November 2013 | Volume 34, Issue 11
F N G L A ’ s m o n t h l y p u b l i c a t i o n : D I G IT A L m o n t h l y i s s u e l o c a t e d a t h t t p : / / g r e e nl i n e . fngla . o r g
The All-New Great Southern Landscape Field Days: November 21 & 22 The Great Southern Landscape Field Days will be held November 20-21, 2013 in Gainesville. In partnership with the University of Florida (UF), The Great Southern Landscape Field Days is a two-day, high-quality, educational event for tree producers, woody growers and landscape professionals showcasing innovative business strategies and sustainable landscape practices in production, environmental resource management, new plant varieties, design, installation and maintenance. You can register to attend at the $259 (early member rate). The member rate will be honored for members of FNGLA, SNA, Florida ISA, FLASLA, LIAF and any other state nursery association member. Non-members can attend for $325. Singleday rates are also available. On Wednesday, November 20 enjoy a complete three-track eductional line-up of sessions geared with you in mind. Speakers inclide John Kennedy (John Kennedy Consuting); Mac Carraway (SMR Farms); and, Jeff Caster (Florida DOT). For a complete line-up of sessions and speakers, visit http://www.fngla.org/events/greatsouthern/schedule.aspx. On Thursday, November 21 the conference shifts outdoors where attendees will have access to UF’s new demonstration plots where plans are underway to provide the industry with key information such as treatment frequency, quantity of irrigation water applied, maintenance/labor time, and weather information. Participants will move from station to station learning from
PRESIDENT’S LETTER
Mike Marshall FNGLA 2013-2014 President
The Holidays are a Time to Give Thanks Fall is officially here and soon we will be celebrating Thanksgiving with family and friends. While we try to count our blessings regularly, it is easy to get caught up in the busyness of our lives. The irony is the things that keep us so busy are the very things we should stop and think about, appreciate and be thankful for. This is really anything that brings meaning to our lives like faith, family, friends, co-workers, our professions and (considering the location of this giving of thanks), yes, FNGLA. The first Thanksgiving is said to have happened in 1621 where the Plymouth colonists and the Native Americans shared a harvest feast after a bounty corn crop was produced by the colonists and Indians. During the Civil War in 1863, President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November. So for almost 400 years in colonies and states, and for 150 years as a country, we have set aside time each November to give thanks for the blessings for the preceding year’s harvest. This giving of thanks happens in different ways around the country and in each of our lives. For my family, it means time together in big and small gatherings, time off school, eating too much, college football (even this year, Gator fans) and putting up a Christmas tree the weekend after Thanksgiving. It also means cooler weather and the beginning of the holiday season that continues through Christmas and New Years Day. For many people, this is their favorite time of year, myself included. We each celebrate Thanksgiving and the Holidays in different ways, yet, as an industry, we can collectively be thankful for much too. We have the privilege to work in a profession that provides both aesthetic and environmental benefits to our customers and the world 2
around us. We work side by side with folks who share in the love and passion for an industry that is so great. We have collectively made it through both good times and bad (usually more of the good than the bad). We are part of a network of friends and businesses that reach out to help each other and our communities when there is a need. As we head into this holiday season, I am reminded about many of the great stories I have heard through the years of our industry giving back to the community during this time of year. These ranged from providing food to local food shelters in need, providing toys to toys for tots, or adopting kids and families in a particular area and providing for them in times of need. I have always been impressed by our industry in many ways, yet none more than how we don’t just work in our area or region, but reach out and become a part of it. If your FNGLA chapter or business doesn’t already participate in a program that gives back to the community in some way throughout the year, I encourage you to consider how you could as this year comes to a close. I am thankful this year for many things, yet especially for the privilege to be a part of, and to serve, this great industry. Enjoy your holiday season. Mike Marshall Marshall Tree Farm (Morriston) Michael@MarshallTrees.com
FNGLA HAPPENINGS Great Southern Landscape Field Days (con’t) industry experts and University personnel on the following topics: installation, pruning, fertilizers, planting depths; handling trees and palms; installing trees, shrubs without disturbing existing trees; equipment showcase; safety and compliance; set your project apart from the rest; right plant, right place: what does this really mean for Florida?; proper landscape nutrition management; the future of the nursery industry; and, smart irrigation technology. FNGLA is grateful for the support of Great Southern’s partners:
For more details on the conference or to register, go to www.greatsouthern.org or contact FNGLA, 800.375.3642.
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FNGLA HAPPENINGS FNGLA to Host Landscape Management Network Workshop in Palm Beach: December 12 & 13 It’s time to get serious about your business’ success. FNGLA is teaming up again with the Landscape Management Network (LMN) to present a 2-day workshop focused on business success, productivity and the bottom-line. This workshop gets landscape professionals out of their trucks and takes their landscape business to the next level. It was so impactful to those who previously attended and such a success, it’s now headed to the Palm Beach area. Landscape professionals – you won’t be sitting back listening to what you should be doing – you’ll be busy actually doing it, using your own numbers to create a budget and a plan for greater profit. The instructors are actual landscape contractors who’ve built some of the top companies in the landscape industry from the ground up. The program has been described as the ultimate business management tool for contractors. Day 1: Build a Plan for Profit In just 6 hours, we’ll show you how easy it is to build a profitable operating budget, customized for your business. Each attendee uses your own company numbers to customize a plan for sales, wages, equipment and overhead spending. The result? Sales goals, overhead plans, and an overhead recovery system all designed to help you achieve a fair profit. Day 2: Estimating + Bidding Using your own plan for profit, you’ll calculate exactly what your company needs to charge for labor, equipment, and materials to ensure every job is priced for profit. You’ll learn how to systemize your pricing for consistent, profitable, and trainable results. • Estimating - to ensure you’re making profit • Planning Work - how to take information in your head and put it in the hands of your people • Keeping Score - how to track and cost jobs to ensure your crews are working for profit • Motivating - learn to get your staff thinking like owners with simple bonus + wage systems For just $99 per person (fee includes both days of sessions and lunches), you’ll have access to industry experts and formulas designed to give you a competitive advantage and equip you to lead your business to a more profitable future. Bring your laptop and your company’s financials (kept private). FNGLA Certified Professionals receive 8 CEUs for attending the full program. The event takes place December 12 at: Kelly Tractor CAT, 5460 Okeechobee Blvd., West Palm Beach, Florida 33417 starting at 8:30 a.m. Learn more about the event at: http:// www.golmn.com/event/landscape-business-workshop-west-palm-beach. Register at: https:// events.r20.constantcontact.com/register/eventReg?llr=iqugaddab&oeidk=a07e872kk9939f47 23b. For additional details, contact LMN’s Nicole Chin or call 888-347-9864.
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FNGLA HAPPENINGS FNGLA’s Endowed Research Fund Announces Funded Projects UF’s Institute of Food & Agricultural Sciences’ (IFAS) research and education programs develop new technological advances for the industry through its SHARE program (Special Help For Agricultural Research & Education). FNGLA’s goal is to provide sustainable funding to benefit the nursery industry. Each year, researchers submit projects for funding consideration. Comprised of industry members, the committee selected the following projects covering five different research priority areas for $5,000 funding each. Researchers are noted on each project: • • • • • • •
Develop Video to Promote BMPs (Thomas H. Yeager) Enhancing Irrigation in Container Nurseries Using Mobile Device App (Thomas H. Yeager & Jeff B. Million) Processed Coffee Grounds to Manage Cycad Aulacaspis Scale in Landscapes (Steven P. Arthurs) Determination of Salt Tolerance of Container Grown Ornamental Shrubs (Kimberly A. Moore) Developing Color-leaved Ficus Plants Through Biotechnological Approaches (Jianjun Chen & Richard J. Henny) Enhancing St. Augustine grass for Drought Tolerance (Huangjun Lu) Increasing Tree Sales and Survivability in Urban Areas Using Community Tree Stewardship Program (Paul F. Monaghan & Andrew K. Koeser) • Understanding Public Opinion of Issues Facing the Nursery and Landscape Industry in Florida (Quisto Settle) For more details on FNGLA’s involvement or for details on how to contribute, go to: http://www.fngla.org/education-andresearch/share or contact FNGLA’s Linda Reindl, lreindl@fngla.org.
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FNGLA HAPPENINGS
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Great Reasons To Exhibit at TPIE!
TPIE is fast approaching and you can’t afford not to be there! As the industry begins to see rebound and growth from the nation’s recent economic slump, be sure your business is positioned not just as a participant, but as a leader in the industry. TPIE: Inspire, Innovate and Create! Visit www.tpie.org for more info on the show!
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BUYERS, BUYERS, BUYERS! TPIE is one of the most cost-effective ways to gain exposure for your plants and products and get them sold to independent garden center buyers, big box buyers and landscape buyers! Where else can you catch the attention of so many great current or potential business leads? BOOK ORDERS! Time after time, research has shown trade show sales leads are easier to close. As much as trade shows have changed in the last 10-20 years, orders are still placed at shows for those who are prepared and ready to book and make commerce happen on the floor! New Prospects. Yes indeed! New prospects, new contacts, new ventures: FNGLA’s efforts bring over 6,000 industry professionals to the show floor. These folks are looking to connect with business to serve their clients! Gain a Competitive Edge. Trade shows offer your company the opportunity to understand the industry— and to stand out. Come to TPIE to see or set the trends that are occurring in the green industry. Creativity and innovation are always on display at TPIE. Start the year out right with fresh ideas to kick your business in gear! Networking. Gain quality “face-time” with prospective clients and current customers. Never second-guess the power of a handshake and a smile to create multimillion dollar business deals. How do you know the next light bulb going off in your head isn’t the solution for next year’s buying “must haves?” Build Relationships. Invite your preferred customers to the trade show, treat them to a one-on-one dinner and solidify contracts. Who’s that knocking on your customers door you ask? It’s your competition waiting for you to relax in your service or price monitoring just one little bit. Make sure if your customer is walking the TPIE floor, you are there to show them your latest offerings and how you are involved and part of the action.
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Leverage On-Site Opportunities. It’s always easier to sell your work when it’s right in front of your customers. Buyers are here to window shop, looking for better. Show them they’ve already done business with the best and they’ll keep coming back. Stand out even more by investing in our sponsor opportunities: http://www.fngla.org/ TPIE/sponsorships.aspx. They’ll notice for certain!
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Study your Competition. See the latest offerings, pricing and marketing strategies of your competitors. Some of the biggest players in the industry release their new products at TPIE. While at the show, you can gauge what the competition is doing in product line, pricing, customer service. It’s a great time for you to research and find what you do the best and focus your efforts. You just never know what bits of information will help you excel!
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Be Seen By The Media. Trade shows attract lots of media attention; use it to your advantage and gain exposure. With the major industry news agencies in booths themselves and attending the show, your chance to land coverage or be deemed the next hot item for the year is closer than you probably think. It’s going to be hard to get their attention if you are just walking the aisles. Attract them to your booth and let the magic happen! Hear Buyer Feedback. The show is a great time to solicit from prospective buyers what changes to your products would make them buy. Little packaging changes or product alterations may make the difference in your next order being modest or huge. You won’t know these details if you don’t get into a booth and start gaining feedback from key potential customers.
To reserve your spot at the 2014 TPIE show in Ft. Lauderdale, January 22- 24, contact FNGLA’s Mike Summers at msummers@fngla.org or call FNGLA at 800-375-3642! We’d love to see you participate!
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FNGLA HAPPENINGS TPIE: Inspire, Innovate, Create | January 22 - 24 in Ft. Lauderdale When it comes to winter trade shows, the Tropical Plant Industry Exhibition (TPIE) is one-of-akind with its focus on tropicals and foliage. By far and away, Florida is the nation’s leading producer of tropical foliage! There’s no better place than TPIE to see the widest and most diverse array of tropical plants and related supplies. Taking place January 22-24 at the Broward County Convention Center in Fort Lauderdale, TPIE is a unique marketplace with nearly 400 vendors, more than 700 booth exhibits and a mix of 6,000 industry professionals from around the world. A newly designed floor plan will make TPIE 2014 even more fascinating to visit. Walk through the central doors to see the Inspiration Entrance. Floral designers will match and mix vendor products to provide ideas on how to upscale and up-sell tropical plants. The new TPIE Create Theater, presented by the American Institute of Floral Designers (AIFD) will offer workshops each show day with creative ideas to incorporate more plants in key moneymaker markets. On Wednesday, Jan. 22, designers will focus on weddings. Thursday, Jan. 23 will concentrate on special events, while Friday’s theme will spotlight the holidays. AIFD’s professional members will design the theater each day to showcase the theme and stage the creative workshops. Sponsors for the TPIE Create Theater include Hermann Engelmann and Delray Plants. Yet another new experience at TPIE 2014 is the Innovation Lounge. This area will be the home of the Exhibitors Showcase, featuring new plants and products. It will also offer a relaxed setting to watch on-going videos with innovative ideas for plants, indoor gardens, marketing ideas and more. The Innovation Lounge will be a great place to rest your body -- but not your brain! The TPIE Exhibitor Showcase is sponsored by Farm Credit. TPIE’s Opening Session is Wednesday, Jan. 22 at 9 a.m. with industry sales and service strategy favorite, John Kennedy, offering his insights into the use of innovative and creative thinking to solve business challenges and incite business brilliance. John will also share his tips on how to get the best return on your TPIE attendance investment at the TPIE Welcome Orientation taking place at 8 a.m. on Wednesday, Jan. 22. The TPIE Opening Session is sponsored by LiveTrends and SK. No doubt everyone’s favorite hour of TPIE is the TPIE Happy Hour. With the Atlantic Ocean and cruise ships as the backdrop, the TPIE Happy Hour is the perfect setting to end the first day of the show with great people, fun, entertainment and a drink in hand. The TPIE Happy Hour, drinks and entertainment are sponsored by Suntory. Now is the time to register for TPIE and make hotel reservations for best prices and selections. Visit www.tpie.org to register, make hotel reservations and find complete TPIE 2014 details. TPIE is one of FNGLA’s signature events. Like all FNGLA activities, it is designed by the industry, for the industry, with revenues returned to the industry through FNGLA programs and services. Make it a priority to start 2014 at TPIE: January 22 - 24!
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FNGLA HAPPENINGS Florida Water StarSM Training & Testing Expands Florida Water StarSM (FWS) training and testing was offered in Citra, FL on September 11 & 12 thanks to Alachua and Marion Counties and lunch sponsor Ugmo. This comprehensive water conservation program focuses on Florida-friendly LandscapeTM alternatives and irrigation requirements that can have a major impact on water usage. The next stop for the FWS program is the University of Florida Duval County Extension office in Jacksonville January 28 & 29. Training for both landscape and irrigation is offered the first day of the program at no cost, thanks to Jacksonville’s utility company JEA. The optional exam in EITHER landscape or irrigation is offered the second day of the program at a cost of $50. Speakers Joy Dorst and Kurt Thompson taught concepts SJRWMD has contracted with FNGLA to administer the FWS of water conservation from the landscape design Accredited Professional exams in irrigation and landscape. Nearly perspective and the irrigation perspective. 130 professionals have earned one or both of these designations since testing began in 2010. For more information, contact Merry Mott at FNGLA at 800-375-3642. Complete information about the Florida Water StarSM program can be found at www. floridawaterstar.com or contact Deirdre Irwin at the St. Johns River Water Management District.
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FNGLA HAPPENINGS Florida Commissioner of Ag Visits FNGLA Member Citrus Nursery Florida Commissioner of Agriculture Adam Putnam visited FNGLA member, Phil Rucks Citrus Nursery in Frostproof on October 7 to tour the nursery and discuss citrus nursery issues, including the prospects of citrus nurseries producing trees resistant to citrus greening disease. Huanglongbing (HLB), also known as citrus greening, is one of the most serious citrus diseases in the world. It is widespread in Asia, Africa, and the Saudi Arabian Peninsula. In July 2004 it was reported in Brazil, and in August 2005 it was found for the first time in the U.S. in south Miami-Dade County. Huanglongbing is a bacterial disease that attacks the vascular system of plants. Once infected, there is no cure for the disease, and in areas where the disease is endemic, citrus trees decline and die within a few years.
The One Name Campaign! Member Recruitment Update In August, FNGLA officially launched “ The One Name Campaign!” with members bring asked to provide the name and contact details for just one business who will benefit from FNGLA’s membership, ideally a landscape firm. Once your “one name” has joined, you will be rewarded with a $50 credit towards any state-level FNGLA educational event! Congratulations to Austin Bryant for being the first member to successfully recruit a new member via The One Name Campaign! He has earned his $50 education credit. Will you be the second? Submitting your “one name” is easy! Go to FNGLA’s home page at www.fngla.org and look for the “Refer a Member” button on the top right. From here, there’s a simple online submission form. Then, simply follow-up with your recommendation and help orient them to the many programs and benefits which will most benefit their business. It’s really that easy! Thank you to the following members for jumping onboard the campaign: Sandy Benton (Landscape Service Professionals); Tristen Bowen (Marriott Vacation Club); Austin Bryant (Heart of Florida Greenhouses); Rich Kling (Integrity Merchant Solutions); Vickie Parrish (Parrish Nursery, Inc.); Lourdes Rodriguez (Manuel Diaz Farms, Inc.); Friedel Scholl (Soho Landscape); Bill Sellers (Coastal Springs Chapter FNGLA); Brett Sendler (Florida School for the Deaf & Blind); Robert Shoelson (Getting Green Plant Service); Eric Smith (Big Trees Plantation); Shawn Steed, UF-IFAS Hillsborough County Extemsion Service; and, Sandy Stein (The Jungle Nursery). For more details on FNGLA’s recruitment efforts, call FNGLA at 800-375-3642 or e-mail: info@fngla.org.
Access FNGLA’s flipbook archives: http://issuu.com/fngla 9
CERTIFICATIONS FNGLA Hosts Fall Landscape Exams FNGLA’s three fall landscape technician certification exams netted 28 landscape professionals who earned at least one certifications. SeaWorld Horticulture in Orlando hosted FNGLA’s Certified Landscape Maintenance Technician (FCLMT) exam on September 7 and FNGLA’s Certified Landscape Technician (FCLT-Installation) exam on September 28. FNGLA’s Broward Chapter hosted FCLT-Installation exam at UF’s Ft. Lauderdale Research & Education Center in Davie on October 18. The spring landscape exams schedule kicks off February 22 with an FCLT-Installation exam at Pinellas Technical Education Center in St. Petersburg with a training course beginning January 21. For more information, contact Merry Mott at FNGLA at mmott@fngla.org.
FCLMT ExaM SEAWORLD: Thank You Judges! Host: Gary Weitermann, FCLMT, SeaWorld Jorge Del Palacio, FCLMT, SeaWorld Larry Harripersad, FCLMT, SeaWorld Tim Harris, FCLC, ValleyCrest Mike Hunley, FCLMT, SeaWorld Herb Jimenez, FCLMT, SeaWorld Jo Anne Kani-Miller, FCLC, A New Vista Lee Lovett, FCLC, Forest Hills Maria Muhlhan, FCHP, Artistree Jose Serrano, FCLMT, SeaWorld
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FCLT ExaM UNIVERSITY OF FLORIDA: Thank You Judges!
Hosts: Robert Shoelson, FCLC, Getting Green Kim Moore, UF Ft. Lauderdale REC Luci Fisher, UF Ft. Lauderdale REC
Ed Barry, FCLT, Landscape Service Pros Sandy Benton, FCLC, Landscape Service Pros Tom Benton, FCLT, Landscape Service Pros Nick Beeuwkes, FCLMT, Landscape Maintenance Pros Todd Flack, FCLC, 100% Landscape Vladimir Foursa, FCLC, BG Katz Chris Griffiths, FCLC, Jamie Hayes, FCLC, Runway Growers Shane Humble, FCLMT, Clintar Paul Sykora, FCLC, ValleyCrest
FCLT ExaM SEAWORLD: Thank You Judges!
Host: Gary Weitermann, FCLMT, SeaWorld Billy Butterfield, FCLC, Ameriscapes Ken Dobler, FCLC, Westcoast Landscape Larry Harripersad, FCLMT, SeaWorld Tim Harris, FCLC, ValleyCrest Herb Jimenez, FCLMT, SeaWorld Jo Anne Kani-Miller, FCLC, A New Vista Lee Lovett, FCLC, Forest Hills Hank Oyler, FCLC, Dora Landscape Paul Rauch, FCLC, Sustainable Lawns Jose Serrano, FCLMT, SeaWorld
CERTIFICATIONS More FCHP Spanish-Language Training Coming to Broward The first-ever FNGLA Certified Horticulture Professional (FCHP) training program offered entirely in Spanish was a huge success in Miami on October 16 -18. More than 25 industry professionals from Mexico, Puerto Rico, Venezuela and Columbia attended. Thanks to Fernando Galindez and his team at the Institute of Environmental Studies, this new program provides a unique opportunity for industry certification to Spanish-speaking horticulturists. It not only provides the knowledge required for the FCHP exam, but also serves as an introduction to the horticulture industry in general. Plan to attend the next class on January 20-22 in Ft. Lauderdale in conjunction with TPIE. The course includes the FCHP Manual in Spanish, two days of instruction, entrance to TPIE, inclusion in the TPIE nursery tour and a workshop following the program. To learn more about Spanish-language FCHP training, or to register for the class at TPIE, contact Dr. Galindez at 954-330-6533 or fjgalindez@gmail.com.
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INDUSTRY NEWS Florida Agriculture: By the Numbers Released From FDACS Florida Commissioner of Agriculture Adam H. Putnam announced sales of Florida oranges, honey and other agricultural commodities increased in 2012 from the previous year. “When Europeans first settled in Florida in 1513, they produced just enough food to feed themselves,” said Commissioner Putnam. “Florida agriculture has grown exponentially over the past five centuries. Nearly 48,000 farms on more than 9 million acres grow 300 different products. The industry contributes more than $100 billion to our state’s economy and supports 2 million jobs. I am proud to see the continuing growth that proves Florida’s products are second to none.” The 180-page Florida Agriculture: By the Numbers gives in-depth details about growing and harvesting top Florida products, including citrus, field crops, cattle, milk, poultry, hogs, vegetables, melons, berries, nursery and greenhouse products, honey, aquaculture and forestry. Highlights from the report include: • Total sales of nursery and greenhouse products also increased to $1.8 billion. • In 2012, Florida ranked first in the value of production of oranges, grapefruit, fresh market snap beans, cucumbers for fresh market, squash, sweet corn, fresh market tomatoes and watermelon. Moving up from second place last year, the state also now ranks first in cucumbers for pickles and sugarcane for sugar and seed. • The state ranked second in the value of production of bell peppers, strawberries and tangerines. • The state ranked third, moving up from fourth place, in the value of production of honey. • The value of the orange crop continued to rise, with $1.5 billion in sales, up from $1.3 billion the previous year. Citrus growers produced 146.7 million boxes of oranges, up from 140.3 million the previous year, giving Florida 66 percent of the total U.S. market share. As in past years, 96 percent of the oranges were used to make orange juice. • Sales of other commodities also increased, including grapefruit, watermelon, snap beans, sugarcane for sugar and seed, cucumbers for fresh market and sweet corn. • Growers harvested vegetables from 186,700 acres, with vegetable sales exceeding $1.1 billion. This ranks Florida only second to California for fresh market vegetable production. • Sales of livestock and products also increased to $1.5 billion. Sales of cattle and calves increased to $669 million. Poultry farms saw $363 million in sales from broilers and eggs. Milk sales totaled $520 million. To view the entire 180-page report, go to http://freshfromflorida.s3.amazonaws.com/P-01304.pdf
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INDUSTRY NEWS Wedgworth Announces Leadership Participants The Wedgworth Leadership Institute for Agriculture and Natural Resources recently selected participants for Class IX of its two-year program. The first seminar of the program takes place in Gainesville during the week of November 11. The selected program participants have committed to eleven seminars, totaling 55 days in all, which further develop their leadership capabilities in representing the agricultural industry. From a seminar in the Florida Panhandle and a week in Miami, to time spent in Washington D.C. and a three-week international trip, this program strives to broaden perspectives and build a network within the industry and beyond. As a result, program graduates are able to address challenges of local, state, national, and global dimensions. Chosen for the program were: Erin Archey (Sr. Corp Analyst, A. Duda & Sons, Inc., Oviedo); Ben Butler (Mgr./VP, Butler Oaks Farm, Inc., Lorida); Joshua Craft (Dir. of Field Services., FL Farm Bureau Fed, Newberry); Josh Culpepper (Dir., Prudential Agricultural Investments, Orlando); Matthew Curran (Business Analyst, Driscoll’s Strawberry Associates, Palmetto); Jerry Davis (Owner, Davis Farms, J-Pat Farms, Jay); JC Deriso (Owner, J.C. Deriso, Inc., Arcadia); Mallory Dimmitt (Exec Director & Coordinator, Legacy Inst. for Nat. & Culture, Clearwater Beach); Tavis Douglass (Nursery Manager, Island Grove Ag Products, Ocala); John Evans (Sales Associate, Maury L. Carter & Assoc., Inc., Oviedo); Lee Ann Fisch (Dir. of Communications, Florida Forestry Association, Tallahassee); Noah Handley (Dir. of Engineering, Lykes Bros., Inc., Lake Placid); Jennifer Hodges (Marketing Representative, The Andersons, Inc., Orlando); Rod Hollingsworth (C.E.O., Sun Bulb Co., Inc., Sarasota); Justin Hood (President, Hood Citrus Caretaking, Inc., LaBelle); Danny Johns (Owner, Blue Sky Farms, LLC, Hastings); Brittany Lee (VP, Florida Blue Farms, Inc., Gainesville); David Lively (Corp. Sales Manager, Everglades Farm Equip Co., Inc., Pahokee); Duane Mathis (Atlantic Div. Insurance Manager, Rabo Agrifinance Inc., Lake Wales); Jennifer Parrish (Loan Officer, Farm Credit of Central FL, Windermere); Brian Patterson (Vice President of Sales, Florikan ESA, Bradenton); April Porter (CFO, Wm. G. Roe & Sons, Inc., Winter Haven); David Register (Executive Vice President, FernTrust Incorporated, Seville); Emma Reynolds (Young Tree Management, Reynolds Farms, Inc., Lake Placid); Daniel Scott V(ice President, Scott Citrus Management, Fort Pierce); Scott Smith (Director of Operations, Florida’s Natural Growers, Lake Wales); Lauren Trad (CFO, Trads Garden Center & Landscaping, Jacksonville);Baxter Troutman (CEO, Labor Solutions, Inc., Winter Haven); Frank Wells (Chief Executive, World Power & Water, St. Petersburg); and, Leigh Ann Wynn (Dir. of Marketing & Business Development, Land South Group, Alturas). Class members were selected through a rigorous nomination and application process. The group is representative of agriculture’s diversity through their employment in 21 different sub-sectors of the industry, from citrus to horticulture to dairy. Administered by University of Florida’s Institute of Food and Agricultural Sciences (IFAS), the Wedgworth Leadership Institute hosted its charter class in 1992. With about 400 program alumni (including participants and their spouses), the Wedgworth Leadership Institute has become a staple for developing agricultural leaders who will become increasingly involved in the policy formation process. Please visit the WLIANR website for more information http://www.wedgworthleadership.com or call Program Director Hannah Carter at 352-392-1038.
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INDUSTRY NEWS Agriculture Hall of Fame Honorees Named Commissioner of Agriculture Adam H. Putnam and the Florida Agricultural Hall of Fame Foundation announced four honorees who will be inducted into the Florida Agriculture Hall of Fame in 2014. “These individuals have made incredible contributions to agriculture in our state and beyond,” Commissioner Putnam said. “The changes and improvements they have made will help ensure the strength of Florida’s $100 billion agriculture for generations.” The honorees are: Scottie Butler, Gainesville, former general counsel, Florida Farm Bureau Federation Scottie Butler has spent more than 40 years advocating for Florida’s farmers and ranchers. He retired as general counsel from the Florida Farm Bureau Federation in September 2013, after more than four decades of service. He understands the importance of developing relationships to bring together associations, coalitions and government agencies to move key issues forward. Bruce Christmas Sr., Cottondale, former Director of the Poultry Evaluation Center at the University of Florida Bruce Christmas is a fifth generation farmer from Jackson County and a former Orange County Extension Agent. He has been recognized by many organizations for his leadership and his volunteer service to youth and was chosen “National Volunteer of the Year” for the National Agriculture Alumni and Development Association. Dr. Elver “Doc” Hodges, Wauchula, retired Professor Emeritus at the University of Florida Dr. Hodges’ contributions to the livestock industry in Florida are enormous. His research as an agronomist identified problems and found solutions to enrich low-quality Florida soils, which revolutionized peninsular Florida beef production. He served with the University of Florida Range Cattle Research and Education Center and with the USAID International Program in Malawi. Dallas Townsend, retired Director of the University of Florida Hendry County Extension Office Dallas Townsend served 39 years as an extension agent in Southwest Florida and was instrumental in working with IFAS and the agriculture industry to bring more research capacity to the area through the UF/IFAS Southwest Florida Research and Education Center. His involvement with youth and 4-H is legendary, coaching more than a dozen 4-H teams and thousands of 4-H youth. The award winners will be honored on Feb. 11, 2014 at the Ag Hall of Fame Dinner. For tickets, or more information about the Florida Agricultural Hall of Fame, go to http://floridaaghalloffame.org/2013/10/2014.
Florida Communities of Excellence Awards Seeks Nominations The Florida Communities of Excellence Awards announced that it will honor the state’s most outstanding community associations at its annual Conference & Awards Gala in Orlando on May 2, 2014. Submissions for the 2014 Awards are now being accepted online at http:// communitiesofexcellence. net/. The entry deadline is January 31, 2014. Relative to the nursery and landscape industry is the category of FloridaFriendly Landscaping™: Environmentally sound landscape, wetland, preserve, and lake management policies, including FloridaFriendly Landscaping. There is no entry fee for participating in the Awards. Submit entries or sponsor the award for visibility. For complete details on the program, visit http:// communitiesofexcellence. net.
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MEMBER NEWS Hall Named Florida Green Building Coalition Volunteer of the Year The 2013 FGBC Volunteer of the Year was awarded to FNGLA member Cindy Hall of Cobble Systems, LLC. Each year, FGBC selects a volunteer of the year based on nominations received from its general membership. This award honors an extraordinary FGBC member for passionate belief in the mission of FGBC and for contributions to the group’s success. As a senior officer within the organization, Cindy realized the importance of insulating FGBC from the impact of the recession. She was comprehensive in her thought processes and did not shy away from hard decisions necessary for FGBC’s financial stability. Serving members is always a focus with Cindy. She took the time to participate on just about every FGBC committee, making sure their voices were heard and the Board was attentive to their needs. Congratulations Cindy!
Brooks Honored by Broward County as Pioneer With a mission to recognize and celebrate Broward County pioneers, the Broward County Historical Commission has selected Roger Brooks (Four B’s Nursery, Parkland) honoring his contributions to the county. Roger and his wife, Janice, moved to the Broward County city of Parkland in 1972 and soon thereafter started in the nursery business. Roger has many FNGLA accolades and is past chair of The Landscape Show and a Wendell Butler Award Winner.
Summers to Manage The Garden Center Group The Garden Center Group has announced Danny Summers (Summers & Associates, LLC) has assumed the role of Managing Director of The Garden Center Group, the industry’s business development firm for garden centers and suppliers. In this new role, Summers’ responsibilities will be the day-to-day operations of The Group and managing all programs and services to The Group’s retailers and The Group’s Service Providers and Preferred Vendors; an alliance consisting of over 150 firms. With an extensive background in retail, wholesale and association management, Summers has consistently proven his ability to lead, manage and motivate throughout his career. Since joining The Group in February of 2012 as Community Manager, he has played a major role in managing the growth of The Garden Center Group community and promoting participation in the common goal of helping all companies involved in The Group to increase market share, sales and profits. The Garden Center Group focuses on business solutions designed to help garden centers increase sales, improve operations and retain more profit. With a support team of leading industry professionals offering business management, financial, marketing, HR services and more, The Group offers retailers innovative resources to maximize their potential to succeed. For information about The Garden Center Group and the services it provides, visit www.thegardencentergroup.com or call 404.996.0041.
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NEW MEMBERS
Welcome New Members The following are new FNGLA members: from September 22, 2013 - October 21, 2013 ACTION City of Winter Garden Veronica Wright (Supportive) 300 W Plant St Winter Garden, FL 34787 407-656-4111 McCrory’s Sunny Hill Nursery, Inc. Dolores McCrory 35152 LaPlace Ct Eustis, FL 32736-9298 352-357-9876 R & D Nurseries Robert Roe 2027 Alvey Rd Umatilla, FL 32784 561-847-5065 BIG BEND City of Tallahassee Cris Revell (Supportive) 642 Mabry St Tallahassee, FL 32304 850-891-5343 BROWARD Heritage Trees & Gardens, LLC Allison Ruytenbeek 1200 Lox Road Parkland, FL 33076 954-261-1000 The Landscaping People Inc. Daniel Villasmil 4474 Weston Rd #143 Weston, FL 33331 954-440-8433 Rec’d by: Wes Parrish, Parrish Nursery Inc Palm & Turf Mgt. Plus, Inc. Dianne Bessette 4670 N Hiatus Rd Sunrise, FL 33351 954-691-8754 CENTRAL EAST COAST Evolving Landscapes David Schroeder 236 W Michigan St #1 Deland, FL 32720 407-234-2514 Rec’d by: Rosemary Warner, Native Southeastern Trees, Inc.
FRONTRUNNERS Gateway Farms David Hajos 22413 NW 227th Dr High Springs, FL 32643 386-454-5688 Rec’d by: Bill Klinger, Brantley Nurseries Infinite Energy Melissa Redon 7001 SW 24th Ave Gainesville, FL 32607-7944 352-367-4677 X3155 LAKE REGION H. Donovan Brown (Supportive) 687 Glendora Rd Poinciana, FL 34759 863-513-3861 MIAMI-DADE Doug Ingram & Sons Nursery Robbie Binder 16775 SW 288th St Homestead, FL 33030-2040 305-247-3680 Rec’d by: Bob Plyler, Arvida Nurseries J & R Exotic Foliage Jesus Collazo 18250 SW 232nd St Goulds, FL 33170-3805 305-248-8553 Rec’d by: Sylvia Gordon, Landscape by Sylvia Gordon NORTHEAST City of Jacksonville-Public Works John Moscarillo (Supportive) 1139 Blue Sky Way Jacksonville, FL 32225 904-517-2768 OUTSIDE FLORIDA A & B Home Tom Kedzierski 9520 Santa Anita Ave Rancho Cucamonga, CA 91730 203-673-4335
GARDIEN™ by Consolidated Foam, Inc. Heather Ramos 1643 Barclay Blvd Buffalo Grove, IL 60089 847-480-7600 Plantaflor USA, Inc. Rick Enthoven PO Box 1484 Summerland, CA 93067 805-886-4156 Professional Décor, Inc. Nellie Galvano 2051 Transit Rd Burt, NY 14028 800-777-1258 PROLandscape by Drafix Software Lisa Piercy 114A W 3rd St Ste 301 Kansas City, MO 64105 816-842-4955 PANHANDLE Florida Foundation Seed Producers, Inc. John Beuttenmuller PO Box 309 Greenwood, FL 32443 850-594-4721 Rec’d by: Phillip Rucks, Phillip Rucks Citrus Nursery, Inc. Wallace Sprinkler and Supply, Inc. Matt Markham PO Box 1313 Gulf Breeze, FL 32562 850-434-1199 PALM BEACH Bob’s Plants LLC Susan Cone 6773 Park Lane West Lake Worth, FL 33449 561-889-6584 Rec’d by: Pat Ford, Pat Ford’s Nursery
Universal Tree Farm, LLC Ivan Caro 12180 Sugar Pine Trail Wellington, FL 33414 305-968-3736 Rec’d by: Greg Davenport, Davenport Nursery PINELLAS Ferrellgas Mark Linkletter 9000 66th St N Pinellas Park, FL 33782 913-661-1585 ROYAL PALM Skyemax Corp Stone Ferris 1929 SE 36th St Cape Coral, FL 33904 239-573-6516 Rec’d by: John Schwind, Steele Truck Center SPACE COAST Brevard County Public Works Administration Jason Kelly (Supportive) 2725 Judge Fran Jamieson Way # 201-A Viera, FL 32940 321-626-6175 Green Way Pavements of Florida Inc. Robert Buck 520 Footman Ln Merritt Island, FL 32952 321-452-3390 TAMPA BAY Clay City USA, Inc. Jorge Ramirez 4902 Wallace Rd Plant City, FL 33567 813-380-3803
Delray Garden Center Robert Glynn 3827 W Atlantic Ave Delray Beach, FL 33445 561-243-6869
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Calendar of Events
See and submit events at http://www.fngla.org under calendar
Contact Us FNGLA
14:
Limited Commercial Landscape Maintenance (LCLM) Workshop, Columbia County Extension Office, Lake City
Phone: 407.295.7994 Toll-free: 800.375.3642 Fax: 407.295.1619 E-mail: info@fngla.org Web: www.fngla.org
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Green Industries Best Management Practices (GI-BMP) Training, St. Johns County Extension St. Augustine
CHIEF EXECUTIVE OFFICERS
November
19 - 20: i-Tree Training Program Workshop, Pensacola State College, Milton Green Industries Best Management Practices (GI-BMP) Training, Alachua County Extension Office, Gainesville
20:
20 - 21: FNGLA’s Great Southern Landscape Field Days, Hilton University of Florida Conference Center, Gainesville 21- 22:
i-Tree Training Program Workshop, Jacksonville Electric Authority (JEA), Jacksonville
December 12:
Green Industries Best Management Practices (GI-BMP) Training, Clay County Extension Office, Green Cove Springs
12 - 13: FNGLA / Landscape Management Network Workshop, Kelly Tractor CAT, West Palm Beach
Ben Bolusky
Greenline Editor Jennifer Nelis jnelis@fngla.org
2013-2014 State Officers
President Mike Marshall Marshall Tree Farm 17350 SE 65th St Morriston, FL 32668-4508 (352) 528-3880
President-Elect Sandy Stein The Jungle Nursery 29100 SW 162 Ave Homestead, FL 33030 (305) 246-5324
Past President Wes Parrish Parrish Nursery 5900 SW 185th Way Ft. Lauderdale, FL 33332 (954) 680-3544
Secretary/Treasurer Billy Butterfield AmeriScapes Landscape Management Services, Inc. PO Box 568762 Orlando, FL 32856-5041 (407) 872-0855
Connect with us: About FNGLA This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services. The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the success and professionalism of our members.
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