Greenline Lite, December 2010 /January 2011

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Winter ‘10- ‘11

Volume 31, Issue 5

Lite A b i - m o n t h l y p u b l i c a t i o n f o r FN G L A m e m b e r s . F u l l m o n t h l y i s s u e l o c a t e d a t h t t p : / / g r e e n l i n e . f n g l a . o r g

See V.I.P.’s at 2011 TPIE Very Important Plants that is! In an all-new Wednesday, Thursday, Friday format, FNGLA is putting the final touches on TPIE 2011. In a world of increased competition and changing customer demands, there is a new revolution of change occurring in many of today’s business strategies. Are you ready? Industry creativity, innovation and keen insight to market trends are all critical in keeping an edge in the changing marketplace. It is also a time to seek out and find new ideas to showcase the industry’s product mixes. The Tropical Plant Industry Exhibition (TPIE) is kicking off 2011 by showcasing the latest trends in tropicals. TPIE, known as the most unique trade show in the horticulture industry, is “Setting the Trends.” As the nation’s only event for tropical plants, TPIE 2011 promises to get you ready for a great year. TPIE 2011 features a new weekday format (Wednesday–Friday) and runs January 19-21, at the Broward County Convention Center in Fort Lauderdale, Florida. TPIE’s trade show floor is filled with bright, eye-catching displays where you’ll find over 500 vendors all in one building who specialize in tropical plants and related products. Exhibitors go all out with their displays to create inspiration and excitement. This is one show your eyes will love and you’ll leave with plenty of new ideas. In addition to the extensive trade show, a must-see event is the TPIE Tropical Trends Forecast presented as the Opening Session on Wednesday morning. This complimentary session will offer a look at the broader market trends and will focus on Continued on page 2...


PRESIDENT’S LETTER

Carolan Mahr FNGLA 2010-2011 President

Dear Members, I wish to remind all of our members that TPIE is just around the corner in an all-new Wednesday/Thursday/Friday format. Mark your calendars for January 19, 20 and 21, 2011. This is a show you do not want to miss! The TPIE committee has been hard at work making this show even better with top-notch Opening Session speakers; an Opening Night reception sponsored by Sun Parasol, Suntory Collection. Not to mention all of the spectacular booths we always see at this show. Hope to see you there! I wish each member, your family and staff a Happy, Healthy and Prosperous 2011!

View More on Greenline Online

Free Listings on the FNGLA Plant and Product Locator FNGLA Members can list their plants, products and services for free in the FNGLA Online Plant and Product Locator

This publication highlights the latest FNGLA news. The full Greenline publication can be found at

through June 30, 2011. This member benefit is extended by FNGLA to help our members navigate through the

http://greenline.fngla.org

tough economy. Don’t have time to input your inventory?

There, you’ll find additional articles,

FNGLA staff can input the information for you for a small

industry news and more.

administrative fee (contact Amy DiBella at adibella@fngla. org or call 407-295-7994. Visit www.fnglalocator.com today to start populating your listings!

Continued from page 1

concepts, colors, textures and styles which connect to tropicals. The TPIE Tropical Trends Forecast will feature the creative skills of Kim Morrill AIFD and René van Rems AIFD, both awardwinning designers who are two of AIFD’s most popular and respected presenters.

TPIE’s educational program, the TPIE Short Course, will focus on interiorscapes and will also offer topics on key business marketing skills and more. In addition, TPIE will offer a variety of complimentary demonstrations providing tips and how-to’s on tropical plants and related services.

Don’t miss the TPIE Happy Hour, an exciting event happening on the show floor from 5:00 – 6:00 p.m. on opening night. Take advantage of this hour to network with attendees and exhibitors while enjoying light entertainment, drinks and hors d’oeuvres. This ticketless event, sponsored by Sun Parasol, Suntory Collection, is open to everyone with a show badge.

Online registration closes soon, but on-site registration will be available. Visit www.tpie.org to view more information about the show, hotels and more. TPIE is the place to connect with industry professionals who have the inside track on what’s hot, what’s happening and what’s out as it relates to tropical plants. We hope to see you in warm, sunny Fort Lauderdale!

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FNGLA HAPPENINGS FNGLA Announces New Member Benefit FNGLA’s Board of Directors and Membership Committee are proud to announce a new benefit for our member firms. Isuzu Commercial Truck of America, Inc. will provide all FNGLA members a special dis-

FNGLA Floriculture Field Days & Performance Trials at Epcot® International Flower and Garden Festival It’s time to tell the story of how plants get their start and the Epcot® International Flower and Garden Festival is the right place to do just that. FNGLA’s Floriculture Field Days committee is busy planning a great educational conference for May 12-13, 2011, incorporating performance trials back into the mix. This conference marks a new opportunity to showcase Florida’s next floriculture field trials. The call for breeder participation is out and beds are filling up fast!

count on the purchase of any new Isuzu commercial vehicle from any Florida Isuzu dealership. The member benefit will provide an additional $800 discount above any published retail assistance that may be in effect at the time of purchase. The discount will be off the selling price of the vehicle before applicable taxes. The discount is immediate, and no rebate coupons are needed. FNGLA members should show their membership card to the dealership, or brand-new members can show their FNGLA membership application and proof of payment to qualify.

In 2010, the committee made a commitment to take a year off and re-evaluate the program. They stepped to the plate and identified an experienced partner to assist in the performance trials; identified a new location; and determined the logistical aspects of not only an educational program, but how to incorporate the development of the field trials. FNGLA and Disney’s Horticulture team have now teamed up to showcase the newest flowering plant releases and the greatest innovations in the Floriculture Industry. Hosted during the Epcot® International Flower and Garden Festival, FNGLA will broaden its successful partnership with Walt Disney World and host industry field

Focusing on his campaign promise to “get Floridians back to work” and promoting his “7 steps to 700,000 jobs plan,” Governor-elect Rick Scott embarked on a five-day tour of the state. Florida’s agricultural industry took center-stage as Scott visited Delray Plants Co. on Day 2 of the tour.

opportunity to our members and look forward to continuing to bring more value to your membership. Check out all the beneon our web site at www.fngla.org/ membership/benefits

FNGLA knows Walt Disney World’s Horticulture team has the experience and the ideal location to not only tell the awesome story of how plants get their start, but also has the ability to showcase them to approximately 2.4 million guests at Epcot’s International Flower and Garden Festival. Visit the Floriculture Section of FNGLA’s web site to access important breeder information and make the commitment to support this new program. Questions? Please contact Linda Reindl at the FNGLA office, (800) 375-3642.

Governor-Elect Visits FNGLA Member Company

FNGLA is excited to offer this

fits available to FNGLA members

trials for annuals, perennials and vegetative crops in conjunction with a cutting-edge industry educational conference.

Florida Governor-elect Rick Scott toured Delray Plants Co., one of the nation’s largest foliage growers and longtime FNGLA member, as one of his stops on his week-long “jobs” tour. On December 7, Scott met with a group of Highlands County agriculture and community leaders. The meeting focused on Florida’s agricultural industry and the challenges which impede the growth and expansion of Florida’s agricultural engine. The roundtable discussion, which lasted more than one hour, covered a broad array of issues including duplicative regulations, labor, growth management and property rights, science and technology, and business tax ideas. Rick Scott visits with Randy Gilde of Delray Plants Co.

Following the roundtable meeting, Governor-elect Scott joined co-owner Randy Gilde, on a tour of Delray Plants’ Venus location. Governor-elect Scott saw first-hand many dynamic aspects of a nursery operation including stops at several of the packing houses where workers and a potting machine transplanted small plants from a 10-pot environmentally friendly tray into individual 8-inch pots.


Business is blooming. THE JACKSONVILLE LANDSCAPE SHOW FEBRUARY 10-11, 2011 AT THE JACKSONVILLE FAIRGROUNDS SEE THE TRENDS. BUILD RELATIONSHIPS. GROW YOUR BUSINESS. BOOTHS ARE STILL AVAILABLE. CALL FOR MORE INFORMATION.

FNGLA

®

FLORIDA NURSERY, GROWERS AND LANDSCAPE ASSOCIATION

Leading Florida’s Green Industry Northeast Chapter FNGLA - Florida Nursery, Growers and Landscape Association 904.292.1117 • www.nefngla.org


NEWS/CERTIFICATION Past President FNGLA Links Certification with FFA Students Passes Away

FNGLA is saddened by the death of FNGLA Past President Joe Welker, 93, of Jacksonville, FL, on December 23. Joe was FNGLA president in 1971-72 and inducted into FNGLA’s Hall of Fame in 2002. One of the dreams of his youth was to be an “international plant explorer.” Upon his return from the South Pacific in World War II, Joe founded Duval Landscape Company which he

When more than 350 students show their horticultural skills at the Florida FFA Career Development Events (CDEs) in Floriculture and Nursery/Landscape, they will also be preparing for FNGLA’s Certified Horticulture Professional (FCHP) exam. FNGLA has worked with Florida’s Department of Education, industry members and FFA to assure a link among the principles taught and tested for horticulture students – whether on the high school level or for those new to the industry.

Many of the Career Development Events for FFA link directly with FNGLA’s Certified Horticulture Professional (FCHP) exam, including Plant ID.

operated for over 50 years. Joe is survived by his three children: John Welker, Martha “Marty” Welker Clark and Joseph “Jody” Welker and 7 grandchildren.

FNGLA’s Pinellas Chapter will once again host the FFA CDEs in St. Petersburg on Saturday, February 5, 2011. These events present real-life situations that could be found in the work place, including plant disorders, plant identification, landscape planning and equipment maintenance. They test problemsolving skills and horticultural knowledge. Be a part of these exciting events. There are many opportunities: • Be a sponsor (sponsorships start at just $100)

• Exhibit at the event (meet students, parents & teachers) • Volunteer to help (proctor exams or lead groups of students) Help us encourage the best and brightest to become part of our industry by providing for an outstanding CDE experience. For information on FNGLA’s participation in Florida FFA, contact Merry Mott at FNGLA, call 800-375-3642.

Still Time for Landscape Installation Technician Training and Testing Applications will be accepted through February 5 for the upcoming FNGLA Certified Landscape Technician (FCLT) field exam at Pinellas Technical Education Center (pTEC) in St. Petersburg on March 5. To register for the FCLT exam, and to receive study materials, contact Merry Mott at FNGLA at 800-375-3642. FCLT is a hands-on field exam where applicants demonstrate their skills in landscape installation through the completion of field exams. They include plant identification, irrigation repair, equipment operation, tree installation, and more. A training class begins January 25 at pTEC – a combination hands-on and classroom instruction directly prepares applicants for success on the FCLT exam. It will take place each Tuesday and Thursday until the exam date. For more information or to pre-register for the training class, contact Bonnie Desmond at 727-893-2500 x1101 or desmondb@pcsb.org or Greg Charles at drhort@tampabay.rr.com

Proper landform and grading techniques are measured through Instrument Operation and Grading & Drainage field stations.


NEW MEMBERS

Welcome New FNGLA Members The following are new FNGLA members from October 5 - December 31, 2010 ACTION CaJon Ornamentals C.A. Vossberg 15824 CR 450 W Umatilla, FL 32784-2349 352-406-1351

FRONTRUNNERS Your Florida Garden, Inc. Kelly Perez 3725 NW 7th Place Gainesville, FL 32607-2425 352-328-7569

Corporate Profit Solutions, LLC Robert L. Blackburn 115 Timberlachen Cir. Ste 2015 Lake Mary, FL 32746-3336 407-328-5444 Referred by: Carolan Mahr, Ted Mahr Supply, Inc.

HIGHLANDS HEARTLAND 7 L Brands, LLC Mike Waldron, AFF 7 Lykes Rd Lake Placid, FL 33852-9582 863-441-0790 C

Heintzmans Truck Center Sonny Russell 2424 John Young Parkway Orlando, FL 32804 352-516-4020 Packaging Corporation Of America (PCA) Donn Maggart 2325 Post Oak Ct Ocoee, FL 34761-5609 407-341-5365 Susan M Pfeil, Supportive 509 S Chickasaw Tr, #257 Orlando, FL 32825-7801 407-719-4069 University of Florida Rosanna Freyre, Supportive 2551 Fifield Hall Gainesville, FL 32611 352-273-4575 BIG BEND Flint Equipment Company Tommy Slay 7566 W. Tennessee St. Tallahassee, FL 32304 850-575-5600 Referred by: Gale Albritton, Magnolia Grex & Associates BROWARD Pan American Landscaping Julie Safdie 15751 Sheridan St #157 Davie, FL 33331-3486 954-434-1915 CENTRAL EAST COAST Agrium Advanced Technologies Gary S. Morgan 6496 Cypress Springs Pkwy Port Orange, FL 32128-7017 386-527-0682 Richard A Kesselring, Sr., Supportive 482 Woodford Dr Debary, FL 32713-2145 407-304-0597 Volusia County Extension- Central Brent Jeansonne, Supportive 3100 E. New York Ave DeLand, FL 32724 386-822-5778 COASTAL SPRINGS Pay it Forward Farm Christine Collins, Supportive 16625 Laura Lee Drive Spring Hill, FL 34610-7776 813-966-7448

MANASOTA X-caliber Adam Wright, Affiliate Firm 6737 Roxbury Dr Sarasota, FL 34231-8119 941-993-6218 MIAMI-DADE A1A Tropicals David Wadsworth PO Box 901463 Homestead, FL 33090-1463 305-245-0567 Kreative Gardens Renee Molina 4730 SW 72nd Ave Miami, FL 33155 305-666-2531 NORTHEAST Cecil W. Powell & Co. Brian Sivillo 219 N Newman St Jacksonville, FL 32202-3227 904-353-3181 Referred by: Williams’ Plant Nursery, Tom Williams Gateway Cmty Svcs DBA Cutting Edge Groundskeeping Ron Jarvis 555 Stockton St Jacksonville, FL 32204-2534 904-354-2687 Jamstar Services DBA Goverline Logistics Tom Ryan 4820 Executive Park Ct Ste 107 Jacksonville, FL 32216 904-405-1208 PALM BEACH A One Stop Garden Shop, Inc. Raina Adams 1950 A Rd Loxahatchee, FL 33470-4201 561-784-7222 Brett Drouin, Inc. 15139 75th Ave N Palm Beach Gardens, FL 33418-1947 561-281-2980 Diamond Cut Lawnscapes by DeBeer David DeBeer 3591 Lone Pine Rd Delray Beach, FL 33445-7655 561-302-4824

PINELLAS Carlisle, Fields & Company Lauren Fields 600 Cleveland St Clearwater, FL 33755-4151 727-797-0441 Referred by: Commercial Lawn Care Services Inc, Raylena Cather Pinellas County, Vegetation Management Matt Laverdure, Supportive 5415 45th Ave N. St. Petersburg, FL 33709 727-525-3031 ROYAL PALM Ag-Tronix, Inc. Sam Carns 1304 N 15th St Immokalee, FL 34142-2817 239-657-5519 Referred by: Forrest Taylor, Silver Strand Tree Farm C L A Landscaping Ed Broderick 5685 Youngquist Rd. Fort Myers, FL 33912 239-454-3577 Brady Vogt, Supportive 15800 Caloosa Creek Circle Ft. Myers, FL 33908-6740 239-961-7545 TAMPA BAY C H Robinson Worldwide Inc Chris Seman 5701 E Hillsborough Ave Ste 2409 Tampa, FL 33610-5437 772-321-8895 Florida Sprayers, Inc. Justine Carter 8808 Venture Cove #101 Tampa, FL 33637-6802 813-989-0500 Hillsborough County Extension - South Central Susan R. Haddock, Supportive 5339 S County Road 579 Seffner, FL 33584-3334 813-744-5519 Holloway Nursery and Garden Center Susan Dangelmaier 4201 Holloway Rd Plant City, FL 33567-2025 813-737-6043 SoHo Landscape Jack Scholl, Associate Member 3407 W Alline Ave Tampa, FL 33611 813-503-9020 TruGreen LandCare Mark Bodkin 9822 Anderson Rd Tampa, FL 33623-5914 813-963-2602 TREASURE COAST Meg Whitmer Landscape Architect LLC 202 SE Monterey Ave Stuart, FL 34996-1307 772-708-7056 Referred by: Cherry Lake Tree Farm, Veronique Sallin

Students Linda R. Cunningham, Largo, FL Tiffany Custer, Clearwater, FL SueAnn Corrigan, St. Petersburg, FL Sara DeCoeur, Holiday, FL Franisco DeLaCruz, Clearwater, FL Robert Foppe, Seminole, FL Alan Freeman, Clearwater, FL Michael Gilstrap, Iowa City, IA Lorne Mathers, Eustis, FL Heidi Sherman, Jupiter, FL Jesse Suarez, Lutz, FL Katy Wadkins, St. Petersburg, FL Jonathan Woods, Clearwater, FL OUTSIDE FLORIDA Autograph Christmas Holly Acklin 3631 Perkins Ave., 4th floor Cleveland, OH 44114 216-426-6151 Bloomaker USA, Inc. Joep Paternostre 566 Kindig Rd Waynesboro, VA 22980 540-946-6529 CompassCo DBA PP-Plastic-Products Martin Leenders PO Box 68755 Virginia Beach, VA 23471 757-961-0961 Flopak Lloyd Bedik 110 Central Industrial Dr Granite City, IL 62040 618-219-4900 Mid-American Growers Bret Sulaver 14240 Green House Ave Granville, IL 61326 800-892-6888 Pindstrup, Inc. Soeren Nielsen 37965 Palo Verde Dr Cathedral City, CA 92234 760-845-2336 The Pinery, LLC Chris Robinson 13701 Highland Valley Rd Escondido, CA 92025 858-675-3575 x11 Plantaflor USA - Amereq, Inc. Fernando Erazo 19 Squadron Blvd New City, NY 10956 Pride Garden Products Courtney Schilgen 480 Shoemaker Rd Ste 101 King of Prussia, PA 19406 610-265-3977 Woolly Pocket Stephanie Barton 1411 N Broadway Los Angeles, CA 90012 323-229-5697 OUT OF COUNTRY Taiwan Floriculture Exports Association Janice Nian 13F-4, No. 41, Sec. 1, Jhongsiao W. Rd. Taipei, 10041 +866-2-2331-3146


Read the latest FNGLA news inside & visit Greenline online at http://greenline.fngla.org

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Calendar of Events

Contact Us

See all event information at http://greenline.fngla.org/calendar

January 8: 12: 13: 20: 19-21: 29:

Winter 2011 Turf & Ornamental Pest Management Workshop, Orlando Florida Water Star Landscape Design Workshop, Ocala Florida ISA: Trees and The Law - Fort Lauderdale Nutritional Aspects of Water Quality, WEBINAR Tropical Plant Industry Exhibition, Broward County Convention Center, Fort Lauderdale AGRItunity 2011 Conference and Trade Show, IFAS - Sumter County

February 2- 4: 3- 5:

2011 Irrigation Association Point of Connection Conference Lake Buena Vista South Carolina Horticulture Industry (SCHI) Trade Show, Myrtle Beach

8: 10-11:

Florida Agricultural Hall of Fame Dinner, Florida State Fairgrounds The Jacksonville Landscape Show, Jacksonville Fairgrounds

March 17:

Second Annual Landscape Challenge, Southwest Florida Water

Management District, Brooksville

FNGLA Phone: Toll-free: Fax: E-mail: Web:

2010 – 2011 FNGLA State Officers (407) 295-7994 (800) 375-3642 (407) 295-1619 info@fngla.org www.fngla.org

CEO/Exec. Vice President Ben Bolusky Greenline Editor Jaclyn Rhoads jrhoads@fngla.org

President Carolan Mahr Ted Mahr Supply, Inc. 407A SW 2nd St Cape Coral, FL 33991 (239) 574-2214

President-Elect Halsey Beshears 2191 S Jefferson St P.O. Box 697 Monticello, FL 32345 (850) 997-5054

Past President Monty Knox Knox Nursery, Inc. 940 Avalon Rd Winter Garden, FL 34787 (407) 293-3721

Secretary/Treasurer Wes Parrish Parrish Nursery 5900 SW 185th Way Ft. Lauderdale, FL 33332 (954) 680-3544

Connect with us: About FNGLA This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services. The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the success and professionalism of our members.


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