March 2017 | Volume 38, Issue 3
FNGLA’S MONTHLY PUBLICATION: DIGITAL MONTHLY ISSUE LOCATED AT HTTP://GREENLINE.FNGLA.ORG
FNGLA is Head Over Heels for Flip My Florida Yard TV Series Florida spans at least six USDA grow zones-- and depending upon who you ask, there are many, many more microclimates within each. Even one yard can have many factors which can impact the ideal plant palette. It’s no wonder educating Florida’s consumers on which plants are ideal for their yard is such a monumental task. FNGLA signed on as the title sponsor to four episodes of a brand new television series to air statewide in April/May. Emmy award-winning producer Chad Crawford (well known for the “How to Do Florida” TV series) and his team are working with FNGLA to convey our industry’s positive messages and create enthusiasm for Florida plants, trees and home landscapes! FNGLA is putting our marketing messages and professional practices out there for Florida’s homeowners and gardeners in order to impact Florida’s consumers and to send right messaging in relation to our industry. “We’re showcasing Florida’s amazing and diverse plant material and advocating for professionally designed and installed landscapes,” said Billy Butterfield, volunteer project manager for the Orlando-based flip and an FNGLA Past President. The show selects Florida homeowners whose outdoor areas are in need of a face lift and teams up with professionals to provide a Florida-friendly yard which meet the homeowners needs. Along the way, Chad, and his featured make-over participants, teach Florida’s consumers best practices for creating their own robust outdoor space such as following the Florida-Friendly LandscapingTM principles and hiring a professional landscaper and/or designer to help bring the project together. Chock full of tips and Florida-based facts, the show will air this Spring. As part of the FNGLA-sponsored episodes, consumers will be directed to www.FloridaGardening.org to source ideas, inspirations and assistance with their outdoor areas. The centric theme to all is water conservation and utilizing the Florida-Friendly LandscapingTM principles. “FNGLA is extremely grateful to the individuals and businesses who have stepped up to make these landscapes become reality. We’re sending specific, pro-industry messages direct to Florida’s consumers via these four landscapes. It’s an amazing venture and we anticipate the value far superceding the investment,” said Ben Bolusky, FNGLA’s CEO. While we do not know specific air dates as of yet, FNGLA will communicate dates once they are known. For more details on FNGLA’s involvement, contact FNGLA’s Jennifer Nelis, jnelis@fngla.org. Continued page 4