India’s No. 1 Bollywood and celeb Connect Platform www.follo.in
About Us follo.in is India’s No.1 Bollywood & Celebrity Connect platform where fans engage with their favorite celebrities & consume celebrity related content through a variety of services.
Star Buzz Bollywood News Updates in short
Opinions, Reviews, In-depth analysis of latest happenings
Photos from Celebrity Vacations, Photo Shoots, Award functions etc.
Exclusive Interviews and Candid chat sessions
Star Buzz Movies
Star Shop StarShop is a one-of-a-kind offering from Follo, where users can rate celebrity looks by participating in the ‘Hot or Not’ poll and also find similar looks on our partner e-commerce sites. Some of our partner sites are Jabong, Shopclues, Amazon, Snapdeal, Koovs and many more!
‘Style Diaries’ focuses on current trends in Tinsel town.
Star Quiz ‘Quiz of the Day’ is a highly engaging offering by Follo where users answer multiple choice questions related to celebrities . Top players feature in the Hall of Fame & get a chance to win exciting prizes!
Hot On Follo Exclusive content available only on Follo- interviews, blogs, pictures etc.
Bolly Rewardz Follo offers a loyalty program called Bolly Rewardz that lets users earn points for activties, which they can then redeem for exciting prizes. Users can earn points by participating in Polls, by Liking posts, by ‘Follo-ing’ celebrities etc. Prizes include signed mugs & personal items from celebrities, movie tickets etc.
Follo.in engages users that are primarily urban, entertainment savvy and aspirational, thus forming the ideal consumer pool that is valuable for brand advertisers.
40% Web
8.5M
per month
unique users
65% male
>50M page views per month
71% 29%
Age Below 34
35% female
60% WAP
Age 35+
8 pages 1.5Mn per visit
Facebook Fans
Source: Google Analytics, Facebook members
50% Traffic from Top Cities in India New Delhi - 12%
Lucknow – 2%
Ahemdabad – 4% Kolkata – 5% Mumbai – 4% Pune - 5% Hyderabad - 7% Bangalore - 5% Chennai- 6% Kochi - 3%
Source: Google Analytics
Total Unique Visitors Follo’s unique & engaging offerings like Quiz & Star Shop make it one of the most attractive destinations for audiences to consume celebrity related content. As per Comscore numbers Follo had the highest number of unique vistors, amongst competitors.
No.1 Bollywood portal 5 months in a row
July ‘16 FOLLO
4.8M
BollywoodLife
1.7 M
BollywoodHungama
0.3 M
Desimartini
0.3 M
MissMalini
0.2 M
Pinkvilla
0.2 M
Filmfare
0.09 M
Thank You!