WWW.SEVOKOREA.COM
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WWW.FOCUSIS.CO.KR
SEVOKOREA COMPANY PROFILE
INDEX P. 03 SEVOKOREA COCEPT P. 04 SEVO SALES & MARKETING NETWORK P. 05 SEVOKOREA HISTORY P. 07 GLOBAL PARTNERS P. 08 FOCUSIS STORE P. 10 STORE DISPLAY P. 16 WEB SHOPPING MALL FOCUSISI / ALESSI P. 18 CULTURE COOPERATION PROJECT P. 20 PROMOTION PPL / MAGAZINE P. 23 SEVOKOREA BRAND
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MODERN AND SIMPLE DESIGN WITH COLORFUL INSPIRATION
SUCCESSFUL BUSINESS PARTNER Strong reputation built through 23 years business in high level department stores. As one of the pioneers in Korean Home Decoration market, we handle well-known international living brands as an exclusive distributor.
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SEVO SALES & MARKETING NETWORK
DEPARTMENT STORES
WEB SHOPPING MALL
REGISTERED
50
35
260
own shop-in-shops
own online store dept. store malls
retailers
BUSINESS TO BUSINESS
TV SHOPPING
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ENTREPRENEURSHIP AND INNOVATION Establish with US brands
1994
Exclusive partnership with German brands
1997
ADVANCEMENT AND INNOVATION
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2000
Nationwide department store distribution network FOCUSIS brand launching (registered trademark) E-commerce business launching Design R&D division launching
2004
SIMPLEHUMAN business partnership
2005
Software Development division launching
2006
IT consulting business team launching
2008
Design company specializing in authentication (Certificate Authority: Korea Institute of Design Promotion) SEVO Group Establishment Innovation SME certification (SMBA)
2009
Participated in Seoul Women’s employment foundation fairs
TO THE TOP
Home interior design business launching VIGAR exclusive partnership
2010
MICRODRY exclusive partnership
2012
PROGETTI exclusive partnership
2013
SIMPLEHUMAN exclusive partnership
2014
New Distribution Center complete (3,500㎡) ALESSI exclusive partnership
2015
NEW PASSION AND NOW US
2016
FOCUSIS Home, new style select shop launching
2017
Design Center Open
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GLOBAL PARTNERS -
U . K. -
D EN M A R K -
S W ED EN -
G E RM ANY -
I relan d N ET H ER LAN DS -
SP A I N -
F RAN C E -
U.S.A . -
I T A LY -
T HAIL AND -
AUSTRA LIA -
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LOTTE Main Branch (Myeongdong), Gangnam, Jamsil, Jungdong, Bundang, Nowon, Konkuk University Star City, Pyeongchon, Gwangju, Changwon, Busan, Ulsan, Gwangbok, Jeonju, Ilsan, Incheon, Daejeon, Cheongnyangni, Suwon, Guri, Cheongju, Ansan, Gwanak HYUNDAI Apgujeong, Cheonho, Mia, Jungdong, COEX, Shinchon, Mokdong, KINTEX, Daegu, Busan, Ulsan, Chung Cheong, Pangyo SHINSEGAE Gangnam, Yeongdeungpo, Starsuper, Centum City, Masan, Gwangju, Uijeongbu, Daegu, Gimhae, Incheon, Gyeonggi GALLERIA Gangnam, Yeongdeungpo, Starsuper, Centum City, Masan, Gwangju, Uijeongbu, Daegu, Gimhae, Incheon, Gyeonggi PREMIUM MALL Shinsegae Starfield Hanam, Lotte Outlet Gwanggyo, Hyundai Outlet Songdo AK Bundang DAEBAEK Daebaek Plaza KYOBO Gwanghwamun, Jamsil
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HYUNDAI DEPARTMENT STORE
LOTTE DEPARTMENT STORE
SHINSEGAE DEPARTMENT STORE
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STORE DISPLAY FOCUSIS HOME Starfield Hanam Shop
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STORE DISPLAY FOCUSIS Hyundai Songdo Shop
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STORE DISPLAY ALESSI Shinsegae Centum City Mall
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STORE DISPLAY FOCUSIS Hyundai Pangyo Shop
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STORE DISPLAY MAGIS Starfield Hanam Shop
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FOCUSIS WEB SHOPPING MALL WWW.FOCUSIS.CO.KR
ALESSI WEB SHOPPING MALL WWW.ALESSI-SHOP.CO.KR
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COSTCO BUSINESS
OTHER BUSINESS
VIGAR Gift for purchased customer
KOZIOL Gift for purchased customer
KOZIOL Wedding acknowledgement
ALESSI Gift for purchased customer
ALESSI Gift for purchased customer
RITZENHOFF Gift for purchased customer
SIMPLEHUMAN Gift for purchased customer
MOMENTI Gift for purchased customer
FREE PLUS Gift for purchased customer
DECOR WALTHER Gift for purchased customer
TV HOME SHOPPING
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CULTURE COOPERATION PROJECT ALESSI CIRCUS LAUNCH EVENT Launch event of 2016 F/W Alessi Circus Collection designed by Marcel Wanders was held at 10 Corso Como Cheongdam. Albero Alessi, president of Alessi Spa, visited there and gave a speech.
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CULTURE COOPERATION PROJECT DESIGN SEMINAR 2016 Inviting Alessandro Mendini, the sharp(#) design seminar was held in Incheon. Mendini shared his idea regarding up-to-date design trend and his expectiation how design should advance in the future. This seminar was opened to normal audiences, who are interested in design.
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PROMOTION PPL -
Oksu-dong Best Student TV Program Chnnel : OLIVE Product : Alessi Pino Funnel
Misaeng TV Program Chnnel : TV N Product : Ampelmann Soild Number Clock
Taxi TV Program Chnnel : TAXI Product : Amoris Abel Frame
Doctor’s Match TV Program Chnnel : JTBC Product : Vigar Prida Apron
Oh My Baby TV Program Chnnel : SBS Product : Koziol Juice pitcher
Bobbed Hair Music Video Artist : AOA Product : Momenti Classic Wodden Sunburst
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PROMOTION Magazine -
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INTRODUCTION -Italy’s most representative brands along with Prada, Armani and Maserati -From the 17th century by the Alessi family begins with a metal tableware sales -Products developed through collaboration with leading contemporary designer such as Philippe Patrick Starck and Alessandro Mendini -AnnaG is world-wide best selling product which has sold 1item per every 1minute -Designed to sublimate the everyday into art -Slogan – ‘Italian art of everyday’ Mass consumer recognized as a art products At the same time. -3 line configuration - Officina Alessi, Alessi, Adi Alessi Introduced country : Italy Producing country : Italy, Europe, Asia, Other countries Line of goods : Home Acc Alessi has won the best design departure Oh traders “Golden Compass” award four times, and other red dot, and the Prime Minister steadily in the IF Award.Management strategies that are produced through a collaboration known as a successful example of utilizing external management strategies open jeokgeu designers, Italian design factories factory tour is to visit the work of designers to design the world. Be in constant experimentation and research many products from Alessi was born a long period of time the call Correcting products from around the world are being recorded as a valuable asset of the Italian design history. P. 22
INTRODUCTION -Established in 1976 and a prominent leader in the design world -Collaboration with world-famous designers. ex) Philippe Starck, Jasper Morrison -All 100% “Made in Italy” -Awarded high prestigious prizes : Compasso d’Oro Introduced country : Italy Producing country : Italy Line of goods : Furniture Magis products are dedicated to their international public, and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm’s tradition, which has developed from its craftsmanship and cultural roots. During its 40-years-long history, Magis products have become part of the permanent collections of many important museums worldwide. P. 23
INTRODUCTION -More than 2,800 shops all around the world -Collaboration with renowned designers ex) Alessandro Mendini -More than 55 prizes were awarded -Top rating in reviews by Okotest in Germany Introduced country : Germany Producing country : Germany Line of goods : Home Acc Founded in 1927, Koziol has been created very unique design products with highest quality. Since the very beginning at Koziol, they’ve designed things that make lives easier and happier. We collaborate with the best designers and colleges in the world, creating icons of our modern age. we have more than 2,800 shops all around the world, being constantly loved by huge fans. P. 24
INTRODUCTION -More than 150,000 durability tests -Products tools for efficient living -simple, functional, and built to last Introduced country : U.S.A. Producing country : Taiwan, China Line of goods : Trash cans, Dish rack, Bath Acc Day-to-day life has room for improvement. That’s the basic thinking behind simplehuman. By solving simple, often overlooked problems, we make people more efficient in their daily tasks at home. We call our products tools for efficient living. They’re always simple, functional, and built to last. And we only build products we love to use ourselves. P. 25
INTRODUCTION -The highest quality and convenience -Memory Foam produced by innovative technologies -10,000pieces are being sold in one day in Bed Bath and Beyond shop in U.S.A. Introduced country : U.S.A. Producing country : China Line of goods : Memoryform mat, Towel Microdry assure the highest quality and convenience. It’s what Microdry brings to your life with great everyday solutions that combine thoughtful design and innovative technologies. Whether we’re creating items for home, pets or beyond, our focus is always on making products that exceed your expectations in every way and enhance your life at every turn. It’s a difference you can see and feel. P. 26
INTRODUCTION - Trendy and beautiful design by constant study of design. - A beautiful range of modern wall clocks introduced country : Korea Producing country : Korea, Taiwan, China Line of goods : Wall clock Momenti is the best renowned wallclock brand in Korea. It gained so much reputation for it’s most trendy and beautiful design which captured Korean customer’s heart. The best design and high quality are the basis of its products. P. 27
INTRODUCTION - Makes daily lives easier and more convenient, - Practical and functional products with high quality. introduced country : Korea Producing country : Korea, China Line of goods : Home Acc Free PLUS designs things that make our lives easier and more convenient, therefore gives freedom to housework. The very practical and functional products are provided with reasonable price. P. 28
INTRODUCTION -Unique graphic design on glasses -Artworks created by famous artists Introduced country : Germany Producing country : Germany Line of goods : Glassware Ritzenhoff is now present the world over and is represented by friendly and competent distribution partners. More than 280 designers from all over the world work for Ritzenhoff. They all contribute their own style and differing working methods to an endless variety of ideas– thus Ritzenhoff has created a minor encyclopedia of contemporary design on glass. P. 29
INTRODUCTION -Made by hand in Italy with craftsmanship -Classical and premium design Introduced country : Italy Producing country : Italy Line of goods : Mirrors, Brush, Bath Acc. The Janeke group has evolved over 180 years to become a leader in the sector of cosmetics accessories. It has worked with innovation and technology to meet the constant needs of the market, using traditional age-old materials like horn, celluloid as well as injection molded plastics. We put craftsmanship and creativity first and foremost, offering products that have been made exclusively by hand in Italy with an eye for high design and materials of the highest quality. P. 30
INTRODUCTION -Beautiful Kitchen Acc. -Collaboration products Introduced country : Korea Producing country : Korea Line of goods : Fork or spoon set with wine opener Sevokorea have supported Korean new designers and we worked them in order to inspire creative ideas. Trisha was made by a Korean young designer “Park K.D.� initially and we develop new designs for customer satisfaction. P. 31
INTRODUCTION -Trendy and provocative graphics on beautiful shapes -Brings happiness into customer’s daily life Introduced country : Spain Producing country : China Line of goods : Cleaning supplies Welcome to a new version of the home’s classics, one that not only redesigns its look but its usefulness as well. We’re what our clients want to be, what they look for, and what they like. That’s why we are where they are: At the store down the block or at a high-end department store, in Spain and 44 other countries. We are a trend-setting brand that’s open to the world. We are Vigar. P. 32
INTRODUCTION -Using material of highest quality -Collaboration with renowned designers -Beautiful and eye-catching design Introduced country : Italy Producing country : Italy Line of goods : Clocks Progetti is a dynamic and vital company from Italy for over 30 years thinking, researching and creating furniture complements and home and office objects. Design is cared for down to the smallest details, high quality, form and function innovation are the basis of its products Progetti is, therefore, one of the leading protagonists of the Made in Italy, winning not only the commercial results but also from recognition by important institutions. P. 33
INTRODUCTION -One of the best luxury bath acc brand -Armani hotel (located in Dubai, 5Sclassification) uses Decor Walther Introduced country : Germany Producing country : Germany, Spain, China and so on Line of goods : Bath Acc, Wall mounted Acc Décor Wather has stood for quality bathroom furnishing such as lamps, mirrors and accessories for over four decades. Their philosophy, which makes our products so unique on the international market, has evolved along with their company, “ Discreet luxury” these words sum up what sets us apart from the norm. Timeless beauty has a relaxing effect and never boring. You can find their products in famous place ; Armani hotel, Harrods ,Lane Crawford dept. stores. P. 34
SEVO KOREA CO. LTD 3FL. Ace High-End Tower #6 234 Beotkkot-ro, Geumcheon-Gu, Seoul Korea 08513 Tel: +82-2-3481-0900 Fax: +82-2-3478-0039 Email: info@sevokorea.com COPYRIGHT by SEVOKOREA INC. ALL RIGHTS RESERVED WWW.SEVOKOREA.COM WWW.FOCUSIS.CO.KR P. 35