Jacksonville Record & Observer 2/13/20

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February 13-19, 2020

The Mathis Report: Darifair expanding in Flagler Center PAGE 4

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JACKSONVILLE

Record & Observer THE BRUMOS COLLECTION

OPPORTUNITY MEETS JACKSONVILLE

Record & Observer RACING HISTORY

Photo by Katie Garwood

Southeastern Grocers CEO Anthony Hucker and other dignitaries cut the ribbon at Winn-Dixie.

JACKSONVILLE

Record & Observer

Winn-Dixie opens at Gateway Town Center

JACKSONVILLE

Record & Observer

Grocery fills the space that was once a Publix.

BY KATIE GARWOOD STAFF WRITER

Photo by Dan Macdonald

Brandon Starks is executive director of The Brumos Collection at 5159 San Pablo Road S. The automotive museum is open to the public, but requires reservations in advance.

Dan Davis, the former chairman of Winn-Dixie, transforms his automotive collection into a museum.

BY DAN MACDONALD CONTRIBUTING WRITER

D

an Davis is opening his nationally recognized car collection – The Brumos Collection – to the public.

The Brumos Collection museum opened Jan. 20 at 5159 San Pablo Road S., near the entrance to the private Pablo Creek Reserve community in south Jacksonville.

The 35,000-square-foot, two-story building could have been an austere warehouse if it was meant as a place just to park cars.

Rather, Davis had other uses in mind, said

How JEA investigators will examine 5 million documents PAGE 4 Basch Report: Rayonier watching for coronavirus impact PAGE 6 Advice from Builders Association President Michael Bourré PAGE 10

Brandon Starks, executive director of The Brumos Collection.

“I saw an opportunity to create a viable business around the collection and it then evolved into what we have today,” Davis said in an interview by email.

Davis, 74, is the former chairman of the Jacksonville-based Winn-Dixie Stores Inc. grocery chain, which was founded by his father, J.E. Davis, uncles and grandfather.

Dan Davis retired as chairman and from the Winn-Dixie board in 2004 after working for the SEE MUSEUM, PAGE 14

The Gateway Town Center in Brentwood is home to an operating grocery store again, as of 8 a.m. Feb. 12.

People lined up around the building, nearly to Norwood Avenue, for a chance to be one of the first 500 customers and receive a gift card for up to $500.

Some lined up as early as 5 a.m.

Publix Super Markets Inc. announced in October it wouldn’t renew its lease in the shopping center after being there for 20 years.

In November, Winn-Dixie announced it would lease the 28,120-square-foot space at 5210 Norwood Ave. and received $850,000 in city financial incentives to offset costs associated with redeveloping the property.

It is Winn-Dixie’s first store opening in seven years, said Southeastern Grocers President and CEO Anthony Hucker at the store’s ribbon-cutting ceremony.

Winn-Dixie hired 120 workers to staff the store, which is open 7 a.m. to 10 p.m. daily.

KGARWOOD@ JAXDAILYRECORD.COM (904) 356-2466

BUSINESS STRATEGY

Store leaves Town Center to launch a new concept Natural Life CEO explains why. PAGE 8 VOLUME 2, NO. 37 • ONE SECTION

WHAT’S TRENDING

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JACKSONVILLE DAILY RECORD / J ACKSONVILLE RECORD & OBSERVER

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THURSDAY, FEBRUARY 13, 2020

Big news doesn’t break just on Thursday. Here’s a look at some of the top stories published over the past week online at JaxDailyRecord.com and in the Jacksonville Daily Record that you may have missed.

JaxDailyRecord.com

Daily Record JACKSONVILLE

HOW TO REACH US JACKSONVILLE

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REDEVELOPMENT

New name, look for Town & Country Look for a face-lift followed by renovation at Town & Country Shopping Center.

Now called College Park, the center at northeast University Boulevard and Arlington Expressway will gain a mural that spells out “Arlington.”

“The mural was an important first step to improving a highly visible beacon in the Arlington community,” says a news release from owner JWB Real

Estate Capital, part of JWB Companies.

Work starts this month and the murals are scheduled for completion in early March.

JWB Real Estate Companies commissioned eight Jacksonville artists for The Wall at College Park.

The eight-panel mural next to the expressway will span about 6,500 square feet.

AC Hotels may be coming to Town Center regional shopping center.

Construction is staged for the fourth phase which is designed among four parcels at the southeast side of the property at Butler Boulevard and Interstate 295.

That phase includes a theater, hotel, and a building that has been identified as RH, formerly known as Restoration Hardware.

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Jacksonville Daily Record and Jacksonville Record & Observer are a division of Observer Media Group Inc. Established in 1912, the Financial News & Daily Record, now the Jacksonville Daily Record, is published Monday-Friday and is the Official Court Newspaper of the Circuit JACKSONVILLE Court and publisher of public notices in Duval County.

Jacksonville Record & Observer is a free weekly business newspaper available in Downtown Jacksonville and key business nodes throughout Jacksonville. To find a location near you, visit jaxdailyrecord.com/rack-locations.

Editorial content focuses on news and trends, with a concentration on development, real estate, construction, law, companies, economic and industry trends and how local and state government affects business.

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Ritter named JU Davis College of Business dean “With more than 20 years of experience teaching and leading in higher education, Dr. Ritter is a proven leader who has an impressive history of forging transformative partnerships and delivering real results that directly benefit faculty and students,” JU President Tim Cost said in a news release.

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EDUCATION Jacksonville University named Barbara Ritter as the next dean of the Davis College of Business.

Ritter is dean of the Wall College of Business at Coastal Carolina University in Conway, South Carolina, Ritter where she taught management and the science of decision-making for 16 years.

ABOUT US JACKSONVILLE

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DEVELOPMENT AC Hotels by Marriott appears to be the hotel planned in St. Johns Town Center’s proposed fourth phase.

JEA issued a service availability letter Jan. 28 for AC Hotel Jacksonville at St. Johns Town Center.

The project is described as a 118room AC Hotel with parking and a pool, which matches the size of the unidentified hotel property proposed at the

10 N. Newnan St., Jacksonville, FL, 32202 Phone: (904) 356-2466, Fax (904) 353-2628 jaxdailyrecord.com

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BUSINESS CALENDAR

JaxDailyRecord To find more business events or to submit your event to the the business calendar, visit jaxdailyrecord.com/calendar.

FEB. 18 Women at the Top: CREW Jacksonville will feature three women who lead organizations at the Leadership Vision 2020 luncheon Feb. 18 at The River Club Downtown in the Wells Fargo Center. Panelists are Lori Boyer, Downtown Investment Authority CEO; Deloris O’Neal, Jacksonville Sheriff’s Office chief; and Debbie Buckland, BB&T Jacksonville market president.

Registration and networking start at 11:15 a.m. and the program begins at 11:50 a.m. Tickets are $35 for members and $50 for nonmembers.

Registration is due by noon Feb. 14.

For information and registration, visit crewjax.org/events.

FEB. 20 Small Business Leaders: JAX Chamber will recognize its 13 Small

Business Leaders of the Year and announce its 2020 Overall Small Business Leader of the Year at a reception Feb. 20 at 927 Events at 927 W. Forsyth St. The event is 5:307:30 p.m. and presented by TD Bank.

Tickets are $35 for JAX Chamber members and $50 for nonmembers.

Register at myjaxchamber.com.

FEB. 25 Jerry Rice at Florida Forum: The Women’s Board of Wolfson Children’s Hospital 2019-20 Florida Forum series will feature Super Bowl champion Jerry Rice to conclude its 2019-20 series Feb. 25 at the Times-Union Center for the Performing Arts. Forum sponsors are Wells Fargo, Florida Blue and Landstar. For information, visit thefloridaforum.com or call (904) 202-2886.

POSTAL INFORMATION Jacksonville Daily Record (USPS 190-620) is published daily except Saturday, Sunday & legal holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas) by Daily Record & Observer LLC, 10 N. Newnan St., Jacksonville, FL 32202. Periodicals postage paid at Jacksonville, Florida and at additional mailing offices. Under no circumstances will any news or records of Duval County be suppressed for anyone. Information in this newspaper is for our subscribers only and must not be used by anyone for publication purposes.

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THURSDAY, FEBRUARY 13, 2020

JEA probe facing a mountain of documents

During its probe into JEA, a City Council special investigative committee will amass nearly 5 million documents, according to its chair, Council member Rory Diamond.

About 1.5 million records have been produced through the city Office of General Counsel’s employment investigation into former JEA CEO Aaron Zahn. Diamond said the Council investigators will be “doing really smart drilldowns on the data” to isolate the most important documents and memos.

The bulk of the work will be done by the general counsel attorneys and the Council’s outside lawyers from Smith Hulsey & Busey LLC. But Diamond said during the

SUPER

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The City Council special investigativecommittee looking into the abandoned JEA sale says it expects to collect 5 million documents.

If you spent 1 minute reviewing each document, and worked 8 hours a day, it would take ...

10,417

Days to read them all And that’s

28.5

Years without a day off

expecting the report by June 30, she said there’s not enough time otherwise.

Diamond told reporters after the committee’s first hearing Feb. 10 that he believes 4½ months is too brief for an investigation of this size.

The committee’s charge issued by Wilson and the General Counsel’s Office allows the three-member panel to request an extension if the evidence warrants more time. But that will have to be approved by

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the next Council president, expected to be Council Vice President Tommy Hazouri.

The scope of the probe laid out by Wilson orders the committee to look into issues related to JEA’s invitation to negotiate the sale of its assets to a private company, as well as JEA’s canceled Long-Term Performance Unit Plan that could have cost JEA up to $600 million if the utility had been sold.

DeFoor said she wants to

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Leader of City Council investigation into abandoned sale of the city-owned utility offers insight on the how work will be done.

How much is 5,000,000?

know the origins of the push to sell JEA — “the who, what, when, where and why,” she said.

The work also could spotlight actions that could be addressed in the City Charter.

“Until we understand that, you don’t even know what changes we need to make to the Charter so this doesn’t happen again,” she said.

The committee will look at correspondence between JEA officials and Mayor Lenny Curry’s administration. That includes all electronic communications to JEA from Curry, Chief Administrative Officer Brian Hughes, Curry political strategist Tim Baker, former city Chief Administrative Officer Sam Mousa and both JEA sale negotiating teams.

Diamond told reporters Feb. 10 he expects piecing together some of the details will be difficult.

“I think it’s going to be really difficult to get to the bottom of that because how do you prove two people had a private conversation if they don’t come forward and say they had a private conversation?”

Diamond said. “So that’s why we’re going to bring as much evidence as we can to say, ‘OK, you say there was no conversation, but look at this email.

Why are you doing that if there’s no conversation?’”

THE MENDENHALL REPORT

MIKE MENDENHALL STAFF WRITER

Feb. 11 Council agenda meeting that city attorneys “don’t have the bandwidth” to wade through millions of pages of emails, text messages, voice messages and data to meet the committee’s June 30 report deadline.

Council President Scott Wilson told Council member Ron Salem during the meeting that Smith Hulsey & Busey has charged the city $102,000 since January from the $1.85 million Council budgeted for the firm’s services.

Some of that search will be narrowed with software searching for keywords, terms and names that are of interest to the Council investigators.

Council member Randy DeFoor, a member of the investigative committee, said the city and independent attorneys will need more help to wade through the documents.

“What we really need is an investigator to do a lot of the legwork for us who can present their findings to us and interview a lot of the witnesses,” DeFoor said. “To me, the first place I would go to are the executives that left the JEA because they left for a reason.”

For DeFoor, the list would include former JEA CEO Paul McElroy, who was leading the utility when the most recent privatization was explored, and former Chief Compliance Office Angelia Hiers.

DeFoor, an attorney, acknowledges it’s atypical to begin with witnesses over documentation but with Wilson

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JACKSONVILLE DAILY RECORD / J ACKSONVILLE RECORD & OBSERVER

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THURSDAY, FEBRUARY 13, 2020

JaxDailyRecord.com

THE MATHIS REPORT

Food science firm Darifair planning expansion

KAREN BRUNE MATHIS EDITOR

Jacksonville-based company buys Southside property.

Jacksonville-based Darifair Foods LLC, whose history includes manufacturing Reddiwip seven decades ago when it was invented, is investing in Flagler Center property for expansion.

Darifair paid $2.1 million Jan. 23 for about 5 acres at northeast Gran Bay Parkway and Flagler Center Boulevard in the Southside business park.

JEA issued a utility service availability letter Jan. 28 for Darifair to develop a 46,000-square-foot warehouse-industrial building on the site. Matthews Design Group is the civil engineer.

Darifair bought the property from Jacksonville-based Oakridge Realty LLC, which is part of International Management Co. LLC. Darifair is based in Mandarin at 4131 Sunbeam Road, a 13,500-square-foot office building. The Block family founded and continues to lead

the privately owned company.

Arbor Investments, with offices in Chicago and New York, invested in the company in May. It says it acquires middle-market food and beverage companies including manufacturers, marketers and distributors.

A spokeswoman declined comment about the plans.

Bloomberg.com reports that Darifair Foods LLC produces and supplies dairy products. It offers creams, cottage cheese, yogurt, fluid creamers, milk, ice creams, yogurt smoothies, sauces and other dairy products to clients in the U.S. On Darifair.com, Darifair Foods says it focuses on creating culinary and food sciencefocused innovations for restaurants and food manufacturers and partners “to move menus and brands forward.”

The site says the Block family has owned and operated dairy companies for five generations from its Jacksonville headquarters.

“America’s first national dairy supplier, today we go beyond commodity dairy to provide wholesalers, restaurants and manufacturers with culinary-forward solutions,” it says.

Dairfair’s online history says that in 1948, Aaron Block and Aaron Lapin co-founded Reddi-wip in Jacksonville.

Lapin, in St. Louis, invented Reddi-wip and Block became the Southeast manufacturer and supplier.

In 1985, Darifair was chartered as the first National Dairy

Supplier and in the ‘90s, it became the nation’s largest producer of portion-controlled private label sour cream.

On May 1, Arbor Investments announced it recapitalized Darifair Foods Inc. Terms were not disclosed.

State corporate records show that Darifair Foods LLC was registered as a foreign limited liability company April 19, 2019, with the Block family as managers.

Arbor Investments said Darifair, which it said was founded in 1985, provides dairy products and fresh value-added ingredients for national chain restaurants and industrial food manufacturers.

It announced that Darifair CEO Andrew Block continued to lead the company along with senior management team members President Midd McManus, CFO Bill Block and Executive Vice President of Sales Jeffrey Block.

It said the Darifair management team had more than 20 years of experience leading the company.

“My family and our employees are extremely proud of all that we have accomplished at Darifair over the past 34 years,” said CEO Andy Block in the news release. “We started out as a supplier of commodity dairy products and have evolved into a solutions-based provider of value-added dairy products and dairy alternatives,” he said.

Block said Arbor Investments’ experience in the food and beverage industry can help Darifair

Commercial Listing

ABOUT DARIFAIR 1948: Aaron Block becomes the Southeast regional supplier of Reddi-wip, a new invention by Aaron Lapin.

1957: Mickey Block, Block’s son, builds the first ultrahigh temperature dairy plant in the U.S., extending the shelf life of dairy products from 14 to 60 days.

1978: The ultra-high temperature dairy plant is sold to the Beatrice Corp.

1985: Darifair is chartered as the first National Dairy Supplier.

1990s: Darifair becomes the nation’s largest producer of portioncontrolled private label sour cream and brings mashed potato blends to foodservice.

2017: Darifair introduces specialty sauces to foodservice.

access new opportunities.

“Together, we have a shared vision for where we can take the business. My family and I are excited to begin Darifair’s next chapter with Arbor,” he said.

As part of the transaction, Arbor brought on operating partner Peter Bradley, with

Photo by Karen Brune Mathis

Darifair at 4131 Sunbeam Road in Mandarin.

2019: May 1, Arbor Investments announces it recapitalized Darifair Foods Inc. State records show Darifair Foods LLC was registered as a foreign limited liability company with the Block family as managers.

2020: Darifair buys about 5 acres in Flagler Center and requests utility service availability for a 46,000-square-foot warehouse.

From Darifair.com

more than two decades of executive leadership experience in the food and beverage, ingredient, and specialty chemical industries.

KMATHIS@ JAXDAILYRECORD.COM @MATHISKB (904) 356-2466

2019

AWARDS GALA An Evening Honoring Excellence in the Commercial Real Estate Industry and Recognizing the Lifetime Achievement Award Winner, Hobart Joost, Jr.

THURSDAY, MARCH 5, 2020 GLASS FACTORY 601 Myrtle Avenue North $75 per member $95 per non-member/guest Semi-formal

Cocktail Reception 6:00-7:00 pm Awards Presentation 7:00 pm

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JACKSONVILLE DAILY RECORD / JACKSONVILLE RECORD & OBSERVER

JaxDailyRecord.com

Bunker

Horner

Walosik-Arenall

Carroll

Powers

Scorby

Roberts

DeFoor

Jamison

Paulino

Five new members were elected to the Orange Park Medical Center board of trustees for three-year terms: Katarzyna Walosik-Arenall, cardiothoracic anesthesiologist and Orange Park Medical Center’s chief of staff.

Former Florida Lt. Gov. Jennifer Carroll, also a former state legislator.

Robert Powers, a private practitioner in the Jacksonville area with areas of expertise in obstetrics, gynecology, urogynecology and robotic laparoscopic surgery.

of your client’s closing costs for purchase or refinance.

Ask us how.

Rear Adm. Jack Scorby Jr., former commanding officer of Naval Air Station Jacksonville.

Bridget Roberts, CEO of Physicians Group Services.

The Jacksonville Historical Society elected the Rev. Canon Dr. J. Allison DeFoor and David Jamison to its board of directors. Doug Milne, Harry Reagan and Wayne Wood reached their term limits and are leaving the board. DeFoor is an Episcopal priest who serves as Canon to the Ordinary to the Bishop of the Diocese of Florida. Jamison is an assistant professor of history at Edward Waters College.

In other action, the board established the positions of Historian At Large and Historian In Residence. Wood was named Historian At Large.

The society hired Kate Hallock as its first marketing and communications director. She was managing editor of the Resident Community News Group.

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by VyStar. Offer available for a limited time and subject to change without notice.

Community First Credit Union appointed Naomi Paulino to its five-member, volunteer audit committee. Paulino is accounting manager for MODE Transportation in Jacksonville.

Karen Sessions joined EdgePresence as CEO. Sessions was vice president of Millennium Challenge Corp., directing congressional and public affairs.

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These are the largest commercial building permits by job cost issued Tuesday by the city of Jacksonville.

CHURCH, OTHER RELIGIOUS Mary, Queen of Heaven Catholic Church, 9401 Staples Mill Drive, contractor is J.C. Harward & Associates Inc., 5,120 square feet, install six modular buildings for classrooms, $400,000.

INDUSTRIAL Johnson & Johnson Vision Care Inc., 7500 Centurion Parkway, contractor is Cyma Builders & Construction Managers Inc., install temporary deionization water plant, $722,000.

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Promotions, hirings and happenings for business people in Northeast Florida. Send items to ssailer@jaxdailyrecord.com

Donnie Horner III will join K9s For Warriors on Feb. 24 as its major gifts officer. He was chief operating officer of Jacksonville’s Kids Hope Alliance.

THURSDAY, FEBRUARY 13, 2020

We’ll pay up to

PEOPLE ON THE MOVE

The Community Foundation for Northeast Florida gave professional artist John Bunker the 2020 Ann McDonald Baker Art Ventures Award, which includes a $10,000 unrestricted grant. The award recognizes an artist whose work brings distinction to Northeast Florida and is named for the late Ann McDonald Baker, whose leadership helped create The Community Foundation’s Art Ventures Fund, the Arts Assembly (now the Cultural Council), Douglas Anderson School of the Arts and Greenscape, among others. Bunker has been a professional artist for 50 years.

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SIGNS The Menlo, 11390 Square St., contractor is Harbinger LLC, two permits for wall signs, $14,000.

STORES, MERCANTILE Walter Dickinson Family Trust, 3505 Southside Blvd., contractor is Coppedge Enterprises Inc., siding replacement, $21,955.

phone: 904-908-2874 • vystarcu.org

Compiled by Scott Sailer

BUSINESS IN BRIEF

Guardian buys LTC: Guardian Pharmacy of Jacksonville bought the LTC division of Atkinson’s Pharmacy, which will operate as Guardian Pharmacy of Jacksonville and continue serving LTC customers.

Guardian Pharmacy of Jacksonville provides pharmacy services to assisted living and skilled nursing communities.

Retail building for Wildlight: Skinner Bros. Realty expects to complete a third multitenant retail

building at Wildlight’s Village Center in Nassau County in August. Jacksonvillebased Skinners Bros. Realty submitted a preliminary site plan to Nassau County’s Development Review Committee in September and construction began in January on the 11,640-square-foot mixed-use building along Florida 200, east of the community’s main entrance.

Colliers brokers sale: Colliers International Northeast Florida brokered the $8 million sale of a 39.5-acre industrial waterfront terminal parcel at 1301 Wigmore St. Guy Preston and Seda Preston with Colliers International Northeast Florida represented the seller, Norfolk Southern Corp., in the Jan. 31 transaction. Keystone Terminals purchased the property.

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Weaver Foundation gift: J. Wayne and Delores Barr Weaver made a $3 million gift through the Weaver Family Foundation Fund to endow the J. Wayne and Delores Barr Weaver Chief Curator position, currently held by Holly Keris, at The Cummer Museum of Art & Gardens.

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JACKSONVILLE DAILY RECORD / J ACKSONVILLE RECORD & OBSERVER

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THURSDAY, FEBRUARY 13, 2020

JaxDailyRecord.com

MARK BASCH CONTRIBUTING WRITER

The timber and real estate company says it remains confident in the “long-term potential of the China export market.”

Last year, Rayonier Inc. was closely watching trade negotiations to see how they might impact the company’s sales to China.

This year, the timber and real estate company has a new concern about China: the coronavirus.

“The coronavirus outbreak has significantly curtailed manufacturing and construction activity in the region,” said Chief Financial Officer Mark McHugh during Rayonier’s quarterly conference call last week, according to a transcript posted by the company.

In addition to its timber properties in the Southeast U.S., Rayonier operates timberlands in the Northwest and in New Zealand, which do business with China.

Rayonier last month announced a deal to expand its timber properties in the Northwest by acquiring Poulsbo, Washington-based Pope Resources.

“Overall, we remain confident in the long-term potential of the China export market, and we are cautiously optimistic that the U.S.-China Phase I trade deal will lead to a gradual improvement in market conditions,” McHugh said.

However, the impact of the coronavirus and competition from Europe is creating near-term challenges in timber markets, he said.

Meanwhile, Rayonier said profits from its Southeastern timber operations were strong in the fourth quarter.

That lifted fourth-quarter earnings to 12 cents a share, up from 2 cents in the fourth

“The coronavirus outbreak has significantly curtailed manufacturing and construction activity in the region.”

MARK MCHUGH, RAYONIER CHIEF FINANCIAL OFFICER

quarter of 2018. The earnings also beat the consensus forecast of analysts by 2 cents, according to Zacks Investment Research.

Rayonier said results from its real estate division were less than expected, due to the timing of sale closings.

However, McHugh said momentum is strong at the company’s Wildlight mixeduse development in Nassau County.

“Most of the major infrastructure is now in place and our next phase of 122 residential lots is scheduled to be substantially completed by the end of Q1,” he said.

Rayonier moved its headquarters from Jacksonville to Wildlight in 2017.

McHugh projected 2020 earnings, excluding the impact from the Pope acquisition, of 36 cents to 44 cents a share, down from 46 cents in 2019.

Rayonier’s stock fell by $2.34 last Thursday and Friday to $28.22 after the earnings report.

The decline prompted Raymond James analyst Collin Mings to reiterate his “outperform” rating on the stock Monday.

“Overall, we believe another earnings season pullback in Rayonier shares has once again translated into a favorable opportunity for investors,” Mings said in a research note.

“We witnessed Rayonier shares react unfavorably in response to earnings/guidance multiple times in 2019 and subsequently rebound as investors fully digested the results/outlook,” he said.

D.A. Davidson analyst Ste-

ven Chercover also maintained a “buy” rating.

“With the accretive Pope deal on the way, a solid housing backdrop, and a standalone Rayonier outlook pointing to a nice pickup from 2019, we think there remains attractive upside potential for shares,” Chercover said in his report.

Fidelity stock drops on FGL deal Fidelity National Financial Inc.’s stock began February at record high levels.

However, Wall Street cooled a bit on the Jacksonville-based title insurance company when it announced a $2.7 billion deal to buy annuity and life insurance company FGL Holdings.

Fidelity’s stock dropped by $3.06 to $45.98 Friday after the announcement.

“FNF believes that this deal, while non-core, would help provide a steadier, countercyclical income stream to the cyclical, transactional title business,” Stephens Inc. analyst John Campbell said in a research note.

“We believe that this deal will come with mixed receptions as some will like the accretion and diversification while some were likely looking elsewhere for the capital deployment and might take issue with FGL’s background,” he said.

The background is FGL is a holding company formed by Fidelity Chairman Bill Foley, who also is co-chairman of FGL. The holding company which had no operations bought Des Moines, Iowa-based Fidelity

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Fidelity National Financial owns 7.9% of FGL’s stock and Foley controls 6.7%.

In a conference call with analysts Friday, Foley said Fidelity is buying FGL to diversify its business.

“It will perform well in economic environments that may be more challenging for title insurance,” he said.

FGL does well when interest rates are rising, he said, while the title insurance business drops off when rates rise and homebuying activity slows down.

“We’ve been very fortunate the last seven years with a low interest rate environment,” Foley said.

Fidelity said the deal will be accretive to its earnings per share, but analysts were uncertain about its impact on Fidelity’s stock.

“We believe FNF stock’s weakness on Friday was driven by uncertainty about how the market would ultimately value FNF now that roughly a quarter of its earnings will be coming from FGL, which was trading at roughly 7 times EPS vs. the 14.5 times for FNF predeal,” Keefe, Bruyette & Woods analyst Bose George said in a research note.

“While we remain positive on the business long-term, we believe the shares are appropriately valued since the title business appears to be trading at the higher end of its historical range,” said George, who maintained a “market perform” rating on the stock.

Analyst sees insurance costs hitting Landstar

Landstar System Inc. reported lower-than-expected fourth-quarter earnings because of higher insurance costs, and one analyst thinks that trend will continue.

Morgan Stanley analyst Ravi Shanker, who already was projecting a big drop in Landstar’s stock with an “underweight” rating, lowered his price target further last week.

“Insurance costs could be poised to be one of the most significant headwinds to the broader trucking universe in 2020 as the recent uptick in so-called ‘nuclear verdicts’ (high jury awards) have left insurance companies scram-

bling to re-price contracts in an attempt to offset elevated liability losses,” Shanker said in his report.

“While it should be noted that Landstar is far from alone in combating this dynamic, if the first quarter plays out as management expects, that will mark the third quarter in a row to miss the guidance range due to an adverse impact from insurance costs associated with a specific accident but more importantly, higher insurance costs could be an ongoing drag on margins.

During Landstar’s quarterly conference call, CEO Jim Gattoni said the company likely will incur costs from a fatal accident in January involving a driver contracted by Landstar.

He did not give details on the incident.

Shanker lowered his target for Landstar’s stock from $85 to $80, well below its recent market price between $110 and $115.

“Though the commentary on market dynamics and the revenue guide (in Landstar’s quarterly report) were positives and we see management doing their best in difficult cyclical and secular circumstances, we see other names in the space as better ways to play the cycle recovery,” he said.

Analyst expects jump in FIS stock Ahead of Fidelity National Information Services Inc.’s year-end earnings report Thursday, one analyst said he expects a big jump in its stock after the report.

“Given our view that FIS will report strong fourth-quarter results and guide in-line, we believe earnings will likely serve as a clearing event and potential catalyst for the stock,” Raymond James analyst John Davis said in a research note Monday.

Davis maintained a “strong buy” rating on the stock but increased his target price from $157 to $179.

“FIS remains our top idea as our new $179 target price implies 23% upside. As such, we recommend investors add to positions ahead of the print,” he said.

Apparently, some investors took his advice as the stock rose $3.52 to $149.98 Monday.

MBASCH@ JAXDAILYRECORD.COM

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THE BASCH REPORT

Rayonier watching for coronavirus impact

JACKSONVILLE DAILY RECORD / JACKSONVILLE RECORD & OBSERVER

JaxDailyRecord.com

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BY SCOTT SAILER • STAFF WRITER

File image

The Cancer Specialists of North Florida building at 5742 Booth Road sold for $13.2 million.

DUVAL

DUVAL

DUVAL

ST. JOHNS

DUVAL

$13,168,000

$8,400,000

$8,000,000

$5,032,050

$4,465,800

5742 Booth Road, Jacksonville

E-Town Parkway, Jacksonville

E-Town Parkway, Jacksonville

Crosswater Lake Drive, Ponte Vedra

4072 Sunbeam Road, Jacksonville

Type: Cancer Specialists of North Florida Parcel size: 2.66 acres Building size: 23,703 square feet Buyer: EPC IRA LLC Seller: Booth Partners LLC Previous sale: $8,700,000 in 2018

Type: Undeveloped residential Parcel size: Not available Buyer: Pulte Home Co. LLC Seller: Eastland Timber LLC

Type: Undeveloped residential Parcel size: Not available Buyer: Toll Southeast LP Co. Inc. Seller: Eastland Timber LLC

Type: 57 single-family lots in Crosswater Village Phases 2 and 3 Parcel size: Not available Buyer: CND Resources LLC Seller: Sonoc Co. LLC

Type: San Jose Academy and Preparatory High School Parcel size: 6.45 acres Building size: 27,575 square feet Buyer: River City Education Organization Inc. Seller: AEP Charter San Jose LLC Previous sale: $3,900,000 in 2016

DUVAL

ST. JOHNS

DUVAL

DUVAL

$3,000,000

$2,035,000

$2,009,098

$2,100,000

5751 Beach Blvd., Jacksonville

Crosswater Lake Drive, Ponte Vedra

8015 Merrill Road, Jacksonville

109 Magnolia St. and 1102 Ocean St. Neptune Beach

Type: Former Kmart shopping center Parcel size: 8.16 acres Building size: Two buildings totaling 144,904 square feet Buyer: Storage Units Jacksonville LLC Seller: 188 Sundry Trail LLC Previous sale: $1,875,000 in 2019

Type: 20 single-family lots in Crosswater Village Phase 3 Parcel size: Not available Buyer: Providence Construction Co. Seller: Sonoc Co. LLC

Type: Krystal Parcel size: 1 acre Building size: 2,576 square feet Buyer: The Albert J. Freitag Sr. and Mary A. Freitag Trust and The Mark J. Freitag Trust Seller: Phyllis U. McElroy Previous sale: $1,510,000 in 2013

Type: Two single-family homes Lot size: 0.26 acres Building size: Two buildings totaling 4,542 square feet Buyer: White Wolf Holdings LLC Seller: Sea Level Real Estate Holdings LLC Previous sale: $1,500,000 in 2015

ST. JOHNS

$3,052,500 Crosswater Lake Drive, Ponte Vedra Type: 30 single-family lots in Crosswater Village Phase 3 Parcel size: Not available Buyer: Dostie Homes LLC Seller: Sonoc Co. LLC

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COMMERCIAL REAL ESTATE

Top commercial sales of the week Here are the top 10 commercial real estate sales in Northeast Florida, comprising Baker, Clay, Duval, Nassau and St. Johns counties.

The sales were recorded Feb. 3-7.

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THURSDAY, FEBRUARY 13, 2020

JaxDailyRecord.com

Natural Life wants to add experiential shopping BUSINESS STRATEGY

said Hughes, who founded the clothing and accessories store in Ponte Vedra Beach in 1996.

The Chirp Coffee Shop and Cafe, which is what the cafe portion will be called, will serve coffee, wine and craft beer, along with sandwiches, soups, pizza, breakfast food and ice cream. She described it as a “micro kitchen” with a KATIE GARWOOD limited menu.

STAFF WRITER The name comes naturally.

Natural Life sends out mornThe store will add ing inspirational quotes on Instagram and by email that it a cafe to its newest calls “chirps,” which is where concept after closing at the cafe’s name comes from.

St. Johns Town Center. Those quotes and sayings also are found on nearly all the As Natural Life reached the company’s products. end of its five-year lease at St. The new concept will have Johns Town Center, CEO Patti indoor and outdoor seating and Special to the Daily Record Hughes saw an opportunity to cozy spots and also will carry Natural Life CEO Patti Hughes plans to open a new concept in Ponte pivot the retail aspect of the on the look of the Natural Life Vedra Beach that is half cafe, half retail shop. company. store at the Town Center.

The store was performing It will have a rustic feel and well, but in the past several garage-door windows that years she noticed the decline allow the indoor and outdoor lease is signed. business. Those companies in shopping malls and brickspaces to feel connected.

“I just like to make things I include Hallmark Cards and and-mortar retailers across the The idea is to not only create want in my own life and I love francesca’s, a women’s boucountry and didn’t want her an experiential retail portion of coffee shops and I love how tique clothing chain. company to follow the same the company, but also provide they bring community together Direct-to-consumer sales, path. something “cool” for Ponte and people come hang out,” which comprise online and inThat’s why she closed her Vedra, Hughes said.

Hughes said. “I wanted to store sales, are about 40% of store in the St. Johns Town Hughes lives in Ponte Vedra, make the kind of coffee shop the company’s business.

Center at the end of January and the company’s corporate that would look like a Natural As more retailers go out of and will open a new concept in headquarters is at 820 Florida Life product. It’s more about business and more people Ponte Vedra Beach.

A1A N. The warehouse is at something that I felt like the shop online, Hughes said she This one will be half cafe, 7780 Westside Industrial Drive community could use.” expects growth. half retail store. in Jacksonville.

For Natural Life, the retail She keeps an eye on com“I think having more of an Hughes said she will open store component of the busipanies she calls “dino-stores” experiential store where it’s later this year and is completness has never been its largest. that aren’t doing well, and more representing the lifeing a lease for space on the The wholesale end of the will stop selling to them if she style brand versus just in a east side of Florida A1A in company, which sells its thinks they may close down. mall where people are walking Ponte Vedra, but declined to products to more than 10,000 “We want to make sure that around shopping fits us more,” say where that will be until the retailers, is about 60%2:06 of its TRMK-19001 TRAILMARK AD__JACKSONVILLE DAILY RECORD__10.375x8__JULY2019.qxp_Layout 1 8/1/19 PM Page we 1 keep Natural Life healthy,”

NATURAL LIFE Founded: 1996 Based: Ponte Vedra Beach, St. Johns County Employees: 106 CEO: Patti Hughes Quote: “I just like to make things I want in my own life.”

she said.

Natural Life describes itself as making gifts, clothes and accessories “with a free-spirit style and a positive vibe” for women and girls.

Hughes declined to disclose the sales of the privately owned company.

Hughes said Natural Life always will have a brick-andmortar store in Northeast Florida because it serves as a test ground for the wholesale side of the business, and customers enjoy coming in.

It opened its first retail store in The Avenues mall in 2012, before moving to St. Johns Town Center in 2014.

“I didn’t really plan on doing it but when I found out the lease was up, I’m like, OK, let’s do something different,” Hughes said.

KGARWOOD@ JAXDAILYRECORD.COM (904) 356-2466

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THURSDAY, FEBRUARY 13, 2020

JaxDailyRecord.com

THE SAILER REPORT

Busy Bourré shares advice for business success

SCOTT SAILER STAFF WRITER

Florida Certified Master Builder is president of the Florida Home Builders Association and chairman of the Clay County Planning Commission.

After growing up in Italy, Japan and the U.S. in a Marine Corps family, Michael Bourré graduated from the University of Florida with a degree in building construction and spent eight years in the Marines.

Going on to build in Atlanta, he landed in Jacksonville in 2000 as vice president for SEDA Construction.

In 2004, he started Bourré Construction Group LLC, a custom home, remodeling and commercial construction company in Fleming Island in Clay County. As a certified general contractor, “I can build anything from my doghouse all the way up to a high-rise,” he said.

Three Weeks Only!

Bourré , 47, is president of the Florida Home Builders Association, a board member of the Northeast Florida Regional Council and chairman of the Clay County Planning Commission.

He also manages volunteer work, is raising seven children and finds time to visit every job site.

Bourré is a Florida Certified Master Builder, which means he must meet a higher bar than state license requirements and show a history of building expertise, business stability and customer satisfaction.

The Great Recession of 2007-09 hit the business like it did most in the construction industry. He said 2009 was his worst year, “certainly a kick in the gut,” he said.

“I reset my approach to business, let a lot of staff go and put my tool belt back on.”

Bourré said the business has grown 600% since then and “2020 is already slated to be our strongest.”

Almost all of his group’s work comes by word-ofmouth.

Bourré donates time and money toward challenges in the community and building industry.

The Florida Home Builders Association focuses on protecting affordable housing and safe construction by advocating to curb impact fees; opposing legislation that increases insurance costs to contractors and homeowners; guarding against policies

Special to Daily Record

Michael Bourré, who started Bourré Construction Group in 2004, says business has grown 600% since his worst year in 2009 during the Great Recession.

and rules that are beyond state and local codes; and advocating that William E. Sadowski Affordable Housing Trust Fund money be used only for affordable housing programs.

Bourré said homebuilder associations support skilled labor development, including carpentry, electrical, plumbing and other trades. “People should get exposure to it,” he said, including children, teens and college students.

“It’s part of a well-rounded individual,” he said.

SUCCESS IN THE FIELD

There are well-paying jobs for contractors, he said.

“You need to learn the administrative and business side and that’s all teachable,”

Bourré said. “To be successful you need to understand the business, become a subject matter expert of whatever industry first. Every good leader is first and foremost a good follower.”

There’s also a factor for failure. “Not knowing what you are doing is the kiss of death.”

Another element of success is to “make sure that you’ve got the financial backing before you step out, and have a good business plan.”

Business plans inevitably change, he said. “Be able to react to adjustments as the business develops and grows.

Outside of those, surrounding yourself with good people, which doesn’t happen right out of the gate when you’re starting.”

Bourré knows that drill.

“When I started the business I was by myself, then I hired somebody who was really good at the CFO side, accounts payable, accounts receivable.

Make sure you hire like-minded, trustworthy, hardworking individuals who understand that you get a day’s pay for a days work.”

Bourré advises against overspending.

“One of the biggest things that I’ll encourage anybody first starting is don’t go out and buy new trucks, don’t buy brand new. Don’t buy a plane or boat, don’t do any of that.

Save your money because the bad weather is coming again,” he said.

“Even in good times I see

$5,000 PRICE REDUCTION

people struggling, they get overextended. So manage your cash, manage your credit.”

CLAY COUNTY

Bourré said the Clay County administration and Board of County Commissioners are focused on making sure the county has affordable, sustainable growth from an infrastructure standpoint.

As a county planning commissioner, Bourré said the county is addressing housing needs, which means the need to provide affordable housing, and also finding the balance in other areas.

“The biggest thing in Clay County right now is the outer beltway, the single biggest game changer for Clay County,” he said, referring to the First Coast Expressway.

That means more residential projects are being planned.

“It’s kind of the calm before the storm.”

With Duval County the center of employment in Northeast Florida, a lot of Clay County residents commute.

When the expressway is in place, a lot of the traffic problems will ease, he said.

Bourré would like to see commercial, manufacturing and businesses settle in Clay County, “so people can work here and the commute becomes 10 minutes instead of an hour.”

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APR = Annual Percentage Rate. Rev: Jan. 7, 2020 / Expires on the close by date listed above. Pictures, elevations, features, sizes and colors are approximate for illustration purposes only and will vary from the homes as built. CBC058997 ©2020 D.R. Horton, Inc. All rights reserved.

JACKSONVILLE DAILY RECORD / JACKSONVILLE RECORD & OBSERVER

JaxDailyRecord.com

BY SCOTT SAILER • STAFF WRITER

Here are the top 10 single-family residential real estate sales in Northeast Florida, comprising Baker, Clay, Duval, Nassau and St. Johns counties. The sales were recorded Feb. 3-7.

ST. JOHNS

DUVAL

$1,039,000

$970,000

260 Belmont Drive, Saint Johns

12849 River Story Way, Jacksonville

Type: Single-family Lot size: 3.66 acres House size: 3,308 square feet Buyer: Charles and Carolann Steinke Seller: Fernando A. and Teresita Amandi Previous sale: $700,000 in 2005

Type: Single-family Lot size: 0.96 acres House size: 3,916 square feet Buyer: Robert E. and Cynthia R. Hogan Seller: J.A. Long Inc.

DUVAL

$931,500

ST. JOHNS

$1,030,000

ST. JOHNS

$7,250,000 1197 Ponte Vedra Blvd., Ponte Vedra Beach Type: Single-family Lot size: 1.65 acres House size: 8,654 square feet Buyer: John and Phyllis Patterson Seller: Kim B., Holly L. and Richard W. Forsythe, the 2015 Forsythe Management Trust

6756 Linford Lane, Jacksonville

9040 Marsh View Court, Ponte Vedra Beach About the property: Oceanfront home with five bedrooms, five full and three halfbaths. Features balconies and porches, an office, exercise room, six fireplaces, elevator, summer kitchen, four-car garage, infinity pool and spa, tennis court and dune walkover.

Type: Single-family Lot size: 0.82 acres House size: 4,070 square feet Buyer: James E. and Dale Barnes Seller: William F. and Barbara Miller

11

THURSDAY, FEBRUARY 13, 2020

Type: Single-family Lot size: 0.24 acres House size: 3,201 square feet Buyer: Mark E. Robinson Seller: Connie N. Bertram Previous sale: $875,000 in 2018

DUVAL

ST. JOHNS

ST. JOHNS

ST. JOHNS

ST. JOHNS

$2,170,000

$1,730,000

$1,395,000

$975,000

$924,000

5301 Chandler Bend Drive, Jacksonville

169 S. Roscoe Blvd., Ponte Vedra Beach

3083 S. Ponte Vedra Blvd., Ponte Vedra Beach

8260 Merganser Drive, Ponte Vedra Beach

4324 Oceanhomes Court, St. Augustine

Type: Single-family Lot size: 0.71 acres House size: 5,420 square feet Buyer: Bryan and Brandi Peck Seller: The Cottage Home Co. LLC

Type: Single-family Lot size: 1.38 acres House size: 4,752 square feet Buyer: Kristopher and Stephanie Harth Seller: Frederic B. Kremer and the Frederic B. Kremer 2014 Revocable Trust Previous sale: $1,450,000 in 2004

Type: Single-family Lot size: 0.39 acres House size: 2,500 square feet Buyer: Kenneth L. Walls Seller: JM Custom Builders Inc.

Type: Single-family Lot size: 0.71 acres House size: 4,480 square feet Buyer: Conor and Fiona Looney Seller: E. Lanny and Denise M. Russell

Type: Townhome Lot size: 0.37 acres Building size: 2,325 square feet Buyer: Brian L. Melchar and Donna S. Bowie Seller: 4F Retreat LLC Previous sale: $859,000 in 2017

RESIDENTIAL REAL ESTATE

Top 10 home sales of week

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THURSDAY, FEBRUARY 13, 2020

JaxDailyRecord.com

THE MARBUT REPORT

Federal court makes Jacksonville history

MAX MARBUT ASSOCIATE EDITOR

Naturalization ceremony witnessed by more than 700 students and teachers.

U.S. District Judge Timothy Corrigan presided Feb. 5 at a naturalization ceremony at Samuel Wolfson School for Advanced Studies and Leadership.

Thirty applicants for citizenship from 18 countries took the Naturalization Oath of Allegiance to the United States of America and became U.S. Citizens, witnessed by more than 700 students and teachers.

It was the first naturalization ceremony conducted in a Duval County public high school.

U.S. District Judges Marcia Morales Howard and Brian Davis participated in the ceremony, along with Duval County Schools Superintendent Diana Greene, Deputy Superintendent Dana Kriznar and school board members Cheryl Grymes, Lori Hershey, Charlotte Joyce and Darryl Willie.

In his 2019 Year-End Report on the Federal Judiciary, Chief Justice of the United States John Roberts emphasized the importance of the federal court’s contributions to civics education.

In the report, Roberts said people may take democracy for granted, and civics education has fallen by the wayside and social media can spread rumors and false information.

“The public’s need to understand our government, and the protections it provides, is ever more vital. The judiciary has an important role to play in civics education, and I am pleased to report that the judges and staff of our federal courts are taking up the challenge,” Roberts wrote.

That inspired Corrigan to expand the court’s outreach beyond the Bryan Simpson U.S. Courthouse, the traditional site of the Jacksonville Division

Photo by Ed Fernandez for the U.S. District Court Middle District of Florida

U.S. District Judge Timothy Corrigan administered the Oath of Allegiance to 30 applicants for U.S. citizenship Feb. 5 during a naturalization ceremony at Wolfson High School.

Middle District of Florida’s naturalization ceremonies and other civics education programs for students and adults.

In his opening remarks, Corrigan called the yearslong process to become a naturalized citizen “long and arduous,” including application, interviews, background checks and examination.

“Each time I administer the oath, I am reminded of the significant commitment new citizens make to our country and the time they have taken to understand our democracy and how it works. It was a special moment for me to share this experience with Wolfson’s entire student body,” Corrigan said.

Visit https://www.flmd. uscourts.gov/announcements/ naturalization-ceremonywolfson-high-schoolfebruary-5-2020 to view the ceremony.

Annual chili cook-off at RAM The annual Jacksonville Bar Association Young Lawyers Section Chili Cook-off is 11 a.m.-2 p.m. Feb. 15 at Riverside Arts Market.

More than 50 law firms are bringing their signature chili

LEGAL BRIEFS The Adams and Reese law firm selected Timothy Volpe to chair the executive committee in the Jacksonville office.

Volpe joined the firm in 2013 and advises clients in commercial Volpe litigation, insurance litigation and insurance industry matters, including the formation, reorganization and the purchase and sale of insurance companies and agencies.

Barbara Cocciolo became a partner at Lippes Mathias Wexler Friedman in Ponte Vedra Beach.

She focuses her real estate practice on masterplanned communities and condominium developments.

Nick Elder joined Cobb & Gonzalez as senior counsel to practice construction law, real estate law and business litigation. His clients include developers, general contractors, designbuilders, subcontractors and property owners.

Shawn Brooks is a new partner with Hall Booth Smith in the law firm’s Jacksonville office. He specializes in professional negligence and medical malpractice, health care, general liability, products liability and transportation defense.

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and cornbread to compete for bragging rights and also to raise money for Clarke Schools for Hearing and Speech.

Chili Cook-off Committee Co-chair Kayla Haines said there will be free chili samples, live music, and beer

provided by sponsors Intuition Ale Works and General Truck Equipment and Trailer Sales Inc. Proceeds from the firms’ registration fees and donations from the public will benefit the school and there will be a

raffle for tickets to The Players Championship.

Visit jaxbar.org for more information.

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Museum: Features car from film ‘Le Mans’ CONTINUED FROM PAGE 1

company for more than 35 years, including as principal executive officer from 1982-99.

Winn-Dixie, a public company, restructured under bankruptcy laws in 2005-06 and was sold to privately held Southeastern Grocers in 2012.

The supermarket scion began collecting cars in the mid-1970s, but he became an avid collector when he purchased the Brumos Porsche dealership in 1990, he said.

From 1990 through 2016, Davis was majority owner of the Brumos automotive dealerships with minority owner Bob Snodgrass.

Brumos sold Porsche, MercedesBenz and Lexus.

Davis was part of the Brumos racing team that won several endurance races.

The cars were stored in a warehouse behind Brumos MercedesBenz on Atlantic Boulevard and displayed in the dealership’s showrooms.

Now they have their own space.

PROJECT EVOLUTION

The Brumos Collection is dedicated to racing and the automotive innovations that came from the track and became elements of the family car.

The project evolved from what was first designed as storage for the car collection.

When the Brumos dealerships were sold to Fields Auto Group in 2016, a permanent place was needed.

The Brumos Collection museum was built on property Davis owned on the northeast portion of the Davis family’s Dee-Dot Ranch. The museum is not affiliated with the Pablo Creek Reserve community.

During planning, the idea evolved for a museum open to the public. That’s why a more tourist-friendly spot along Interstate 95 wasn’t chosen, Starks said.

C.F. Knight Inc. was hired as the builder because of its reputation for high-end residential and industrial designs, Starks said.

The multimillion-dollar project is a museum for car buffs and novices. The building is valued at $3.75 million, according to St. Johns County records.

At any time it will house 38 of

Photos by Dan Macdonald

The Porsche wing of The Brumos Collection features the Porsche 917K that was featured in the 1970 film “Le Mans” starring Steve McQueen. It’s the No. 70 car on the right.

the 65 cars in Davis’s collection, rated 41st in the world by The Collector Car Trust.

Davis declined to place a value on the collection.

“I prefer to focus on the historical significance of the cars and artifacts,” he said.

NOT JUST FOR RACE FANS

The museum is divided into two sections.

The first features open cockpit racers. The oldest is an 1894 Peugeot. Besides the cars, there are engines and vintage racing equipment and drivers’ gear.

Many of the cars have a kiosk that provides the car’s history,

vintage photographs and stat sheets detailing car specifications.

The other area is full of Porsche race cars from 1953-2017. The star of this section is the Porsche 917K that was featured in the 1970 film “Le Mans” starring Steve McQueen.

After the movie, the car was stored in a barn for two decades.

It was restored, but before the Jan. 20 opening of The Brumos Collection, the public last saw it in 2017.

The museum is not just for race fans and mechanics. There is a large display case of scale model tether cars that raced on small

circular tracks.

“Maybe you don’t like cars, but you like interesting design or architecture. There is something for everyone. There are ways to find things that are interesting that aren’t talking about horsepower or displacement,” Starks said.

In addition to the first-floor showroom, there is a conference room with a view of the cars. The exterior windows are tinted so that the room is illuminated no matter the weather outside.

A wide spiral staircase opens onto a second-floor multipurpose theater and activity area.

The room can be used for presentations or turned into a children’s play space.

The building has two fully equipped professional kitchens for caterers. A balcony next to the theater overlooks the showroom and can be set up for cocktails or a seated dinner.

The Dalton Agency is handling museum publicity. Initially, prospective guests most likely will hear about it from automotive publications, podcasts and social media.

ATTRACTING VISITORS

At any time, the 35,000-square-foot, two-story Brumos Collection museum will show 38 of the 65 cars owned by Dan Davis, the former chairman of Winn-Dixie.

Already, several car clubs are seeking group tours.

Starks said the Duval County location also will benefit from nearby events.

In Nassau County, the annual Amelia Island Concours d’Elegance car collection event will generate interest. The event this year is March 5-8.

In St. Johns County, The Brumos Collection’s proximity to The Players Stadium Course at TPC Sawgrass also will draw visitors, not only during The Players Championship, this year March 10-15, but throughout the year.

With Mayo Clinic just up the road, the museum will be an opportunity for patients and their

THE BRUMOS COLLECTION Where: 5159 San Pablo Road S. It’s about a mile south of Mayo Clinic.

How to visit: Reservations are required in advance at thebrumoscollection.com When: Thursday and Friday Cost: $19.99 for adults and $14.99 for children, seniors and military.

How long: Tours start 15 minutes past the hour starting at 10 a.m. and the last tour is 3 p.m.

families to see the cars.

“You have international visitors (coming to Mayo) with time on their hands. I see a lot of visitors coming here and going home and telling friends about their experience. There will be a lot of wordof-mouth,” Starks said.

Another part of the marketing plan will be corporate events and sponsorships. The location offers privacy for groups wanting to host exclusive gatherings.

Starks sees the museum as an alternative to a round of golf as a business icebreaker.

“Say you have a meeting and the client comes into town the day before. They might visit here and by the end of it you have something in common and you’ve bonded. There are ways it can be leveraged by our corporate partners,” he said.

“I have high hopes that it will become a popular and profitable venue for all types of events,” Davis said.

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