FNGLA's May 2017 Greenline

May 2017 | Volume 38, Issue 5

FNGLA’S MONTHLY PUBLICATION: DIGITAL MONTHLY ISSUE LOCATED AT HTTP://GREENLINE.FNGLA.ORG

Much To See, Experience: Florida Flower Trials!

Florida Flower Trials delivers direct access to some of the nation’s top breeders so you gain the one-on-one answers you’re seeking all while you assess for yourself the performance of trialed new varieties. Leaders in Florida’s landscape, floriculture and related-interest areas will be there learning and connecting-- and this creates an opportunity for you to empower and move your business forward, ahead of your competition.

Heims

The conference offers details on key ways to sell the purpose and value of color in your designs. Attending FNGLA’s Florida Flower Trials on May 18 & 19 in Orlando is a must-do event!

In two days, you’ll experience three Orlando-area trial gardens: Harry P. Leu Gardens; UF/IFAS Orange County Extension’s Discovery Gardens; and, Walt Disney World.

Truly a launching ground for some of the newest plant varieties, you’ll experience three trial sites and get an early look directly from producers on the recommended growing, landscape use and retail strategies to create the best business success possible. Add to this experience learning sessions and a backstage tour of the Disney horticulture facilities -- with lots of information, collaboration, and networking -- you’ll want to be there to experience it!

DiSabato-Aust

Chandler

Shepperd

Greer

Described by a Florida landscape professionals as “one of the year’s best events,” FNGLA has coordinated a rockstar line-up of sessions aimed at bringing you and your key personnel top-notch and cutting-edge information to enhance your bottom-line.

You’ll hear from Dan Heims, Terra Nova Nurseries (Canby, OR); Tracy DiSabato-Aust, Horticultural Classics & Consultations (Sunbury, OH); Continued on page 3

PRESIDENT’S LETTER

Robert Shoelson, FCLC FNGLA 2016-2017 President

FNGLA is Vested in the Industry and Vice Versa Summer is just about here and temperatures are already on the rise. Along with the higher temperatures, we are experiencing drier than normal conditions around the state. These dry conditions are contributing to wild fires throughout Florida. Thousands of acres have been burned along with some homes and businesses.

I heard of one nursery which sustained quite a bit of damage in the Naples area and one small nursery which was destroyed in Apopka. Hopefully, we will get some much needed help with rain in the upcoming weeks to help combat these fires. These dry conditions are also causing landscapes around our state to show signs of stress. This is a very important time to ensure irrigation is used wisely and efficiently to keep lawns and plants from drying out.

In case you had not heard, FNGLA partnered with the new television program Flip My Florida Yard to educate the public on water efficiency and promote our industry to the consumer. I have already watched three of the four episodes and couldn’t be happier with the shows. Flip My Florida Yard stresses the importance of efficient irrigation and using the right plants in the right places. Every commercial slot has information showcasing FNGLA, Fresh From Florida or UF/IFAS giving homeowners useful tips or websites offering useful information on how to properly take care of their landscapes. Saving water is one of the most important issues facing our industry today.

There are other important events happening during the upcoming months which I also wish to mention. The Florida Flower Trials takes place on May 18 & 19 in Central Florida. This FNGLA event is geared to help industry professionals learn about some of the newest and latest plant releases best suited to deal with Florida’s tough climates. If you use flowers in your landscape designs, this is a perfect event to help keep you abreast of new varieties you can utilize in your projects.

This same week, the officers of FNGLA -- along with Ben Bolusky and Jim Spratt -- head to Washington D.C. to meet with the Members and staff of Florida’s congressional delegation. Some of the key issues we will discuss are our industry’s labor challenges, research to alleviate pest and disease pressures and disaster assistance. This will be my first visit to D.C. with my FNGLA colleagues and I look forward to speaking with some of the key people to impress upon them how important these issues and challenges are to our industry’s business owners. Advocacy is certainly one of the most valued pieces of your FNGLA membership.

Speaking of politics, the Florida House and Senate have been battling over budgets cuts which will affect our industry. UF/IFAS and FDACS appear to be in good shape after dealing with some cuts in their budgets, but the Fresh From Florida program looks as if it will be taking a hard hit on the chin. It appears this program may suffer a budget cut from $12 million down to just $2 million. This is a program which helps to effectively promote, advertise and market our industry throughout the United States and beyond. These potential cuts are really upsetting to me because Agriculture is the second largest revenue producer for the State of Florida and, in turn, nursery is its largest segment. Hopefully when the dust settles, these cuts will not be as bad as they seem.

On a more positive note, it looks as though President Trump and the Secretary of Agriculture seem to be on the side of Agriculture. The President signed an executive order to promote ‘Agriculture and Rural Prosperity.’ This executive order explicitly recognizes “agriculture needs access to a reliable workforce.” A roundtable discussion was held with President Trump and just confirmed Secretary of Agriculture Sonny Perdue to discuss labor availability challenges facing our industry. Seated immediately to the right of the President and the Secretary was a nursery grower from Ohio. If you talk with any nursery or landscape business owner, they will tell you labor is one of the leading issues facing their business today. A successful plan will hopefully be put into place to give some meaningful relief to this dilemma.

Continued on page 4

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FNGLA HAP-

Continued from page 1 Tyler Chandler, WinField Solutions PPG (Boca Raton, FL) and at least two of last year’s trial garden site managers-- Melissa Shepherd, Walt Disney World (Lake Buena Vista, FL) and, Kelly Greer, UF/IFAS Orange County Extension Services (Orlando, FL) to hear their insights.

Sit shoulder-to-shoulder with many of the top experts in the floriculture realm at FNGLA’s 2017 Florida Flower Trials! FNGLA Members can attend the conference for just $175 ($200 after May 15). Non-members pay $210 ($235 also after May 15). Full conference registration includes Thursday seminars, lunch, dinner, trial gardens’ open houses and admission to the Epcot International Flower and Garden Festival.

Thursday evening’s dinner is also the local FNGLA chapter monthly meeting. Attend just the dinner for $25, FNGLA member price and $45 for nonmembers.

Special thanks to event sponsors Bioworks, Berger, OldCastle and Disney Horticulture; Brad’s Bedding Plants and Speedling -- the official growers for the 2017 trials; and, BrightView -- the event’s landscape contractor.

For information on sponsoring or to reserve a tabletop for your business, contact FNGLA’s Linda Reindl, lreindl@ fngla.org or FNGLA’s Billy Deal, bdeal@fngla.org for details.

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The Place to ”B” – FNGLA’s Annual Convention!

FNGLA’s Annual Convention takes place June 23-24 at the B Ocean Resort in Fort Lauderdale.

It’s the industry meeting where business and fun merge. Register today to be one of the 200+ FNGLA members and volunteer leaders taking advantage of the connections and experiences offered at Convention.

“B” there a day early and participate in a community service landscape project on Thursday afternoon. Join the FNGLA all-volunteer team to add landscape enhancements to a local service facility. More details will come as local FNGLA members finalize the plans.

You’ll find plenty of business insights and opportunities at the convention’s main events with fun on the agenda too! The Convention starts with the Beach Bash Welcome Reception on the private beach of the B Ocean Resort. This is the place to reconnect with your FNGLA colleagues and expand your business network. It’s also the place to eat, drink and be merry to the sounds of an island drum revue and relaxing ocean waves.

Saturday is jam-packed with business and fun as FNGLA’s Annual Business Meeting starts the day’s itinerary. Every FNGLA member is encouraged to attend the Business Meeting to learn all of the activities, issues and opportunities in which the Association has engaged during the past year. This is also when leaders share their visions, exceptional volunteers are honored and new leaders are sworn into service.

The President’s Gala on Saturday evening combines insights from keynote speakers to engaging dinner conversation and ends with a burst of energy as the deejay gets the dance floor hopping. Although not officially confirmed, Florida Agriculture of Commissioner Adam Putnam has been invited as the evening’s keynote speaker.

Adding even more fun to the weekend are optional activities - take advantage of the beach and local botanical offerings.

FNGLA HAPPENINGS Continued from page 2

Explore by boat the plant and animal life found in coastal mangrove wetlands at the Anne Kolb Nature Center, a 1,500-acre wilderness preserve. The tour is Friday, 9 a.m. – 12 noon. Registration is required and attendance is limited.

Saturday afternoon offers two extra-curriculum activities: Right on the beautiful beach, organized beach games and activities will be held, including volleyball, corn hole and more. Take time to get your photo snapped with a live mermaid. If games aren’t your thing, you can relax by the pool and have plenty of good conversation with FNGLA friends.

An FNGLA-exclusive private tour of Bonnet House will include a visit to the Main House and 35 acres of themed gardens, tropical courtyards and natural coastal barrier island plant communities. Bonnet House is located very near the B Ocean Resort. Registration is required.

This also happens to be the time of the year when FNGLA membership renewals are due.

For those of you who may debate whether or not to renew your membership, look at these very important issues affecting the industry in which you work every day. And, then look at the steps FNGLA is taking to protect, promote and ensure you are able to do the things necessary so you can actually run your business. If this in itself doesn’t sell you on your renewal, then look at the other strategic benefits of FNGLA: Public Relations and Marketing, Education and Professional Certifications, or Exceptional Member Service and Value. It becomes readily obvious why every business working in this industry should be part of this solid association.

And there is more!

Participate in a turtle nesting walk, take a tour of Fort Lauderdale via the Water Taxi or the Jungle Queen Riverboat, shop and dine on famous Las Olas Boulevard, stroll or jog along Fort Lauderdale’s iconic A1A beachfront promenade – all within an easy distance of the B Ocean Resort.

Thanks to the generous support from convention sponsors and the convention host FNGLA’s Broward Chapter, registration prices are a terrific value. Register before June 19 for the lowest prices. The Full Package is only $170 and includes: a welcome bag; the Beach Bash Welcome Reception; the Annual Meeting Continental Breakfast; beach activities and games; the President’s Gala; and, access to the Broward Chapter hospitality suite. Single tickets are available for the Beach Bash Welcome Reception and the President’s Gala.

The Anne Kolb Nature Center tour and the Bonnet House tour are not included in the full package and require purchasing separate tickets to take part.

Make reservations at the B Ocean Resort online at http://www.fngla. org/events/annual-convention/location.aspx or call 1-866-990-6826.

Mention FNGLA’s Annual Convention to receive the special group rate of only $149 prior to May 25.

Do not be fooled by outside companies calling and trying to sell you hotel rooms for the FNGLA Convention. These are not legitimate companies. Reserve your hotel room via the FNGLA website or by

Last, but certainly not least, I wish to remind everyone of FNGLA’s Annual Convention to be held in Fort Lauderdale on June 23 & 24. There is no better time to come out and network with your industry peers and see what has been going on throughout this past year. Not to mention there will be plenty of sun and fun on the beautiful beaches of Fort Lauderdale. Hope to see you there!

Robert Shoelson, FCLC Getting Green Plant Service, Inc. (Davie) & Betrock Information Systems, Inc. (Hollywood) robert@gettinggreen.com

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FNGLA HAPPENINGS FNGLA’s Landscape Awards: Which Projects Will You Enter?

S PO NS O R ED BY:

The FNGLA Landscape Awards Program was established in 1970 to recognize landscape excellence in Florida. Forty-seven years later, FNGLA is still celebrating “the best of the best” and recognizing projects and businesses which excel in creating some of the best landscapes in Florida.

2017’s award–winning landscape projects will be showcased at The Landscape Show in Orlando. Four higher-level “Grand Awards” will be revealed and honored as the event’s biggest winners. Will your business be among those honored?

A new lower submission fee means you can enter even more projects. FNGLA members pay just $85, non-members pay $130. Submissions must be received by the July 10 deadline. Winners will be notified shortly thereafter.

Among the many benefits to being named an FNGLA Landscape Award winner: • Establish yourself and your business as an industry elite • Gain industry recognition: Be an industry superstar!

• Gain award credentials to showcase to potential clients • Expand your participation and visibility at The Landscape Show, the industry’s main event for all things related to Florida landscapes • Earn media exposure Landscape projects featuring at least 50% Florida-grown plant material are eligible and must have been installed or began on or after January 1, 2013.

Various project categories and project values offer many recognition opportunities including new installations, redesign/ renovations and maintenance projects in a variety of categories such as residential, commercial, public areas, etc. Check out details and submission categories at: http://www.fngla.org/recognition/landscape-awards. We’d love to see you among the winners!

Statewide, Shows Are Airing...

FNGLA is proud to be the title sponsor for four episodes of the 2017 season of “Flip My Florida Yard!” Many FNGLA members were a huge part of the core groups to design, plan and implement each flip. We’re pleased many of Florida’s consumers are inspired to do more in their own outdoor spaces. View the season’s air dates:

http://www.flipmyfloridayard.com/tv-timesdates.html 6

FNGLA HAPPENINGS FNGLA Announces 2017 Friend of the Industry Award Recipients An Element of FNGLA’s Industry Awards Alongside the six awards and seven industry rockstars FNGLA will homor as 2017 Industry Award Recipients, two “Friends of the Industry” have also been selected.

FNGLA’s Friend of the Industry award is typically an individual from outside the association who has contributed to the advancement or improvement of the nursery and landscape industry. For 2017, we reach not-so-far outside the industry to two very special recipients: the dynamic duo behind so much of our industry’s heralded success of the Fresh From Florida marketing program!

Congratulations Jackie Moalli and Melissa Hunt!

Jackie Moalli is the Assistant Director of the Director’s Office at the Florida Department of Agriculture & Consumer Services (FDACS). Moalli provides administrative oversight for the Division of Marketing and Development, its bureaus, offices and programs. She manages the Florida Agricultural Promotional Campaign which has a proven track record in marketing Florida agricultural commodities domestically and internationally. Moalli is often found at FNGLA Board of Directors’ meetings updating Association leaders on how Fresh From Florida is assisting FNGLA members in cooperative branding and marketing efforts.

Melissa Hunt is a Marketing Representative and Client Relations Manager for the Florida Department of Agriculture and Consumer Services (FDACS).

Hunt is a valued member of its industry relations team and she is also a liaison to agriculture associations and advisory councils. Hunt serves on FNGLA’s Marketing & Membership Committee where her enthusiastic expertise helps to shape FNGLA’s membership recruitment and retention efforts with industry marketing.

Jackie Moalli

Moalli and Hunt are the creative sparks behind the hugely successful Fresh From Florida landscape plant TV/cable advertising campaign in Florida, as well as the Florida tropical foliage promotions throughout the nation. Widely recognized as energetic supporters of Florida’s nursery and landscape industry, Moalli and Hunt are also influential and high-spirited FNGLA cheerleaders.

FNGLA proudly salutes Jackie Moalli and Melissa Hunt as the recipients of FNGLA’s 2017 Friend of the Industry Award. Celebrate these two special ladies and the other FNGLA Industry Award Winners at the FNGLA Convention: June 23 & 24 at the B Ocean Resort in Ft. Lauderdale. See more details on page 4 & 5!

Melissa Hunt

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Maximize Opportunities for Industry Visibility & Promotion via FNGLA FNGLA members are eligible for an array of discounts and benefits on services essential to a successful business. If you’re a member, maintain your membership and take advantage of these benefits. If you’re not yet an FNGLA member, use FNGLA’s online ROI calculator to see how you can benefit: http://www.fngla.org/membership/roi.aspx/.

For Growers, Landscape Pros and Retail Members:

• Group Life Insurance is available from LPL Financial. The plan offers discounted Rates negotiated by FNGLA for all members, spouses, employees and family members; guaranteed Issue Amounts up to $50,000 with no medical exams required, eligible members can elect up to $300,000 of coverage (simplified underwriting); and, easy online enrollment available. The program is offered by LPL Financial: Matthew J. Antos, CFP®, Wealth Management Advisor. Reach Matt at 888-652-6468 or matthewj.antos@lpl.com.

• Outsource your company’s payroll without giving up the flexibility and personal attention you need. MasterPay USA will keep you in compliance and make payroll easy. FNGLA members are eligible for an exclusive 15% discount on published payroll processing prices. The discount is immediate and on-going, not an introductory rate and includes free Direct Deposit and Web Access; automated payment of all Federal, State & Local payroll taxes; and, garnishment administration with electronic Child Support Payments. Contact Debbie Sonntag at MasterPay USA: 407-374-1665.

• Looking for an affordable and reliable credit card processing solution? Transaction Services (TRX) offers huge savings and excellent service. The program was designed to maximize savings, eliminate hidden fees and offer excellent, U.S.-based service. TRX offers a free virtual terminal, next day funding, mobile options, processing of all card types, EMV Chip terminals, ACH, Level 2 & 3 processing and more. Call 888-933-8797 for additional details.

Grower Members:

• The FNGLA Locator powered by PlantANT places your product online where buyers search for plants and services every day. FNGLA Members can advertise 5 listings at no cost: http://www.fngla.org/locator.

• Take advantage of your “Fresh From Florida” membership, provided to you by FNGLA. Your business qualifies to take advantage of customized Fresh From Florida benefits. Fresh From Florida offers a variety of benefits: http://www.bit.ly/ FNGLAFFF. • PlantFinder, brings together both print and online advertising opportunities. FNGLA members can choose both print and online advertising with member discounts or up to 5 free online listings. FNGLA members and loyal PlantFinder advertisers also receive free PlantFinder banner ads and an additional 5 listings, over $70 monthly value, free to FNGLA members. Call PlantFinder at 800-627-3819 for more information.

• It’s easy to order everything from business cards to large signs at FNGLA member discounts! Among its many professional services, Creative offers FNGLA members an exclusive FREE 2-hour marketing consultation (worth over $500) with report & recommendations; 15% discounts off web and logo designs; and, monthly specials & coupons. Contact Randy Pierce at 407.855.0202 for details.

Landscape Members:

• Add an Isuzu to your fleet and utilize your FNGLA member benefit. Isuzu Commercial Truck of America, Inc. provides all FNGLA members a special FNGLA-only discount on the purchase of any new Isuzu commercial vehicle from any Florida Isuzu dealership. The member benefit provides an additional discount above any published retail assistance that may be in effect at the time of purchase. The discount is off the selling price of the vehicle before applicable taxes. The discount is immediate, and no rebate coupons are needed. Call Jim Barnes at 770-539-1669 for details.

• Take advantage of your Fresh From Florida membership, provided to you from FNGLA. Your business qualifies to take advantage of customized Fresh From Florida benefits. Fresh From Florida offers a variety of benefits: http://www.bit.ly/ FNGLAFFF. Access FNGLA’s complete Member Benefits Flyer at: http://www.fngla.org/membership/benefits/PDFs/make-most-ofmembership-flyer.pdf.

FNGLA HAPPENINGS

SEPTEMBER 14 – 16

ORLANDO - WWW.THELANDSCAPESHOW.ORG

ON DECK

FNGLA Frontrunner leader Shaun Brown, Florida Ag Commissioner Adam Putnam and FNGLA President-elect Ed Bravo.

President-Elect Ed Bravo is Ready to Lead He’s next in line for FNGLA’s top seat. Ed Bravo, a native of Cuba, has been involved in Florida’s green industry for more than 30 years. A partner of Big Trees Plantation in Gainesville, Florida, Bravo is well-known for his regular contributions to FNGLA’s Frontrunners Chapter, including his service as its president. FNGLA’s Kate Clary caught up with Bravo to talk about being passed the presidential big shoes: FNGLA: How does it feel to know you will soon begin your service as FNGLA’s president?

BRAVO: I feel honored just to be asked because of the respect I have for all of the past presidents with whom I have known and worked with. Also I am truly humbled that they think me capable of representing FNGLA despite my shortcomings.

FNGLA: What are the initiatives on which you want to focus during your term as president?

BRAVO: Labor and water issues are the two biggest problems facing us for the foreseeable future.

Labor: I will advocate for immigration reform and a reliable work force. I hope to promote existing programs to guide young people into our industry and continue to help Will Womack expand his outreach to college horticulture students.

Water: Landscape water use will continue to be the target of municipal/ county regulations so we must be proactive. We must develop an FNGLA irrigation certification program which inspires the use of Florida-friendly landscapingTM principles and sets the bar high.

Opiate addiction: I wish to begin the conversation about how FNGLA can help members deal with this toxic subject which may be affecting their staff or families.

Ed will be installed as FNGLA president at the Annual Convention June 23 & 24 in Fort Lauderdale.

In 2001, Ed became a partner at Big Trees Plantation in Gainesville having started as the nursery’s General Manager in 1996. He began his career in the industry very early, in 1979, as an industry laborer and worked his way up.

INDUSTRY NEWS Florida’s Next Governor Could Be Agriculture Commissioner Adam Putnam It’s official and, long anticipated: Ag Commissioner Adam Putnam has filed paperwork seeking the office of Florida’s Governor.

“I consider myself one of the luckiest people in the world because I get to call Florida home,” said Ag Commissioner Putnam. “It’s our responsibility as Floridians to keep our economy at work, to increase access to high-quality education, to fiercely protect our personal freedoms, to keep our state safe, and to welcome our veterans home with open arms,” Putnam added.

The announcement is ear candy for many including most in Florida’s agriculture community who have long viewed Putnam as not just an industry insider, but a true advocate for Florida and its agriculture identity as the state’s second largest economic driver.

“How fortunate it would be to have a governor who thoroughly understands the intricacies of agricultural production. Certainly Adam Putnam has an innate appreciation for the policy issues which shape the fortunes of Florida agriculture.

He is certainly a proven cheerleader for Florida’s nursery and landscape businesses,” said Ben Bolusky, FNGLA’s Chief Executive Officer.

Putnam has invited “everyone” to join him on Wednesday, May 10 at 11 a.m. on the old county courthouse steps in Bartow where he plans to share his vision for Florida’s future.

The event is also a “Florida-grown Barbecue” for all who RSVP: https://www.eventbrite.com/e/florida-grown-hometown-bbqtickets-33677911540?aff=FBVideo. There is no cost to attend, yet if you are planning to eat lunch, you must let them know in advance.

Putnam is definitely not alone in seeking the gubenatrial office. As of April 21, 2017, the Florida Department of Elections listed 10 candidates aside from Putnam. And, just one day after Putnam’s announcement, Democrat Gwen Graham also announced her intent to seek the office too.

Clearly, there will be much more to come as the November 2018 election draws closer.

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INDUSTRY NEWS Florida Lawmakers Finally Reach Budget Agreement Careening into overtime, leaders of the Florida Legislature finally agreed to a detailed $83 billion budget deal which forced an extended session. The deal was slated for a final vote today, May 8.

It was a politically rough ride reaching this point given all of the acrimonious fighting among the Florida House Speaker, Senate President and the Governor. When all was said and done (and a lot was indeed said!), the budget contains many provisions of great interest to FNGLA member businesses. Here are some snapshot budget highlights: • The Senate’s top priority for a $1.2 billion reservoir south of Lake Okeechobee was trimmed back to $800 million.

However, Governor Scott’s signature $200 million request for repairs to the aging Herbert Hoover Dike around Lake O was not included in the budget.

• Although far short of the $50 million requested by Agriculture Commissioner Adam Putnam, the Legislature agreed to $10 million for the Rural and Family Lands program to continue allowing conservation lands to stay in agricultural production. However, the Florida Forever conservation lands program received zero funding.

• The budget contains $37.4 million to reimburse homeowners in Broward and Lee Counties whose healthy citrus trees were cut down years ago in an attempt to eradicate citrus canker.

• Facing a crippling 80% cut from its current $12 million budget, the Fresh from Florida program ended up receiving $5.8 million for its marketing and promotion campaign.

This program showcases Florida foliage, outdoor plants and landscaping among its nationwide promotions. FNGLA enrolls all of its Florida-based nurseries, landscape firms and garden center members so they are eligible to participate in program benefits of Fresh From Florida.

• University of Florida/IFAS received a welcome workload funding increase of $1 million and the UF/IFAS Tropical Research and Education Center in Homestead also received $750,000 in new funding. Facing the axe, funding for the UF/IFAS LakeWatch program was reinstated. LakeWatch is a popular volunteer water quality monitoring program which produces research data, delivers public education, and trains students in water quality and aquatic systems.

Once the budget is passed by the Legislature, it becomes Governor Scott’s prerogative to exercise his veto pen over budget lineitems. Stay tuned!

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WE HELP INCREDIBLE THINGS

GROW LIKE FLORIDA’S ECONOMY Fruits and vegetables keep Florida financially healthy.

With nearly 100,000 jobs and $7 billion in value added to the state’s GDP, the agricultural industry has a major economic impact on Florida. That’s why UF/IFAS conducts research, helps develop better agricultural methods and works with farmers to help it grow stronger. We’re not just helping to feed 20 million Floridians; we’re making sure Florida’s financial outlook is healthy.

To learn more, visit ifas.ufl.edu

INDUSTRY NEWS Horticulture “At the Table” in White House

by Craig Regelbrugge, AmericanHort On April 25, President Donald Trump held a “farmers’ roundtable” in the West Wing of the White House. Roughly a bakers’ dozen producers were invited representing diverse geographies and industries. We were most fortunate to have horticulture at the table, the seat capably filled by Tom Demaline, president and CEO of Willoway Nurseries, Avon, OH, and incoming Chairman of the Board of AmericanHort.

Rural America is widely credited with propelling President Trump to victory. Yet the slowness to name and confirm a Secretary of Agriculture had caused concern in the hinterlands. Just in time, the Senate voted 87-11 to confirm Sonny Perdue as Secretary of Agriculture and he attended the White House agricultural leader event.

The Tuesday roundtable provided the backdrop for a new Executive Order on promoting ag and rural prosperity. The order establishes a task force chaired by Perdue. Over a 180-day period, the task force will examine various regulations affecting farmers, with emphasis on the Environmental Protection Agency, Food and Drug Administration, and Departments of Labor and Interior.

The Executive Order touches on a wide range of issues, including labor. It explicitly states that the Task Force will look at ways to "ensure access to a reliable workforce and increase employment opportunities in agriculture-related and rural-focused businesses.”

Demaline and others around the table discussed the critical importance of both the current workforce and the need for streamlined and efficient visa programs.

Foreign-born labor comprises the majority of the on-farm workforce, and when we are producing here, we are creating jobs in the farm-dependent economy. So, enhanced domestic production means farm-dependent job growth for Americans especially in rural areas.

Florida’s Employment Rate Continues to Rise Florida’s labor force is just over 10 million strong and, Florida’s unemployment rate is dropping, currently to 4.8%-- yet still edges over the national rate of 4.5%.

There were 483,000 jobless Floridians despite Florida adding 6,200 jobs over the past month according to a report by the Florida Department of Economic Opportunity outlining March, 2017 data.

How does this transfer to Florida’s nursery and landscape industry?

Labor is a top priority.

“Qualified labor is hard to find. In this respect, we’re always looking for new faces. And, workers in nursery and landscape operations tend to be relatively longer tenured than other more transient industries,” said Will Womack, president of Tampa Bay Landscaping in Tampa, FL and FNGLA Secretary/Treasurer.

Another positive for Florida’s economy: Florida continues to outpace the nation in job growth.

AmericanHort will monitor progress of the task force and provide guidance and input as the process allows and FNGLA will continue to bring you important updates on this and other business-relevant topics.

Craig Regelbrugge serves as AmericanHort’s senior vice president, where he is responsible for industry advocacy and research programs. You can reach him at craigr@americanhort.org.

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INDUSTRY NEWS Who Will be the Next “Woman of the Year in Agriculture?”

PMA Fresh Connections: Floral Returns to Miami, July 13 FNGLA members have been extended a discount rate for Fresh Connections: Floral Miami!

Since 1985, the Florida Department of Agriculture and Consumer Services has recognized the Woman of the Year in Agriculture-- recognized women in all areas of the industry who have made outstanding contributions to Florida agriculture.

When PMA Fresh Connections: Floral returns to Miami for the third time on July 13, the day-long agenda will feature networking and education focused on consumer trends and preferences. Get the inside scoop on what’s new and what’s to come from a floral perspective. As a special incentive, FNGLA members can attend at the PMA member rate. Register soon. Early-bird savings end June 2.

Nominations for 2017 are being accepted: http://www.freshfromflorida. com/Divisions-Offices/Marketing-andDevelopment/Agriculture-Industry/ Agricultural-Awards-and-Honors/ Woman-of-the-Year-in-AgricultureAward/Online-Application-for-Womanof-the-Year-in-Agriculture. The deadline to submit is June 1.

In addition, floral suppliers who want a chance to connect with retailers should apply by May 9 to participate in Floral Buyer Roundtables scheduled for July 12. Separate registration is required. Suppliers will meet with five different retail companies in 10-minute, one-on-one networking sessions. Up to 30 suppliers can participate; slots will be filled on a first-come, first-served basis with an ultimate goal of including a diverse mix of suppliers across the floral supply chain.

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INDUSTRY NEWS More Woes for Florida’s Avocado Producers Sometimes when it rains, it pours. This is the scenario for South Florida’s avocado industry, thanks to the redbay ambrosia beetle.

Initially thought to transmit laurel wilt, scientists have now determined the pest is rare in avocado groves, but six other beetle species could potentially carry the pathogen causing the laurel wilt. Further testing in a new study by UF/IFAS plant pathology professor Randy Ploetz found three more types of beetles can carry the pathogen which can kill avocado trees.

The University of Florida Institute of Food and Agricultural Sciences economists have estimated avocados bring a $100 million-a-year economic impact to South Florida.

Scientist say they still don’t know how many species of ambrosia beetle transmit the fungus causing laurel wilt, also known as Raffaelea lauricola. To serve as a “vector,” the insect must interact with the tree and the pathogen, and this interaction is hard to study, said Ploetz, a faculty member at the UF/IFAS Tropical Research and Education Center in Homestead, Florida.

Ploetz and his colleagues collected hundreds of beetles. Then they put them through a lab procedure to grow the laurel wilt pathogen. The test showed scientists how many spores of the fungus were in each beetle. That data guided them to the number and types of beetle species carrying the fungus.

“Several beetles other than redbay ambrosia beetle carry the pathogen,” Ploetz said. “However, it will be important to determine their roles in the spread of this disease. Again, that is not easy. But the results suggest that focusing on the redbay ambrosia beetle regarding the avocado situation may not be a good idea.”

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NICH Releases the Power of Plants Promotion Consumer horticulture contributes $196 billion to the U.S. economy and creates more than 2 million jobs Horticulture positively affects people’s lives where they live, work, shop and play, according to a new report from the National Initiative for Consumer Horticulture (NICH).

The benefits of consumer horticulture are spotlighted in “#PlantsDoThat, Horticulture: The Art, Science, & Business of Plants.” The infographic illustrates how consumer horticulture contributes $196 billion to the U.S. economy and creates more than 2 million jobs.

“The story doesn’t just stop at direct economic impact,” said Casey Sclar, NICH Chair. “Consumer and society engagement through plants permeates all aspects of our lives, from providing the aesthetic backdrop to directly enriching our health and well-being.”

According to the NICH report, plants benefit society in many ways: • Plants in the workplace reduce employee sick time by 14% • Well-landscaped homes are more valuable; since homes represent 25% of personal wealth, outdoor plants pack a powerful personal finance punch • American’s are growing more of their own food—25% of all Americans grow berries, veggies or fruit trees • Shaded roadways save 60% of repaving costs • America’s public gardens generate $2.3 billion in tourism spending The infographic series is available to companies, institutions and individuals for use in outreach to horticulture industry and non-industry members. #PlantsDoThat—Horticulture: The Art, Science & Business of Plants is available at the NICH website www.ConsumerHort.org.

“We envision the infographics as a tool showcasing the power of consumer horticulture for the purpose Continued on page 19

INDUSTRY NEWS #PlantsDoThat

Produced by

Horticulture: The Art, Science, & Business of Plants Horticulture contributes $196 billion to the US economy across a diverse array of businesses. But the story doesn’t end there. Horticulture benefits the wealth and health of every citizen and every community in the US.

National Initiative for Consumer Horticulture ConsumerHort.org

Where We

WORK Where We

Green roofs provide beauty and moderate rooftop temperatures, reducing heat loads and lowering energy costs.

Our homes represent 25% of our personal wealth.

Well-landscaped homes are more valuable.

LIVE

A 25-foot tree reduces annual heating and cooling costs for typical homes by 8-12%.

Office plants reduce employee sick time by 14% and improve work productivity and speed.

Improvements to your landscape pays off! The return on investment for landscape upgrades is 109%.

1/4 of American homes grow berries, veggies, or fruit trees.

Horticulture Company

Horticulture creates 2 million jobs across a diverse array of businesses.

Where We Sporting Goods

There are 4 million miles of US roadways.

Street trees preserve paved surfaces.

Shaded roads save up to 60% of repaving costs. Trees also improve driver safety and result in fewer traffic accidents.

SHOP

Where We

Stores with landscaped areas have expanded sales resulting from longer shopping occassions and can charge more due to higher perceived quality.

Trails and greenways increase property values and make adjacent homes sell faster.

PLAY

Upkeep and preservation of urban green habitats creates new jobs, boosts local economies, and adds to community prosperity.

America’s public gardens are key tourist destinations and contribute $2.3 billion in community tourism spending.

Parks provide cities and citizens significant value. In Philadelphia, parks generate $23 million in city revenue, $16 million in municipal cost savings, and $1.1 billion in cost savings for citizens.

Sold

Continued from page 18 of building support for more plants in our personal and public spaces,” says Debbie Hamrick, NICH Economic Committee chair.

For instance, Hamrick says the infographic could be used by a landscaper speaking before a City Council about a new or renovated development, or by nursery growers on Capitol Hill making the case for research, or an environmental engineer arguing for using vegetated plant systems instead of, or in conjunction with, gray infrastructure.

The National Initiative for Consumer Horticulture (NICH) is a consortium of industry leaders who are promoting the benefits and value of horticulture. NICH brings together academia, government, industry, and nonprofits to cultivate the growth and development of a healthy world through landscapes, gardens and plants – indoors and out, and to get 90 percent of U.S. households gardening by 2025.

As an integral part of Florida’s $15.3 billion environmental horticulture industry, FNGLA is a vibrant network of professionals who strive to make Florida’s nursery and landscape industry successful.

Through FNGLA, growers, landscape professionals, brokers, garden center retailers, allied suppliers and others are provided an avenue to work together to strengthen the future of the nursery and landscape industry.

Not already a member?

Join now: www.fngla.org Want to recommend your friends for membership?

Do so at: https://www.fngla.org/membership/make-areferral/index.aspx

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MEMBER NEWS Greenhouse Product News’ 40 Under 40 Has Familiar Faces In its sixth year, GPN’s “40 Under 40” touts the Shining Stars who will run the industry in the future. Among the faces are two Florida-based, FNGLA member “youngsters” dedicated to making their marks while enhancing the industry.

Costa Farms’ Marta Maria Garcia cites her most proud accomplishments as those which inspire and educate consumers of all ages to buy plants, Marta Maria says “I have to say the one I am most proud of is O2 for You.” Her resume oozes strategic marketing and its clear she is passionate for the industry and for spreading the benefits of plants.

ForesmostCo’s Chief Operations Officer, Joseph Roberts IX, Joe Jr., is also among the superstars. Joe is a hands-on manager who has built a “dynamic and culturally diverse” team of men and women who work in sync to produce and sell high-quality and young Florida plants. This is already Joe’s second career.

Armed with dual degrees in political science and psychology, Joe went on to earn a law degree and was even a practicing attorney before returning to the family business, ForemostCo, in 2009.

See all 40 nominees in the current edition of Greenhouse Product News: http://read.uberflip.com/ i/813321-may-2017.

The Florida Chapter of the International Society of Arboriculture (ISA) is a non-profit organization committed to serving the needs of Florida’s professional arborists and tree-care consumers.

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MEMBER NEWS

Welcome New Members ACTION Angel Mendez (Student) 146 Royal Palm Dr Kissimmee, FL 34743 407-747-5757 Andres Salas (Associate) 3942 Safflower Ter Oviedo, FL 32766 407-403-0237 Scott Swanson (Student) 105 Clove Ct Longwood, FL 32750 407-625-2399 BROWARD A1 Underground & Plumbing Services LLC Steven Fuller 4875 SW 57th Ter Davie, FL 33314 954-321-1652 Rec’d by: Steve Weiss, Tri County Truck Bon’s Barricades Inc. Tama Osouna 1913 NW 40th Ct Pompano Beach, FL 33064 954-968-1261 Rec’d by: Steve Weiss, Tri County Truck Captain Termite Jose Velez 4912 Van Buren St Hollywood, FL 33021 786-506-6091 Rec’d by: Steve Weiss, Tri County Truck Durgold Inc. John Durham 4900 NW 15th St Margate, FL 33063 954-972-3327 Rec’d by: Steve Weiss, Tri County Truck Joseph’s Designs and Maintenance Inc. Alan Joseph 9134 NW 21st St Coral Springs, FL 33071 954-520-9047 Rec’d by: Steve Weiss, Tri County Truck M & J Landscaping Renovations Corp Yorlin Osorio 963 Coral Club Dr Coral Springs, FL 33071 954-873-1716 Rec’d by: Steve Weiss, Tri County Truck Morejon and Son Lawn Services, Inc. Jose Lopez 1281 NE 42nd St Pompano Beach, FL 33064 954-681-0002 Rec’d by: Steve Weiss, Tri County Truck Roadway Tire and Parts Inc. Richard Mcarthy 1301 SW 2nd St Pompano Beach, FL 33069 954-942-8122 Rec’d by: Steve Weiss, Tri County Truck

The following are new FNGLA members from April 1, 2017 - April 30_, 2017

COASTAL SPRINGS Capital Land Management Corporation James Piney 9830 Yawn Rd Dade City, FL 33525 863-797-9970 FRONTRUNNERS Oasis Landscape Service, Inc. Brent Gaffney 6812 NW 18th Dr Gainesville, FL 32653 352-373-9530 LAKE REGION Southern Ground US Inc. Danny Ray PO Box 645 Fort Meade, FL 33841 863-448-6003 MANASOTA Susan Kucia (Student) 4545 Hidden River Rd Sarasota, FL 34240 407-406-4787 MIAMI-DADE MJACM Partners, LLC Maria Elena 1000 NW 159th Dr Miami Gardens, FL 33169 305-758-9288 Rec’d by: Steve Weiss, Tri County Truck Miami-Plants.com Santiago Caicedo 1550 Madruga Ave #301 Miami, FL 33146 305-498-1208 NORTHEAST D.M. Koehn Landscaping Inc. David Koehn 8863 Phillips Hwy Unit #1 Jacksonville, FL 32256 904-716-0683 Rec’d by: Will Womack, Tampa Bay Landscaping Plantation at Ponte Vedra Beach Jay McCord 8524 Briarwood Rd Jacksonville, FL 32217 904-814-9792 Rec’d by: Todd Fonda, T P C Sawgrass OUTSIDE FLORIDA TurfTek USA William Betz 620 Pulaski Rd Greenlawn, NY 11740 631-651-5777 BASF Trey Warnock (Associate) 5426 Huntwell Commons Ln Charlotte, NC 28226 704-616-3689 Rainbow Tree Care Scientific Advancements Sam Neumann 11571 K-Tel Dr Minnetonka, MN 55343 952-252-0599

1. Action 2. Big Bend 3. Broward 4. Central East Coast 5. Coastal Springs 6. Miami-Dade 7. Frontrunners 8. Highlands Heartland 9. Polk

10. Manasota 11. Northeast 12. Palm Beach 13. Panhandle 14. Pinellas 15. Royal Palm 16. Space Coast 17. Tampa Bay 18. Treasure Coast

Gainous' Shade Trees, Inc. Lee Gainous 164 Nursery Ln Cairo, GA 39827 229-377-2202 LADC Company Robert Reilly 16043 57th Circle NE St. Michael, MN 55376 612-221-2217 Rec’d by: Steve Weiss, Tri County Truck PALM BEACH Rapid Recovery Team, LLC Erick Aguilar 102 NE 2nd St Boca Raton, FL 33432 786-333-0399 Rec’d by: Steve Weiss, Tri County Truck

ROYAL PALM Ameri-Scape of SW Florida, Inc. Fabian Gamez 17051 Alico Commerce Ct Ste 1 Ft. Myers, FL 33967 239-368-5127 Rec’d by: Tom Scott, Steele Truck Center Z Tropical Landscaping, Inc. Denys Zuniga 2426 NE 4th Ter Cape Coral, FL 33909 239-462-5621 Recd by: Matt Fleming, Steele Truck Center SPACE COAST Pamela Starkey (Supportive) 680 Barcelona Ct Satellite Beach, FL 32937 321-626-9416

Royal Palm Land Care Inc. Evan Mazzola Full 8634 Sawpine Rd Delray Beach, FL 33446 561-638-0923 Rec’d by: Steve Weiss, Tri County Truck

TAMPA BAY Lawnline Websites Tony Ricketts 235 Apollo Beach Blvd #128 Apollo Beach, FL 33572 813-944-3400

Woodfield Country Club Laura Corrigan (Assocaite) Cassandra Woyton (Associate) 3650 Club Pl Boca Raton, FL 33496-2702 561-997-1631

TREASURE COAST Maven Horticulture Ed Sossaman 305 SW Otter Run Pl Stuart, FL 34997 832-361-0078

Are you aware of FNGLA’s recruitment contest? It’s simple, fun and pays you $50 for each new business (full membership & up) you recruit as an FNGLA member.

This contest began January 1 and ends June 1-- with recruitment recognition at the FNGLA Annual Convention. All monies earned are intended to be paid in June-- and you decide who gets the cash... you or your local chapter. Yup. It’s pretty simple!

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Calendar of Events

Contact Us

See and submit events at http://www.fngla.org, under calendar

FNGLA

May 9-11:

National Hardware Show, Las Vegas Convention Center, Las Vegas, Nevada

17-19: International Congress on Controlled Environment Agriculture

(ICCEA), Hotel El Panama Convention Center, Panama City, Panama 18-19:

Florida Flower Trials, 3 Orlando Locations

23-27:

Royal Horticultural Society Chelsea Flower Show, Royal Hospital Chelsea, London, England

Phone: 407.295.7994 Toll-free: 800.375.3642 Fax: 407.295.1619 E-mail: info@fngla.org Web: www.fngla.org

CHIEF EXECUTIVE OFFICER Ben Bolusky

GREENLINE EDITOR Jennifer Nelis, jnelis@fngla.org

June 2-3:

Dick Fuhr Memorial Fishing Tournament, Islamorada, FL

11-18:

The Atlanta International Gift & Home Furnishings Market, Americasmart, Atlanta, GA

13-14:

The National Lawn & Garden Show, Chcago, IL

21:

Darwin Perennials Day, The Gardens at Ball, West Chicago, Illinois

23-24:

FNGLA’s Annual Convention, B Ocean Resort, Ft. Lauderdale

25-28:

GCA Summer Tour, Richmond to Virginia Beach, VA

July 1-5: AIFD Nationla Symposium, Sheraton Seattle Hotel, Seattle, Washington

2016-2017 STATE OFFICERS

President Robert Shoelson, FCLC Getting Green Plant Services & Betrock Information Systems PO Box 840107 Pembroke Pines, FL 33084 (954) 680-1819

President-Elect Ed Bravo Big Trees Plantation, Inc. 104 SW 131st St Newberry, FL 32669 (352) 332-2150

Past President Billy Butterfield, FCLC AmeriScapes Landscape Management Services, LLC PO Box 568762 Orlando, FL 32856-5041 (407) 872-0855

Secretary/Treasurer Will Womack, FCLC Tampa Bay Landscaping 5821 Maple Lane Tampa, FL 33610 (813) 368-9891

Connect with us: About FNGLA This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members and the industry at large. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services.

The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the interests of Florida’s nursery and landscape industry.

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Read the latest FNGLA news inside & visit Greenline online at http://greenline.fngla.org