AN ULTRAPREMIUM TEQUILA MADE WITH PASSION AND HART

In just the past few years, tequila has seen a signifcant growth in popularity — particularly within the US market. No longer the stereotypical college fraternity party drink of choice, tequila has earned its way into the premium spirit category. This is due to a variety of factors including the introduction of new favors, a greater social media presence and the proliferation of celebrity-owned brands like Kevin Hart’s Gran Coramino™.

Hart’s passion for tequila began long before the mass market appeal for this particular spirit took place. He had been wanting to create a tequila brand of his own for years but was waiting for the right partner to bring his vision to life.

It was important to Hart that his tequila make a unique statement amidst the plethora of other tequila brands. That ideal collaboration presented itself when Hart met 11th generation tequila maker, Juan Domingo Beckmann.

“I knew exactly what I wanted Gran Coramino to taste like. I just needed someone who could bring that authenticity and high quality product to fruition,” said Hart, Founder of Gran Coramino Tequila. “Juan, my partner James Morrissey from Global Brand Equities, and myself decided on every aspect of this product. We worked tirelessly to create the perfect Reposado Cristalino and Anejo and I couldn’t be happier with the result.”

Knowing this gives some context to the Gran Coramino tagline, which is Hard Work Tastes Different. It is not just a clever phrase. It is the essence of how this premium tequila came to be and what makes it stand out among the sea of mass marketed spirits. Both Hart and Beckmann are dedicated to their crafts, putting their heart and soul into all they do. So it should come as no surprise that Gran Coramino is made with 100% blue agave tequila crafted at La Rojeña Distillery in Tequila, Jalisco, Mexico, the oldest distillery in Latin America.

It is frst aged in eastern European oak barrels and fnished in California Cabernet wine casks to refect the state that Hart calls home. The liquid is then transformed into a Cristalino tequila, which is a unique slowfltration process that Beckmann invented for the tequila industry more than 10 years ago. Delivering a complex, deeply smooth favor with a crystal-clear appearance, the quality and craftsmanship is unmatched and gives customers a premium experience with every sip.

“Kevin is a proven leader and true tequila afcionado whose creativity, passion, and enthusiasm have driven him to unparalleled success in all of his endeavors,” said Beckmann, Founder of Gran Coramino Tequila. “From day one, it was clear both Kevin and I share the same philosophy for producing tequila of the highest quality, entrepreneurial drive, and care for the people who make and enjoy tequila.”

Since inception, Gran Coramino has been about people coming together and building a sense of community. Being that Hart’s fans and culture served as a signifcant inspiration in the creation process it was very important to him that this Tequila be correctly presented to his generation. As a result, both the tequila novice and the experienced connoisseur will appreciate the extremely smooth, easy to drink yet sophisticated Cristalino. Presenting notes of vanilla, toffee, berries and light spice, it is the perfect drink for everyone.

“I consider myself a tequila expert – it’s been my drink of choice for years, but I created Gran Coramino with people like myself and people who may be new to tequila in mind,” said Hart. “I was committed to crafting a premium, luxury tequila while still making it accessible so that anyone can try and enjoy it!”

Hart has long thought of a Cristalino as being the best-kept secret in tequila and something that deserves to be introduced to those who have never had the opportunity to taste it. Beyond building awareness and exposure, using Gran Coramino as a vehicle for making a positive impact was also a priority.

As entrepreneurs, long-time philanthropists, and tequila lovers from diverse backgrounds, Beckmann and Hart frst bonded over their passion for tequila. However, they quickly realized they shared a commitment of giving back to their respective communities in a meaningful way. Recognizing the importance of bringing fnancial resources and learning opportunities to deserving small businesses, Gran Coramino is proud to donate $1 from every bottle sold to support diverse entrepreneurs and their endeavors. Working with trusted partners in Mexico and the United States, Gran Coramino is helping close wealth and opportunity gaps through cash grants and programs.

“We’ve been working with Local Initiatives Support Corporation (LISC) to create the Coramino Fund — a give back program providing $10,000 grants to Black and Latinx owned small businesses all over the country,” stated Hart. “I know that pursuing the path of entrepreneurship is hard work. I also know that some of our best and brightest have historically been excluded from opportunities or lacked the resources to pursue their entrepreneurial dreams and we want to do our part to break down those barriers.”

Every time someone purchases a bottle of Gran Coramino, they can fnd satisfaction in the taste and their contribution to minorityowned small businesses making strides towards their goals and solidifying their place in the world of entrepreneurship. Both the Gran Coramino Cristalino and Gran Coramino Añejo offer a feel good opportunity with a sophisticated favor combination worth savoring.

The Cristalino. This crystal-clear beverage begins with aromas of cooked agave that give way to notes of vanilla and butterscotch perfectly balanced by subtle foral and berry favors. The perfectly paired favors innately mingle on your palate before smoothly transitioning to the long and balanced oak-laced fnish.

The Añejo. Deep amber in color, this special tequila is matured for over a year in American oak and French oak barrels before being blended with an Añejo matured in ex-cognac casks. The result is a unique favor combination of rich oak, nuts, toasted cacao, and coffee bean with an oak-laced long and sweet fnish that never disappoints.

Hart’s personal favorite way to drink Gran Coramino is the Cristalino Highball. Although he is quick to mention that it’s also equally palate pleasing on the rocks. However, there is no wrong way to enjoy the premium Gran Coramino Tequila products.

Ingredients

• 2oz Gran Coramino Cristalino

• 0.5oz Lemon Juice

• 0.5oz Agave

• 5 Concord Grapes

• 2 Cucumber Slices

• Coupe Glass