FNGLA's March 2016 Greenline by FNGLA

March 2016 | Volume 37, Issue 3

FNGLA’S MONTHLY PUBLICATION: DIGITAL MONTHLY ISSUE LOCATED AT HTTP://GREENLINE.FNGLA.ORG

The Real Business Value of Membership? You Bet and it’s Time to Renew Your Commitment By: Ben Bolusky, FNGLA’s Chief Executive Officer Return on investment. Tangible value. Thunk value. Bottom-line value. All of these “catch phrases” are kicked around by industry associations when trying to convey worth and usefulness to their members. It’s not an easy task as human nature’s short-term memory almost always trumps spin and positioning. Members of all associations routinely ask, “What’s my association done for me…lately?” FNGLA and its members are no different. So, every once in a blue moon, it’s good to be reminded FNGLA membership has real business value for you. To underscore this point, I wish to take a uniquely different tack. Here goes: Imagine Florida with no FNGLA… • Nursery production would not be recognized as part of agriculture. • Greenbelt tax assessments would not be available to nurseries. • Landscape irrigation rules would be so restrictive, plant sales would literally dry up. • Highway and road landscaping would be de-funded and installations would end. • Mandatory E-verify for all new hires would be in place. • No fertilizer would be allowed on lawns and landscapes. • Non-native, yet Florida-friendly, plants would be defined as invasive -- and prohibited. • UF/IFAS funding would be hit so badly, nursery/landscape research would end. • Business-disrupting plant shipping quarantines would be the norm, not the exception. • Nurseries would face exorbitant water permit and stormwater assessment fees. • Ag sales tax exemptions would be denied to nursery growers. FNGLA pushes a no-apologies, pro-business, pro-agriculture, pro-environment and pro-jobs agenda. Not to toot FNGLA’s own horn too loudly, yet, with no FNGLA, chances are our industry in Florida would be dysfunctional, politically weak and an easy target for repeated bullying. Of course, we haven’t even touched on the real business value of FNGLA’s two trade show marketing venues – TPIE and Continued page 3

PRESIDENT’S LETTER

Billy Butterfield, FCLC FNGLA 2015-2016 President

Convention Honors Those Who Serve The Industry I’ve heard this is the “Now Generation.” It started with the baby boomers and is now more prevalent with the millennials. From the TED talks entitled, “The Culture of Want, the Now Generation” to the Black Eyed Peas’ 2009 hit song “The Now Generation,” we are the generation now… From instant gratification at home and at work, to the latest app or phone, we all want things now. History and what’s happened in the past seem to have little to do with the future to the now generation. I hope this life experiment eventually helps bring self-fulfillment and genuine happiness to all who subscribe to it. I’m probably as guilty of this as anybody else as I’m always being told to be patient. That’s a hard thing when you want things now. I own my own small business, so I’m the dictator most of the time, benevolent dictator of course, yet the ultimate decision maker. I’d like to step up to king as kings are endowed by the Creator and I think that’s a big step up the ladder. Yet, I haven’t heard from the Creator that this has yet happened, but I’m still hopeful. So I’ll settle for my meetings with my people at work and in the field where I receive information and updates. Then I can either take action or dictate what I wish to see done next or in the future. I am also a big believer in history. I believe we can set up much of what we decide to do now and in the future based on the information we have now and on what we’ve learned from the past. My favorite reading material has always been history, biographies and political science. And, I learn a lot from my predecessors. I think we can learn a lot in our industry from the people who have come before us and set the stage for where we are now. One of the things I’ve enjoyed most about being involved with FNGLA is meeting so many of FNGLA’s past and present leaders, hearing their stories and what they did with their lives, and the things many are still doing. They have set the stage for the show in which we are all playing now. I’m selfishly a big proponent of the Landscape Division Leaders within FNGLA. They are addressing some of the issues with which we as landscape contractors are dealing

now -- things affecting the way we run our businesses and affecting our industry as a whole. From the few meetings we have had, FNGLA has now opened up a dialogue with the Florida Irrigation Society to help us develop educational programs for irrigation personnel of landscaping companies and perhaps even an irrigation certification program to be added to our other successful landscape and designer certification programs. We have put the pressure on FNGLA staff, as we want these things now and, as usual, they are responding. This is very exciting to see happen. Looking at how we got here, wherever here is, is also very important. Whether we are growers, garden center retailers, landscape contractors, designers, or allied suppliers who work with all of us, we all know people who contributed their time and energy to better our industry. For the last 40+ years, FNGLA has recognized many of the industry’s leaders through its Industry Awards Program. These people are the reason we have such a vibrant and growing industry in Florida. From our first president in 1952, Dave Stabler of Winter Haven Nursery, to our exec Ben Bolusky and our great state staff in Orlando, we’ve grown again to more than 1,700 members across the state and the Southeast in these last 64 years. There are too many of these leaders to mention, yet there are a few I know and from whom I’ve had the opportunity to learn. My good friend Katy Moss Warner was inducted into the FNGLA Hall of Fame in 2012. I first heard Katy speak in the 1980s when she was Director of Horticulture at Walt Disney World. I still remember many of the things she said 30+ years ago about the use of annual flowers, landscape design and maintenance, and Central Florida’s growing horticulture industry as a whole. I knew then I wanted to meet this person who was a pioneer in the industry at the time and learn more from her. While Katy is now retired from Disney, she has not slowed down as she has become even busier promoting our industry. I’m sure I can’t name all she does to continue to support us, yet I know a few things. She is the current president of America In Bloom; the president emeritus of the American Horticultural Society; the host of horticulture tours all over the world, including two in Italy this year; and, does talks and programs everywhere in helping communities build and develop their horticulture programs. Continued page 7

FNGLA HAPPENINGS Continued from page 1

The Landscape Show -- in which you sell and buy needed plants and the newest products. Or the business value of the networking opportunities offered by FNGLA’s chapters throughout our great state. Or the real value of a vastly expanded portfolio of exclusive FNGLA member business discounts and services. Or FNGLA’s partnership with Fresh From Florida which is about to unleash this Spring more than $500,000 in statewide consumer advertising to “Buy Plants!” Or what’s the value to your business of gaining cutting-edge knowledge and discovering emerging trends at FNGLA’s worldclass educational events? What about the value of FNGLA’s (count ‘em) five certifications in strengthening your customer’s perception of your business’ professionalism? What’s the value of getting real-time, accurate answers over the phone thanks to FNGLA’s members-only employment law hotline? Or what about the customized Fresh From Florida benefits and logo incentives offered exclusively to FNGLA members? Countless FNGLA members, leaders and staff work together for your business in developing a value-laden menu of FNGLA’s programs and services. We aim high and try to be authentic with what FNGLA promises. We’ve made some mistakes along the way and we haven’t always told FNGLA’s story as well as we should. I’m reminded of having read that associations too often sell vitamins when, instead, they should identify their members’ pain and offer the aspirins. You see, FNGLA is in the business of creating possibilities, elevating expectations -- and delivering real business value. It’s time to renew your membership commitment to FNGLA. In return, we believe your business receives the membership value it demands -- and deserves.

FNGLA HAPPENINGS FNGLA Promotes Florida Plants at Consumer Events FNGLA is proud to represent Florida’s nursery and landscape industry and with the focus on what produces results for the industry, FNGLA ocassionally participates in consumer events, such as the Florida State Fair and The Epcot International Flower & Garden Festival. The Florida State Fair is held each year in February at the Florida State Fairgrounds just outside of Tampa and includes indoor and outdoor exhibits, rides and shows. As a very significant part of the state’s economy, Florida agriculture takes a leading role in the fair serving as the venue for many events, such as the Governor’s Luncheon, the Florida Ag Hall of Fame dinner, and the Taste of Florida Breakfast. As a leader in Florida ag, FNGLA participated with a 20’ X 20’ door yard display centered on promoting the value of landscapes. Over the 12-day event, the fair sees 1/2 million guests and the “Ag Hall of Fame” building which features Florida’s commodities sees an estimated 65,000 consumers. A butterfly house located in the center area of the building provided heavy foot traffic for 2016 - and many gardening questions were the topic at hand for both young and old! With the fair bringing in many local area students, FNGLA provided the opportunity for fair youth to plant a seedling to take home. FNGLA volunteers assisted the students and, overall, 1,200 broccoli liners were planted. Special thanks to Bonnie Marshall and Speedling, Inc. for donating the broccoli starters for the kids!

The Florida State Fair is a popular field trip destination for many local elementary and middle school kids and is highly concentrated with kids participating in the 4-H programs competing at the fair. FNGLA volunteers Robert Bowden (Harry P. Leu Gardens, Orlando) and Debi Stinchcomb, FCHP (Lukas Nursery & Garden Center, Oviedo) were among the volunteers who assisted children with learning and planting a seedling. Kicking off the Florida State Fair: Adam Putnam, Florida’s Commissioner of Agriculture; Pam Bondi, Florida’s Attorney General and Doyle E. Carlton III, Chairman of the Board of the Florida State Fair Authority.

FNGLA HAPPENINGS FNGLA Members & Certified Professionals: Volunteer as a Festival Center Host at Epcot® Special Thank You to those whose plants and installation effort contribute to the interior houseplant showcase: Foliage Design Systems (Orlando) Bernecker’s Nursery (Goulds) Boyd Nurseries, Inc. (Loxahatchee) Capri Farms, Inc. (Homestead) Castleton Gardens (Homestead) Costa Farms/Angel Plants (Apopka) Flori-Design, Inc. (Eustis) Florica Farms (Eustis) Heart of Florida Greenhouses, Inc. (Zolfo Springs) LiveTrends Design Group, LLC (Apopka) Penang Nursery, Inc. (Apopka) Quality Foliage, Inc. (Florida City) Silver Krome Gardens, Inc. (Homestead)

The 2016 Epcot International Flower & Garden Festival is another exceptional event and another great opportunity for FNGLA to showcase the industry and Florida’s gardening offerings to the expected audience of over 2 million consumers. 2016 marks FNGLA’s 18th year of participation. For 2016, FNGLA is offering a new volunteer opportunity for members and for FNGLA Certified Professionals.

FESTIVAL CENTER HOST OPPORTUNITIES

FNGLA is seeking members and FNGLA certified professionals to serve as FNGLA festival center hosts and to assist park guests. Starting opening day and then each Friday, Saturday and Sunday of the festival: March 2 - May 30, 2016. Volunteers can pick from two different 3-hour shifts: 10 a.m. – 1 p.m. or 1 – 4 p.m.

IN THE FESTIVAL CENTER

FNGLA/NFF will serve as a host organization to the festival center, anchored at the 700 square foot interior plant area focused on sending the message “houseplants are good.” The festival center is also center-stage for the Flower & Garden Festival’s education sessions and other industry organizations and, therefore, is a hub of activity. You’ll also find official festival gear and lots of activity in this area. While we are able to allow garden-qualified friends and spouses to serve as FNGLA volunteers, they must be able to fulfill the host duties inclusive of garden-specific questions. We cannot allow volunteers under 18 to participate. All FNGLA volunteers gain entrance to the park for the day of their commitment and are free to enjoy Epcot and the festival before and after their volunteer time, however please refrain from rides as they are reserved for paid park guests. FNGLA Certified Professionals will also receive 3 CEUs for their volunteer service. FNGLA is delighted to partner with the Epcot International Flower & Garden Festival to spotlight plants as an everyday enjoyment, a family–centered activity, part of the indoor air quality solution, and an element of sustainability. NFF is the National Foliage Foundation. For the past 29 years National Foliage Foundation has been an innovator in enhancing the Foliage Industry through Research and Education. Comprised of an esteemed team of contributors and board members dedicated to seeing the industry grow and thrive well into the future, NFF is partnering with FNGLA in this effort to spotlight houseplants to Epcot’s national audience of consumers and gardening enthusiasts. We hope you will consider volunteering your time to be a part of FNGLA’s consumer outreach efforts.

FNGLA HAPPENINGS Industry Events Support the National Foliage Foundation Join those who realize the significant role the National Foliage Foundation (NFF) plays in addressing industry needs. Sometimes an opportunity comes in the form of just going fishing and having fun! Whether issues are presented by industry or academia, NFF continues to strive to identify the research that will build stronger connections between science and the ability to market the important message of incorporating plants into a healthy lifestyle, enhancing development of the green industry and increasing enjoyment of plants used indoors.

Gold Builder ($50,000 +)

NFF’s effort could not happen without the continued financial support of industry members and events like the Dick Fuhr Memorial Fishing Tournament-- this year taking place June 3 & 4 at the Hilton Key Largo Resort in Key Largo, FL.

Agri-Starts Inc. Endowment Broward Chapter Endowment FIHRE- The Fund For Interior Horticultural Research Jose Costa Memorial Endowment Palm Beach Growers Classic Endowment

National Foliage Foundation

podium sign.indd 1

1/14/2016 2:41:24 PM

For 32 years, the Dick Fuhr Memorial Fishing Tournament has been connecting the world of fishing with research and education, one angler at a time. Whether you have a love for fishing, enjoy spending time with industry friends and family, or are committed to furthering the efforts of NFF, it’s time to mark your calendar and plan to attend the 32nd Annual Dick Fuhr Memorial Fishing Tournament. NFF is steadfast in supporting the science which backs up facts. The answers may lie in understanding how the brain reacts when the body is gardening or how live plants, on a living greenwall, could change students’ attitudes, moods or academic performance. To find those and other answers, NFF has depended not only on individual contributions but from events orchestrated by the Miami-Dade and other FNGLA chapters. The Dick Fuhr Memorial Fishing Tournament has given back over $173,000. With such contributions, NFF has carved out its niche as one of the trusted source of funding for Florida’s environmental horticulture industry. In total, NFF has given back over $1.3 million in research and scholarships. For more information about the National Foliage Foundation or how to contribute, visit www. nationalfoliagefoundation.org or email Linda Reindl, lreindl@fngla.org. The National Foliage Foundation is administered by the Florida Nursery, Growers and Landscape Association (FNGLA).

Action Chapter Endowment Hughes Memorial Fund Endowment James H. Davis Memorial Scholarship Fund June and Richard Rosacker Endowment Olive Hill Greenhouses Endowment Phillip Matalon/Fancy Flora Endowment Raymond P. Oglesby Endowment Richard Fuhr Endowment TPIE Golf Classic/Allied Division

Silver Builder ($35,000 - $49,999) Florikan Endowment

Builder ($25,000 - $34,999)

Benefactor ($20,000 - $24,999) Theo & Christina Bryant Endowment Tropical Plant Industry Exhibition

Patron ($15,000 - $19,999) Albert & Mildred Kraft Endowment Jason R. Zala Memorial Scholarship Fund Florida Nurserymen & Growers Assn. Florida Potting Soils Endowment Mike and Cecilia Rimland Endowment Past Presidents’ Endowment Verlite Co. Endowment

Founder ($10,000 - $14,999) Batson’s Greenhouse Endowment Central Florida Marketing Research Endowment Cialone Family Endowment Frank H. Abrahamson Endowment Ned & Kim Bradford Endowment Pecketts’ Inc. Endowment Prolific Plants Endowment R.A. Chris Christiansen Endowment Shannon Rinck Memorial Endowment The Scotts Spathiphyllum Endowment Van Donnan Endowment

FNGLA HAPPENINGS Continued from page 2

This week she is judging at the Philadelphia Flower show and next week she is meeting in Fairhope, Alabama with city leaders to tout the benefits of horticultural plantings for their communities. She has so much energy and we benefit from that energy.

JUNE 3RD AND 4TH 2016 1/6/2016 4:35:57 PM

Another friend I have is Robbie Roberson, who was inducted into the FNGLA Hall of Fame in 2001. Robbie is a nursery grower who has produced plants in the Apopka area nearly all of his life. He was appointed to the board of Farm Credit of Central Florida in 1997 and was elected its chairman in 2015. I met Robbie when I was a newly elected board member of Orange County Farm Bureau. He served on that board for a number of years promoting the nursery and agriculture industry in Central Florida and throughout the state. I was privileged to travel to Tallahassee and Washington, D.C. with Robbie and I will always see him as a mentor. He was always ready to help and educate the newer board members and I too benefited greatly from that. When Robbie was elected to the chairmanship of Farm Credit of Central Florida, Ben Bolusky was quoted in a press release as saying, “A natural business leader, Robbie Roberson is a highly respected pillar of Florida’s tropical foliage and houseplant industry. He is a gifted bridge-builder as the business community often turns to Robbie whenever an issue needs engagement with state legislators and elected local officials.” We are blessed to have leaders like this with whom to work and learn. They are still engaged with us and for us -- always there when the need arises. Now, though, is the time to recognize another group of industry leaders. You know heroes out there who deserve this kind of recognition. Each year, many FNGLA members volunteer their time and energy to better our association and industry. A select group are chosen as the Industry Award winners. We purposely take time at FNGLA’s Annual Convention each June to honor these individuals who have demonstrated dedication and service to FNGLA and the nursery and landscape industry. This is a great way to say “Thank you” for what they do for all of us. I’m looking forward to seeing them recognized “now” for all they’ve done over the years to keep our industry moving forward.

FOR DETAILS, CONTACT: CHRIS OPPENHEIMER 305-345-3529 WALTER HOFFMAN 305-458-4257

Billy Butterfield, FCLC AmeriScapes Landscape Management Services, LLC (Orlando) JUNE 3RD AND 4TH 2016 ameriscapes-landscape@att.net Dick Fuhr Memorial Fishing Tournament Postcard.indd 1

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FNGLA HAPPENINGS Florida Flower Trials Takes Place May 12 & 13 in Orlando Mark your calendars for May 12 & 13 and get an intimate look at over 100 new color varieties showcased at the Florida Flower Trials, held in conjunction with Epcot® International Flower & Garden Festival. Florida Flower Trials, previously known as FNGLA’s Floriculture Field Days, features new varieties at three locations: Walt Disney World’s nursery; Harry P. Leu Gardens; and, the University of Florida/Orange County Extension Service. The two-day event will offer educational seminars, tours and open houses for landscape professionals, garden center retailers and growers. Spend the day with national breeders and learn how to make your business bloom. Florida’s spring season is an ideal time to learn more about new colors and evaluate plants for garden performance and resilience. Breeders will bring their newest releases and challenge their durability against the heat and humidity of Central Florida’s climate. As attendees come together to learn all they can about the new varieties, design, and the ever-changing landscape of our industry, they will also have the opportunity to examine new innovations for their businesses. Registration opens in the coming weeks. Mark your calendar now and plan to be a part of this great event!

THE

SUNTORY® COLLECTION

FNGLA HAPPENINGS FNGLA’s Annual Convention – Where People Power & Flower Power Connect! Registration is now open for FNGLA’s Convention and Annual Meeting! Capture the FNGLA power at this year’s event – people power, business power and, of course, flower power! Plan now to attend FNGLA’s favorite event for building business relationships and keeping current with your association and industry. Taking place June 16-18 at the Rosen Shingle Creek in Orlando, the FNGLA Convention offers a diverse selection of FNGLA exclusive activities. New this year is the opportunity to take part in a landscape service project at one of the Central Florida Boys and Girls Clubs. On Thursday afternoon, June 16, as a pre-convention optional activity, volunteers will bring shade to a new playground with a tree and shrub planting. For those who can’t volunteer their time, shrubs, trees, mulch and other landscape materials are needed -- and financial contributions are welcome. FNGLA President Billy Butterfield is coordinating the landscape installation and welcomes your assistance. FNGLA Convention registrants receive VIP treatment on Friday morning at Harry P. Leu Gardens with a complimentary exclusive tour by garden director Robert Bowden and his horticulture staff of one of Florida’s most impressive botanical gardens. For an extra-special treat, come to the gardens early to enjoy breakfast cooked and served by Robert in the beautiful Outdoor Kitchen Pavilion. A registration fee is required for the breakfast. Friday afternoon offers a second exclusive activity for FNGLA convention registrants: Sea World’s horticulture team gives a backstage tour of the theme park’s horticulture facilities complete with production and supply areas. The SeaWorld horticulture facility serves as the Central Florida FNGLA Certified Landscape Exams site, so the tour includes a chance to try your skills at a couple of the exams’ test stations, including plant identification! Saturday afternoon includes a tour of the nature trail at the Shingle Creek Resort. Named for its location next to Shingle Creek, the Rosen Shingle Creek Resort offers a close-up view of the creek and surrounding conservation area which is the headwaters to the Everglades. FNGLA Convention’s main events include a Welcome Reception at SeaWorld on Friday evening, complete with a tour of the park’s impressive landscape. Saturday will be a full day beginning with FNGLA’s Annual Membership meeting and ending in a grand finale at the President’s Gala, yet leaving enough time to relax by one of the four spectacular pools at the Rosen Shingle Creek Resort. Not only does FNGLA’s convention offer a valuable and diverse program, it does so at exceptional pricing thanks to the many convention sponsors. Registration options provide for single event purchase, yet the best option is a Full Package for only $170 if you register by June 6. The Full Package includes the Friday SeaWorld Reception, Saturday continental breakfast, Annual Meeting and the President’s Gala, access to the Action Chapter Hospitality Suite and chapter welcome gift! Also included are the options to attend Harry P. Leu Gardens and take the SeaWorld Backstage tour. The breakfast event at Leu Gardens is only $25 in advance and the Conservation Tour at Shingle Creek is only $5 in advance. The Rosen Shingle Creek Resort is conveniently located in the heart of Orlando’s entertainment district. The hotel offers luxury accommodations and amenities amid acres of green space for the special FNGLA rate of only $139 per night for a single or double room. Make reservations online or call 866-996-6338. Mention FNGLA’s Annual Convention to receive the special group rate. Plan now to attend FNGLA’s Convention and add your presence and energy to this popular FNGLA event, where People Power and Flower Power connect! For an even more powerful presence, be an FNGLA convention sponsor. Various levels of sponsorship are available. The sooner you commit to sponsoring, the more often your company name will be promoted. For more details on the convention and sponsorship opportunities, contact Linda Adams, ladams@fngla.org or visit the FNGLA’s Convention details on the website: http://www.fngla.org/events/annual-convention.

THE SCIENCE OF

BETTER LIVING

It’s not just about warm sunshine and a long growing season. There’s a purpose behind every minute we spend in the fields and in the labs conducting research. It’s bigger than just fulfilling our duty as a land grant institution. It’s the people we work for that matter — all 19 million Floridians. By reaching out through our UF/IFAS Extension offices located in all 67 counties in the state, we can feed hungry families, get communities back on their feet and help us all live better. To learn more, visit ifas.ufl.edu

FNGLA HAPPENINGS The Landscape Show – Where Business Makes Sense The Landscape Show is the Southeast’s most extensive nursery and landscape event and not to be missed! Set for September 15-17, 2016, the show moves back into the West Building (its former location) of the Orange County Convention Center in Orlando. September may seem a long way in the future, yet exhibitors and staff are currently busy with booth selections for the show’s new floor plan. Look for more than 400 companies filling more than 800 exhibit spaces, with trending plant varieties, newest products and the most accurate availability. The Exhibitors’ Showcase returns front and center on the new floor plan to make it easy to see the newest and coolest plants and products highlighted by exhibitors! Also in the works for the 2016 Landscape Show are plans for a special outdoor kitchen garden celebrating the senses of smell, sight, sound, touch and taste through plants and the landscape experience. Back by popular demand will be the chef ’s cooking demonstrations, as well as idea-sharing sessions related to the sensory garden. The Knowledge College returns with several workshops right on the show floor, as does the FNGLA Certification Showcase and its popular Plant ID test spot! FNGLA and industry CEUs will be available for participating in Knowledge College sessions and the FNGLA Certification showcase. The Landscape Show is the optimal event to promote your business! Companies interested in exhibiting in The Landscape Show may contact Billy Deal or Sabrina Haines for upcoming available choices. Space is limited and the show is expected to sell out earlier than in previous years. It makes sense to be at The Landscape Show in 2016. Save the dates now and look for more details in the coming months!

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INDUSTRY NEWS Rose Rosette Virus On Research Hit List Researchers with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) have set their sights on making headway with rose rosette disease-- a devastating disease decimating the rose industry in other states.

Putnam: Oriental Fruit Fly Eradicated Florida Commissioner of Agriculture Adam Putnam recently declared the state of agricultural emergency due to the Oriental Fruit Fly infestation in Miami-Dade County is over and the pest has been eradicated. The Oriental Fruit Fly is considered one of the most serious of the world's fruit fly pests due to its potential economic harm. This pest attacks more than 430 different fruits, vegetables and nuts, including: avocado, mango, mamey, loquat, lychee, longon, dragon fruit, guava, papaya, sapodilla, banana and annona. The fruit flies lay their eggs in host fruits and vegetables. Since the first detection of the Oriental Fruit Fly on Aug. 26, 2015 in MiamiDade County, a total of 158 flies were detected, specifically in the Redland area (156), Kendall (1) and Miami (1).

Gary Knox, Professor of Environmental Horticulture and Extension Specialist in nursery crops with UF said the challenge is in detecting the virus before symptoms arrive, “So, we joined a multi-state comprehensive project to find a management plan.” He continued, “A nursery might not know it has the disease and sell rose plants to unsuspecting customers. Months later, the disease shows up. The major issue is being able to detect the virus before it shows up.” Rose rosette is caused by Phyllocoptes fructiphilus, which transmits the virus, says Mathews Paret, Assistant Professor of Plant Pathology at the UF/ IFAS North Florida Research and Education Center. The virus causes roses to have excessive thorn production, leaf distortion, and excessive branch development, known as witches broom, and will eventually kill the plant. Rose rosette disease spread from the Rocky Mountains to the East Coast over several decades and is poised to obliterate the rose industry because there is no known effective treatment, Paret says. Currently, the USDA, through its National Institute of Food and Agriculture’s Specialty Crop Research Initiative, has extended a $3.3 million research grant to a 17-member group headed by David Byrne of Texas A&M University to fight rose rosette disease. At UF/IFAS, Paret is leading a group of researchers in searching for methods to manage rose rosette. Paret and his team are developing techniques to detect low levels of the virus in the plant. “The goal is to detect the virus in non-symptomatic plants utilizing a rapid field-based assay,” he says. Florida is the fourth largest producer of roses in the U.S. As of today, rose rosette disease is not present in Florida as all the infected plants in the three counties in Florida were detected early by Paret and team, and subsequently destroyed by the Division of Plant Industry. Now, Paret and his team are trying to develop a field-based detection system to find the virus early. Read more of this story at: http://www. greenhousegrower.com/production/crop-inputs/university-of-floridaresearchers-join-multi-state-battle-against-rose-rosette-disease.

INDUSTRY NEWS Early Voter Turnout By the Numbers More than 1.1 million voters have cast ballots in advance of next week’s Florida presidential preference primary. Balloting is on pace for turnout to set a new record for a presidential primary and is sure to exceed the 1.7 million people who voted in the last primary in 2012. Republicans are voting in substantially higher numbers than Democrats. The Department of State is updating daily vote totals by party, by county, by mail and by type. See the details: https://countyballotfiles. elections.myflorida.com/FVRSCountyBallotReports/ AbsenteeEarlyVotingReports/PublicStats. For those who love the Florida Vegetable Gardening Guide, guess what? There’s an app for that! Florida Fresh is a new mobile app that provides a list of fruits and vegetables available fresh in stores and markets at this time of year based on your zip code. There’s also a list of what edibles you can plant in your garden right now. Detailed information on each fruit and vegetable is provided, along with links to other educational resources. The app is free and available at the iTune app store and Google Play.

INDUSTRY NEWS American Public Gardens Association 2016 Annual Conference, June 6 -10, Miami Changing Perspectives, Planting for the Future: Leaders from public gardens throughout North America and beyond will gather in Miami, Florida, June 6-10, for the American Public Gardens Association Annual Conference-- the premier event for public garden professionals. The Conference is expected to draw over 800 attendees representing the Association’s 575+ member institutions—botanical gardens, arboreta, public parks, college & university gardens, conservatories, display gardens, historic landscapes, nature centers, zoos, cemeteries, and museums. The 2016 Conference will feature a series of special events: the popular Keynote Address, Plenary Sessions, the Opening Reception, and the Directors’ Dinner. Several local FNGLAmembers are part of the planning team for this event. Sponsors of the 2016 Conference will receive direct exposure to attendees through signage, verbal introductions, in the 2016 Conference Program, and with the Conference app. In addition, sponsors will get repeated exposure to 8,500+ individuals affiliated with our member gardens in the months leading up to and following the event via the Association website & electronic communications. Sponsorship opportunities range from $50,000 for the Presenting Sponsor to $1000 for a Student Travel Award sponsor, with many options in between including exhibit option. For details, contact Suzanne Moussa at smoussa@publicgardens.org.

Seed Your Future: A Youth Awareness Program for Horticulture Longwood Gardens and the American Society for Horticultural Science (ASHS) announced the launch of the Seed Your Future initiative, a multi-year effort to combat declining awareness of horticulture among U.S. audiences and promote horticulture as a vital and viable career path for the nation’s youth. More than 150 partner organizations, including leaders in horticultural industries, horticultural associations, public gardens, public agencies, K–12 and higher education have already signed on to the initiative which aims to preserve the future of this increasingly at-risk field. Horticulture is at risk of becoming insignificant – even non-existent – in the minds of future generations. In a recent survey, only 48 percent of adults aged 18 to 34 said they are familiar with horticulture, as compared with 65 percent of older adults. And, while the majority of respondents view horticulture as essential to food, water and the environment, only 26 percent strongly agree that horticulture is a diverse area of study that will lead to a fulfilling and respected career. “There have never been so many opportunities to join the field of horticulture as there are today, yet awareness of these opportunities is at an all-time low,” said Anna Ball, president and CEO of Ball Horticultural Company. “Seed Your Future will be the force we need to bring our industry back into balance, introduce young people to fulfilling careers and make sure horticulture – and the millions of people who depend on it – thrives well into the future.” According to a 2015 employment outlook report from USDA’s National Institute of Food and Agriculture (NIFA) and Purdue University, a total of 35,400 U.S. students graduate each year with a bachelor’s degree or higher in agriculture-related fields – 22,500 short of the 59,700 industry job openings available annually. Still in its infancy, the Seed Your Future initiative involves a multi-phased, multi-year approach to tackling these challenges. Targeted to launch publicly in 2017, the broader campaign will be rolled out across a five-year period. For more information on the Seed Your Future initiative and to get involved, visit the initiative’s new website at www.SeedYourFuture.org.

INDUSTRY NEWS Ag Literacy Day Scheduled: April 26 The 13th annual Florida Agriculture Literacy Day is scheduled for Tuesday April 26, 2016 and the second in a series of new non-fiction children’s books has been developed that will highlight Florida’s vegetable industry. The book, Drive through Florida: Vegetables, features an animated red truck named ‘Ole Red’ that takes students on a tour of Florida’s tomato, squash, snap bean, sweet corn, lettuce, bell pepper and potato industries, among others. In honor of Florida Agriculture in the Classroom’s (FAITC’s) 30th anniversary this year, it’s asking volunteers to read to at least 30 students each. FAITC was founded in August 1986, and the Ag Tag which funds FAITC came along 10 years later in 1996. Florida Agriculture Commissioner Adam Putnam, the Florida Department of Agriculture and Consumer Services (FDACS) and FAITC invite farmers, growers, ranchers, Farm Bureau members, Florida cattlemen and cattlewomen, University of Florida IFAS extension and 4-H agents, master gardeners, FFA teachers and students and agriculture industry representatives to read in elementary classrooms around the state as part of the event. Readers are asked to schedule their classroom visits first, and then register for materials. The deadline to register is Tuesday April 12. For more details, visit FAITC online at www.AgTag.org.

Propane Education & Research Council opens 2016 Propane Farm Incentive Program The Propane Education & Research Council announced the release of the 2016 Propane Farm Incentive Program, a nationwide research and demonstration initiative offering farmers purchase incentives of up to $5,000 toward new propane-powered farm equipment. Sponsored by PERC, the 2016 Propane Farm Incentive Program offers the incentive of 10 cents per square foot for propane-powered agricultural heating systems. The incentive program helps offset the up front costs of new agriculture equipment in exchange for realworld performance data and customer feedback. A growing number of producers are using propane-powered building and water heaters. Propane keeps plants heated during cold winter months, and cleans and sanitizes greenhouses. It’s a valuable addition for farmers who need efficient heat. “New generation propane-powered farm equipment is extremely efficient, reliable, and cost-effective,” said Cinch Munson, Director of Agriculture Business Development at PERC. “The Propane Farm Incentive Program helps farmers experience the many benefits of propane equipment first-hand, while providing us with valuable information to continue to improve new propane technology.” Participants from the 2014 incentive program reduced fuel costs by more than 40 percent by switching to emissions-compliant, propane-powered irrigation engines. Additionally, new generation propane-powered engines produce 20 percent fewer emissions than gasoline engines and 11 percent fewer emissions than similar diesel-powered systems. According to the program guidelines, propane-fueled greenhouse heating systems are eligible for FIP incentives when installed as part of an entire system installation. The complete system must either be installed in new construction or as a conversion from another fuel source. PERC invites producers to apply for incentives by completing an online application. For more information about the Propane Farm Incentive Program or to see a list of eligible equipment, please visit www.propane. com/farmincentive.

INDUSTRY NEWS UF/IFAS FCC Coleman Horticulture Program Trains Inmates for Success Upon Release Since 2011, UF/IFAS has had a Horticulture Program at FCC Coleman, the largest federal correctional facility in the nation. The program is taught at the low security men’s facility. FNGLA member & UF/IFAS Extension Agent Lloyd Singleton oversees the program’s administration and reports the following details: Program curriculum consists of the following modules: • GI-BMP Certification – this is done first as it serves as an excellent foundation for the more difficult FNGLA Certified Horticulture Professional program. • FCHP Program – 220 Plant Identifications, complete chapter studies, intense review of General and Central Sections, and 4 UF Finals to prepare them for the 4 FCHP Finals. • The program requires 24-48 hours of live work. This is done through hydroponics, landscaping the compound, seed germination, vegetable and edible flower gardening. • The program includes a job fair with creation of resumes and mock interviews with feedback from professionals, Upon release, students are offered job placement assistance if they are in the state of Florida. To date, statistics are impressive: • High 90s pass rate for both GI-BMP & FCHP certifications • 415 students have completed the program. • 195 students have been released and only 7 returned to federal prison representing a less than 4% recidivism rate, below the national average of over 60% for the same period of time. To date we do not have a long enough span of time or students to publish this statistic as there are many variables i.e., time passed since release. These are preliminary statistics, but progress continues to be tracked.

The overall goal of the Coleman Prison program is to connect potential employers with certified, able-bodied workers who are trained and ready to be productive members of society.

INDUSTRY NEWS Pollinator Garden Materials Available The Horticultural Research Institute (HRI), the research affiliate of AmericanHort, is pleased to announce the creation of new point-of-purchase materials designed for garden retail display. The signage promotes the Million Pollinator Garden Challenge, a national movement to plant more forage habitat for pollinators throughout North America. The materials carry a simple message for consumers: plant something to support pollinators, and register your garden at MillionPollinatorGardens.org. Making customers feel good about their purchases has a powerful effect on buying decisions. Research shows that cause marketing not only catches the attention of shoppers, it encourages purchasing and turns customers into advocates for your business. Pollinator health is an increasingly important cause for consumers in all demographics.

The Florida Chapter of the International Society of Arboriculture (ISA) is a non-profit organization committed to serving the needs of Florida’s professional arborists and tree-care consumers.

The Million Pollinator Garden Challenge does the work to drive engagement with customers and inspire them to take action. The pollinator point-of-purchase materials open doors to meaningful conversations with the gardening public. By encouraging consumers to “help us reach one million gardens” by planting and then registering their gardens, retailers have the opportunity to influence purchasing habits and connect their customers to a movement that benefits the environment—something the horticultural community has long strived to do. “Information and signage addressing horticulture’s role in supporting pollinator health solutions are important,” says Craig Regelbrugge, senior vice president of industry advocacy and research for AmericanHort. “It’s for this reason that we developed point-of-purchase materials to communicate with, educate, and motivate retail customers. These pollinator P.O.P. materials can be an effective addition to industry retailers’ promotions toolkit, while simultaneously promoting an important and global cause.” The pollinator P.O.P. materials may be viewed and ordered directly through the Garden Center Marketing website at www.gardencentermarketing.com/page/PollinatorGarden-Challenge-Signage. Additional marketing materials, including a communications toolkit and social media graphics to further support retailer efforts are available via HRI’s pollinator research website: www.growwise.org/ ChallengeToolkit.

CERTIFICATION NEWS

Thank You To Our Orlando Exam Judges!

Thank You To Our Tampa Exam Judges!

Cynthia Brown, FCLMT, SeaWorld Horticulture Dan Brown, FCLMT, SeaWorld Horticulture Billy Butterfield, FCLC, Ameriscapes Larry Harripersad, FCLT/MT, SeaWorld Horticulture Tim Harris, FCLC, Valley Crest Herb Jimenez, FCLT/MT, SeaWorld Horticulture Christian Martinez, FCLT, Valley Crest Avery Nesbit, FCLT/MT, Atlantis Resorts Angel Ocasio, FCLMT, Dora Landscaping Co. Hank Oyler, FCLC, Dora Landscaping Co. Luis Perez, FCLT, Valley Crest Don Rolle. FCLMT, Atlantis Resorts Diane Sappington, FCLD, A Landscape Vision Jose Serrano, FCLT/MT, SeaWorld Horticulture Paul Sykora, FCLC, Valley Crest Linda Tootle, FCLC, Tootle Construction Gary Weitermann, FCLMT, SeaWorld Horticulture

MA Chavous, FCHP, Lennard High School Marcelo Cruz, FCLMT, Ameriscape USA Ken Dobler, FCLD/C, Westcoast Landscape Frank Gabry, FCLC, AAL by Frank Gabry Leonardo Garcia, FCLMT, Hazeltine Nurseries Kirk McLeod, FCLMT, Ameriscape USA Marie Petresky, FCLT, Natural Designs Landscaping Paul Rauch, FCLC, Sustainable Yards by Wild Rose Kathy Womack, FCLC, Tampa Bay Landscaping Will Womack, FCLC, Tampa Bay Landscaping

CERTIFICATION NEWS FNGLA’s Landscape Certification Exams Span The State FNGLA certification provides Florida’s nursery and landscape industry personnel the opportunity to earn professional designations distinguishing themselves from others. With the first certification program taking root in 1984, FNGLA’s certifications are a true mark of distinction and a program gaining traction with various segments of the industry, including the government sector. Through extensive written and practical exams, Florida’s nursery and landscape professionals demonstrate proficiency in general horticultural knowledge, plant and pest identification, legal and regulatory issues and fertilizer use, in addition to Best Management Practices, landscape design, landscape installation and landscape management principles. FNGLA’s certified professionals “Know What Grows!” FNGLA administers five certifications, each with distinct benefits to the public, industry, individuals and their employers. FNGLA’s Certified Landscape Technician (FCLTInstallation) and Maintenance Technician (FCLMT) exams take place four to five times a year, making it more convenient than ever. December 2015 brought the FCLMT exam to the FNGLA Tampa Bay Chapter where industry members tested at Ameriscapes USA in Thonotosassa. Testing was also hosted in February 2016 at SeaWorld Horticulture in Orlando, which has continued to be a popular test site for FNGLA’s certifications. The next stop is Davie on April 22, 2106, hosted by the FNGLA Broward Chapter. This exam is the only bilingual exam site in the state and we anticipate solid interest as this event approaches. Earning an FNGLA certification can increase your knowledge and your professionalism – and that of your staff. For more information, or to register for any of FNGLA’s certification exams, contact Merry Mott at FNGLA at mmott@fngla.org.

Join Us At The Next Landscape Certification Exam Training: Friday, April 8 – Two locations! *UF/IFAS Miami Dade County Extension, Homestead (bilingual) *UF/IFAS Ft. Lauderdale Research Center, Davie

Exam: Friday, April 22 UF/IFAS Ft. Lauderdale Research Center, Davie (bilingual)

MEMBER NEWS FNGLA Chapters’ Spring ChemChina Draws Closer to Closing Plant Sales Coming Up Deal to Acquire Syngenta Get in the spirit of greening up Spring by taking part in or supporting any of the upcoming spring plant sale events hosted by FNGLA chapters. Here’s a list of the ones coming up in March and April:

Lake Region Chapter Plant Sale Saturday, March 13, 8 a.m. – 2 p.m. Munn Park, Lakeland. Contact J.R. Reiner for more information.

Frontrunners Chapter Plant Auction & Sale

Spring Festival at Kanapaha Botanical Gardens Saturday, March 19, 1 – 5 p.m. Kanapaha Botanical Gardens, Gainesville Contact Ed Bravo for more information.

Action Chapter Plant Sale

Spring Fever in the Garden Saturday and Sunday, April 9 – 10, all day Downtown Winter Garden Contact Jennifer Parrish for more information.

Pinellas Chapter Plant Sale

Green Thumb Festival Saturday and Sunday, April 23-24, 9 a.m. – 4 p.m. Walter Fuller Recreation Center, St. Petersburg Contact Wesley Hall for more information.

Reactions to recent news of ChemChina’s plan to purchase Syngenta calls to mind the common term “cautiously optimistic” with more emphasis on the caution than the optimism. ChemChina is working on a deal to purchase Swiss-based Syngenta in a transaction that would make the Chinese company the world’s largest supplier of pesticides and chemicals for the agriculture industry. Syngenta said in a statement that ChemChina’s cash offer is worth the equivalent of $482 a share and includes a special dividend to shareholders if the deal goes through. Last year Syngenta rejected multiple bids from St. Louis-based Monsanto that amounted to $46.5 billion in cash and stock. A sweetened deal of a $3 billion reverse breakup fee wasn’t enough to seal that deal. Davor Pisk, Syngenta’s chief operating officer said, “We have a concrete proposal from ChemChina, which we never actually received from Monsanto. The Monsanto deal was predicated on us divesting our seed assets. It also required negotiating a lot of cross synergies between the companies.” He indicated a Monsanto merger would have likely resulted in less research dollars being spent, less innovation and ultimately less choice for U.S. growers in a consolidating industry — his comments acknowledged the announcement in December that Dow AgroSciences and DuPont Pioneer plan to merge. He also mentioned that this sale will be less disruptive to company employees. The China National Chemical Corp. is a state-owned enterprise that used to be called the Ministry of the Chemical Industry, according to the ChemChina website. ChemChina overall is ranked as the 265th largest company in the world, according to the Fortune Global 500 with $45 billion in revenues in 2015. The company has 145,000 employees, of which about 48,000 are outside of China. ChemChina dominates the Chinese chemical industry and has a hand in several different industries with at least nine companies traded on the Chinese stock exchange. ChemChina’s agrochemical corporation already operates at least eight different member companies. ChemChina has a declared strategy of expanding into different downstream and upstream businesses and developing a more cutting-edge research and development program. Read more on this happening: http://agfax. com/2016/02/03/syngenta-execs-sanction-sale-chemchina-dtn.

MEMBER NEWS The Mission of FNGLA FNGLA’s mission is to promote and protect the interests of Florida’s nursery and landscape industry. The following core principles guide the governance and management of FNGLA: Organizational Excellence; Member-Focus; Collaboration and Partnerships; Leadership in Agriculture; and, Continuous Improvement. Don’t just read the newsletter. Be a part of FNGLA!

Welcome New Members

FNGLA’s Chapters are organized by county. To find your chapter, locate your location and refer to the chapter name online at http:// www.fngla.org/chapters/index.aspx to determine who to contact locally. 1. Action 2. Big Bend 3. Broward 4. Central East Coast 5. Coastal Springs 6. Miami-Dade 7. Frontrunners 8. Highlands Heartland 9. Polk

10. Manasota 11. Northeast 12. Palm Beach 13. Panhandle 14. Pinellas 15. Royal Palm 16. Space Coast 17. Tampa Bay 18. Treasure Coast

The following are new FNGLA members from January 22, 2015 - February 21, 2016 ACTION Corey Johnson (Supportive) 8826 Heritage Bay Cir Orlando, FL 32836 407-697-0961 Melanie Jernigan (Student) 1006 Newcastle Ct Winter Park, FL 32792 321-877-5726 BIG BEND John Hurst Outdoor Services, LLC John Hurst 3694 Corinth Dr Tallahassee, FL 32308 850-556-7459 BROWARD Horticulture Services, Inc. Dustin Dwyer 7025 NW 87th Ave Parkland, FL 33067 954-361-8182 Rec’d by: David Jordling, On The Side Landscaping, LLC MIAMI-DADE City of Miami Seymour Placide (Supportive) 1950 NW 12th Ave Miami, FL 33136 305-960-3003 Mama’s Garden Center Michael Biskupich 111 Overseas Hwy Box 108 E Rockland Key, FL 33040 305-296-1617

FRONTRUNNERS University of Florida-IFAS Evelyn Fletcher (Supportive) 111 Yelvington Rd Ste 1 East Palatka, FL 32131 386-329-0318

ROYAL PALM Quail West Pete Metcalf 6650 Bernwood Farms Rd Naples, FL 34119 239-593-4126

PANHANDLE Premier Landscape Services, LLC Jameson Van Houten 1449 Pine St Niceville, FL 32578 850-376-0127 Rec’d by: Keith Sylvest, Coastal Machinery

TAMPA BAY Hillsborough Community College Lisa S. Strange (Supportive) 2310 Edith Delaney Ln Plant City, FL 33565 813-365-0699

Construction Service Company of Florida, Inc. Paul Sims PO Box 217 Valpariso, FL 32580 850-897-8030 Rec’d by: Keith Sylvest/Coastal Machinery Co PALM BEACH Anthony Mignano Lawn Service & Landscaping, Inc. Christian Mignano 1127 SE 2nd St Boynton Beach, FL 33435 561-602-9225 PINELLAS Turfco Thad Cotton 2836 Meadow Hill Dr N Clearwater, FL 33761 727-647-0443

Harrell’s Nursery, Inc. Dale Lewis (Associate) 3315 English Rd Plant City, FL 33567-8503 813-752-0931

As an integral part of Florida’s $15.3 billion environmental horticulture industry, FNGLA is a vibrant network of professionals who strive to make Florida’s nursery industry successful. Through FNGLA, growers, landscape professionals, brokers, retail garden centers, allied suppliers and other industry members are provided an avenue to work together to strengthen the future of the nursery and landscape industry. Not already a member? Join now at www.fngla.org. Want to recommend your friends for membership? Do so at https://www.fngla.org/ membership/make-a-referral/ index.aspx

Calendar of Events

See and submit events at http://www.fngla.org, under calendar

March 5-13:

Philadelphia Flower Show, Pennsylvania Convention Center, Philadelphia, PA

9-10:

FloraHolland Seasonal Trade Fair, Naaldwijk, Netherlands

10:

CORE Pesticide License Review and CEUs, UF/IFAS Brevard County Extension Office, Cocoa

11-20:

Canada Blooms, Direct Energy Centre, Toronto, Ontario

22-23:

Florida Water Star Accredited Professional Training and Exam, Polk County Utilities, Winter Haven

24:

Mangrove Trimming and Regulations Workshop, Karen Rood Community Building at Kiwanis Island Park, Merritt Island

16:

Review & Exams for Ornamental & Turf or Private Ag Pesticide Applicator Licenses, UF/IFAS Lake County Extension Office, Tavares

31-1:

The Native Plant Show, Osceola Heritage Park, Kissimmee

April

FNGLA Phone: 407.295.7994 Toll-free: 800.375.3642 Fax: 407.295.1619 E-mail: info@fngla.org Web: www.fngla.org

CHIEF EXECUTIVE OFFICER Ben Bolusky

GREENLINE EDITOR Jennifer Nelis jnelis@fngla.org

2015-2016 STATE OFFICERS

President Billy Butterfield, FCLC AmeriScapes Landscape Management Services, LLC PO Box 568762 Orlando, FL 32856-5041 (407) 872-0855

President-Elect Robert Shoelson Getting Green Plant Services & Betrock Information Systems PO Box 840107 Pembroke Pines, FL 33084 (954) 680-1819

Past President Sandy Stein The Jungle Nursery 29100 SW 162 Ave Homestead, FL 33030 (305) 246-5324

Secretary/Treasurer Ed Bravo Big Trees Plantation, Inc. 104 SW 131 St Newberry, FL 32669 (352) 332-2150

Connect with us: About FNGLA

Mangrove Trimming and Regulations Workshop, Karen Rood Community Building at Kiwanis Island Park, Merritt Island

5-6:

Indoor Ag-Con, Las Vegas Convention Center, Las Vegas, NV

This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members and the industry at large. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services.

FNGLA Certified Landscape Technician Review Class, Two locations, Miami & Davie

The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the interests of Floridaâ&#x20AC;&#x2122;s nursery and landscape industry.

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