2013
SUCCESS
STORIES
National
Social Express s App Business Booster App Agent Calculator t Reporter App en em ag an M y rt Prope
1 - 2 3-4 5 6
Queensland
7 - 10
ales New South W
11 - 12
Cash Win a Fist Full of
AgQuip
alia
tr Western Aus
13 - 14
Victoria
15 - 16 17 - 18
ponsorship Perth Wildcats S Living Expo Regional Victoria s Bike Ride Ride for Sick Kid
First National
SOCIAL EXPRESS Average monthly increase in engagement, impressions and reach of all First National Social Express subscribers since on-boarding
AUDIENCE INCREASED
by
35.4%
Includes - Facebook fans, Foursquare, Twitter and Instagram followers
1 | NATIONAL
Social Express
Engagement increased
by
52.2%
Impressions increased by
33.7%
Total local Facebook impressions, less paid impressions and Facebook impressions from Foursquare Checkins
Includes local Facebook engagements, Foursquare Checkins, tips & photos, Instagram photos, local tweets
39.9%
Reach increased by
Total local Facebook reach, less paid reach and Facebook reach from Foursquare Checkins
NATIONAL
| 2
First National regular d n a n o ti a rm eful tips, info s u h it w d e k c Pa d business a n a ff ta s r u o y e months 2 1 t updates to giv x e n e th r boost. Ove performance aluable tips to v re o m h s u p we’ll ance & rm o rf e p and beyond, r u o y ne to help lift o h p rt a m s r u yo arketplace. m e th in n io it pos
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3 | NATIONAL
1
Quarterly Suburb Market Reports
Investment Information Night Bus Advertising
Responding effectively to customer social media comments
Monthly One on One Staff Meetings
Promote your current Vacancy Rate to gain new business
CLICK HERE FOR INSTRUCTIONS TO DOWNLOAD
4
FIRST NATIONAL
Agent Calculator App Exclusively designed for First National Real Estate members, Agent Calculator takes into account the most common questions asked by prospective property owners and purchasers.
Agent Calculator includes: Australia-wide and New Zealand Commission Calculators | Australia-wide and New Zealand Stamp Duty Calculators with all Australian State concession discounts | Rental Yield Calculator to easily advise property investors of their potential returns | Contract Date Calculator | Feet to Metres Converter | Acres to Hectares Converter | M2 to Squares Converter 5 | NATIONAL
Fi rs t Nati on al
Property Management Reporter App
Exclusive to First National Real Estate, Property Management Reporter App includes: • Multiple user access and report locking device • Faster, smoother operation • More reporting functions • Regular updates and extra features • Suitable for Windows PC’s and Mac desktops • One fee per office, unlimited user access • No expensive cloud based storage costs
AVAILABLE NOW To download visit: www.excelaustralasia.com.au/pmr NATIONAL
| 6
WINULLAOF FIST F
CA$H It’s been great to be a part of this campaign… we have continued to promote the competition & encourage people to enter via our website, Facebook page & weekly newsletter - via Utopia. The competition has increased activity on our Facebook page. Di Wagner - Principal First National Mission Beach
7 | QUEENSLAND
CAMPAIGN PERIOD 1 July – 29 November OVER
1000
Buyer Leads
OVER
400
Seller Leads
OVER
500 Property
Management Leads
Realestate.com.au banner advertising was
3,717,717
viewed times and attracted
2,790 clicks
Brisbanetimes.com.au banner advertising was
2,676,277
viewed times and attracted
10,087 clicks Facebook ads were displayed
34,519,674 times and returned
13,511 clicks
19,208 'Likes' on all QLD Facebook pages
5,345 new 'Likes' on
all QLD Facebook pages Air time for regional TV
9 weeks
Winners Major $5,000 prize winner Week 22 First National Caloundra - Linda Boyd-Lind $500 prize winners Week 1
First National Chinchilla - Azha Bowe
Week 2
First National Carolans - Kate Kozina
Week 3
First National Rochedale - Tahnee Webb
Week 4
First National Gladstone - Rodd Underwood
Week 5
First National Springwood - Meredith
Week 6
First National Runcorn - Linda Tang
Week 7
First National Action Reality Ipswich - Alyssa Charlick
Week 8
First National Cairns Central - Christine Sacagio
Week 9
First National Westside - Jacinta Exeter
Week 10
First National Biloela - Nicole Seagrott
Week 11
First National Nerang - Alex Gorgievski
Week 12
First National Magnetic Island - Julie Taylor
Week 13
First National Oxenford - Nick Milillo
Week 14
First National Mudgeeraba - Heater Anderson
Week 15
First National Bribie Island - Teresa Watson
Week 16
First National Ferny Hills - Monique Lacy
Week 17
First National Sarina - Cathy Goode
Week 18
First National Whitsunday Coast - Alexandra Taylor
Week 19
First National Palm Beach – Tamara Verhoeven
Week 20
First National Springfield - Hanamoa Ekeroma
Week 21
First National Mission Beach - Sarah Smallman
Week 22
First National Dickies - Gerald Morhett QUEENSLAND
| 8
s r e n in W y a w a e iv G h s Crazy Ca r
inne W e z i jor Pr
Ma
9 | QUEENSLAND
QUEENSLAND
| 10
11 | NEW SOUTH WALES
Principal Mike Brady of First National Gunnedah and Senior Constable Damien Wood from the Gunnedah sector of the Oxley LAC NSW Police Service drew the winning entry NEW SOUTH WALES
| 12
PERTH WILDCATS SPONSORSHIP Benefits 3 tickets for members to attend a home game Media release announcing sponsorship locally TV exposure on One HD, ABC, 7, 9 and Fox Sports First National branding on Perth Wildcats website
First National branding on coaching and support staff polos Head coach attendance at four West Australia First National events eFooter/Signature to use on staff emails
8 ‘Basketball Clinics’ across the state attended by coach and players
100 Bronze Seats that WA Council will distribute for use in social media campaigns
eCard in Utopia to promote to your database
Home games that average 10,000 fans
13 | WESTERN AUSTRALIA
Three inner sanctum tours 15% discount on tickets Training sessions with head coach Trevor Gleeson A complimentary bumper sticker
HIGHLIGHTS • Total views for television advertising 2012/13 season
6,824,030 • The Perth Wildcats average attendance of 11,292 for the 2012/13 season was higher than AFL, NRL, Cricket Australia, A-League, T20 Big Bash League • 30,136 Facebook likes at July 2013 • 10,257 Twitter followers at July 2013 WESTERN AUSTRALIA
| 14
For the second consecutive year, First National partnered with the Victorian Government as official sponsor.
15 | VICTORIA
VICTORIA
| 16
s d i K k c i S r o Ride F 24 – 30 AUG
In August, Victorian members supported the cyclists participating in Ronald McDonald House’s ‘Ride for Sick Kids’ - a fundraising bike ride through remote, picturesque and at times challenging terrain in Victoria 17 | VICTORIA
40
Cyclists participated including First National members
740km
Over 7 days
In excess of
$1 million was raised
VICTORIA
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