FNGLA's 2016 December Greenline

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December 2016 | Volume 37, Issue 12

FNGLA’S MONTHLY PUBLICATION: DIGITAL MONTHLY ISSUE LOCATED AT HTTP://GREENLINE.FNGLA.ORG

Tropical Plant Industry Exhibition: Spotlight on Plants and Design Whether it’s a succulent arrangement adding texture to an otherwise bland coffee table, or a wiselyplaced fern filling a bare corner, plants bridge the gap between good and gorgeous. “TPIE is a boutique show which definitely puts the spotlight on all the colors and textures tropical plants and foliage bring to our world,” said Linda Adams, chief operating officer at FNGLA. “TPIE is like a fashion designer show for plants.” This positive plant effect will be front and center at this year’s Tropical Plant Industry Exhibition (TPIE) as part of the trade show’s session, Plants & Interior Design: Tying it all Together. Interior & Landscape Designer Anya Cesar, ASID, of Anya Renise Design Group, is poised to lead a show session with a walking tour of three styled interior spaces in Lobby A of the Broward County Convention Center. During the session Cesar will also highlight how to pair plant designs with current interior trends for both the home and workplace. And it doesn’t end with just how pretty they are, either. An expert from the University of Florida’s IFAS Extension will also provide insights during Cesar’s sessions on how plants detoxify the air, and how their aromas and colors also contribute to setting the mood for a space. This session will take place twice during the show: Wednesday, January 18, and Thursday, January 19 at 12 noon. Also not to be missed during the three-day industry event will be a series of workshops aimed Continued page 3

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PRESIDENT’S LETTER

Robert Shoelson, FCLC FNGLA 2016-2017 President

Post-election Holiday Season is Filled with Opportunities for Savvy Business Owners The results are in and we have a new President. Donald Trump won over Hillary Clinton and, as I predicted in my last article, while many people are pleased, quite a few are unhappy. I do not wish to make this a political article, yet I hope the people of this great nation can come together and stand behind the elected candidate. At the state level, Amendment 2 passed so Florida’s medical marijuana legalization was expanded. There seems to be some confusion surrounding the passage of this state constitutional amendment. Many people now believe you will be able to walk into a doctor’s office and receive a prescription for marijuana for almost any ailment. That is not the case. Individuals must have a debilitating disease or comparable debilitating condition as determined by a licensed physician. Smoking the drug is also still illegal. The most common prescription will be a low THC oil. Many people also think this is the ‘cash cow’ for which they have been waiting and are looking for ways to become a grower. That is also not so easy. Currently, there are still six growers licensed to grow, process and distribute marijuana in Florida. When the state registry hits 250,000 new patients, the Florida Department of Health may issue up to three new licenses. What the criteria will be for any new licenses is still unclear. The Legislature is expected to iron out more details given passage of Amendment 2. I will be sure to keep everyone updated in my future articles. On a lighter side, there just happens to be a huge football rivalry in the state of Florida. As I write this article, I cannot help but express my joy and excitement after watching the Florida State Seminoles defeat the Florida Gators. In case you had not already noticed, I am a huge Florida State fan. In an industry dominated by mostly Gators, I always have a good time each year when it comes to the game between these two teams. The Florida Department of Agriculture also got in on the action last month when Commissioner Adam Putnam started the “Fresh from Florida Sunshine Showdown.” This is a great way to “promote Florida’s abundance of fresh produce and seafood in 13 head-to-head match ups over 10 sports between the two schools”. The Department provides fans with the opportunity to try “Fresh from Florida” recipes and participate in educational games throughout the year between FSU and UF.

Did you know part of your FNGLA membership dues (if you’re a Florida-based nursery grower, landscape professional or garden center retailer) includes a membership in the Fresh from Florida program? Fresh from Florida helps the 47,000 agricultural producers, who are mostly small farmers, promote and market their products. The program raises awareness for Florida’s more than 300 commodities and $100 billion impact on the economy. To learn more about these two programs, visit www. FreshfromFlorida.com and www.SunshineShowdown.com. Go Noles! Some exciting things are happening with FNGLA’s certification programs. One of my goals this year as FNGLA president is to increase awareness of the certification programs as well as make it more accessible for testing throughout our state. Thanks to the FNGLA/ FDOT Liaison Committee, the Florida Department of Transportation is currently going through its internal review so as to incorporate FNGLA’s certification programs into FDOT’s landscape project specifications. As more and more municipalities and agencies require certifications, the need for sites around our state becomes necessary. The FNGLA Certified Horticultural Professional (FCHP) program is getting a boost by one of our members whom many of you know. Lloyd Singleton, a UF/IFAS Extension Agent in Sumter County, has been working with the Federal Correctional Institute, Coleman and its prison population. Over the past five years, Lloyd has taught inmates the FCHP certification. The program teaches skills to the offenders which can be used when they are released. With classroom training and outdoor hands-on experience, they work towards obtaining their FCHP. So far, 457 inmates have been trained and certified. The hope is when these newly certified ex-offenders are released, they land jobs in our horticultural industry which is experiencing a labor shortage. Of the 239 ex-offenders who have been released, only 11 have returned to prison representing less than a five percent recidivism rate. When you factor in an individual cost of over $30,000 a year for keeping them in prison, millions of tax dollars are saved by keeping them out. The program is working well and was recently awarded a five-year contract by the Department of Labor to expand to serve additional offenders. This is just another example of how FNGLA’s certification programs are gaining momentum in the marketplace. Congratulations to Lloyd for a job well done! I had the pleasure of attending the retirement party for two Continued on page 3

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FNGLA HAPPENINGS Continued from page 2

members whom most people in our industry know well. After 40 years of hard work, the owners of Parrish Nursery, Wes and Vickie Parrish decided to sell their business. Both have been volunteering their time for FNGLA and this industry for about as long as they have been in it. Wes is a past president of FNGLA and he served on numerous committees throughout the years. Vickie has also been very active in FNGLA at both the state level and with the FNGLA Broward Chapter. These are two of the most genuine and generous people I’ve ever met and I’m honored to have them as friends. They remain very active in FNGLA’s Broward Chapter and I’m sure they will be around for many years to come. I wish Wes and Vickie all of the happiness in the next chapter of their lives. As we roll into December, I look forward to making it to as many FNGLA chapter holiday parties as possible. Best wishes to everyone out there for a happy holiday and a very happy and healthy New Year! Robert Shoelson, FCLC Getting Green Plant Service, Inc. (Davie) & Betrock Information Systems, Inc. (Hollywood) robert@gettinggreen.com

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at providing inspiration and practical advice for merchandising and sales success, and tours of both local production facilities, and gardens. Another popular show highlight is TPIE’s Cool Products Awards, which spotlights the top 15 retail and interiorscape plants and products, as voted by show buyers. TPIE is the nation’s only trade event which showcases the latest trends in foliage, floral and tropicals in warm and inviting South Florida. The expo offers nearly five acres of living and vibrant plants creating a virtual indoor garden of show-stopping displays. With 400 exhibiting companies in over 800 booth spaces, TPIE offers wholesale buyers the widest array of resources for foliage and tropical plants in the country. Connect with vendors in person and see, touch and feel the widest collection of interior foliage in North America. TPIE takes place January 18-20 at the Greater Fort Lauderdale/Broward County Convention Center, in South Florida. Tickets are $15 in advance, or $30 at the door. Pre-register to attend now for $15.

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FNGLA HAPPENINGS Your TPIE Educational Experience Awaits TPIE offers a wide range of educational offerings to boost your business skills. From quick, easy-to-learn hints offered in demonstrations at the show to more in-depth ticketed offerings, there’s an array of opportunities ideal for your business and to train your employees.

In-Depth Learning in Advance of the Show

Taking place the day prior to the start of the show,TPIE’s Road Show has adopted a “Pick 2” format: one workshop and one tour. This allows you to customize your own experience. Register by January 6 for this full-day, lunch-included event for just $120. You can also register for individual sessions. If you’re a landscape professional looking to grow, prosper and succeed with your business, FNGLA’s Education on the Go series is offering a full-day session presented by Ken Thomas & Ben Gandy, of Envisor Consulting. The one-day session taking place in Ft. Lauderdale is the only venue for their program “Keys to Business 2017’s TPIE Road Show offers a “Pick 2” format Success” and will offer critical elements including: Understanding allowing attendees to choose one tour and one session. the Business Life Cycle, Start Clean Finish Clean, the key to business process, DiSC, using personality profiles to foster stronger communication, and, Lean applications in landscape production. FNGLA members can attend for $225 per person. Non-members pay $255. Thank you to Ewing for their partnership with this program.

Sessions During Show Hours

The show is filled with many opportunities to gain knowledge. Kicking off the show, TPIE’s Opening Session is included with your show badge and takes place on Wednesday, January 18 at 9 a.m. Presented by award-winning designer, TV personality, and author Jane Lockhard Where Plants and Lifestyle Trends Connect sets a grand tone for a successful TPIE. This session is sponsored by Live Trends Design Group and SK/Soendgen Keramik.

AIFD design sessions attract many looking to expand their knowledge in arragement and color/texture.

TPIE’s Opening Session is always a well-attended event and admittance is included with your TPIE show badge.

Throughout the show, American Institute of Floral Design (AIFD) professionals are hosting Plant Design and Merchandising Workshops twice daily and once on Friday. These sessions teach design and color techniques whose applications can be applied outside the floral design realm. Other notable show-concurrent sessions for learning include sessions on FNGLA Certifications; an FCLD Review Class; TPIE’s Cool Products Session; and, a must-see session -- The Lowline Lab & Subterranean Parks: How, Why, and What It Means for the Future of Our Industry. This special “elevating expectations” session takes place on Thursday at 3 p.m! This session is sponsored by the National Foliage Foundation (NFF).

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FNGLA HAPPENINGS Check the show’s schedule for the latest updates on learning opportunities and to see which sessions are complimentary and which are separate, ticketed events: http://www.fngla.org/TPIE/ events.aspx.

Beyond Show Time

While the show is undeniably a wealth of opportunity for learning, every resource is finite, especially time. If you are searching postshow for more training and knowledge, FNGLA has more events and happenings coming down the pike: The last session in the current series, Education on the Go!!, takes place February 24 in Jacksonville. Targeting landscape professionals, this day-long event, Account Manager Boot Camp, shares best practices from the landscape maintenance industry for middle managers including: Introduction to Account Management; Extra Mile Service – keys to customer service excellence; Onboarding new clients – a systematic approach to ensuring success; Site Visits - being efficient and effective; Upselling Enhancements – critical; and, Elements to Vertical Selling. FNGLA’s Florida Flower Trials take place May 18 & 19. This 2-day event takes place in conjunction with the Epcot® International Flower & Garden Festival held each spring and is comprised of three trial gardens located at (1) Disney’s nursery; (2) Harry P. Leu Gardens; and, (3) the University of Florida Orange County Extension Office. The conference provides key opportunities to interact with the top floriculture industry professionals, learn from leading industry experts; and, see, touch and feel the breeder’s latest releases. The performance trial gardens and their evaluations provide insight into the plants’ Florida performance. It’s a must-attend for anyone looking to be in-theknow with Florida’s floriculture happenings and an excellent twodays of training for your landscape team. FNGLA is keenly aware of our industry’s need to stay relevant and on-top of the latest technology, trends and techniques. In response to the need for knowledge, FNGLA continues to expand learning events and opportunities. See more of what FNGLA has to offer at www.fngla.org!

TPIE Road Shows: Customize Your Learning Experience For Tuesday, January 17

TPIE’s “Pick Two” Combo allows you to tailor your experience by choosing the workshop and/or tour of your choice.

Morning Workshop Options Pest Management Workshop

This workshop focuses on the control and management of interior pest problems along with the control of populations of Aedes mosquitoes known to vector the Zika virus.

Trends & Garden Center Merchandising Workshop

This workshop explores industry trends such as the increase in popularity of green walls along with great merchandising concepts.

Afternoon Tour Options Production Tour

From a beautiful variety of Bromeliads to a wide array of tropical foliage, attendees will take a tour through three production facilities in Homestead. The three stops included in Tuesday afternoon’s tour are Bullis Bromeliads; Island Tropical Foliage; and, Costa Farms.

Garden & Design Tour

The Garden & Design tour starts at Flora & More, a new design marketplace that is sure to provide inspiration for designers, retail, garden center, hospitality, and event planners. This tour also features Patrick Blanc’s creation at the Perez Art Museum and more stops featuring green wall systems and Florida tropical plants. For more information on the workshops and tour locations, visit FNGLA’s website: http://www.fngla.org/ TPIE/shortcourse.aspx. More details will be added as schedules become available.

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FNGLA HAPPENINGS January 18 - 20 is TPIE TPIE is the Tropical Plant Industry Exhibition: The nation’s only trade event showcasing the latest trends in foliage, floral and tropicals in warm and inviting South Florida. TPIE’s trade show is more than an exhibit area: TPIE is nearly 5 acres of living and vibrant plants creating a virtual indoor garden of show stopping displays. TPIE is the smart way to start your 2017 business year. Spend 3 days in Ft. Lauderdale and return home with a year’s worth of inspired ideas and profitable connections. TPIE offers the newest and most diverse collection of tropical plants, foliage and related products from the industry’s leading companies. With 400 exhibiting companies in over 800 booth spaces, TPIE offers wholesale buyers the widest array of resources for foliage and tropical plants in the country. Connect with vendors in person and touch and feel their plants and products. TPIE is where 6,200 of the best and brightest converge to share ideas, be inspired and learn what’s trending with tropical plants and interior foliage. The show offers connections, ideas, and access to people and products all in one place and at one event. TPIE takes place January 18-20 at the Greater Fort Lauderdale/Broward County Convention Center, in South Florida. Tickets are $15 in advance, or $30 at the door. Additional, in-depth education workshops and tours are available at an extra cost. See full details at http://www.tpie.org.

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FNGLA HAPPENINGS Waves of Change: Political Commentary By Jim Spratt, Magnolia Strategies, LLC The 2016 election cycle will likely be remembered as one of the most combative in history – beginning in the long road leading to the primaries. The harsh criticisms levied during the protracted primary season and the general election debates added to voter fatigue which was already at an all-time high from the persistent battles between President Obama and Congress. This election was historic. Trump’s victory is the first time a person without any government service at all – military or elected office – was elected President. A Clinton victory would have marked the first time a female would have been elected President. As one of the swing states most likely to decide this election, Trump and Clinton campaigned in a frenzy all across Florida in the final days. The day before the general election, Florida polls pegged Clinton and Trump in a virtual tie. At that time, an estimated 6.4 million Floridians had already cast their ballots via early voting or mail ballot. The final day for early voting saw record numbers across Florida. When all ballots were cast, Florida saw an upswing in voter turnout at 74.2%. As we now know, Trump won Florida’s 29 electoral votes. The tough election cycle did not bring about significant changes to the U.S. Senate, the U.S. House, the Florida Senate or the Florida House. In fact, during the Organization Session, Senate President-Designate Joe Negron (R- Stuart) and House Speaker-Designate Richard Corcoran (R- Land O’Lakes) assumed their respective roles as the presiding officers of their chambers.

FNGLA-PAC: A Phenomenal Success Rate

Speaking of state elections, the FNGLA-PAC scored very strong victories. Weighing in 11 state Senate races during the general election, the FNGLA-PAC supported nine winners. And, stepping into 37 state House races during the general election, FNGLA-PAC backed 35 winners. Don’t forget: FNGLA-PAC was also very active during the run up to the earlier primary races with victories in 16 of 20 state Senate races and 51 of 56 state House races. Thank you to the many FNGLA members who support the FNGLA-PAC for your generous voluntary contributions! Maintaining a robust FNGLA-PAC allows FNGLA to actively support pro-business and agriculture-friendly candidates regardless of party affiliation. FNGLA-PAC is also an important arrow in the FNGLA government affairs quiver. Contributions to FNGLA-PAC provide an avenue to educate legislative incumbents and candidates about the business needs of Florida’s diverse and dynamic nursery / landscape industry.

Looking Beyond 2016

One area not in this election cycle’s mix was the state’s executive branch - the Florida Cabinet seats. The Governor and all three Cabinet officers vacate their seats in 2018 because each will have reached their eight-year term limits. Undoubtedly, the races to fill these coveted positions will be contentious and full of unanticipated twists and turns. As of this writing, the scuttlebutt suggests: Governor Rick Scott is posturing for a possible U.S. Senate run. Chief Financial Officer Jeff Atwater was initially rumored to be exploring either a congressional or gubernatorial run. Attorney General Pam Bondi may well find herself working in the Trump Administration in the Justice Department. Commissioner of Agriculture Adam Putnam has been upfront about running to become Florida’s next Governor. Several other Republicans have also already begun exploring the logistics of statewide candidacies. They include: outgoing Speaker of the House Steve Crisafulli (potential run for Commissioner of Agriculture); former Speaker of the House Will Weatherford (potential gubernatorial run); incoming Senate President Joe Negron (potential run for Attorney General); incoming Speaker Richard Corcoran (potential Attorney General, although more recently a possible gubernatorial bid).

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Trying to right the ship and recover from the elections which saw no significant gains of any statewide significance, the Florida


FNGLA HAPPENINGS

Democratic Party is poised for a leadership shake-up. Some of the Democratic rising stars include: U.S. Congresswoman Gwen Graham (daughter of former U.S. Senator and Florida Governor Bob Graham); Tampa Mayor Bob Buckhorn; Orlando Mayor Buddy Dyer; and, lest we forget names such as State Senators Chris Smith (Fort Lauderdale), Oscar Braynon (Miami), Dan Gelber (Miami) and Rod Smith (Gainesville).

The Scott/ Trump Impact

Certainly, in political circles there is growing anticipation regarding the next potential “self-funded” surprise. Florida Governor Rick Scott started this trend in Florida nearly eight years ago when he splashed onto the scene and “dismantled” the establishment. Again, during this election cycle, we saw Donald Trump tap into this anti-establishment segment of the electorate. This begs the question who is next? Does the most famous Florida billboard face, attorney John Morgan, decide to run statewide in Florida? Are we even one step away from a casino mogul, such as Sheldon Adelson, running for statewide office? Your guess is as good as ours, however one thing is certain: Florida voters have cemented their place as one of the most sought-after, fickle and truly unpredictable electorates.

Final Thoughts

We are certain FNGLA members are thankful for this election cycle to be completed. However, there is no rest for the weary. FNGLA is currently putting together its 2017 legislative agenda and preparing for the 2017 Florida Legislative Session. We hate to admit it, yet we are already laying the groundwork for the 2018 election cycle. Thank you again for your continued support and confidence in FNGLA; and, thanks for all you do to lead Florida’s nursery and landscape industry.

Jim Spratt is President of Magnolia Strategies, LLC, a Tallahasseebased lobbying firm with a focus on small business and agriculture issues. Jim is a former FNGLA staff member and has been serving Florida’s nursery and landscape industry since 2004. Jim can be reached at jim@magnoliastrategiesllc.com.

Keys to Business Success January 17 | Ft. Lauderdale, FL

Account Manager Boot Camp February 24 | Jacksonville, FL

FNGLA’s brand new learning experience Education on the Go! is the first in the series tailored to landscape professionals. It offers two different sessions, two remaining dates and two remaining locations across the state: Ft. Lauderdale on January 17, and Jacksonville on February 24! FNGLA is making this business experience convenient for you and your employees by bringing it closer to you. Education on the Go! is where landscape professionals will be if you want your business to prosper and succeed! FNGLA landscape members – this is right in your wheelhouse! Learn more at: http://www.fngla.org/events/education-onthe-go.

IN PARTNERSHIP WITH

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FNGLA NEWS FNGLA’s 65th Annual Convention: FNGLA Industry Awards Nominations Fabulous in Ft. Lauderdale Save the date to attend FNGLA’s 65 Annual Meeting and Convention, June 23 Deadline Set for & 24, 2017 in fabulous Ft. Lauderdale. Taking place at the B Ocean Resort, this popular association meeting is open to all FNGLA members, family and friends. February 15 The FNGLA Convention not only hosts FNGLA’s Annual Business Meeting, it’s the th

Now’s the time to start thinking about who deserves to be recognized for the outstanding job they do as an FNGLA volunteer and contributor to the industry. The Industry Awards Committee depends on your nominations to shine a light on those who are going above and beyond as a volunteer. Award categories include:

WENDELL E. BUTLER AWARD

place to recognize the Association’s outstanding volunteers, report on the past year’s accomplishments and shift into a new year of FNGLA leadership. It’s the meeting where lifelong business connections and friendships are made and traditions celebrated. The convention’s opening event on Friday evening, June 23, will be a Beach Party reception on the beautiful beaches for which Fort Lauderdale is famous. Saturday morning’s program starts with a continental breakfast, followed by FNGLA’s Annual Business meeting. The President’s Gala will bring the convention to a grand close on Saturday evening as the FNGLA Big Shoes are passed from President Rob Shoelson to Incoming President Ed Bravo.

FNGLA’s most prestigious award, which recognizes one who has worked to advance the industry and FNGLA through his or her leadership and service.

The convention schedule will provide open time on Friday and Saturday to visit the area’s natural habitats, explore the waterways, browse among the shops and restaurants along Las Olas Boulevard or just hang out with friends and family by the hotel’s oceanfront infinity pool.

FNGLA/FARM CREDIT YOUNG NURSERY PROFESSIONAL OF THE YEAR

Sponsors are an important part of FNGLA’s Annual Convention, helping to keep registration costs low for more people to attend and the value of the experience high so more people will return year after year. All companies are welcome as sponsors. Contact Linda Adams at ladams@fngla.org to learn more about sponsorship opportunities.

Sponsored by Farm Credit Associations of Florida, this award honors an FNGLA member under the age of 39 who has made an outstanding industry contribution.

Mark your calendar now to attend this fun FNGLA people-to-people event in 2017. More details and registration information will be available in the New Year.

OUTSTANDING CHAPTER LEADER

Awarded to any local chapter member who, through his or her leadership, enthusiasm, time and talent makes a difference in the success of the chapter.

OUTSTANDING VOLUNTEER

Recognizes one who has contributed faithfully to advancing the industry.

OUTSTANDING EDUCATOR

Presented to an educator actively involved in teaching horticulture.

FNGLA HALL OF FAME

Recognizes the lifetime achievement of an individual who’s given unselfishly to the industry through areas including pioneering, teaching, production, legislation, marketing services, or research.

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FNGLA’s Annual Convention will celebrate 65 years of annual meetings. Plan to attend June 23 & 24 at the B Ocean Resort in Ft. Lauderdale.


INDUSTRY NEWS Reduce Water for Landscaping? By Ben Bolusky, FNGLA CEO

That is the core conclusion of the just unveiled Water 2070 report. This landmark study was a joint project among 1000 Friends of Florida; UF-GeoPlan Center; and, the Florida Department of Agriculture & Consumer Services. Water 2070 digs deep into whether there will be sufficient available water to “meet the needs of people, agriculture and the environment” in the year 2070. At that time, Florida’s population is projected to balloon from today’s 20 million residents to 35 million and water use is projected to increase by 50%. The report hits on two fundamental options to address future water demand: (1) increase supply via alternatives such as reclaiming water and desalinization; or, (2) reduce demand via water conservation and increased efficiency. When you peel back the report, Water 2070 reached the following conclusion: “The single most effective strategy to reduce water demand in Florida is to significantly reduce the amount of water used for landscape irrigation.” At first blush, this statement sounds alarming to our nursery and landscape industry. Yet, to its credit, the report does not simply lob that conclusion out there without any policy guidance. Rather Water 2070 offers a series of recommendations, many of which are actually quite reasonable. In fact, they shine some bright lights on two major programs in which FNGLA is already heavily involved. The first is Florida Water StarSM (www.floridawaterstar.com). FWS is a statewide water conservation certification program for new and existing homes and commercial developments. FNGLA actually administers the FWS Accredited Professional exams on behalf of the St. Johns River Water Management District. The second is Florida-Friendly Landscaping™ (http://fyn.ifas.ufl.edu/). FFL means using lowmaintenance plants and environmentally sustainable practices. FNGLA is a full-fledged member of its advisory council. FFL is a joint program of UF/IFAS and the Florida Department of Environmental Protection. Here are a few of the Water 2070 recommendations: • • • • • •

Increase funding and outreach for the Florida Water StarSM and Florida Friendly Landscaping™ programs to promote greater water conservation in new and existing development Require Florida-Friendly Landscaping™ manual irrigation, soil moisture sensors, or comparable water conservation technology, for all new development Construct and incentivize the use of reclaimed water facilities Use Florida-Friendly Landscaping™ and other measures to reduce or eliminate landscaping water use, and seek formal FloridaFriendly Landscaping™ recognition Lessen the need for irrigation by using the right plants in the right locations, grouping them according to water needs, and using rain barrels or cisterns to capture rainwater for irrigation Reduce storm water runoff through mulching plant beds, using porous surfaces for patios, walkways and driveways, and creating swales or low areas to hold and filter water on your property.

As you can see, these recommendations (and others in the report) seek to increase efficient irrigation, raise consumer education and heighten professionalism within the landscape industry. Rather than solely pushing to deliver higher irrigation system efficiencies, these water conservation strategies are calling for a much more comprehensive approach. As such, they speak to FNGLA’s strength as a vertically integrated organization representing all segments of Florida’s diverse, multi-billion dollar nursery, landscape and irrigation industry. FNGLA will seize upon Water 2070 to aggressively position our landscape members and industry-at-large so we can demonstrate to Florida legislators, regulators and residents how the landscape profession aims to take the high road to help reduce future water demand. We have a big role to play. To read the Water 2070 summary report, go to: http://1000friendsofflorida.org/water2070/wp-content/uploads/2016/11/ water2070summaryreportfinal.pdf.

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INDUSTRY NEWS The Election & Its Impact On Your Financial Portfolio Presented by Matthew J. Antos, CFP®, Wealth Management Advisor, LPL Financial Donald Trump has completed his landmark quest and will become the nation’s 45th President after a contentious and often divisive campaign. In addition, the Republican Party has retained control of both Houses of Congress. This outcome marks a significant reversal from just a few weeks prior when a Hillary Clinton presidency was highly probable and even a Democratic party sweep of Congress was possible. While this outcome is certainly a shock to many, it is important to remember that the result isn’t a surprise to the plurality of American voters who spoke their collective will at the ballot boxes. The strength of a democracy is not in whether we like the outcome, but rather in how we accept the result as the voice and will of our republic. While many things are promised on the campaign trail, all newly-elected Presidents enter with a constrained ability to enact their agenda unilaterally. As a result, immediate and sweeping political changes are a process, which give markets and the American public time to digest and react. Although often derided by partisans, the inability of a President to swiftly change policies is a strength of our political system, not a weakness of it. Moreover, the current market volatility is not because Trump was elected President, as markets do not have political affiliations. Rather, it reflects the market’s adjustment to a surprise presidential winner and the market’s tentativeness regarding the vast uncertainty over which of President-elect Trump’s stated policies he will be able to enact. The first major step towards clarity comes with Trump’s choices for key administration officials; his selections will give a better sense of Trump administration priorities. This should provide some path to further understanding and calm markets. For the first time in 10 years, the Republican Party will have control of the Presidency and both Houses of Congress. As in all things, this may solve some problems, and perhaps exacerbate others. For example, potentially divisive upcoming issues, such as the necessary expansion of the debt ceiling and reforms to the corporate tax code, could be easier to navigate. There is a common perception that the markets like divided government. While that may often be correct, it is not necessarily true at every point in time. Most importantly, however, over time we have witnessed corporations and financial markets adapting smoothly to new

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political environments. The uncertainty surrounding the Trump presidency could be greater than a typical transition; therefore, the markets may take additional time to process any changes. However, the uncertainty itself is not unusual. Separating political views and emotions from investment decisions is difficult. Whether this election result was your favored outcome or not, what we have learned over the years is although Presidents can set an overall tone for the markets, over the long term, it is the underlying fundamentals of the economy and the strength of corporate profits that matter more. Overall, we continue to be encouraged by the underlying fundamentals in the economy and the related resilience of the stock market. Recently, encouraging economic data, including a record 73 consecutive months of private sector jobs growth, high consumer confidence, and an increase in manufacturing activity, all suggest a recession in the next year is unlikely.1 And, although the stock market had been essentially flat over past months, the S&P 500 has returned 5.2% year to date (through market close on November 8, 2016). As this historic election cycle comes to a close, I suggest casting a “vote of confidence” for the U.S. economy and markets. While uncertainty will be prevalent over the short-run, our political and economic systems are resilient and can, after a period of adjustment, adapt to new realities. As investors, we all need to try and put this election into perspective, as our investment horizons extend far beyond the votes or any political cycle. And, the keys to your investment success of relying on independent investment advice and sticking to your long-term investment strategies should not change, regardless of who is in office.

According to U.S. Bureau of Labor Statistics, ISM Manufacturing Index, and Consumer Confidence Index data as of 11/7/16 1

Securities offered through LPL Financial, Member FINRA/ SIPC


INDUSTRY NEWS FNGLA member firms can take advantage of discounted life insurance rates negotiated by FNGLA for all members, spouses, employees and family members.

Matthew Antos

Contact Matthew J. Antos, CFP®, Wealth Management Advisor, Toll Free: 888-652-6468 E-mail: matthewj.antos@lpl.com

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13


INDUSTRY NEWS USDA’s Natural Resources Conservation Service’s Conservation Stewardship Program Accepting Applications Agricultural producers can sign up for funding now until February 3 available through USDA’s Natural Resources Conservation Service (NRCS) Conservation Stewardship Program (CSP). Agricultural producers and forest landowners can earn incentive payments from CSP for expanding conservation activities on their land, such as cover crops, ecologically-based pest management, buffer strips, and pollinator and beneficial insect habitat. CSP encourages the adoption of cutting-edge technologies and new approaches such as precision agriculture applications, on-site carbon storage and planting for high carbon sequestration rate, and new soil amendments to improve water quality. The program also offers bundles, where a producer can select a suite of enhancements to implement and receive an even higher payment rate. All CSP contracts will have a minimum annual payment of $1,500. NRCS has made several updates to the program this year to help producers better assess the conservation options and benefits to their operations and natural resources. “The Conservation Stewardship Program provides even more opportunities for conservation and greater flexibility at the local level to prioritize resource concerns,” said Russell Morgan, NRCS Florida state conservationist. New methods and software for evaluating applications will help producers see how they are meeting stewardship thresholds and allow them to pick practices and enhancements that work for their conservation objectives. Producers can expect to see nearly double the enhancements and conservation practices offered and better reporting tools projecting the results of their conservation efforts. These new tools also allow producers to see potential payment scenarios for conservation early in the process. Information about CSP, including national and state ranking questions and enhancement descriptions, is available at https://www. nrcs.usda.gov/wps/portal/nrcs/main/national/programs/financial/csp or visit your local NRCS field office for details.

Compassion and Camaraderie: Florida Sends Personnel to Help Combat Southern Fires The Florida Forest Service recently sent 99 wildland firefighters and support personnel to several southeastern states to help manage their extreme wildfire activity. The Florida Forest Service currently has personnel deployed in Georgia, Mississippi, Louisiana, North Carolina, Tennessee, Kentucky, Nevada and on federal lands in Florida. “The national wildland fire fighting and forestry community is like a family, dedicated to helping one another in their time of need,” said Commissioner Adam H. Putnam. “The Florida Forest Service is always prepared to answer the call to protect people, homes and natural resources from the devastating effects of wildfire.” The Florida Forest Service, a division of the Florida Department of Agriculture and Consumer Services, manages more than one million acres of public forest land while protecting homes, forestland and natural resources from the devastating effects of wildfire on more than 26 million acres.

14


A STEP IN THE RIGHT DIRECTION FOR YOUR GROWING BUSINESS

BOOTHS STILL AVAILABLE!

FEBRUARY 9 & 10, 2017 AT THE JACKSONVILLE FAIRGROUNDS • What’s new in the field • Refresh your relationships • Educational seminars and CEUs

Register online today and save $2! nefngla.org or call 904.292.1117

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FLORIDA NURSERY, GROWERS AND LANDSCAPE ASSOCIATION

Leading Florida’s Green Industry

15


INDUSTRY NEWS Florida’s Most Successful National FFA Convention Ever It was another record-breaking year for FFA as 64,000+ FFA members and guests attended the 89th National FFA Convention & Expo. Florida FFA was well-represented with nearly 750 members and guests traveling to this year’s convention in Indianapolis. FFA members competed in Career and Leadership Development Events, served on delegate committees and attended leadership workshops. The highlight of the week was the election of Past State Secretary Victoria Harris from Valrico as National FFA Secretary. Currently a University of Florida student, Victoria joins the national officer team and commits to a year of service to the National FFA Organization. Each officer travels more than 100,000 national and international miles to interact with business and industry leaders, thousands of FFA members and teachers, corporate sponsors, government and education officials, state FFA leaders, the general public, and more. The team will lead personal growth and leadership training conferences for FFA members throughout the country and help set policies to guide the future of FFA and promote agricultural literacy. Other highlights for Florida included a Membership Growth Award and national winners in the Agriscience Fair for Environmental/Natural Resources Systems and the Veterinary Science Proficiency Award. FNGLA Certified Horticulture Professionals were well-represented among those students recognized during the convention. The winners of FNGLA-supported Career Development Events in Floriculture (Apopka High) and Nursery and Landscape (Williston High) shined brightly at their awards banquet with both teams taking home Gold at Nationals. The Florida FFA Association is a premier youth, leadership organization with nearly 18,000 middle and high school student members - as part of over 300 local FFA chapters across the state. FFA members participate in nearly 50 leadership and career development events each year. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth, and career success through agricultural education. To learn more about FNGLA’s involvement with Florida FFA, contact Merry Mott, mmott@fngla.org, or call 800-375-3642.

16


INDUSTRY NEWS FNGLA to Host FFA Students for Horticultural Competition Each year, nearly 350 students demonstrate their horticultural skills at the Florida FFA Career Development Events (CDEs) in Floriculture and Nursery/ Landscape. The 2017 event takes place Saturday, March 4 at the University of Florida Mid-Florida Research and Education Center in Apopka. FFA CDEs present students with real-life situations which can be found in the workplace, including plant, pest & tool identification, equipment maintenance, landscape management, customer assistance, floral design and Best Management Practices. Both problem-solving skills and horticultural knowledge is tested by FNGLA volunteers from across the state. The winning high school teams represent Florida at the national competition each year at the FFA Convention in Indianapolis. For more information on volunteering for this exceptional youth program, contact Merry Mott at mmott@fngla.org or call 800375-3642.

The Florida Chapter of the International Society of Arboriculture (ISA) is a non-profit organization committed to serving the needs of Florida’s professional arborists and tree-care consumers.

17


CERTIFICATION NEWS Florida Water StarSM Training Heads to Homestead Florida Water StarSM (FWS) travels to Homestead January 10 to bring water conservation information to professionals in South Florida. Space is still available at this training class at the UF/IFAS Miami-Dade Extension Office. This statewide training and testing program includes water conservation information which focuses on Florida-friendly landscapeTM alternatives and irrigation requirements that can have a major impact on water usage.

SWFWMD’s Robin Grantham teaches sustainable landscape practices at Participants who complete the training the Florida Water StarSM training in Lecanto. can choose to sit for the exam to earn their Accredited Professional designation. SJRWMD has contracted with FNGLA to administer the FWS Accredited Professional exams in irrigation and landscape. More than 300 professionals have earned one or both of these designations since testing began in 2010. For more information, contact Merry Mott at FNGLA at 800-375-3642 or at mmott@fngla.org.

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CERTIFICATION NEWS

Ready. Set. Go.

Get Certified. It’s Your Future. And it starts now. FNGLA offers an array of certification programs designed to elevate your professionalism as part of Florida’s nursery and landscape industry. This is a powerful opportunity to distinguish yourself from others. FNGLA Certified Professionals: We Know What Grows! Get started today: www.fngla.org/certifications

HORTICULTURE

DESIGN

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MAINTENANCE


MEMBER NEWS Florida Gateway College Commemorates Success In November, Florida Gateway College dedicated a monument as recognition for 48 years of the golf and landscape programs on campus. The Golf Course Operations program developed a national and international reputation, and many alumni are still actively employed within the industry. Due to student demand, the program has changed to an all online format for employees working in these and affiliated industries. The formerly-named Lake City Community College Irrigation and Landscape Program was the industry standard for many years and many successful and well-known FNGLA members are program alumni. Florida Gateway College is also experiencing a shift in personnel. John Piersol will soon have his last day on campus. Joe Petersen will be the new contact for the online horticulture program starting January 3: joseph.petersen@fgc.edu.

Dr. Kyle Brown, retired instructor; Bobby Weed, alumnus and golf course architect; John Wildmon, retired instructor; David Robinson, alumnus and management with Marriott Golf; B. J. Cannon, retired instructor; Mark Henderson, alumnus and golf course superintendent; Kevin Downing, alumnus and golf course & landscape consultant; Dr. Jerry Cheesman, retired Program Director and retired dentist; John R. Piersol, Executive Director at FGC; Chris Leahy, alumnus and superintendent; Anthony Baur, alumnus and superintendent; and, Joe Petersen, incoming online program coordinator.

Florida Agriculture Mourns Death of George Wedgworth Florida agriculture has lost a legend: George Wedgworth lived at the Everglades Research and Education Center in Belle Glade as a toddler, son of the center’s first plant pathologist. And over the next eight decades he became one of the greatest supporters UF/IFAS and Florida agriculture has ever had. George was 88. Alumni of the UF/IFAS Wedgworth Leadership Institute for Agriculture and Natural Resources are a who’s who of influential Floridians. His family’s support for what became WLI came at a key moment to ensure its long-term success. Since the Wedgworths stepped up as part of an industry-wide campaign to strengthen UF/IFAS’ leadership program, about 150 people have received valuable public policy training and prompting to take more active industry, civic, and political roles. Their influence – and through them George Wedgworth’s influence -- will be felt for decades to come. His family’s support also ensures UF/IFAS scientists at the Everglades REC will continue to do ground-breaking work in the Herman H. and Ruth S. Wedgworth Laboratory, named for George’s parents. George Wedgworth’s support for the leadership institute demonstrates his profound appreciation of one of the keys to progress. Fulfilling the potential of Florida’s agriculture and natural resources depends upon developing the potential of the people who make those industries successful. See more on George and the Wedgworth influence: http://www.palmbeachpost. com/business/florida-agriculture-leader-george-wedgworth-dies-belle-glade/Yioxw4AfmLheodYs4RakWJ. Donations, in lieu of flowers, may be sent to Wedgworth Leadership Institute, PO Box 112060, Gainesville, FL 32611 in George’s name.

20


MEMBER NEWS FNGLA Announces New Member Recruitment Contest! Longtime FNGLA members probably remember the day when members pitted themselves against others to be “top recruiters.” It’s an easy sell-- as there’s so many great reasons -- many cost-saving reasons -- to be a member of FNGLA. It’s time to celebrate! Starting January 1 and leading into the FNGLA Annual Convention, June 1, members can earn a $50 credit for each new member recruited. You might be thinking, “Wow! I can make some serious cash.” We say, “Yes!” And there are two options for pay-off: you can easily keep the cash, or you can contribute it to your local FNGLA chapter. You decide. And, the chapter whose members, by percentage, bring in the most members, will earn a well-deserved surprise. Rules and restrictions may apply. FNGLA intends to pay-out all credit monies earned in June, 2017. Have fun-- promote FNGLA and its benefits-- and, earn a dividend! It’s really that simple!

Welcome New Members ACTION Malar Horticulture Int’l LLC dba Vine Street Foliage Malarvannan Pandarinathan 31821 Vine St Sorrento, FL 32776 352-735-9220

Rieder Realty Tom Rieder 9990 SW 77 Ave Suite 300 Miami, FL 33156 305-274-8866 Rec’d by: Ivonne Alexander, Happy Days Nursery, Inc.

The Villages Community Development Districts Eric Van Gorder (Supportive) 1000 Main St Ste 248 The Villages, FL 32159 352-753-3396

NORTHEAST Color Works Nursery Matt Franck 1404 Blair Rd Jacksonville, FL 32221 904-781-7910

BROWARD Alternative Global Logistic LLC Sophie Soudai 9832 W Sample Rd Coral Springs, FL 33065 754-246-1400

OUTSIDE FLORIDA Bloom Pad North America Pieter van der Lans 90 Grace Dr Ste B Powell, OH 43065

HornerXpress William Kent 5755 Powerline Rd Fort Lauderdale, FL 33309 954-772-6966 J & J Lawn Service, Inc. John Gruccio 9700 NW 3rd Manor Coral Springs, FL 33071 954-732-5008 Joe Taylor Restoration Joe Taylor 2450 W Sample Rd #18 Pompano Beach, FL 33073 954-784-2070 FRONTRUNNERS Skyfrog Landscape LLC Jason Lee 2546 NW 74th Pl Gainesville, FL 32653 386-972-1144 Rec’d by: Ed Bravo, Big Trees Plantation MIAMI-DADE Bella’s Ornamental Nursery Marcela Santamaria 20755 SW 177th Ave Miami, FL 33187 305-972-1852

Capitol Broadcasting Company, Inc. Tim Grissom 2619 Western Blvd. Raleigh, NC 27606 919-821-8773 Cart Direct Supply USA, Inc. Gary Merritt 646 Oyster Bay Dr Sunset Beach, NC 28468 248-308 3981 Kaddy Products/Plant Paws Jenny Poon Vickie Cate 661 E 3125 N North Ogden, UT 84414 801-621-1611 Shrubs Plus Farm LLC Martin Hadle 2323 S Mount Prospect Rd. Des Plaines, IL 60018 847-759-8098 PALM BEACH Art & Design Landscaping Inc. Inmar Rivera 108 NE 16th Ct Delray Beach, FL 33444 561-243-3693

The following are new FNGLA members from October 31, 2016 - November 30, 2016

1. Action 2. Big Bend 3. Broward 4. Central East Coast 5. Coastal Springs 6. Miami-Dade 7. Frontrunners 8. Highlands Heartland 9. Polk

10. Manasota 11. Northeast 12. Palm Beach 13. Panhandle 14. Pinellas 15. Royal Palm 16. Space Coast 17. Tampa Bay 18. Treasure Coast

Lawn Service America James Zenage 1205 SW 20th Ave Boynton Beach, FL 33426 561-252-6868

Top Tropicals/TT Laboratories Katie Halili 13890 Orange River Blvd Fort Myers, FL 33905 239-689-5745

ROYAL PALM Countryman, Inc. Tracy Countryman 40661 Suzan Dr Punta Gorda, FL 33982 239-633-5746 Rec’d by: Matt Fleming, Steele Truck Center

Connie Willson (Supportive) 740 Regatta Rd Naples, FL 34103 239-231-8140

Rivera, Felix DBA Felix Lawn Services Felix Rivera 2238 Cladium Rd Fort Myers, FL 33905 239-340-3936 Rec’d by: Matt Fleming, Steele Truck Center Seabreeze Electric, Inc. Randy Besosa 892 Tamiami Tr Port Charlotte, FL 33953 772-525-8887

TAMPA BAY Ambius Paul Essek 9307 Poplar Creek Ct Tampa, FL 33647 813-843-0643 TREASURE COAST David Knight (Student) 80 Royal Palm Pointe Ste 401 Vero Beach, FL 32960 772-633-6596

Solutions Landscape, Inc. Rosaelia Sanchez 5083 24th Ave Naples, FL 34116 239-645-3960

21


Calendar of Events

Contact Us

See and submit events at http://www.fngla.org, under calendar

December 5-9:

Irrigation Show & Education Conference, Las Vegas Convention Center, Las Vegas, Nevada

8:

Green Industry Best Management Practices (GI-BMP), UF-IFAS Orange County Extension, Orlando

9:

Right-of-Way Pest Control License Training, UF/IFAS Extension Manatee County, Palmetto

12:

Agriculture & Climate Change: Resources From Climate Smart Ag, Sarasota County Extension Service, Sarasota

13:

Landscape U: Diagnosing Abiotic and Nutrient Deficiency Problems, Orange County Extension Service, Orlando

15: Core Pesticide Training, UF/IFAS Extension Manatee County, Wimauma

January

FNGLA Phone: 407.295.7994 Toll-free: 800.375.3642 Fax: 407.295.1619 E-mail: info@fngla.org Web: www.fngla.org

CHIEF EXECUTIVE OFFICER Ben Bolusky

GREENLINE EDITOR Jennifer Nelis, jnelis@fngla.org

2016-2017 STATE OFFICERS

President Robert Shoelson, FCLC Getting Green Plant Services & Betrock Information Systems PO Box 840107 Pembroke Pines, FL 33084 (954) 680-1819

President-Elect Ed Bravo Big Trees Plantation, Inc. 104 SW 131 St Newberry, FL 32669 (352) 332-2150

Past President Billy Butterfield, FCLC AmeriScapes Landscape Management Services, LLC PO Box 568762 Orlando, FL 32856-5041 (407) 872-0855

Secretary/Treasurer Will Womack, FCLC Tampa Bay Landscaping 5821 Maple Lane Tampa, FL 33610 (813) 368-9891

Connect with us: About FNGLA

6:

2017 Master Gardener Training Preview Session, UF/IFAS Extension Collier County, Naples

10:

Green Industry Best Management Practices (GI-BMP), UF/IFAS Sarasota County Extension Service, Sarasota

11-13:

MANTS, Mid-Atlantic Nursery Trade Show, Baltimore Convention Center Baltimore, MD

This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members and the industry at large. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services.

18-20:

TPIE, Tropical Plant Industry Exhibition, Greater Ft. Lauderdale/ Broward County Convention Center, Ft. Lauderdale

The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the interests of Florida’s nursery and landscape industry.

NON-PROFIT ORG U.S. POSTAGE PAID ORLANDO, FL PERMIT #2041

1533 Park Center Drive Orlando, FL 32835-5705

Read the latest FNGLA news inside & visit Greenline online at http://greenline.fngla.org


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