AN ULTRAPREMIUM TEQUILA MADE WITH PASSION AND HART In just the past few years, tequila has seen a significant growth in popularity — particularly within the US market. No longer the stereotypical college fraternity party drink of choice, tequila has earned its way into the premium spirit category. This is due to a variety of factors including the introduction of new flavors, a greater social media presence and the proliferation of celebrity-owned brands like Kevin Hart’s Gran Coramino™.
“I knew exactly what I wanted Gran Coramino to taste like. I just needed someone who could bring that authenticity and high quality product to fruition,” said Hart, Founder of Gran Coramino Tequila. “Juan, my partner James Morrissey from Global Brand Equities, and myself decided on every aspect of this product. We worked tirelessly to create the perfect Reposado Cristalino and Anejo and I couldn’t be happier with the result.”
Hart’s passion for tequila began long before the mass market appeal for this particular spirit took place. He had been wanting to create a tequila brand of his own for years but was waiting for the right partner to bring his vision to life.
Knowing this gives some context to the Gran Coramino tagline, which is Hard Work Tastes Different. It is not just a clever phrase. It is the essence of how this premium tequila came to be and what makes it stand out among the sea of mass marketed spirits. Both Hart and Beckmann are dedicated to their crafts, putting their heart and soul into all they do. So it should come as no surprise that Gran Coramino is made with 100% blue agave tequila crafted at La Rojeña Distillery in Tequila, Jalisco, Mexico, the oldest distillery in Latin America.
It was important to Hart that his tequila make a unique statement amidst the plethora of other tequila brands. That ideal collaboration presented itself when Hart met 11th generation tequila maker, Juan Domingo Beckmann.
Page 7 | Food & Beverage Magazine v June Issue 2023
