opportunities. If we tell you that the Red River Market is a great place to go, it may impact you, but if someone in the community who is very engaged recommends it and tells you why they find it a great place, the chances of it impacting you and supporting the Red River Market is more likely! At the end of the day, that has always been Spotlight's goal—to make a positive impact on the community.

WHAT IS "TRENDSETTING" ABOUT THIS MAGAZINE?

Once the magazine is live online, we are giving each featured Trendsetter the opportunity to earn money per click by promoting the magazine to their followers.

How We Pick Trendsetters

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Commentary and Context. We want to give you info that makes a reader think, 'Wow, cool, I didn't know that.'

When it comes to picking trendsetters, it's really tough. We could really make this magazine 700 pages trying to fit in all of the great people in our community. But for now, we are trying to focus on being non-bias in selecting our features. We will use poles to collect feedback to ensure we have unique reasons behind our chosen trendsetters, and that we choose features that align with our goals for the content our readers want to see.

As each issue progresses and we raise more awareness, we have more opportunities to pick from a more diverse audience with people from different backgrounds, cultures, industries and more!

WHAT'S NEXT?

I encourage you to check out the digital version of the magazine. We are trying a new system that allows for more interaction and connectivity with our readers than ever. We want to make the magazine interactive, so it's fun to read and easy for readers to immediately access all things local through built-in links in the online issue!

Keep your eyes peeled for the next issue of Trendsetters which will include more great places to go, tips, picks and more for Home & Design.