Picks WHITNEY'S Read Listen Download

The Mindset Mentor with Rob Dialfeatures] Life advice and mentorship backed by studies, facts and his personal businesses. If you’re looking to improve your life, business or mindset this is a great podcast."

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"1” curling iron - It’s the equivalent of a 'closet staple' for your hair!"

Whitney suggests the tools from the brand Hot Tools, as they are quality tools available at a more affordable price point! The tools come in a variety of different barrel sizes, including the ever-dependable 1-inch!

The Sculpt Society - "I do 30-45 minute workouts on this app 6x a week. I like the full-body and sculpt classes."

started "It Ends With Us" and wow, I understand the hype now! I am so excited to finish it!"

-Geneva Nodland, Editor

What are health, wellness and beauty to you?

I believe that they all start with how we feel about ourselves on the inside and that manifests on the outside. When we feel good naturally, we’re more motivated to do good and feel good. It starts with exercise, as cliche as it sounds you always feel better after. At the beginning of the pandemic, I got back into a regular workout routine, and taking better care of my mental and physical health naturally fell into place as a domino effect. Naturally working out evolved into eating healthier and taking better care of my overall health. I’ve found that the people you surround yourself with make a significant difference too, it’s important to align yourself with people who are likeminded and have similar values.

What inspired you to get into beauty/hair? Fashion?

My interest in all three has been very prominent in my life since I was a little girl. So it just organically evolved into a full-time career for me.

When & how did you begin to grow a following online around these topics?

I started my journey about six years ago Staying consistent is the biggest thing and I feel like it’s easy to tell if an influencer is genuinely passionate about what they’re sharing or not. People will pick up on this and naturally gravitate to an influencer that resonates with them.

What opportunities have you had from having this following, or being an influencer?

Personally, when this question arises, I get uncomfortable because I never want to make anyone feel insignificant or less than others. Just as in any industry, there are people/brands to strive to work with, businesses you’re trying to acquire and goals you’re aiming for.

What is the back story in your signature #weariswhitney, and what does it mean?

I actually haven’t used this hashtag in a long time. But when I created it, it was meant to be utilized as a way for people to search my posts to see where I was and what I was wearing

What have been some of your favorite local/regional businesses or brands that you've worked with?

My very first big job was shooting a commercial for Hair Success. I had no idea what to expect… it ended up being a 12-14 hour Saturday and I remember thinking, 'if this becomes my career, I will love working weekends.' That day was definitely a monumental day in my career. When Onyx & Pearl was here (now solely Mint + Basil) I worked with them every month, Hope and Donny know fashion, they know the business and they know fun! When Onyx closed, it was definitely bittersweet. FACE FOUNDRIÉ is a newer business in town and I love them! I worked with them right when they opened and their clean and natural facial continues to suck me in. The girls there are so sweet and helpful if you’re clueless too. I definitely recommend the gua sha!

Trends (especially online) change fast. How have you been able to stay current and keep up with these for the past few years?

Honestly, I am not much of a “trend” girl. I’m more of a do-and-wear-what-you-love girl. But I do enjoy following brands online during fashion week and seeing what’s on the runways. Pinterest has been known to suck me in too.

What do you see/what would you like to see for the future of your social media and entrepreneur adventures?

I’m so happy you asked this. I am actually starting a Podcast with one of my best friends who’s also an influencer and lives in Sioux Falls. We plan to launch that this spring with weekly episodes. It’s going to be centered around what you’d talk to your friends about if you were at a happy hour... juicy girl talks, dating and relationships, single mom life/mom life, what happened Saturday night and whatever else flies out of our mouths. I’ll share the links for that on my Instagram as soon as it launches!