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SNAX-Sational Brands Hosts Prime Activation at Sweets and Snacks Expo 2022 Featuring Guest Appearance by Giuliana Rancic with After Party at VU Rooftop SNAX-Sational Brands hosted a large activation at the annual Sweets and Snacks Expo for 2022, after it took a two year hiatus due to Covid restrictions. Giuliana Rancic, the award winning entertainment host, on-air personality, author, mother, and entrepreneur attended with a special guest appearance on May 24th, 2022 on behalf of the popular low calorie popcorn brand making waves, Cookie Pop and Candy Pop, in Chicago at McCormick Place Convention Center. Special guests also included the OREO Mascot and Sour Patch Kids Mascots, who joined in the snacking fun and posed for photos with Giuliana, guests, showgoers, buyers and more. On hand from SNAXSational were executives including Founding Partner and CEO Jerry Bello, Head of Sales Chris Orland, CFO Tim Spring, CMO Adam Cohen, and Founding Partner Frank Florio. Flavors featured at the show booth, included the new Cookie Pop Popcorn Nutter Butter® made with real Nutter Butter® cookie pieces, Cookie Pop Popcorn OREO® made with real OREO® cookie pieces, and Cookie Pop CHIPS AHOY® made with real CHIPS AHOY!® cookie pieces. For Candy Pop, exciting flavors will include the recently debuted Candy Pop Popcorn SOUR PATCH KIDS® made with SOUR PATCH KIDS® Bitz, which has become one of their latest best-sellers and in-demand product flavors, the latest collaboration with Mondelez Candy Company. Plus, signature brand favorites inclusive of Candy Pop Popcorn TWIX® made with TWIX® candy pieces, Candy Pop Popcorn SNICKERS® made with SNICKERS® Pieces, Candy Pop Popcorn M&M’s® Minis made with M&M’s® Minis candy and Candy Pop Popcorn BUTTERFINGER® made with real BUTTERFINGER® candy, plus special edition flavors for Halloween and the Holiday 2022 season, inclusive of Cookie Pop Popcorn OREO® Halloween edition featuring orange drizzle, Cookie Pop Popcorn Iced Gingerbread and Candy Pop Popcorn Peppermint Hot Chocolate. Cookie Pop and Candy Pop are sold at retailers such as Kroger, ShopRite, Publix, Sam’s
Club, Walmart, Stater Bros, Ralphs, and many more, as well as www. cookiepopcandypop.com. “A Snack That Gives Back” - As part of SNAX-Sational’s ongoing partnership with Ryan Seacrest Foundation and their work with specific Children’s Hospitals around the United States, all Candy Pop and Cookie Pop flavors benefit the foundation through a portion of all sales. The new holiday flavors were also showcased at the booth, in which a larger commitment focuses on the organization and their work. Follow online at @cookiepop_candypop for more brand info and @ryanfoundation for updates on the organization’s work. Attendees also had the opportunity to try SNAX-sational’s Pasta Snacks’ gluten free Penne Straws, now available in Marinara, Lemon Garlic, Mac n’ Cheese, Sweet Pepper and Cinnamon Churro flavors. Find out more at @eatpastasnacks Following the expo show, the brand also hosted a celebratory party at VU Rooftop in Chicago, featuring Cookie Pop and Candy Pop custom cocktails, desserts, and cuisine for guests. Guiliana Rancic attended the fete as well as Love Is Blind’s Shaina Hurley, plus brand execs, industry, buyers and Chicago based food influencers.
June Issue 2022 v Food & Beverage Magazine | Page 14
