2019 SEVOKOREA Company Profile_EN

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2019 DESIGN YOUR LIFE MODERN AND SIMPLE DESIGN WITH COLORFUL INSPIRATION

WWW.SEVOKOREA.COM WWW.FOCUSIS.CO.KR

1p REV.19.05.02

CONTENT

CONTENT ABOUT OUR COMPANY

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History Sales & Marketing Network OUR PARTNERS

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Global Partners Department Store Business To Business SEVOKOREA STORE

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Sevokorea Stores Online Stores Design Center PROJECT

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PROMOTION

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BRAND INTRODUCTION

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ABOUT OUR COMPANY ─ MODERN, SIMPLE, COLORFUL SEVOKOREA is a company that imports and distributes the creative and practical design product brands from Europe and U.S with the concept of Modern, Simple, and Colorful. Currently, we have business partnership with about 30 brands including Alessi Italy's the most representative, Redecker, Koziol, Ritzenhoff of Germany, Simplehuman of U.S.A., and have diverse business field such as Online, B2B, and B2C, based on department store business.

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ABOUT OUR COMPANY

SEVOKOREA HISTORY ENTREPRENEURSHIP and INNOVATION

ADVANCEMENT and INNOVATION

1994 US ACRYLIC Inc. Korea Disributors 1997 Exclusive partnership(KOZIOL, RITZENHOFF)

2000 Nationwide department store distribution network FOCUSIS brand launching (registered trademark) Online business launching Design development division launching New office in Seocho-dong

CREATION and DEVELOPMENT

2006 Business partnership with ESCHENBACH Certified for specialized design company by Korea Institute of Design Promotion 2008 Sevo Group establishment Participated in Seoul Women’s Employment Foundation Fairs 2009 New office in Gasan-dong Innvation SME certification (Certificate Authority: SMBA)

2000 Management information network building 2004 Business partnership with SIMPLEHUMAN Software development division launching 2005 R&Dof management information systems for small and medium retailers. IT consulting business team launching

PROGRESS and FUTURE

2010 Home interior design and small start-up system(personalized) business launching Business partnership with VIGAR 2012 Business partnership with MICRODRY 2013 Business partnership with PROGETTI 2014 Business partnership with SIMPLEHUMAN Exclusive partnership(BLOMUS, VIOLIFE, PLAYMARKET, TAYLOR) New Distribution Center completed(2,250m2)

2015 Business partnership with ALESSI 2016 FOCUSIS HOME Starfield Hanam, open SEVOKOREA Design Center established 2017 Launched Alessi brand in FOCUSIS Business partnership with REDECKER Design Center shop of SEVOKOREA opened 2018 Participated in Seoul Living Design Fair(COEX) Business partnership with PANSY exclusive partnership (FOPPAPEDRETTI, 24BOTTLES) 2019 Business partnership with PODE Participated in Seoul Living Design Fair(COEX)

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SALES & MARKETING NETWORK

RETAIL SHOP Registered

DEPARTMENT STORES Shop in Shop

WEB SHOPPING MALL

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BUSINESS TO BUSINESS

TV SHOPPING

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OUR PARTNERS ─ SUCCESSFUL BUSINESS PARTNER SEVOKOREA has partnered with global brands such as Germany, Denmark, U.S to introduce products of world-famous designs. Also We aim to become a global company by expanding various business field such as on-line, B2B and B2C based on the department store business.

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OUR PARTNERS

GLOBAL PARTNERS

JAPAN

KOREA

NETHERLANDS

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OUR PARTNERS

DEPARTMENT STORE LOTTE Department Store Main Branch(Myeongdong), Gangnam, Jamsil, Yeongdeungpo, Nowon, Gwanak, Jungdong, Ilsan, Bundang, Pyeongchon, Cheongnyangni, Jeonju, Gwangju, Changwon, Busan, Gwangbok

HYUNDAI Department Store Main Branch(Apgujeong), COEX(Alessi), Mokdong, Shinchon, Mia, Jungdong, Cheonho, KINTEX, Pangyo, Chungcheong, Busan, Ulsan, Daegu

SHINSEGAE Department Store Gangnam, Yeongdeungpo, Hanam(Focusis/Alessi), Uijeongbu, Gyeonggi, Centum City, Daegu, Masan, Gimhae

GALLERIA Department Store Time World Daejeon

AK Department Store Bundang, Soowon

PREMIUM Mall Lotte Outlet Gwanggyo, Hyundai Outlet Songdo

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STORE ─ STORE DISPLAY SEVOKOREA has established a design center showing all our products from offline stores and online malls, and with this we are growing into a global company as well.

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STORE

FOCUSIS HOME STORE ─ FOCUSIS HOME at Starfield Hanam

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SHOP-IN-SHOP ─ FOCUSIS at Hyundai Pangyo Dept. Store

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─ FOCUSIS at Hyundai Chunho Dept. Store

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─ ALESSI at Shinsegae Gangnam Dept. Store

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─ MAGIS at Shinsegae Starfield Hanam

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STORE

ONLINE STORE ─ You can find SEVOKOREA products, Not only FOCUSIS mall and ALESSI mall, but also in online department stores.

FOCUSIS

ALESSI

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DESIGN CENTER ─ SEVOKOREA SHOW ROOM You can meet those design-brand products imported from all over the world at SEVOKOREA, the leading domestic home collection.

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BUSINESS-TO-BUSINESS ─ TV HOME SHOPPING Through TV shopping, we introduce high grade international brands in reasonable price and different composition. It is one of our promising marketing channels.

CJ O Shopping

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─ COSTCO BUSINESS Costco business is based on close cooperation with brand headquarters. We manage package design for special compositions.

Basic Order Qty : 40,000pcs / year Rondo Plate set : sold out in 7 days

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PROJECT ─ CULTURAL COOPERATION DESIGN FAIR

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CULTURAL COOPERATION PROJECT ─ ALESSI CIRCUS LAUNCH EVENT Launch event of 2016 F/W Alessi Circus Collection designed by Marcel Wanders was held at 10 Corso Como Cheongdam. Alberto Alessi, president of Alessi S.p.A, visited there and gave a speech.

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PROJECT

─ DESIGN SEMINAR We invite world-class designers to hold design seminars where those student and people interested in design and sharing the same direction for trends can participate in a first-come-first-served basis.

Alessandro Mendini lecturing at the sharp design seminar

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─ DESIGN WORKSHOP We select a marketable design through workshop in collaboration with companies in the design-related industries, overseas brand headquarters, and SEVOKOREA. The workshop is open to both students and the general public, and focuses only on discovering good design without restriction.

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PROJECT

DESIGN FAIR ─ SEOUL LIVING DESIGN FAIR 2019 Introducing the world’s best living brands and products imported by SEVOKOREA by participating in the largest Living Design Fair in Korea.

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PROMOTION ─ MAGAZINE

Bürstenmanufaktur seit 1935 Bürstenmanufaktur seit 1935

BÜRSTENHAUS BÜRSTENHAUS REDECKER REDECKER

BÜRSTENHAUS REDECKER: BÜRSTENHAUS REDECKER:

CRAFTSMANSHIP, CRAFTSMANSHIP, DESIGN, QUALITY. DESIGN, QUALITY. Since 1935 the Bürstenhaus Redecker has been producing brushes and natural wood products for household and body care. Today, the Redecker brand stands for high-quality products with a successful combination of naturalness, function and design. Brushes, brooms and much more are created in our manufactory from an inventive mentality, craftsmanship and a lot of creativity – always with high quality and ecological standards and an unmistakable identity. From our location in Germany, we sell our products to dealers and shops all over the world.

Since 1935 the Bürstenhaus Redecker has been producing brushes and natural wood products for household and body care. Today, the Redecker brand stands for high-quality products with a successful combination of naturalness, function and design. Brushes, brooms and much more are created in our manufactory from an inventive mentality, craftsmanship and a lot of creativity – always with high quality and ecological standards and an unmistakable identity. From our location in Germany, we sell our products to dealers and shops all over the world.

www.redecker.de

www.redecker.de

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─ PPL

<First, Clean It Hot> TV Drama Channel : JTBC Product : Simplehuman Sensor dispenser

<I Live Alone> TV Program Channel : MBC Product : Alessi Anna.G Wine opener

<Oksu-dong Best Student> TV Program Channel : OLIVE Product : Alessi Pino Funnel

<Master In The House> TV Program Channel : SBS Product : Simplehuman Deluxe Wine Dishrack

<Short Hair> Music Video Artist : AOA Product : Momenti Classic Wooden Sunburst Clock

<Hyori’s Homestay> TV Program Channel : JTBC Product : Alessi Lula Pet feeder

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BRAND INTRODUCTION ─ THE BEST BRANDS IN THE WORLD SEVOKOREA has been importing selected brands from all over the world including Europe and the United States. Currently, we have exclusive rights to distribute world-wide global brands such as Alessi, Janeke, Progetti(in Italy), Redecker, Koziol, Ritzenhoff(in Germany), Simplehuman(in USA), and pursue the best design and quality.

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- Itlay’s most representative brands along with Prada, Armani and Maserati - From the 17th century by the Alessi family begins with a metal tableware sales - Products developed through collaboration with leading contemporary designer such as Philippe Starck and Alessandro Mendini - AnnaG is world-wide best selling product which has sold 1 item per every 1 minute - Designed to sublimate the everyday into art - Slogan-’Italian art of everyday’ Mass consumer recognized as a art products at the same time. - 3 Line configuration (Officina Alessi, Alessi, Adi Alessi) Introduced country : Italy Producing country : Italy, Europe, Asia, Other countries Line of goods : Home Acc ALESSI has won the best design award ‘Golden Compass’ award four times, and other red dot, and the Prime Minister steadily in the IF Award. The management strategy produced through collaboration is known as a successful example of open management that utilizes external designers, and the Italian design factory is vised by designers from all over the world to study design. Be in constant experimentation and research many products from Alessi was born a long period of time the call correcting products from around the world are being recorded as valuable asset of the Italian design history.

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- 90years of experience - Collaboration with renowned designers ex) Alessandro Mendini - Free BPA and Melamine - Top rating in reviews by Okotest in Germany by using the safest material - More than 60 world class prizes were awarded Introduced country : Germany Producing country : Germany Line of goods : Home Acc For 90 years, KOZIOL has been producing and developing products using the best designers and the safest materials. All the products are designed by different designers and is loved worldwide for its most European color, with the slogan ‘Better Design, Better Smile’.

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- Using non-toxic water-based paint for consumer safety and reducing toxic gas emissions - Using wood only lumbered in authorized areas - Specialized for foldable products Introduced country : Italy Producing country : Italy Line of goods : Household / Storage POPPAPEDRETTI was started in 1945 by founder Ezio Foppa Pedretti. It is a wooden furniture company established from passion for products that can be made of wood. All products are manufactured in Italy, where the head office is located, for that safety of consumers and product factory workers. The 70 years know-how of wood processing represents quality, function and safety.

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- Established in 1976 and a prominent leader in the design world - Collaboration with world-famous designers : Philippe Starck, Jasper Morrison - All 100% “Made in Italy” - Awarded high prestigious prizes : Compasso d’Oro Introduced country : Italy Producing country : Italy Line of goods : Furniture MAGIS products are rated the best by their global customers with 85% of products are exported and guaranteed high quality with Italian production. As a company that continues its tradition of developing products with roots in craftsmanship and culture, the 80s and 90s have continued to evolve with style and industrial growth to become the company’s greatest and most valuable asset.

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- Artworks created by famous artists - Unique graphic design on glasses - Printing using certified organic paints - Produce more than 100,000 items per day from German factories Introduced country : Germany Producing country : Germany Line of goods : Glassware RITZENHOFF is the world’s leading glassware brand and a friendly and competitive partner. Ritzenhoff is working with over 280 global designers to create products. Artist are creating designs that are differentiated by their own style and various ideas, and developing an example of modern glassware design.

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- More than 150,000 durability tests - Minimizes the noise of lid by shocks air system - Sensor dispenser responding in 0.5 second Introduced country : U.S.A. Producing country : Taiwan, China Line of goods : Kitchen, household SIMPLEHUMAN is a household goods brand that is based on ergonomic design for people’s convenience, and uses material in harmony to create a modern sensibility. It complements the disadvantages of household tasks and consumer goods that people wish to solve in a short time, and it motivating more innovative and modern sensible product design.

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- Handmade by skilled craftsmen - Non-alcohol, long last fragrance - Classy, high-class, timeless package design Introduced country : Ireland Producing country : Ireland Line of goods : Diffuser, Candle MAX BENJAMIN, starting with Oberg, a handmade filament candle line, now has expanded its collection to include diffuser, hand / body products as well was 17 luxury natural wax candles. Later, it became the most preferred brand among the Irish shops and has been selling in the UK, Europe, and Japan, and is also on the export market.

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- Made by hand in Italy with craftsmanship - Classical and premium design Introduced country : Italy Producing country : Italy Line of goods : Mirrors, Brush, Bath Acc. The JANEKE group has evolved over 180 years to become a leader in the sector of cosmetics accessories. It has worked with innovation and technology to meet the constant needs of the market, using traditional age-old materials like horn, celluloid as well as injection molded plastics. We put craftsmanship and creativityfirst and foremost, offering products that have been made exclusively by hand in Italy with an eye for high design and materials of the highest quality.

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- Practical and outstanding design brushes - Super wide range of brushes - Made of natural wood and animal hair Introduced country : Germany Producing country : Germany, South Africa, China, Netherland, etc. Line of goods : Brushes for Kitchen, Cleaning, and Body care. REDECKER, a handcrafted brush manufacturing brand in Germany, has a history of more than 75 years. Founder Frederick Redecker was not able to see from the time he was 4 years old, so he learned brush making skills. Since then, it has been small company, and over the past 79 years, 3 generations have succeeded in producing eco-friendly products and becoming a global cleaning goods brand.

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- Spanish design with a variety of patterns and motifs - Trendy and colorful designs - Products for improving the quality of life Introduced country : Spain Producing country : China Line of goods : Cleaning supplies, household VIGAR produces products the consumers wish to see. Not only is it practical but also redesigned with an upgrade. Vigar is the place where consumers want. Vigar is located in city street shops and department stores in about 44 countries including Spain. We are the trend leader who open to the world.

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- Introduce of ‘Made by Pansy’ production responsibility system - Hand made production - Scientifically designed by various types of wood - Using sole pad to prevent noise as well as prevent slip Introduced country : Japan Producing country : China Line of goods : Indoor shoes PANSY is a Japanese shoes brand that stared in 1962 and celebrated its 56th anniversary. As a traditional Japanese shoes manufacturer, Pansy has accumulated more than 180 million pairs of cumulative sales, based on the spirit of ‘what is not in other companies, what cannot be imitated, what is not in the market’. Proud of high level of test equipment and testing technology, and our quality control is also thorough. Currently, the market is expanding to Hong Kong, Singapore, Russia, China and Malaysia.

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- Donate a portion of sales revenue to create a forest - BPA-free 18/8 food grade stainless steel - Zero CO2 emissions during production - 80g of CO2 savings when using a tumbler instead of disposable cup - Collaboration with Vivian Westwood, Reebok, 10 Corso Como Introduced country : Italy Producing country : China Line of goods : Portable tumbler 24 BOTTLES launched in 2013 with the mission to protect the environment from global environmental pollution caused by the use of disposable cups. By using a stainless steel material with excellent design, good quality, easy portability and durability, people can use it every day in their lives. 24 Bottles has a belief that good design can improve not only style, but also quality of life and health, and contribute to the environment.

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- 100% French production, 100% cotton - Selected as ‘Living cultural heritage company’ by the French government - Collaborate with rising designers Introduced country : France Producing country : France Line of goods : Apron, Pot holder, Tea towel MOUTET has been a leader in the weaving industry for 6th generations since 1919. Starting with a textile mill opened in Ortez, France in 1913, the founder, Jean Baptiste Moute, has adopted an automated textile method to produce French fabric products that combine tradition and modernity.

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- Eco friendly with packaging minimized - Robustness and practicality - New story with Old&New - Original ideas Introduced country : Denmark Producing country : Denmark, Portugal, China, Vietnam Line of goods : Kitchenware, Household, Interior supplies SPRING COPENHAGEN is a brand that produces practical and long lasting products, following the traditional and new design of Scandinavia. We strive for high quality, original ideas, functionality, and great stories. All product ideas are born in close collaboration with various designs makers such as new, old designers and their families. Also, trying to create an timeless, artistic, exciting object that would become a ‘new classic’.

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- Use of high-quality wood material - Run self-safety test - Modern and sensual design Introduced country : Korea Producing country : China Line of goods : Chair, Table, Hanger, etc. DINN stands for ‘Design in Noble’ and is a modern style furniture brand. Aim for luxurious design and always try to design space with new senses through the work of designers. Recently, we have collaborated with internationally renowned furniture designers such as Claudio Francesco Bellini, Mario Mazzer and Robert Admiraal to create furniture that will add design and artistry to our lives.

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- Prodcuts of trend-leading designers - 85 years of high quality furniture production - Product at own factory - 2 year product warranty period Introduced country : Netherland Producing country : Netherland Line of goods : Furniture (Sofa, Chair, etc.) PODE’s furniture is made by furniture craftsmen. Also, the products of Pode change according to its sustainability, which is natural enough for the user to notice. The material and waste minimization / recycling process are included in this change. Pode’s ultimate goal is to create the most desired and appropriate furniture for customers. The way we use for the interior is constantly changing, and it means we must challenge continuously to fulfill people live to be better.

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- Europe TUEV Certified, proper security available for children (Grade 1) - Made of high quality yarns so that it can last a long time - Anti-slip processed, Able to wash in the washing machine at 30 degrees. - Produced in an eco-friendly way. Introduced country : Belgium Producing country : Belgium Line of goods : Rugs MAD ABOUT MATS provides “Made in Belgium� decorative, functional mats. All items are created to please the eye and to optimize daily life thanks to the powerful impact of their mats. Every mat will make your house a dream house.

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- Not containing alcohol and use natural fragrance oil - Able to keep diffusing steadily for 24 hours by using premium rattan reed - Eco-friendly recyclable package - 100% made in Spain Introduced country : Spain Producing country : Spain Line of goods : Diffuser, Candle, Air freshener for cars Since 1997, AMBIENT AIR introduces sensational products to Home diffuser market in the world. Ambient Air aims to be a leader in this market by producing and providing the best products for home, office, and car.

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- Technological skills of German developers - International brand with more than 25 affiliates - A leader in weather protection technology through 90 years of research on weather - Product quality testing across multiple agencies - Special design Introduced country : Germany Producing country : China Line of goods : Umbrella KNIRPS started in 1928 by Hans Haupt, who developed the first folding umbrella to reduce the inconvenience of carrying a cane along with large umbrella at the same time. Since then, Knirps has been reborn as a brand with infinite possibilities, and this revolutionary invention has helped change the perception and concept of umbrella. From the early days of establishment, it has produced excellent quality umbrellas, and its knowledge of the weather has been applied to other products such as mass production and outdoor clothing.

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- Developing metal coaing materials which not peel off easily - Excelent insulation compared to normal porcelain cups - Completed the lead and cadmium non-detection test - Some of profit from products reated to endangered animals theme will be donated to WorldWide Fund for Nature (WWF) Introduced country : Korea Producing country : Korea Line of goods : Porcelain cups LUYCHO is a company sharing application technology with a Korean professor, Cho Yul that has studied experimental works and lecture using reflection, refraction, and shadow for about 30 years. As his partner and son, CEO Cho Sang ha realized the commercialization through the product concept suitable for natural science application technology from his father and its storytelling. Luycho aims for the lifestyle brand combined with technology and art under the mission of ‘contribution to mankind happiness in daily life with playful value of art’.

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- Technical skills with a history of over 45 years - Various watch items, such as living room, desk, office, etc - Distribution to more than 50 countries in the world Introduced country : Netherlands Producing country : China Line of goods : Clocks NEXTIME is a Dutch brand that has designed and manufactured watches for more than 45years and trade in more than 50 nations and expands its distribution network all around the world. Tomaintain high-quality, all items are constantly checked to ensure everyone who buys watch has the best experience and also manufacture the watch that makes you smile when look at it, becomes part of people’s precious moment, and special enough to give you a good time.

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- Makes daily lives easier and more convenient - Practical and functional products with high quality. Introduced country : Korea Producing country : Korea, China Line of goods : Home Acc FREEPLUS makes our lives easier and more convenient, making our homes more comfortable. Get practical, functional products at an affordable price.

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- Excellent interior design with artistic formative beauty and luxurious design - Trendy and beautiful design by constant study of design. - modern wall clocks Introduced country : Korea Producing country : Korea, Taiwan, China Line of goods : Clocks Momenti is a well-known wall clock brand in Korea. Momenti has captured the hearts of Korean consumers with trendy and beautiful designs. The best design and good quality is Momenti’s confidence.

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- Special porous memory foam and water absorbent fabric enables the mat always dry. - Anti-slip bottom material (SBR, PVC) - Machine washable Introduced country : Korea Producing country : China Line of goods : Mats Customer’s comfortable use is the most important thing of MICROMAT. Special porous memory foam absorbs water exceptionally and maximizes comfort by spreading the pressure inflicted on our body.

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SEVOKOREA CO. LTD 3 FL. Ace High-End Tower #6 234 Beotkkot-ro, Geumcheon-Gu, Seoul Korea 08513 Tel: +82-2-3481-0900 Fax: +82-2-3478-0039 Email: info@sevokorea.com COPYRIGHT by SEVOKOREA INC. ALL RIGHTS RESERVED WWW.SEVOKOREA.COM WWW.FOCUSIS.CO.KR

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