THURSDAY February 20, 2020
The five-point strategy of new Baptist Health CEO PAGE 5
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BUSINESS STRATEGY
FIREHOUSE GOES Daily Record NONTRADITIONAL JACKSONVILLE
Special to the Daily Record
The new entrance to the Museum of Science & History. See more images at JaxDailyRecord.com
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VyStar gives $2.5 million to MOSH Museum is raising money for $80 million renovation. BY KATIE GARWOOD STAFF WRITER
Special to the Daily Record
Brothers Robin and Chris Sorensen, co-founders of Firehouse Subs, stand at the restaurant’s first airport location at Jacksonville International Airport. The chain opened the JAX location in 2017 and now has four locations inside airports.
Jacksonville-based chain branching out into airports, hospitals, colleges and more. BY KAREN BRUNE MATHIS EDITOR
F
irehouse Subs wants to be where its customers are – and where they’re going. The competitive world is large and Firehouse Subs, which anticipates $1 billion in annual sales in the next few years, wants to feed it. “People want their food when they
want it and where they want it,” said Greg Delks, vice president of global and nontraditional franchise development at Firehouse of America LLC and a 13-year company veteran. That’s why the Jacksonville-based chain, launched in 1994, is moving into nontraditional markets. It already has opened seven locations among three college campuses and four airports, including Jacksonville.
“You are talking millions and millions of people who travel and study,” Delks said. It intends to open this spring in Baptist Medical Center, another nontraditional location. That doesn’t mean Firehouse Subs won’t continue opening traditional restaurants in strip shopping centers and SEE FIREHOUSE, PAGE 10
The Museum of Science & History announced VyStar Credit Union as its first corporate pledge in its MOSH 2.0 renovation campaign. VyStar will donate $2.5 million to the Downtown Southbank museum and be the title sponsor of the VyStar Credit Union Cultural Ecosystem. The exhibit will “explore Jacksonville’s roots and the many facets of its identity” through storytelling, music, art and dance. Of the $80 million budget for the MOSH 2.0 project, $20 million will be raised from private donors. MOSH President Maria Hane said Feb. 19 the museum will seek state, local and federal money to complete the project. The $80 million MOSH 2.0 plan was announced in March. Work is planned to begin in 2023. The museum will expand from 77,000 square feet to 120,000 square feet, reorient the entry toward the St. Johns River and incorporate additional exhibits. The expansion will create an outdoor cafe, innovation labs and a rooftop conference center.
KGARWOOD@ JAXDAILYRECORD.COM (904) 356-2466
THE BASCH REPORT
CEO Lisa Palmer on recent store closings Plus: FIS earnings, revenue soar. PAGE 8 VOLUME 107, NO. 67 • TWO SECTIONS
