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CHIPS
FRIES
!"#$$%&'%()*+,-,+%.)#.),"%)/+01)).,-21-&1)#2)3&4#2/)$+,-,+%.5 One food staple remaining popular with all demographics is fries. According to YouGovAmerica.com, 83 to 84 percent of Millennials, Gen X, and Boomers respondents like to eat fries. The global potato chip market is expected to grow through 2026 and remains one of the most popular snack foods, according to businesswire.com. Chipperbec Potatoes are quickly becoming the absolute gold standard as “the” frying potato. The Chipperbec potato was developed about 15 years ago as a prospective program developed from restaurant roundtables and input from chefs. About 13 years ago, Matt Hornbuckle had a simple dream of providing quality frying potatoes—the ultimate farm-to-table experience. The concept around using the potato for restaurants was created by the Kirschenmann Family Bakersfield CA circa 1980, supplying In N Out Burger. In 2015, with the help of Chicago restauranteurs, Hornbuckle coined and gave birth to the branded potato, Chipperbec. Dominic Carnazzo joined the family in 2020, and together with the same dream and vision, Hornbuckle and Carnazzo soon became the dynamic duo sharing and educating the restaurant industry of the world-class Chipperbec branded potato. “I feel blessed to finally find happiness in my carrier in agriculture, marketing, and sales, and that I can call home. Since graduating college, I am in my fourth carrier, experiencing
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industries such as banking, real estate development, home building, and now agriculture. The fun and excitement, seeing and feeling the reaction of my customers [chefs], when providing a product, bringing them success in their own carrier, keeps me coming back each and every day to spread more success. “My Chipperbec team is my family! Without them, I would not be successful within my career. Success for me is surrounding myself with a positive, energetic, diverse team and integrity within each one’s telos. According to Aristotle, we have a telos as humans, which is our goal to fulfill. This telos is based on our uniquely human capacity for rational thought.” I stand behind this core value and is a driver for our passion and success within the Chipperbec family,” Hornbuckle says. “As my self-awareness grew stronger, I realized that I needed to be with a group that not only invested in people, but visions outside the box and a mission for growth. With the Chipperbec family, it feels like an investment for the future. Not only do we invest in people, but we’re building a legacy. The goal is not to be motivated by what others are doing, but to blaze a trail of strength, innovation and distinctiveness. All while [metaphorically] building the largest building. “Since joining the Chipperbec Family, it has been somewhat of an ethos or a renewed compass if you will. One that has
