Student Work: Package Design

Off the Shelf!

Making Products Sell

LISA ANDERSON, MFA SECAC 2010

with Package Design

Off the Shelf!

Making Products Sell

Projects

with Package Design

MAKEOVER

Existing package redesign

That’s a Wrap—er

Retail store product packaging and gift wrapping

Package a Proverb

Packaging of a proverb, often metaphorically

Contain Yet Sustain

Eco-friendly “Green” Design

Appropriate Propaganda

The promotion of propaganda using an appropriated format

Timely Moves

Point of Purchase Display using period design and movement

Off the Shelf!

Making Products Sell

Resources

with Package Design

Off the Shelf!

Making Products Sell

Resources

with Package Design

Makeover

Off the Shelf!

BAND AID

Making Products Sell

SHEER

with Package Design

Comfort-flex

BAND AID SHEER Comfort-flex

BAND AID

BAND AID SHEER Comfort-flex

BAND AID

SHEER

Comfort-flex

8

7/8 in. x 7/8 in.

(2.2 cm x 2.2 cm)

Greater comfort and flexibilty

15

Improved shape and material for better protection

5/8 in. x 2 1/4 in.

(1.5 cm x 5.7 cm)

12

3/4 in. x 3 in.

(1.9 cm x 7.6 cm)

5 1 in. x 3 in.

Distributed by

CONSUMER PRODUCTS COMPANY Division of Johnson & Johnson Consumer Companies, Inc. Skillman, NJ 08558-9418 Made in Brazil BAND-AID is a registered trademark of Johnson & Johnson

? USA 1-866-JNJ-2873

(2.5 cm x 7.6 cm)

www.band-aid.com

unless individual wrapper

Comfort-flex

Non-Stick Pad won’t stick to wound for gentle removal Greater Comfort and Flexibility for better protection

For medical emergencies seek professional help

STERILE is opened or damaged.

SHEER Breathable Protection in a variety of sizes

40 ASSORTED

Caution:The Packaging of This Product Contains Natural Rubber Latex Which May Cause Allergic Reactions.

MAKEOVER

Existing package redesign

BAND-AID —Lauren Brucke How much of the brand needs to remain for recognition?

What colors need to be retained? Red on white?

Does the shape and size of the box have to stay the same?

Off the Shelf!

Making Products Sell

with Package Design

& HA M

AR M

ER

What Does Super Washing Soda Do?

M

ARM & HAMMER Super Washing Soda gets your whole wash cleaner, whiter and fresher, without the damage bleaches can cause.

And it costs a whole lot less. That makes ARM & HAMMER Super Washing Soda a great value. Super Washing Soda also makes a great all-around household cleaner.

Open

& HA M

Food Stain:

Chocolate Fruits Soft Drinks Butter Meat and Grease Spatters

Other Stains: Diapers Lipstick Crayon

If not completely satisfied with Arm & Hammer Super Washing Soda, return partially used box for full refund.

All Natural

Contact our Consumer Relations Department toll-free at: & HA M 1-800-524-1328

SUPER WASHING SODA

Detergent Booster &

AR M

ER

Open

& HA M

Diapers Lipstick Crayon

Manufactured by ARM & HAMMER Div. of Church & Dwight., Co., Inc. 469 N. Harrison Street Princeton, New Jersey, 08543-5297 USA

Contact our Consumer Relations Department toll-free at: 1-800-524-1328

AR M

SUPER WASHING SODA

Detergent Booster & Household Cleaner NET WT. 8 OZ. (227g)

& HA M

What colors need to be retained? Blue outlined in white?

What part of the title of the product needs to remain?

Can the title revert back? Can it emphasize new uses?

All Natural

M ER

AR M

Chocolate Fruits Soft Drinks Butter Meat and Grease Spatters

Other Stains:

If not completely satisfied with Arm & Hammer Super Washing Soda, return partially used box for full refund.

ER

Food Stain:

The ARM & HAMMER Guarantee:

How much of the brand needs to remain for recognition?

M

Kitchen or Cooking Grease Dirty Motor Oil Perspiration Collar and Cuff Stains

ARM & HAMMER —Josh King

M

Cleans Greasy Dirt Stains:

Existing package redesign

Household Cleaner ARM & HAMMER Super Washing NET WT. 8 OZ. (227g) Soda gets your whole wash cleaner, whiter and fresher, without & HA M the damage bleaches can cause.

And it costs a whole lot less. That makes ARM & HAMMER Super Washing Soda a great value.

Super WashingSODA Soda also makes SUPER WASHING a great all-around household cleaner.

Super Washing Soda is a natural detergent power booster and freshener. It works in two ways: 1. It increases your detergent’s cleaning power to get out ground-in dirt and stains and cut through greasy soils.

2. It helps neuatralize and eliminate odors, not cover them up with perfumes.

MAKEOVER

Keep out of reach of children. Harmful if swallowed. May irritate eyes. Contains Sodium Carbonate.

Avoid contact with eyes.

If contact is made, flush with water. If swallowed, give water or milk. Contact a physician.

ER

What Does Super Washing Soda Do?

Warnings

M

Manufactured by ARM & HAMMER Div. of Church & Dwight., Co., Inc. 469 N. Harrison Street Princeton, New Jersey, 08543-5297 USA

The ARM & HAMMER Guarantee:

AR M

Kitchen or Cooking Grease Dirty Motor Oil Perspiration Collar and Cuff Stains

ER

Cleans Greasy Dirt Stains:

M

1. It increases your detergent’s cleaning power to get out ground-in dirt and stains and cut through greasy soils.

2. It helps neuatralize and eliminate odors, not cover them up with perfumes.

AR M

Super Washing Soda is a natural detergent power booster and freshener. It works in two ways:

Warnings Keep out of reach of children. Harmful if swallowed. May irritate eyes. Contains Sodium Carbonate.

Avoid contact with eyes.

If contact is made, flush with water. If swallowed, give water or milk. Contact a physician.

Off the Shelf!

Making Products Sell

with Package Design

MAKEOVER

Existing package redesign

dole pineapple 窶年ick Schneiders How much of the brand needs to remain for recognition?

What colors need to be retained? Blue needed?

Recipes needed?

That ’s a Wrap–er

Off the Shelf!

Making Products Sell

with Package Design

That’s a Wrap—er

Retail store product packaging and gift wrapping Container to transport products out of the store Gift wrapping Gift tags Gift Card

m

For balance inquiry, call 1-800-142-8739

Gift Card

$25

Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.

Gift Card

$25

9874027422010347

For balance inquiry, call 1-800-142-8739

Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.

Gift Card

$25

9874027422010347

For balance inquiry, call 1-800-142-8739

Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.

Gift Card

$25

9874027422010347

For balance inquiry, call 1-800-142-8739

Gift Card

$25

Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.

For balance inquiry, call 1-800-142-8739

Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.

9874027422010347

9874027422010347

For balance inquiry, call 1-800-142-8739

Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.

9874027422010347

Corked —Lauren Brucke

the Soapdish —Tyler Greenlee

HER —James Risher

s

snag —Holly Anderson

Package a Proverb

Off the Shelf!

Making Products Sell

with Package Design

Package a Proverb or idiom

Packaging of a proverb, often metaphorically Laughter is the Best Medicine —Letizia Cammerota

Off the Shelf!

A

A

Making Products Sell

Clear Conscience IS A

Clear Conscience IS A

with Package Design

Sof t Pillow Package a Proverb or idiom

Sof t Pillow

Pillow SetPackaging of a proverb, often metaphorically “FOR GIRLS”

Pillo w Set

A Clear Conscience is a Soft Pillow —Lauren Brucke

“FOR GIRLS”

Pillow set includes tagged items: Betrayal, Gossip, Manipulation, Catfight, etc.

A

Clear Conscience IS A

Sof t Pillow Pillo w Set

“FOR GIRLS”

A

Clear Conscience IS A

Sof t Pillow Pillow Set

“FOR GIRLS”

Off the Shelf!

Making Products Sell

with Package Design

Package a Proverb or idiom

Packaging of a proverb, often metaphorically Even the wisest girl will yield to the boy who perserveres in his wooing —Heather Hudson

Off the Shelf!

Making Products Sell

with Package Design

Package a Proverb or idiom

Packaging of a proverb, often metaphorically You Cannot Get to the Top by sitting on your bottom —Kristen Shannon

better to remain silent and be thought a fool than to speak and remove all doubt 窶年ick Schneiders

Contain, Yet Sustain

Off the Shelf!

Making Products Sell

with Package Design

Contain Yet Sustain

Eco-friendly “Green” Design Design Brief with research and justification Innovative way to “go green” and reduce packaging “Green” rework/adaptation of logo Ads to promote new product/packaging/recycling option Instore display to promote “greening”

Dawn REnew station —James Risher

Web Ad The Dawn Renew Station is designed to maximize product sustainability by offering a second use for costumers purchase. Use the Renew Station and reell for half the purchase price. New Idea Same Product!

Why Toss It? Renw And Reuse It Magazine Ad

Billboard

Concept: Design a sustainable package design for P&G Dawn Dish Liquid. The Dawn Renew Station is designed to maximize product sustainability by offering a second use for costumers purchase. Use the Renew Station and reell for half the purchase price. New Idea Same Product!

SCAN AND REUSE

SCAN AND REUSE

SCAN AND REUSE

ANTIBACTERIAL

ANTIBACTERIAL

Renew & Reuse

Renew & Reuse

SAVING OUR PLANET ONE BOTTLE AT A TIME

REGULAR SCENT

SAVING OUR PLANET ONE BOTTLE AT A TIME

Renew & Reuse

REGULAR SCENT SAVING OUR PLANET ONE BOTTLE AT A TIME

scan here

The Dawn Renew Station is designed to maximize product sustainability by offering a second use for costumers purchase. Use the Renew Station and refill for half the purchase price. New Idea Same Product .

REGULAR SCENT

Saving Our Planet One Bottle At A Time

s Celery Heart

Radishes Food to Live by. vegetables are grown using farming methods that replenish healthiest choice for you and the planet.

For nutrition facts, delicious recipes, information about organics and more visit www.ebfarm.com Questions or Comments: 1-800-690-3200 Distributed by/Distribué par 2005 Earthbound Farm San Juan Bautista, CA 95045 www.ccof.org

healthiest choice for you and the planet.

healthiest choice for you and the planet.

vegetables are grown using farming methods that replenish

vegetables are grown using farming methods that replenish

Food to Live by.

Food to Live by.

www.ccof.org

www.ccof.org

Distributed by/Distribué par 2005 Earthbound Farm San Juan Bautista, CA 95045

Distributed by/Distribué par 2005 Earthbound Farm San Juan Bautista, CA 95045

Questions or Comments: 1-800-690-3200

Questions or Comments: 1-800-690-3200

For nutrition facts, delicious recipes, information about organics and more visit www.ebfarm.com

For nutrition facts, delicious recipes, information about organics and more visit www.ebfarm.com

Produce of USA/Produit des É.-U.

Produce of USA/Produit des É.-U.

Produce of USA/Produit des É.-U.

half-page ad Earthbound Farms reusable bags —Jason Koontz

Original

guerrilla ad & billboard

s g a B e l b a s Reu

New

HELP REFUEL AMERICA

Dunkin’ Donuts refuel America campaign —Lauren Brucke

BY PURCHASING DUNKIN DONUTS COFFEE BY THE POUND. THE “AMERICA REFUELS ON DUNKIN” CAMPAIGN INTRODUCES THE NEW BURLAP PACKAGING FOR GROUND AND WHOLE BEAN COFFEE. SEEDS ARE EMBEDDED THROUGHOUT THE BAGS, AND CAN BE PLANTED DIRECTLY AFTER USE. PURCHASE YOUR COFFEE TODAY AND HELP EA REFUEL THE EARTH.

$2 OFF

when you purchase any Refuel America Coffee

Price and participation may vary. Only valid in the United States. One coupon per customer, one coupon per visit. Expires 8/8/09.

GR OU ND E COFFE

WH OL E BE AN

GR OU ND COFFEE

D GROUN E COFFE

WH OL E BE AN

www.dunkindonuts.com/refuel

BEan Green Campaign —Tyler Greenlee

Samuel adams recycling campaign 窶年ick Schneiders

Appropriate Propaganda

Off the Shelf!

Making Products Sell

with Package Design

Appropriate Propaganda

The promotion of propaganda using an appropriated format

Seafood package/STDs —Lia Tao How is a personal/political/social statement or viewpoint conveyed effectively?

Promote the propaganda by lulling the viewer into thinking that they are looking at something they expect, and then surprising them with the content of the piece

Duncan Hines/Marijuana Legalization —Ali Rogers

McDonald’s Happy meal/Childhood Obesity —Josh King

Baby Einstien/Lead content in toys —Holly Anderson

Timely Moves

Off the Shelf!

Making Products Sell

with Package Design

Timely Moves

Point of Purchase Display using period design and movement

transformer: skis/snowboard combo —Tyler Greenlee Invent new product Apply Decade Create Logo Point of Purchase display that MOVES

Lucidity: Auto-focus glasses 窶年ick Schneiders

p display

Pep: Shower in a can —Holly Anderson

Off the Shelf!

Making Products Sell

LISA ANDERSON, MFA SECAC 2010

IMAGES: Pattern Pallete texts | PowerPoint image bank

with Package Design