Off the Shelf! Making Products Sell
LISA ANDERSON, MFA SECAC 2010
with Package Design
Off the Shelf! Making Products Sell
Projects
with Package Design
MAKEOVER
Existing package redesign
That’s a Wrap—er
Retail store product packaging and gift wrapping
Package a Proverb
Packaging of a proverb, often metaphorically
Contain Yet Sustain
Eco-friendly “Green” Design
Appropriate Propaganda
The promotion of propaganda using an appropriated format
Timely Moves
Point of Purchase Display using period design and movement
Off the Shelf! Making Products Sell
Resources
with Package Design
Off the Shelf! Making Products Sell
Resources
with Package Design
Makeover
Off the Shelf!
BAND AID
Making Products Sell
SHEER
with Package Design
Comfort-flex
BAND AID SHEER Comfort-flex
BAND AID
BAND AID SHEER Comfort-flex
BAND AID
SHEER
Comfort-flex
8
7/8 in. x 7/8 in. (2.2 cm x 2.2 cm)
Greater comfort and flexibilty
15
Improved shape and material for better protection
5/8 in. x 2 1/4 in. (1.5 cm x 5.7 cm)
12
3/4 in. x 3 in. (1.9 cm x 7.6 cm)
5 1 in. x 3 in.
Distributed by
CONSUMER PRODUCTS COMPANY Division of Johnson & Johnson Consumer Companies, Inc. Skillman, NJ 08558-9418 Made in Brazil BAND-AID is a registered trademark of Johnson & Johnson
? USA 1-866-JNJ-2873
(2.5 cm x 7.6 cm)
www.band-aid.com
unless individual wrapper
Comfort-flex
Non-Stick Pad won’t stick to wound for gentle removal Greater Comfort and Flexibility for better protection
For medical emergencies seek professional help
STERILE is opened or damaged.
SHEER Breathable Protection in a variety of sizes
40 ASSORTED
Caution:The Packaging of This Product Contains Natural Rubber Latex Which May Cause Allergic Reactions.
MAKEOVER
Existing package redesign
BAND-AID —Lauren Brucke How much of the brand needs to remain for recognition? What colors need to be retained? Red on white? Does the shape and size of the box have to stay the same?
Off the Shelf! Making Products Sell
with Package Design
& HA M
AR M
ER
What Does Super Washing Soda Do?
M
ARM & HAMMER Super Washing Soda gets your whole wash cleaner, whiter and fresher, without the damage bleaches can cause. And it costs a whole lot less. That makes ARM & HAMMER Super Washing Soda a great value. Super Washing Soda also makes a great all-around household cleaner.
Open
& HA M
Food Stain:
Chocolate Fruits Soft Drinks Butter Meat and Grease Spatters
Other Stains: Diapers Lipstick Crayon
If not completely satisfied with Arm & Hammer Super Washing Soda, return partially used box for full refund.
All Natural
Contact our Consumer Relations Department toll-free at: & HA M 1-800-524-1328
SUPER WASHING SODA
Detergent Booster &
AR M
ER
Open
& HA M
Diapers Lipstick Crayon
Manufactured by ARM & HAMMER Div. of Church & Dwight., Co., Inc. 469 N. Harrison Street Princeton, New Jersey, 08543-5297 USA
Contact our Consumer Relations Department toll-free at: 1-800-524-1328
AR M
SUPER WASHING SODA
Detergent Booster & Household Cleaner NET WT. 8 OZ. (227g)
& HA M
What colors need to be retained? Blue outlined in white? What part of the title of the product needs to remain? Can the title revert back? Can it emphasize new uses?
All Natural
M ER
AR M
Chocolate Fruits Soft Drinks Butter Meat and Grease Spatters
Other Stains:
If not completely satisfied with Arm & Hammer Super Washing Soda, return partially used box for full refund.
ER
Food Stain:
The ARM & HAMMER Guarantee:
How much of the brand needs to remain for recognition?
M
Kitchen or Cooking Grease Dirty Motor Oil Perspiration Collar and Cuff Stains
ARM & HAMMER —Josh King
M
Cleans Greasy Dirt Stains:
Existing package redesign
Household Cleaner ARM & HAMMER Super Washing NET WT. 8 OZ. (227g) Soda gets your whole wash cleaner, whiter and fresher, without & HA M the damage bleaches can cause. And it costs a whole lot less. That makes ARM & HAMMER Super Washing Soda a great value. Super WashingSODA Soda also makes SUPER WASHING a great all-around household cleaner.
Super Washing Soda is a natural detergent power booster and freshener. It works in two ways: 1. It increases your detergent’s cleaning power to get out ground-in dirt and stains and cut through greasy soils. 2. It helps neuatralize and eliminate odors, not cover them up with perfumes.
MAKEOVER
Keep out of reach of children. Harmful if swallowed. May irritate eyes. Contains Sodium Carbonate. Avoid contact with eyes. If contact is made, flush with water. If swallowed, give water or milk. Contact a physician.
ER
What Does Super Washing Soda Do?
Warnings
M
Manufactured by ARM & HAMMER Div. of Church & Dwight., Co., Inc. 469 N. Harrison Street Princeton, New Jersey, 08543-5297 USA
The ARM & HAMMER Guarantee:
AR M
Kitchen or Cooking Grease Dirty Motor Oil Perspiration Collar and Cuff Stains
ER
Cleans Greasy Dirt Stains:
M
1. It increases your detergent’s cleaning power to get out ground-in dirt and stains and cut through greasy soils. 2. It helps neuatralize and eliminate odors, not cover them up with perfumes.
AR M
Super Washing Soda is a natural detergent power booster and freshener. It works in two ways:
Warnings Keep out of reach of children. Harmful if swallowed. May irritate eyes. Contains Sodium Carbonate. Avoid contact with eyes. If contact is made, flush with water. If swallowed, give water or milk. Contact a physician.
Off the Shelf! Making Products Sell
with Package Design
MAKEOVER
Existing package redesign
dole pineapple 窶年ick Schneiders How much of the brand needs to remain for recognition? What colors need to be retained? Blue needed? Recipes needed?
That ’s a Wrap–er
Off the Shelf! Making Products Sell
with Package Design
That’s a Wrap—er
Retail store product packaging and gift wrapping Container to transport products out of the store Gift wrapping Gift tags Gift Card
m
For balance inquiry, call 1-800-142-8739
Gift Card
$25
Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.
Gift Card
$25
9874027422010347
For balance inquiry, call 1-800-142-8739
Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.
Gift Card
$25
9874027422010347
For balance inquiry, call 1-800-142-8739
Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.
Gift Card
$25
9874027422010347
For balance inquiry, call 1-800-142-8739
Gift Card
$25
Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.
For balance inquiry, call 1-800-142-8739
Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.
9874027422010347
9874027422010347
For balance inquiry, call 1-800-142-8739
Present this card to the cashier at the time of purchase and the available balance will be applied toward your purchase. This card cannot be redeemed for cash. Lost or stolen cards cannot be replaced without the original receipt.
9874027422010347
Corked —Lauren Brucke
the Soapdish —Tyler Greenlee
HER —James Risher
s
snag —Holly Anderson
Package a Proverb
Off the Shelf! Making Products Sell
with Package Design
Package a Proverb or idiom
Packaging of a proverb, often metaphorically Laughter is the Best Medicine —Letizia Cammerota
Off the Shelf! A
A
Making Products Sell
Clear Conscience IS A
Clear Conscience IS A
with Package Design
Sof t Pillow Package a Proverb or idiom
Sof t Pillow
Pillow SetPackaging of a proverb, often metaphorically “FOR GIRLS”
Pillo w Set
A Clear Conscience is a Soft Pillow —Lauren Brucke
“FOR GIRLS”
Pillow set includes tagged items: Betrayal, Gossip, Manipulation, Catfight, etc.
A
Clear Conscience IS A
Sof t Pillow Pillo w Set
“FOR GIRLS”
A
Clear Conscience IS A
Sof t Pillow Pillow Set
“FOR GIRLS”
Off the Shelf! Making Products Sell
with Package Design
Package a Proverb or idiom
Packaging of a proverb, often metaphorically Even the wisest girl will yield to the boy who perserveres in his wooing —Heather Hudson
Off the Shelf! Making Products Sell
with Package Design
Package a Proverb or idiom
Packaging of a proverb, often metaphorically You Cannot Get to the Top by sitting on your bottom —Kristen Shannon
better to remain silent and be thought a fool than to speak and remove all doubt 窶年ick Schneiders
Contain, Yet Sustain
Off the Shelf! Making Products Sell
with Package Design
Contain Yet Sustain
Eco-friendly “Green” Design Design Brief with research and justification Innovative way to “go green” and reduce packaging “Green” rework/adaptation of logo Ads to promote new product/packaging/recycling option Instore display to promote “greening”
Dawn REnew station —James Risher
Web Ad The Dawn Renew Station is designed to maximize product sustainability by offering a second use for costumers purchase. Use the Renew Station and reell for half the purchase price. New Idea Same Product!
Why Toss It? Renw And Reuse It Magazine Ad
Billboard
Concept: Design a sustainable package design for P&G Dawn Dish Liquid. The Dawn Renew Station is designed to maximize product sustainability by offering a second use for costumers purchase. Use the Renew Station and reell for half the purchase price. New Idea Same Product!
SCAN AND REUSE
SCAN AND REUSE
SCAN AND REUSE
ANTIBACTERIAL
ANTIBACTERIAL
Renew & Reuse
Renew & Reuse
SAVING OUR PLANET ONE BOTTLE AT A TIME
REGULAR SCENT
SAVING OUR PLANET ONE BOTTLE AT A TIME
Renew & Reuse
REGULAR SCENT SAVING OUR PLANET ONE BOTTLE AT A TIME
scan here
The Dawn Renew Station is designed to maximize product sustainability by offering a second use for costumers purchase. Use the Renew Station and refill for half the purchase price. New Idea Same Product .
REGULAR SCENT
Saving Our Planet One Bottle At A Time
s Celery Heart
Radishes Food to Live by. vegetables are grown using farming methods that replenish healthiest choice for you and the planet. For nutrition facts, delicious recipes, information about organics and more visit www.ebfarm.com Questions or Comments: 1-800-690-3200 Distributed by/Distribué par 2005 Earthbound Farm San Juan Bautista, CA 95045 www.ccof.org
healthiest choice for you and the planet.
healthiest choice for you and the planet.
vegetables are grown using farming methods that replenish
vegetables are grown using farming methods that replenish
Food to Live by.
Food to Live by.
www.ccof.org
www.ccof.org
Distributed by/Distribué par 2005 Earthbound Farm San Juan Bautista, CA 95045
Distributed by/Distribué par 2005 Earthbound Farm San Juan Bautista, CA 95045
Questions or Comments: 1-800-690-3200
Questions or Comments: 1-800-690-3200
For nutrition facts, delicious recipes, information about organics and more visit www.ebfarm.com
For nutrition facts, delicious recipes, information about organics and more visit www.ebfarm.com
Produce of USA/Produit des É.-U.
Produce of USA/Produit des É.-U.
Produce of USA/Produit des É.-U.
half-page ad Earthbound Farms reusable bags —Jason Koontz
Original
guerrilla ad & billboard
s g a B e l b a s Reu
New
HELP REFUEL AMERICA
Dunkin’ Donuts refuel America campaign —Lauren Brucke
BY PURCHASING DUNKIN DONUTS COFFEE BY THE POUND. THE “AMERICA REFUELS ON DUNKIN” CAMPAIGN INTRODUCES THE NEW BURLAP PACKAGING FOR GROUND AND WHOLE BEAN COFFEE. SEEDS ARE EMBEDDED THROUGHOUT THE BAGS, AND CAN BE PLANTED DIRECTLY AFTER USE. PURCHASE YOUR COFFEE TODAY AND HELP EA REFUEL THE EARTH.
$2 OFF
when you purchase any Refuel America Coffee
Price and participation may vary. Only valid in the United States. One coupon per customer, one coupon per visit. Expires 8/8/09.
GR OU ND E COFFE
WH OL E BE AN
GR OU ND COFFEE
D GROUN E COFFE
WH OL E BE AN
www.dunkindonuts.com/refuel
BEan Green Campaign —Tyler Greenlee
Samuel adams recycling campaign 窶年ick Schneiders
Appropriate Propaganda
Off the Shelf! Making Products Sell
with Package Design
Appropriate Propaganda
The promotion of propaganda using an appropriated format
Seafood package/STDs —Lia Tao How is a personal/political/social statement or viewpoint conveyed effectively? Promote the propaganda by lulling the viewer into thinking that they are looking at something they expect, and then surprising them with the content of the piece
Duncan Hines/Marijuana Legalization —Ali Rogers
McDonald’s Happy meal/Childhood Obesity —Josh King
Baby Einstien/Lead content in toys —Holly Anderson
Timely Moves
Off the Shelf! Making Products Sell
with Package Design
Timely Moves
Point of Purchase Display using period design and movement
transformer: skis/snowboard combo —Tyler Greenlee Invent new product Apply Decade Create Logo Point of Purchase display that MOVES
Lucidity: Auto-focus glasses 窶年ick Schneiders
p display
Pep: Shower in a can —Holly Anderson
Off the Shelf! Making Products Sell
LISA ANDERSON, MFA SECAC 2010
IMAGES: Pattern Pallete texts | PowerPoint image bank
with Package Design