Greenline, October 2013

October 2013 | Volume 34, Issue 10

FNGLA’S MONTHLY PUBLICATION: DIGITAL MONTHLY ISSUE LOCATED AT HTTP://GREENLINE.FNGLA.ORG

Business was Blooming at The Landscape Show!

“Business was Blooming” at The Landscape Show as more than 6,200 nursery and landscape professionals gathered at the Orange County Convention Center in Orlando, Florida to do business together, learn from one another and enhance the professionalism of Florida’s nursery and landscape industry.

Taking place September 19-21, The Landscape Show offered a new location, with nearly 450 exhibitors setting up eye-appealing and inspiring displays in 750 booths in the North/South Building of the Orange County Convention Center. “The change to the newer building was very exciting,” said Linda Adams, trade show manager. “Access to the show was more convenient and everyone seemed to enjoy the many ‘new’ elements of the show.”

Exhibitors reported business is picking up with more orders than typical at the show. “The Landscape Show was upbeat, fresh, and fun! The conversations on the show floor were very positive and I got the sense virtually everyone is excited about the industry’s momentum. It was the most beautiful show I can recall seeing. The new hall really showcased the plants and product,” said Ty Strode, Chairman of the show and vice president of marketing at Agri-Starts, Inc. in Apopka.

From colorful flowering annuals, to large palms and trees to cascading fountains, exhibitors did an exceptional job displaying their products. The winner of this year’s Best of Show award went to Excelsa Gardens, Loxahatchee; Best Island to Knox Nursery, Winter Garden; and, the most Unusual Plant Specimen in the show was awarded to the Gumbo Limbo shown by Sunscape Landscape Nursery. Access the 2013 Booth Award winners: http://www.fngla.org/recognition/ landscape-awards/winners.aspx The Landscape Show’s cityscape theme showcased a main street promenade with street posts, hanging baskets, beautiful shrubs and groundcover, stone walls, pavers and landscape lighting enhancing the exhibitors’ plants and products.

The Landscape Show offered more ways to learn than ever! A diverse selection of sessions and

PRESIDENT’S LETTER

Mike Marshall FNGLA 2013-2014 President

The Industry Emerges: Things Are Better The Landscape Show has come and gone and it sure was an impressive event. Thank you to the Landscape Show Committee, FNGLA staff and all of the dedicated volunteers who work so hard to keep Florida’s premier landscape event at the top of its game. Exhibitors and attendees experienced an upbeat attitude. And, there was a significant increase in buyers looking to source material and place orders. Many exhibitors commented specifically about orders written and trucks booked at the show. This wasn’t just a “it feels like it might get better” kind of attitude; it was a much more definitive “things are better.”

Another great aspect of this year’s show was the partnership with America in Bloom (AIB) which brought in 150 of their members, mayors and other elected local officials from around Florida and the United States. This partnership allowed us to extend the reach of the Landscape Show by showcasing the aesthetic and environmental benefits of our Florida industry to AIB cities around the country. Taking the time and opportunity to tell others about the real benefits of our products and services is something we cannot do too much and something we should all do more often.

The Landscape Show provided an opportunity for our industry to proudly host Adam Putnam, Florida’s Commissioner of Agriculture. We even put Commissioner Putnam to work as he helped with the presentation of FNGLA’s 2013 Landscape Awards. FNGLA welcomed him to an evening reception in support of his 2014 reelection campaign.

Last, but not least, I wish to mention the education opportunities that abounded at this year’s show. Both the Main Stage and the Discovery Area on the show floor delivered exceptional educational opportunities to all trade show attendees. FNGLA’s Knowledge College offered the latest and greatest educational topics to the best and brightest industry professionals. Again, thank you to all of the exhibitors, attendees, committees, volunteers and staff who helped make The Landscape Show 2013 a great event and a spectacular showcase of our industry.

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The Landscape Show coming to an end means Fall is officially here with only a couple of months remaining in the year. In these next couple of months, there are a few great educational events I want to encourage everyone to consider attending.

The Florida Agriculture Financial Management Conference, co-sponsored by FNGLA, is back by popular demand for a third year. The purpose of this educational program is to provide essential financial risk management seminars for Florida’s agricultural producers. Florida’s economy depends on the $130 Billion agriculture industry. So, it is critical growers have strong financial management skills to proactively manage risks to remain competitive and viable. The conference is open to all members of Florida’s agricultural commodities and the opportunity to learn from and network with other Ag industry segments is one of the unique aspects of this event. The conference will be held at the Omni Hotel, Champions Gate, Orlando on October 21-22. For more information, visit www.fafmc.org.

Brand new this year, the Great Southern Landscape Field Days will be held November 20-22, in Gainesville. The conference committee has planned a strong landscape field day program with all of the successful elements taken from the Great Southern Tree Conference to offer new research and expanded educational opportunities. The new format will feature high quality education for not only tree producers, but also woody ornamental growers and, especially, landscape professionals. The program’s mission is to develop and showcase innovative business strategies and sustainable landscape practices for growers and landscape professionals. The outdoor demonstration area makes this conference unique because it provides attendees with a hands-on opportunity to see emerging techniques and products and their effects year after year. For more information, visit www.fngla.org.

As FNGLA chapter meetings swing back into gear for the Fall, I hope everyone has productive, fun and encouraging meetings. Hopefully, there will soon be some cool weather to enjoy as well.

Mike Marshall Marshall Tree Farms (Morriston) Michael@MarshallTrees.com

FNGLA HAPPENINGS The Landscape Show (con’t) topics were offered at the TLS Knowledge College, including a tour of the gardens at Nemours Children’s Hospital. There were over a dozen complimentary demonstrations, and the all-new Learning Lounge offered a place to mingle with peers and extend the learning beyond the speakers’ presentations. There was a complimentary main stage session on community development presented by author Peter Kagayama. Another main stage presentation, presented by Nick Tate, focused on the Affordable Health Care Act and its implications on business.

Also available was a CEU Lab offered by UF/IFAS Extension. Thanks to the Florida Department of Transportation for its road landscaping program. Utilizing the help of St John’s Water Management District and the University of Florida, a Water Conservation Corner featured new irrigation technology and best management practices as it relates to water use.

The Main Stage at The Landscape Show was a popular spot when the 2013 FNGLA Landscape Awards were presented. FNGLA was honored to have Adam Putnam, Florida’s Commissioner of Agriculture and Mike Marshall, FNGLA’s President present the awards to the 8 winning entries. The winner of the Roy S. Rood Award, recognizing the program’s top project, coincidentally was awarded to Rood Landscape for its Jupiter Inlet Lighthouse Renovation. Ron Vekeman, the project’s landscape designer, was honored. Access images of FNGLA’s Landscape Awards winners and their winning projects: https://plus.google.com/ photos/101900735408609469622/albums/5926824194716398433 TappedIn, a networking event for industry professionals 40 years and under, was held Friday evening following a full day at the show. Nearly 90 Gen X & Y’s attended the gathering held at Houlihan’s, near the convention center. Ty Strode, Chairman of The Landscape Show and an under-40 professional said, “TappedIn provides a great opportunity to meet other industry professionals from my generation helping me to build my professional network.”

Held the day prior to the show’s opening, The Landscape Show/SHARE Golf Tournament was a success with 64 golfers hitting the greens at the Marriott Grande Pines. Not only did the 16 foursomes enjoy a great day of golf, but another $4000 was raised for the FNGLA Endowed Research Fund at UF Foundation/SHARE. America In Bloom, the national organization which promotes quality of life through quality landscapes in communities, held its national symposium in conjunction with The Landscape Show. Nearly 150 America In Bloom participants from across the country took part in show tours and special workshops designed for their specific interests. FNGLA and America in Bloom worked together to host a reception for local city and town mayors which included attending the show’s Opening Session presented by Peter Kageyama. Peter shared his experiences and identified “love notes” a city offers its citizens to create passionate involvement, including how gardens and landscapes offer love to the citizens and how the nursery and landscape industry can be more involved in loving their local communities.

It was a busy show filled with many new opportunities– a new location, new ideas and many new resources. Mark your calendar now to be a part of the industry’s best event for business resources, connections and education: September 25-27, 2014 in the South Concourse of the North/South Building of the Orange County Convention Center. A gallery of images from the 2013 show appears on pages 4 & 5.

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Access these and other show images at:

https://picasaweb.google.com/ FLNurseryGrowersLandscapeAssoc

FNGLA HAPPENINGS Golfers Raise Funds for Industry Research Mild weather and clear skies set the stage for the 19th Annual The Landscape Show/SHARE Golf Tournament as 64 players teed off on the Marriott Grand Pines Golf Course on Wednesday, September 18. This tournament has become a favorite way for industry golfers to kick-off their Landscape Show activities in Orlando, as it takes place the day prior to the opening of The Landscape Show.

“As the allied members of FNGLA, we want to help fund industry research which is always needed for the next big threat or opportunity,” said Tra Huddleston of Nufarm and chairman of FNGLA’s Allied Division. “The golf tournament has been a fun and successful event to raise needed funds for research. Over the years, we’ve contributed nearly $175,000 to FNGLA’s Research Fund at the University of Florida SHARE Foundation.”

Although the day started with clear skies, rain fell as most teams were just shy of finishing the course. During lunch, Matt Antos, of LPL Financial and an Allied Division Committee member, announced Erik Tietig, Kris Tietig, Steve Leonard, and Jeff Decker as the first place team. Tobey Barr won Longest Drive and Steve Shaft received the prize for Closest to the Pin. Special thanks to the 2013 tournament sponsors: Platinum Level: Bolling Forest Products, Haviland Plastic Products, Landscape Products, StockOSorb and Winfield Solutions. Silver Level: BWI. Bronze Level: Albritton’s Nursery, AMVAC and ARM International.

Access more photos from the golf tournament by visiting http://www.fngla.org/thelandscapeshow/golf.aspx.

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FNGLA HAPPENINGS SPECIAL THANKS TO THESE SHOW SPONSORS

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FNGLA HAPPENINGS FNGLA’s 2013 Landscape Award Winners Honored: Special Award Winners Announced!

The FNGLA Landscape Awards Program celebrates “the best of the best” in Florida landscapes. Eight projects were announced as program winners prior to The Landscape Show and four Special Recognition Awards were unveiled at the event. All projects were honored on the show’s main stage. The projects and businesses honored for their extreme excellence were:

2013 FNGLA Floriculture Award Winning Project:

RENOVATION/REDESIGN – RESIDENTIAL SINGLE FAMILY Project: Marco Island Residence Landscape Contractor: Busk & Associates, Inc., Naples, FL Landscape Architect: W. Christian Busk Landscape Architect, Inc., Naples, FL

2013 FNGLA Florida Friendly Landscape TM Award Winning Project:

RENOVATION/REDESIGN – THEME PARK Project: SeaWorld’s Shamu Stadium Landscape Renovation Landscape Contractor: SeaWorld Orlando Horticulture Team, Orlando, FL Landscape Architect: SeaWorld Orlando Horticulture Team, Orlando, FL

2013 FNGLA Roy Rood Winning Project, considered the best entry in the program:

RENOVATION/REDESIGN – ENVIRONMENTALLY SUSTAINABLE SITE Project: Jupiter Inlet Lighthouse Landscape Contractor: Rood Landscape, LLC, Hobe Sound, FL Landscape Designer: Ron Vekeman, Rood Landscape, LLC, Hobe Sound, FL

2013 FNGLA S.J. Blakely Award Winning Business: R.F. Orchids, Homestead, FL

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Special Award Winners, from top to bottom are the Marco Island Residence (the 2013 FNGLA Floriculture Award Winner); SeaWorld’s Shamu Stadium Landscape Renovation (the 2013 FNGLA Florida Friendly Landscape TM Award Winner); and, the Jupiter Island Inlet Lighthouse (the 2013 Roy Rood Winner).

FNGLA HAPPENINGS FNGLA Landscape Awards were presented to the projects’ owners, landscape contractors, designers and architects on the Main Stage of the show floor of The Landscape Show, Additional projects honored were: Orchids are plentiful at R.F. Orchids in Homestead, the S.J. Blakely Award Winner for 2013.

NEW INSTALLATION – RESIDENTIAL SINGLE FAMILY Project: Holec Residence Landscape Contractor: ArtisTree Landscape Maintenance & Design, Venice, FL Landscape Architect/Designer: Clinton Lak, Venice, FL NEW INSTALLATION – RESIDENTIAL SINGLE FAMILY Project: Rio Vista House Landscape Contractor: Dias Brothers Garden Services, Boynton Beach, FL Landscape Architect: Mario Nievera, Palm Beach, FL NEW INSTALLATION – RESIDENTIAL SINGLE FAMILY Project: The River House Landscape Contractor: Dias Brothers Garden Services, Boynton Beach, FL Landscape Architect: Sanchez and Maddux, Inc. Landscape Architecture, Palm Beach, FL NEW INSTALLATION – INSTITUTIONAL/PUBLIC Project: Bradenton Downtown Riverwalk Landscape Contractor: Turner Tree & Landscape, Bradenton, FL Landscape Architect: Kimley-Horn Associates, Tampa, FL NEW INSTALLATION – SPECIAL PROJECT Project: Americana Feature Garden, 2013 Spring Home & Patio Show Landscape Contractor: Trad’s Garden Center, Jacksonville, FL Landscape Designer: Cascade Outdoor Design, Jacksonville, FL

FNGLA President Mike Marshall (left) and Florida’s Commissioner of Agriculture Adam Putnam (right) present the Roy Rood Award to Ron Vekeman of Rood Landscape, LLC, the Jupiter Inlet Lighthouse’s landscape designer. The Roy Rood Award is given to the best project for the year, and this year, coincidentally, the award was given to a Rood Landscape project.

In connection with the Landscape Awards happenings, FNGLA President Mike Marshall presented Adam Putnam, Florida’s Commissioner of Agriculture with the FNGLA Friend of the Industry Award recognizing Putnam’s contributions to the advancement and improvement of the nursery and landscape industry.

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FNGLA HAPPENINGS The All-New Great Southern Landscape Field Days: A Must Attend Event!

The Great Southern Landscape Field Days will be held November 20-22, 2013 in Gainesville, FL. In partnership with the University of Florida (UF), FNGLA has created a new educational program showcasing innovative business strategies and sustainable landscape practices for growers and landscape professionals. Attendees will also have access to UF’s new demonstration plots where plans are underway to provide industry with key information such as treatment frequency, quantity of water applied (irrigation), maintenance/labor time, and weather information. Committed to delivering high-quality educational sessions, the program will focus on production, environmental resource management, new plant varieties, design, installation and maintenance.

Wednesday morning’s line-up of speakers will include John Kennedy, John Kennedy Consulting, along with Jeff Caster, Florida Department of Transportation (FDOT), and Mac Carraway, SMR Farms.

Jeff Caster will share with attendees the history and intent of FDOT Landscaping Initiatives.

FDOT has made the commitment to make Florida the most attractive place to do business, to attract visitors and encourage businesses to invest more time and money in Florida. He will share how FDOT plans to implement bold roadside beautification projects. With thoughtful site specific design, this Consistent, Predictable, and Repeatable approach will produce the highest visual impact and distinctive sense of place at the lowest design, construction, and maintenance cost.

Watch the UF video focused on the Environmental Horticulture Landscape Unit at the University of Florida in Gainesville. This site is home to the Florida-Friendly demonstration plot study which aims to quantify any contrasts in resource expenditures between traditional landscapes and low-maintenance FloridaFriendly landscapes.

Access the video online at: http:// gardeningsolutions.ifas.ufl.edu/clce/ landscape-unit/

Questions have been raised regarding the kind of economic and environmental value mature trees have in urban landscapes. Should trees be pruned or removed? How does the industry address homeowners’ concerns of lifting sidewalks and driveways; roots growing around irrigation and utility components? Mac Carraway has gathered information and is prepared to share what he has found from a variety of sources regarding the cost benefits of trees in the landscape.

FNGLA needs the support of our industry leaders and suppliers to enhance the program’s success! As we move forward into the next decade, the Landscape Field Days will start with a broader approach providing innovative business strategies and sustainable landscape practices for both growers and landscape professionals. Please make your commitment to be a part of the next 10 years of industry advances. Start today on a successful journey as a partner of this great new program. If you wish to learn more about the conference, please contact Linda Reindl at lreindl@fngla.org, visit www.greatsouthern.org or call FNGLA at 800-375-3642.

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FNGLA HAPPENINGS Students Expand Industry Knowledge at The Landscape Show Over 200 high school horticulture students and teachers gathered at The Landscape Show for FNGLA’s annual Career Fair. Held on the Main Stage, it was standing room only for this event! Special thanks to the emcee, Chris Beytes with Ball Publishing, the event was very lively and entertaining. Chris interviewed four people employed in different areas of the nursery & landscape industry. The purpose of the Career Fair is to open students’ eyes to the wide array of career choices within the horticulture industry. At the end of the hour-long event, students left refreshed with new knowledge of our industry. Students then interacted with exhibitors on the tradeshow floor to learn even more about Florida’s horticulture industry.

Special thanks to the following Career Fair presenters: Spencer Phillips, The Toro Company Jennifer Parrish, Farm Credit of Central Florida Angelo Hamilton, Nature’s Way Landscaping Mike Marshall, Marshall Tree Farm The 200 high school particpants came from a dozen different high schools from across the state, mostly concentrated in the South Florida area.

The One Name Campaign! Member Recruitment Update In August, FNGLA officially launched “ The One Name Campaign!” We’re asking each FNGLA member to provide the name and contact details for just one business who will benefit from FNGLA’s membership, ideally a landscape firm. Once your “one name” has joined, you will be rewarded with a $50 credit towards any state-level FNGLA educational event!

Submitting your “one name” is easy! Go to FNGLA’s home page at www.fngla.org and look for the “Refer a Member” button on the top right. From here, there’s a simple online submission form. Then, simply follow-up with your recommendation and help orient them to the many programs and benefits which will most benefit their business. It’s really that easy!

Thank you to the following members for jumping onboard the campaign: Tristen Bowen (Marriott Vacation Club); Rich Kling (Integrity Merchant Solutions); Vickie Parrish (Parrish Nursery, Inc.); Lourdes Rodriguez (Manuel Diaz Farms, Inc.); Friedel Scholl (Soho Landscape); Bill Sellers (Coastal Springs Chapter FNGLA); Eric Smith (Big Trees Plantation); and, Sandy Stein (The Jungle Nursery). For more details on FNGLA’s recruitment efforts, call FNGLA at 800-375-3642 or e-mail: info@fngla.org.

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FNGLA HAPPENINGS

FNGLA to Host Landscape Management Network Workshop in Palm Beach: December 12 & 13 FNGLA is teaming up again with the Landscape Management Network (LMN) to present a 2-day workshop focused on business success, productivity and the bottom-line. This workshop gets landscape professionals out of their trucks and takes their landscape business to the next level. It was so impactful to those who previously attended and such a success, it’s now headed to the Palm Beach area.

Landscape professionals — you won’t be sitting back listening to what you should be doing — you’ll be busy actually doing it, using your own numbers to create a budget and a plan for greater profit. The instructors are actual landscape contractors who’ve built some of the top companies in the landscape industry from the ground up. The program has been described as the ultimate business management tool for contractors.

Day 1: Build a Plan for Profit In just 6 hours, we’ll show you how easy it is to build a profitable operating budget, customized for your business. Each attendee uses you’re own company numbers to customize a plan for sales, wages, equipment and overhead spending. The result? Sales goals, overhead plans, and an overhead recovery system all designed to help you achieve a fair profit.

Day 2: Estimating + Bidding Using your own plan for profit, you’ll calculate exactly what your company needs to charge for labor, equipment, and materials to ensure every job is priced for profit. You’ll learn how to systemize your pricing for consistent, profitable, and trainable results.

• Estimating - to ensure you’re making profit

• Planning Work - how to take the information in your head and put it in the hands of your people

• Keeping Score - how to track and cost jobs to ensure your crews are working for profit

• Motivating - learn to get your staff thinking like owners with simple bonus + wage systems For just $99 per person (fee includes both days of sessions and lunches), you’ll have access to industry experts and formulas designed to give you a competitive advantage and equip you to lead your business to a more profitable future. Bring your laptop and your company’s financials (kept private). FNGLA Certified Professionals receive 8 CEUs for attending the full program.

Program location information and registration details to come:. Look for FNGLA updates to register or contact FNGLA at info@fngla.org.

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FNGLA HAPPENINGS TPIE Opportunities: Plan Ahead to Ensure Your Impact The Tropical Plant Industry Exhibition (TPIE) will open in less than 4 months – January 22-24, 2014 in the Broward County Convention Center in sunny Fort Lauderdale, Florida. TPIE is one of the most popular shows for buyers of tropical plants and related supplies. The TPIE audience includes independent garden center buyers, chain store and grocery store buyers, interiorscapers, resort and hotel purchase agents, nursery and greenhouse operations, wholesale brokers, floral designers, retail florists, landscape professionals and facility managers. With TPIE promotions kicking into high gear, it’s time for you to explore additional options for promotion at the show to maximize your exposure to the TPIE audience.

With less than 40 booths available in the show, now is the time to reserve your spot. Access the online floorplan at http:// www.fngla.org/TPIE/2014/docs/2014_TPIE_Floorplan.pdf. And submit your application at http://www.fngla.org/ TPIE/2014/Docs/2014_TPIE_Application.pdf.

Exhibit space at TPIE is only the first step in promoting your company to this important audience. Sponsorships of special events and areas at the show give additional exposure. Some of the new sponsorships available this year are: THE CREATE THEATER is where AIFD will host themed days to showcase creative plant use. Sponsorships of this high visibility area are priced at $2,000 per day. Wednesday is reserved, but Thursday and Friday are still available and your product(s) may be able to be incorporated into the day’s program.

INNOVATION AREA was formerly called The Exhibitors Showcase. This is where the newest plants and products will be displayed. Ongoing videos will be presented in this new space to showcase the inspiring ways companies are using tropical plants and foliage in their businesses, as well as thought-provoking TED-talk type presentations on the benefits of plants. Soft furniture and a charging station will adorn the area, making it a popular spot for people to get “recharged” during the show. For $2,500 you can secure sole sponsor for all three days of the show. Signage and sponsor products will be showcased in this area.

A CORNHOLE TOURNAMENT, provided by FNGLA’s Allied Division is all new! Sponsor the boards or bags or be a general sponsor. This event will take place after show hours and profits go to the National Foliage Foundation (NFF).

STATIC GLASS GRAPHICS ON WALKOVERS is a highly visible placement for your promotions. Sized up to 4’ X 4’, this is a great spot to reach attendees as they walk over from the parking garage to the convention center. For $500 plus the price of the sign, you can secure placement.

FNGLA’s Mike Summers can also help you find other ways of attracting attendees to your booth – additional sponsorships, banners, aisle signs, directory advertising and column wraps. Contact Mike at msummers@fngla.org or call 1-800-375-3642.

We are updating and preparing mybooth.org and it should be ready for exhibitors by the end of October.

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INDUSTRY NEWS OFA & ANLA Merge to Create AmericanHort Members of OFA - The Association of Horticulture Professionals and the American Nursery & Landscape Association (ANLA) have voted in overwhelming support of the consolidation of the two organizations into a new, national trade association to serve the entire horticulture industry. The announcement followed a 30-day open ballot and today’s in-person vote for OFA’s members, held in Columbus, Ohio.

With the consolidation, the new trade association will have the largest national nursery, greenhouse, and garden retail membership of any horticulture association in the United States. Those communities will join together with breeders, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers, and all who are part of the supply chain to represent our industry with one, strong voice and a greater base of volunteer, staff, and financial resources.

The new trade association, named the American Horticulture Association, will be known as AmericanHort, and will begin operations by January 1, 2014. The mission of AmericanHort is to unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.

The association will have its primary office in Columbus, Ohio and an office in Washington, DC to facilitate government relations and research activities. Michael V. Geary, CAE will continue as the chief staff executive.

The inaugural board of directors was appointed by the legacy organizations. For the first year, the board will have equal representation from OFA and ANLA. The Board includes the following leaders: Chairman of the Board - Mark Foertmeyer, Foertmeyer & Sons Greenhouse, Delaware, Ohio; Vice Chairman of the Board - Dale Deppe, Spring Meadow Nursery Inc, Grand Haven, Michigan; Treasurer - Lisa Graf, Graf Growers, Akron, Ohio; Past Chairman of the Board Mike McCabe, McCabe’s Greenhouse & Floral, Lawrenceburg, Indiana; Past Chairman of the Board - Bob Terry, Fisher Farms, Gaston, Oregon; President & CEO - Michael V. Geary, CAE, AmericanHort, Columbus, Ohio/Washington, DC; Joe Burns, Color Burst, Grayson, Georgia; Terri Cantwell, Bates Sons & Daughters Inc, Lake Placid, Florida; Tom Demaline, Willoway Nurseries Inc, Avon, Ohio; Bob Jones Jr, The Chef’s Garden, Huron, Ohio; Terri McEnaney, Bailey Nurseries Inc, St Paul, Minnesota; Dan Mulhall, Mulhall’s Nursery, Omaha, Nebraska; Morris Newlin, New Garden Landscaping & Nursery, Greensboro, North Carolina; Cari Peters, JR Peters Inc, Allentown, Pennsylvania; and, Sid Raisch, Horticultural Advantage, Hillsboro, Ohio. For more details on the merger, ANLA or OFA, visit AmericanHort. org.

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INDUSTRY NEWS 2014 Garden Trends Predictions: Garden Media Group Garden Media Group has released its annual consumer trends report, identifying several major shifts in the marketplace and twelve trends that will impact gardening habits in 2014 and beyond. According to the 2014 Garden Trends Report, consumers are spending more leisure time outdoors and not only “decorating” their homes, but their gardens as well. The rise of social trends, like lawn games, glamping, and garden parties, are fueling a record growth in garden furniture and accessories, driving demand for tabletop fountains, outdoor chandeliers, garden art, decorative birdfeeders, unusual planters and candleholders.

The report indicates the worldwide gardening and outdoor living market is expected to increase yearly by almost 3.5% through 2016, when it should reach almost $220 billion.

In North America, where the market was flat for the past four years at $58 billion, annual growth is expected at one percent over four years.

“After several years of bleak economic reality, the sun is finally starting to shine again,” says garden trendspotter and president of Garden Media, Susan McCoy. “The economy is improving, and people across the country are exhaling a sigh of relief.”

According to the 13th annual Garden Trends Report, people are beginning to truly understand the relationship between gardening and connecting with nature – and how this can lead to a fully satisfied, purposeful life. For more details, access the Trends Report at http://grow.gardenmediagroup.com/2014-Garden-Trends-Report.

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INDUSTRY NEWS Communities of Excellence Awards Comes to Orlando The Communities of Excellence Awards is the only program in Florida that recognizes the dedication, creativity, and hard work of community association members, boards, leaders, and suppliers throughout our state. With categories specific to landscape, the program is an opportunity to receive recognition for outstanding landscape work in the “communities” arena.

Entries for the 2014 awards open October 15 and include entries under their “Green” category which are applicable to the landscape industry http://communitiesofexcellence. net/entering-the-competition.

2014 marks the program’s sixth year.

Sponsorships for the awards are also being sought. Contact Alan Penchansky at alan@ thepengroup.com for details and mark your calendar for May 2, 2014 in Orlando!

Nominations for Ag Woman of the Year Being Accepted Since 1985, women who have made outstanding contributions to Florida agriculture have been honored with the “Woman of the Year in Agriculture” award. This award, sponsored by the Florida Department of Agriculture and Consumer Services in conjunction with the Florida State Fair Authority, is presented to the recipient during the Florida State Fair in Tampa.

Recipients of the “Woman of the Year in Agriculture” award have come from all parts of the industry including cattle, vegetables, timber, citrus, row crops, equine, horticulture, tropical fruits, sugar cane, dairy, agricultural journalism, and agricultural education and outreach. Learn more about the award at: http://www. freshfromflorida.com/Divisions-Offices/Marketing-and-Development/AgricultureIndustry/Agricultural-Awards-and-Honors/Woman-of-the-Year-in-Agriculture-Award.

Nominations are currently being accepted until Friday, October 25: http://forms. freshfromflorida.com/01597.pdf.

PIE Communication Series: A Lesson in Crisis Communications The University of Florida’s Center for Public Issues Education, dubbed Center PIE, offers a free webinar each month aimed at increasing the industry’s knowledge of communication and/or knowledge of consumer perceptions about agriculture. As a newly added incentive for you to participate, FNGLA recently began offering certification CEUs to FNGLA webinar participants. The series is ongoing and topics are added a few months prior to their occurrence. The October feature is:

Wednesday, October 16, 2-3 p.m.

West, Texas Fertilizer Facility Explosion: Lessons Learned in Crisis Communications Presented by: Kathy Mathers & Laura Kubitz, both of The Fertilizer Institute On April 17, an explosion at a fertilizer facility rocked the town of West, Texas.

After the devastating explosion, The Fertilizer Institute (TFI), the national trade association representing the fertilizer industry, stepped in to respond to hundreds of national and regional media inquiries. Kathy Mathers, vice president of public affairs for TFI, and Laura Kubitz, manager of public affairs, will share their story of how they handled the crisis communication situation.

Go to http://www.centerpie.com for details on this seminar or others in the series.

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INDUSTRY NEWS Planet Official Reappointed to EPA Pesticide Advisory Committee PLANET, the national landscape industry trade association, announced that its director of government affairs, Tom Delaney, has been reappointed to the Environmental Protection Agency Pesticide Program Dialogue Committee (PPDC).

The PPDC, part of the EPA’s Office of Pesticide Programs, provides a forum for feedback on various pesticide regulatory, policy and program implementation issues. The committee includes representatives from environmental and public interest groups, pesticide manufacturers and trade associations, public health and academic institutions, federal and state agencies, and the general public.

“PLANET works with the EPA on a number of different types of initiatives,” said Delaney. “It is important for us to represent the landscape industry and make our voices heard in support of responsible industry practices.”

A number of issues of importance to the industry will be addressed in coming years, including bee pollinator protection research and regulation as well as pest management issues. Delaney is a former Executive Vice President of the Professional Lawn Care Association of America (PLCAA), and he spent 15 years as a pesticide regulator for the State of Georgia. For more information about PLANET’s government relations work, log on to www.landcarenetwork.org/ legislative.

FDACS Debuts New Technology Tools The Florida Department of Agriculture and Consumer Services (FDACS) is embracing technology to reach Florida’s farmers and consumers unveiling a new website and announcing a new partnership with the University of Florida’s Automated Weather Network (FAWN).

“We’re working to improve the way we provide information to and interact with Floridians,” said Putnam. “The new FreshFromFlorida.com helps us do just that. Floridians look to the Florida Department of Agriculture and Consumer Services for a wide variety of reasons – from recreational opportunities on Florida state forests to consumer assistance and information to recipes featuring Florida-grown products – and the newly designed website will allow them to more easily find what they are looking for.”

The launch of the “My Florida Farm Weather” program provides information on weather statewide such as temperature, rainfall and other precipitation, dew point, wind speeds and other factors all essential information for Florida’s farmers.

The program is computer and Android smartphone compatible and will be released on iPhones shortly in the future.

“This technology will help Florida agricultural producers more efficiently manage irrigation and the application of nutrients on their lands,” said Putnam. “Real-time weather data will also help producers save costs and mitigate their impact on the environment.”

The information comes from weather stations across the state to help inform farmers when to delay irrigation and use pesticides and fertilizer. There are already almost 80 stations set up and more are to come. Producers are eligible for one station for each 300 acres they farm and the department will fund 75 percent of the cost up to $5,000 with a cap of $25,000 to each producer. For more details, visit www.freshfromflorida.com.

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MEMBER NEWS Self Named American Academy of Floriculture Inductee FNGLA Past President and floriculture advocate Dave Self was recently named an American Academy of Floriculture (AAF) inductee. The group welcomed seven dedicated industry and community volunteers to its prestigious ranks. Hundreds of their peers were on hand to witness the ceremony, which opened the Society of American Florists (SAF) Stars of the Industry awards celebration in Phoenix during the association’s 129th Annual Convention.

High standards and stringent requirements “make AAF an achievement recognized throughout the industry,” said SAF Board Chairman Leo Roozen, AAF, of Washington Bulb Company. The coveted AAF designation is reserved for individuals who have demonstrated deep personal and professional commitment to helping others succeed.

The AAF inductees for 2013 are: Bradley Beck, AAF, Design Master Color Tool, Inc., Boulder, CO; Jessica Cosentino, Cosentino’s Florist, Auburn, NY; Darenda Darnell-Garbarz, Designs by Darenda, Homestead, FL; Lane DeVries, The Sun Valley Group, Arcata, CA; Jean Meiers, AAF, Meiers Floral in Minot, SD; David Self, Wyld West Annuals, Loxahatchee, FL; Augusto Solano, Asocolflores, the Association of Colombian Flower Exporters, Bogota, Colombia.

City of Winter Park: An America In Bloom Winning City After months of anxious waiting, top honors for the prestigious 2013 America in Bloom national awards program were announced at the annual awards held in Orlando, Florida on September 21. America in Bloom executive director Laura Kunkle said, “America in Bloom is helping participants of all types achieve their potential. The accomplishments and progress shown by this year’s towns and cities is remarkable.” Winter Park earned a four bloom rating and is the overall winner in the 25,001 to 30,000 population category. In addition, they received two special awards: one for the best Arbor Day celebration and the other for having the most effective water management program.

America in Bloom is an independent, non-profit 501(c)(3) organization dedicated to promoting nationwide beautification programs and personal and community involvement through the use of flowers, plants, trees, and other environmental and lifestyle enhancements. America in Bloom provides educational programs, resources, and the challenge of a friendly competition among participating communities across the country.

FNGLA Chapters Plan Special Events FNGLA’s Miami-Dade Chapter is planning a special 5-Course Gourmet Meal & Wine Pairing on Friday., Oct. 11, 2013.

Priced at $35 per participant, the event will take place at The Banyan Tree Banquet Hall in Homestead and includes a mite management presentation by Dr. Catherine Mannion, UF-TREC (approved for 1 CEU). Seating is limited. RSVP to Jenn Nelms-Shelley at jennhelmsshelley@gmail.com. Access a preview of the night’s menu: http://gallery.mailchimp. com/3dabe65187e110d63e966ee26/files/Meal_Wine_Event_Menu.pdf.

FNGLA’s Manasosta Chapter will celebrate its 25th Annual Golf Tournament. The event benefits scholarship and education and will take place on Saturday, October 26 at the Serenoa Golf Club in Sarasota. The event is a shotgun start at 1 p.m. and has a putting contest prior to the tournament start. Enjoy a round of golf, celebrate 25 years of chapter support and network with industry friends! For more details, contact Edwin Scott at scotte@helenachemical.com or Robert Albritton at robert@albrittonsnursery.com.

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NEW MEMBERS

Welcome New Members The following are new FNGLA members: from August 22, 2013 - September 21, 2013 ACTION Ben Anderson (Student) 1660 Drew Ave Clermont, FL 34711 352-241-0560 Austin Outdoor LLC Wyatt Cartwright (Associate) 995 Haddock Dr Clermont, FL 34711 407-470-7310 B L B Foliage & Cactus Paul Hampton PO Box 1027 Plymouth, FL 32768 407-886-8552 Better Blooming Orchids Stacy McCland 1850 Palmetto Dr Kissimmee, FL 34744 407-348-0304 Biostok, LLC Tai Yam PO Box 891 Plymouth, FL 32768 407-886-5032 Rec’d by: Gina Forbrick, Foremostco Dymak USA, Inc. Søren Offer Madsen 1350 S Sheeler Ave Apopka, FL 32703 407-814-4906 Will Green (Student) 6700 S Sylvan Lk Dr Sanford, FL 32771 407-921-8483 Rollins College Laura Coar (Supportive) 1000 Holt Ave #2732 Winter Park, FL 32789 407-341-1522 Barbara Shelley 104 E Ponkan Rd Apopka, FL 32712 407-341-1517 U Trac GPS Howard Minors PO Box 784594 Winter Garden, FL 34778 407-614-7720 Vegalab Rosemary Warner (Associate) 7652 Central Industrial Dr West Palm Beach, FL 33404 561-202-7537 Vermeer Southeast Mark Miller 4401 Vineland Rd Ste A-15 Orlando, FL 32811-7179 407-648-1145

BIG BEND Landscape Pine Straw Lynn Cason 25145 97th Dr O’Brien, FL 32071 386-266-2004 BROWARD Agrium Advance Technologies Bayardo S Herrera (Affiliate) 10237 Greenhouse Rd Pembroke Pines, FL 33026 321-508-7497 McArthur High School Vincent Newman (Supportive) 6501 Hollywood Blvd Hollywood, FL 33024 754-323-1200 Natural Art Landscape & Design, Inc. Steven Meade 5360 SW 64th Ave Davie, FL 33314 954-791-4441 COASTAL SPRINGS Lancaster Trees and Shrubs Rodney Griffin 3364 E County Rd 48 Center Hill, FL 33514 352-303-8733 Rec’d by: Monty Knox, Knox Nursery, Inc. Sustane Natural Fertilizer Alan Niblett 141 N Mesquite Pt Lecanto, FL 34461-7937 352-746-3454 Rec’d by: Ben Bonds, Florida Potting Soils Time Definite Services Transportation, LLC Tara Linta 1935 County Rd 525 E Sumterville, FL 33585 847-531-4500 INTERNATIONAL Aurora Experience, Inc. Siggi Helgason 361 Balboa Ct Oakville, ONT L6J 6K2 Canada 416-471-8862 ORGANIZZAZIONE ORLANDELLI srl.

Raffaele Cantoni FSJ. House, Marigot PO. Marigot Bay, St. Lucia, West Indies +39 0376 960311 MANASOTA Luc Chaignet (Student) 4802 51st St W Apt 1105 Bradenton, FL 34209 941-720-4145 CVS Management Michael Ferguson 7282 55th Ave E #185 Bradenton, FL 34203 941-725-0165

Manatee County Extension Martha Glenn (Supportive) 1307 17th St W Palmetto, FL 34221 941-722-4524 Phantom Fabrications Marcia Goldstein 2226 8th St Sarasota, FL 34237 941-539-0300 MIAMI-DADE Trail Enterprises Ltd. Ian Hurdle 17960 SW 232nd St Miami, FL 33170 649-431-2618 Larry Barr, Island Tropical Foliage, Inc. NORTHEAST Jordan Alexa Burroughs (Student) 3704 Darnall Pl Jacksonville, FL 32217 904-619-5906 R B Gone, Inc. Bill Peacock 1127 Fishermans Way Fleming Island, FL 32003 904-264-0109 OUTSIDE FLORIDA Blue Planet Enviro Jody Fitzpatrick 575 Madison Ave 8th Floor New York, NY 10022 212-937-8425 Braun Horticulture, Inc. Donald Church Highland Ave PO Box 260 Niagara Falls, NY 14305-0260 716-282-6101 Dip ‘N Grow, Inc. John Bakeman PO Box 1888 Clackamas, OR 97015 503-496-5120 Rec’d by: Veronique Sallin, Cherry Lake Tree Farms Otto Trading, Inc. Onur Gokbayrak 2709 Orange Ave Unit B Santa Ana, CA 92707 714-540-5595 Ray Bracken Nursery, Inc. Debbie Silver Full 460 Woodville Rd Pelzer, SC 29669 864-277-1990 Tracked Lifts, Inc. Jeffrey Burruano 2118 Rte 106 Syosset, NY 11791 954-931-1534 Rec’d by: Veronique Sallin, Cherry Lake Tree Farms

Weiser Group, LLC Drew Jenkins 128 McCarrell Ln Zelienople, PA 16063 724-452-6535 PALM BEACH The Lord’s Place Ken Henker 1750 NE 4th St Boynton Beach, FL 33435 561-350-6612 PINELLAS Palm Preservation Mike Kunz 715 Riverside Dr Tarpon Springs, FL 34689 727-421-7203 ROYAL PALM Application Dynamics, LLC Nicole Williams 618 SW 3rd St, Ste 140 PO Box 152725 Cape Coral, FL 33991 239-673-8328 Cross Country Landscape Services, Inc. Margaret Kelly 6831 Sandalwood Ln Naples, FL 34109 239-216-2084 Rec’d by: Brian Kocses, Superior Stone Distributors, Inc. Fathom It Distributing Drew Nugent 2760 Braman Ave #1 Fort Myers, FL 33901 239-337-1144 TAMPA BAY Bondi Plant Brokerage, LLC Tim Mitchell 9501 Alice Lane Riverview, FL 33578 619-460-5432 General Cordage, Inc. Rita Eslick 8445 E Adamo Dr Tampa, FL 33619 813-620-1186 Rec’d by: Monty Knox, Knox Nursery Nortrax, Inc. - A John Deere Co. Helene K. Boucher (Affiliate Firm) 4042 Park Oaks Blvd Ste 200 Tampa, FL 33610 813-635-2300 Ron Arkay, Green Tree Landsacpe Nursery, Inc. TREASURE COAST Cassandra A. Cranmer (Student) 461 Toledo St Sebastian, FL 32958 772-571-3828

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Calendar of Events

See and submit events at http://www.fngla.org under calendar

October 9:

Limited Commercial Landscape Maintenance (LCLM) Workshop, Marion County Extension Office, Ocala

9:

IPM Nursery Scout Training, Mid-Florida REC, Apopka

11: FNGLA Dade Chapter 5-Course Meal, The Banyan Tree Banquet Hall, Homestead 17:

Limited Certification Pesticide Applicator License Review & Exam, Orange County Extension Service, Orlando

21-22:

Florida Agriculture Financial Management Conference, Omni Hotel, Champions Gate, FL

23-25:

2013 Green Industry Conference, Louisville, KY

26:

FNGLA Manasota Chapter 25th Annual Golf Tournament, Serenoa Golf Club, Sarasota

29:

Green Industries Best Management Practices (GI-BMPs) Class, Marion County Extension Service, Central, Ocala

November 2-6:

International Plant Propagators Society Annual Conference, UGA Hotel and Conference Center, Atlanta, GA

Contact Us FNGLA Phone: 407.295.7994 Toll-free: 800.375.3642 Fax: 407.295.1619 E-mail: info@fngla.org Web: www.fngla.org

CHIEF EXECUTIVE OFFICERS Ben Bolusky

GREENLINE EDITOR Jennifer Nelis jnelis@fngla.org

2013-2014 STATE OFFICERS

President Mike Marshall Marshall Tree Farm 17350 SE 65th St Morriston, FL 32668-4508 (352) 528-3880

President-Elect Sandy Stein The Jungle Nursery 29100 SW 162 Ave Homestead, FL 33030 (305) 246-5324

Past President Wes Parrish Parrish Nursery 5900 SW 185th Way Ft. Lauderdale, FL 33332 (954) 680-3544

Secretary/Treasurer Billy Butterfield AmeriScapes Landscape Management Services, Inc. PO Box 568762 Orlando, FL 32856-5041 (407) 872-0855

Connect with us: About FNGLA This publication is produced by the Florida Nursery, Growers and Landscape Association (FNGLA) as a service to its members. The statements and opinions expressed herein do not necessarily represent the views of the Association, its staff, Board of Directors, Greenline or its editors. Likewise, the appearance of advertisers or their identification as members does not constitute an endorsement of the products or featured services.

The mission of the Florida Nursery, Growers & Landscape Association is to promote and protect the success and professionalism of our members.

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Read the latest FNGLA news inside & visit Greenline online at http://greenline.fngla.org