Food & Beverage Magazine - May Issue 2022 Brand Cover

INDUSTRY LEADERS • TRENDS • BEVERAGE • CUISINE • CHEF • RESTAURANT • HOSPITALITY

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THE GOLD STANDARD OF FRYING POTATOES

James Lee II

May Issue 2022 v Food & Beverage Magazine | Page 56

ADVERT

Page 57 | Food & Beverage Magazine v May Issue 2022

MAY 2022 COVER IMAGE

Chipperbec Potatoes Image Courtesy of Chipperbec

PUBLISHER MICHAEL POLITZ Michael@fb101.com DIRECTOR & EDITOR-IN-CHIEF LAUREN KANE Lauren.Kane@fbmagazine.com EDITOR AT LARGE JENNIFER ENGLISH SpiritsKitchen@gmail.com PARTNERSHIP DIRECTOR TRACY STERN Tracy.Stern@fbmagazine.co HEAD OF PARTNERSHIPS SUSAN GOLD Susan.Gold@fbmagazine.com DIRECTOR OF ARTISANAL PARTNERSHIPS ANTHONY LANE Anthony.Lane@fbmagazine.co DIRECTOR OF CPG PARTNERSHIPS TERRY HART Terry@fbmagazine.com NATIONAL SALES MANAGER RON STERN Ron.Stern@fbmagazine.co NATIONAL SALES DIRECTOR COLLIN MILLINGTON Collin@fb101.com DIRECTOR OF PROGRAMMATIC SALES BARB ROGERS Programmatic@fbmagazine.com PUBLIC RELATIONS THE INFLUENCE | ALI LASKY Ali@TheInfluence.com CONTRIBUTING EDITORS DEBBIE HALL LAUREN MCINDOO MICHELE TELL TERRY HART KAIULANI DELGADO ANTHONY LANE SUSAN GOLD KRISTI HILL We honor and remember the support of Chef Kerry Simon, Gary Cantor, Robin Leach, Chef Paul Prudhomme, & Gary Coles Food & Beverage Magazine® is owned and published electronically by Beautiful People, LLC. Copyright 1995-2016 Beautiful People LLC. All rights reserved. Food & Beverage Magazine® and distinctive logo are trademarks owned by Beautiful People, LLC. “fb101.com” is a trademark of Beautiful People, LLC. No part of this electronic magazine may be reproduced without the written consent of Food & Beverage Magazine. Requests for permission should be directed to: Lauren.Kane@fbmagazine.com. The information contained has been provided by such individual, event organizers or organizations. The opinion expressed in each article is the opinion of its author, organization or public relation firm. Food & Beverage Magazine is not affiliated with any other food and beverage or hospitality publication.

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Page 59 | Food & Beverage Magazine v May Issue 2022

May Issue 2022 v Food & Beverage Magazine | Page 60

World-Class Lifestyle Brand Chipperbec Potatoes brings the gold standard to frying potatoes in the food service space.

Chipperbec Potatoes makes a bold claim that has proven to be true. Chipperbec Potatoes are the restaurant industry’s new favorite frying potato, making the best fresh cut fries and chips. It’s not just a comfort food but a dynamic menu infusion of bold, natural potato essence.

Think about the perfect french fry—that delectable, sliced strip from the perfect potato, deep fried or baked, crispy on the outside, full of flavor and that fluffy, creamy, mashed potato texture on the inside.

Chipperbec Potatoes, high in starch with low sugar and low moisture characteristics, are reshaping chef’s demand for the perfect frying potato, making the freshest fries. The Kirschenmann Family, along with Allied Potato and Chipper Inc., have developed a new alternative to the fresh fry potato, creating the gold standard for the lifestyle brand.

Page 5 | Food & Beverage Magazine v May Issue 2022

May Issue 2022 v Food & Beverage Magazine | Page 6

Chipperbec Potatoes, high in starch with low sugar and low moisture characteristics, are reshaping chef’s demand for the perfect frying potato, making the freshest fries.

The Kirschenmann Family, along with Allied Potato and Chipper Inc., have developed a new alternative to the fresh fry potato, creating the gold standard for the lifestyle brand.

Allied Potato and its marketing company, Chipper Inc.,

With the help of Chicago restauranteurs, Hornbuckle,

have been driving the foodservice market over the past

along with owners Brian Kirschenmann and Jason

10 years but the last 2 years have been an absolute game

Davenport, coined and conceived the branded potato,

changer. The Chipperbec Potato and the network of

Chipperbec. Dominic Carnazzo joined the company in

distribution across the country have been taking the

2020 and, with the same dream and vision, began to

industry by storm and to heightened levels of demand.

share and educate the restaurant industry on the world-

Utilizing their lineage of growing potatoes for over

class Chipperbec branded potato.

100 years and, specifically, chipping and processing potatoes for over 70 years, they are the heavy hitters for

The demand for fresh frying fries is blowing up. Chipper

supplying the new gold standard for frying potatoes—

Inc. inspires those in the industry by sharing practical

the Chipperbec Potato. Best of all, there is a year-round

applications of creating a better product using their

supply across the nation, as well internationally, so

potatoes, including restauranteurs, chefs, and home

everyone can enjoy these potatoes every day of the year.

cooks. Ironically, it all began when a well-known producer of potato chips was not interested in purchasing the

Chipperbec Potatoes were developed over 15 years ago

oversize Chipperbec fresh frying potato. At the time,

as a prospective program using input from restaurant

there was another variety of potatoes on the market

roundtables and chefs. When Matt Hornbuckle joined

for frying but it was being phased out of kitchens.

the Allied Potato family in 2011, he followed his dream

Chipperbec’s oversize potato is high in starch and low in

of providing quality frying potatoes—the ultimate farm-

sugar, making it a great potato for making fresh cut fries.

to-table experience. The concept of using the potato for restaurants was created by the Kirschenmann family

“Chipperbec Potato is being taken to a higher level

farm when a well-known burger place was one of their

this year,” says Carnazzo, “We continue to innovate as

customers.

a brand and as a company, becoming recognizable in

Page 7 | Food & Beverage Magazine v May Issue 2022

GUINESS WORLD RECORD MOST EXPENSIVE FRIES

THOMAS BAKER

DIRECTOR OF CALIFORNIA OPERATIONS

DOMINIC CARNAZZO SALES MANAGER

“We will speak with the chefs directly, visit them in the kitchen, review their frying process, store the potato, and educate them on how to use our product correctly to serve the best fries,” adds Hornbuckle.

the industry. We consider ourselves to be a partner in the foodservice and retail industry to help people grow and learn about the potatoes we produce, where they come from, and the best applications for our brand of potatoes.”

“We will speak with the chefs directly, visit them in the kitchen, review their frying process, store the potato, and educate them on how to use our product correctly to serve the best fries,” adds Hornbuckle.

The produce industry is a very unique business that allows them to develop personal relationships with their partners and educate people in the industry.

Hornbuckle and Carnazzo both have a personal, vested interest in developing Chipperbec into a lifestyle brand legacy.

In addition to shipping fresh frying potatoes to all foodservice companies, Chipper Inc. and Allied have taken a step further, creating a frozen version of their fresh Chipperbec brand. As a new kid on the block, Chipperbec is now shipping frozen fries to restaurants across the nation in addition to their fresh, whole potato product.

Page 9 | Food & Beverage Magazine v May Issue 2022

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MATT HORNBUCKLE, DIRECTOR OF FOODSERVICE SALES

May Issue 2022 v Food & Beverage Magazine | Page 10

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INDUSTRY LEADERS • TRENDS • BEVERAGE • CUISINE • CHEF • RESTAURANT • HOSPITALITY

®

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Page 1 | Food & Beverage Magazine v May Issue 2022

MAY 2022 COVER IMAGE

Snoop Dogg - Indoggo Gin Images Courtesy of Indoggo Gin

PUBLISHER MICHAEL POLITZ Michael@fb101.com DIRECTOR & EDITOR-IN-CHIEF LAUREN KANE Lauren.Kane@fbmagazine.com EDITOR AT LARGE JENNIFER ENGLISH SpiritsKitchen@gmail.com PARTNERSHIP DIRECTOR TRACY STERN Tracy.Stern@fbmagazine.co HEAD OF PARTNERSHIPS SUSAN GOLD Susan.Gold@fbmagazine.com DIRECTOR OF ARTISANAL PARTNERSHIPS ANTHONY LANE Anthony.Lane@fbmagazine.co DIRECTOR OF CPG PARTNERSHIPS TERRY HART Terry@fbmagazine.com NATIONAL SALES MANAGER RON STERN Ron.Stern@fbmagazine.co NATIONAL SALES DIRECTOR COLLIN MILLINGTON Collin@fb101.com DIRECTOR OF PROGRAMMATIC SALES BARB ROGERS Programmatic@fbmagazine.com PUBLIC RELATIONS THE INFLUENCE | ALI LASKY Ali@TheInfluence.com CONTRIBUTING EDITORS DEBBIE HALL LAUREN MCINDOO MICHELE TELL TERRY HART KAIULANI DELGADO ANTHONY LANE SUSAN GOLD KRISTI HILL We honor and remember the support of Chef Kerry Simon, Gary Cantor, Robin Leach, Chef Paul Prudhomme, & Gary Coles Food & Beverage Magazine® is owned and published electronically by Beautiful People, LLC. Copyright 1995-2016 Beautiful People LLC. All rights reserved. Food & Beverage Magazine® and distinctive logo are trademarks owned by Beautiful People, LLC. “fb101.com” is a trademark of Beautiful People, LLC. No part of this electronic magazine may be reproduced without the written consent of Food & Beverage Magazine. Requests for permission should be directed to: Lauren.Kane@fbmagazine.com. The information contained has been provided by such individual, event organizers or organizations. The opinion expressed in each article is the opinion of its author, organization or public relation firm. Food & Beverage Magazine is not affiliated with any other food and beverage or hospitality publication.

PAGE 5

COVER FEATURE

Contents May 2022 Inside this issue 05

Cover Feature: INDOGGO® / Snoop Dog

15

Nightlife is Dead in Birmingham?

17

Caliwater

21

El Cristiano

23

Dear Restaurateur

27

Lemon Perfect

29

NRS Digital Media

Page 3 | Food & Beverage Magazine v May Issue 2022

31

Big Crawfish Bash

33

Mama Shelter Rooftop 818 Tequila Event

35

Non-Alcoholic Wine

37

Cinco De Mayo Cocktail Recipe

39

Turkish Tastes

45

Hotel Ziggy

49

Event Hightlight: Cookie Pop and Candy Pop Exhibit Booth / Cynthia Bailey

51

Rolling Stone

53

DAH! India-Style Yogurt

58

Cover Feature: Chipperbec Potatoes

PAGE 53

DOUBLE COVER

IN THIS ISSUE

37 PAGE

PAGE 21

EL CRISTIANO

PAGE 27

PAGE 31

May Issue 2022 v Food & Beverage Magazine | Page 4

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Page 25 | Food & Beverage Magazine v May Issue 2022

May Issue 2022 v Food & Beverage Magazine | Page 63

By Debbie Hall

Iconic legend multiplatinum-selling Hip Hop artist Snoop Dogg is also a media personality, actor, and businessman with a multi-cultural cross-generational following. Expanding his legacy, he is now part of the beverage industry with wine and spirits.

In 1994 Snoop Dogg wrote the single “Gin and Juice” and released it on his four-time platinum debut album Doggystyle. His INDOGGO® Gin is the ultimate remix of seven premium botanicals with an all-natural strawberry flavor. The blend of juniper berry and other botanicals, including Coriander, orange, and cassia, infuse the gine with all-natural strawberry flavor, adding a slightly sweet and fruity finish.

19 Crimes wines embrace defiance with bold, uncompromising character with innovators and culture creators, like Cali’s own Snoop Dogg. He embodies the timeless values of the 19 Crimes rogues who came before him.

Food and Beverage Magazine caught up with Snoop Dogg as he shared his passion for the spirits and wine industry.

Page 7 | Food & Beverage Magazine v May Issue 2022

What drives your passion for growing in the spirits and wine industry?

Snoop Dogg: I treat the wine and spirits industry like I treat everything I focus on, I give it 100 percent, and I want to be the best at anything and everything that I put my name on. I always had a dream for my own liquor brand related to my tastes and music, which is how I created INDOGGO®. I made the song ‘Gin and Juice’ a global anthem about good feelings and natural experiences, so I created the best tasting flavored gin. I share what I love with my fans so they can live life like a boss too.

Who are your partners in creating your gin?

Snoop Dogg: INDOGGO® was developed by myself, the King of ‘Gin & Juice,’ Keenan Towns, and Marc Weisberg, co-founders of Trusted Spirits in partnership with Prestige Beverage Group. We made it from scratch, and it took us 14 months to get it perfect. It is nice and smooth.

How did you discover gin?

Snoop Dogg: I first learned about gin in the late ’80s and early ’90s. Gin was always the go-to drink for the homies and older people in

the neighborhood. They used to drink Tanqueray and Seagrams.

I knew I wanted to create something better than anything out there, the best ever gin that can be enjoyed straight up or with a twist. The most important for everyone to always have a good time and drink responsibly.

Dr. Dre was a big fan of gin, so we produced the song “Gin and Juice,” and the rest is history.

Why the strawberry infusion for INDOGGO®?

Snoop Dogg: Most gin is too harsh for me, so I wanted to create something that was smoother and easier to drink, something easy on the palette and clean; we used no sugar and made it gluten-free and low-calorie.

INDOGGO® is the ultimate remix of seven premium botanicals flavored with an all-natural strawberry flavor.

In addition to juniper berry, other botanicals include orange, Coriander, and cassia with a slightly sweet and fruity finish.

May Issue 2022 v Food & Beverage Magazine | Page 8

Now you have two wines. Why did you decide to add that to your line of beverages?

Snoop Dogg: I have a partnership with Treasury Wine Estates, and we created 19 Crimes Snoop Dogg Cali Red Blend and 19 Crimes Snoop Dogg Cali Rosé under the 19 Crimes label. Now that I’m a little older, I wanted to align with a brand that made sense for me today, something grown and sexy.

19 Crimes is produced through Treasury Wine Estates, one of the world’s largest wine companies.

Its business is focused on meeting evolving consumer interests globally and delivering sustainable growth. 19 Crimes wine is available in 750ML bottles at retailers, delivery, and online at www.19crimes.com. Follow on Facebook @19Crimes and Instagram @19crimeswines.

How has your music influenced your gin and wines?

Snoop Dogg: Music is a part of everything I do, so I try to integrate my brands into my lifestyle and music. I always have a bottle of INDOGGO® and 19 Crimes in the studio with me because they are the perfect drinks to set the mood. We create cool and relaxed vibes, and if I’m doing that through my music or with INDOGGO® and 19 Crimes wine, then people can enjoy themselves and live their best lives.

Gluten-free, sugar-free, and low-calorie, INDOGGO® is available in 750ML and 50ML bottles at major nationwide retailers, including Total Wine and More, Walmart, Albertson’s, and Kroger. To stay in the mix with exclusive access and updates, follow @indoggogin on Instagram, Facebook, and Twitter and at www.indoggogin.com.

Can you talk about any future plans in the beverage industry with the readers?

Snoop Dogg: The Dogg always has something up his sleeve, so stay tuned; more things are coming for sure.

INDOGGO® is developed in partnership with Keenan Towns and Marc Weisberg, Co-Founders of Trusted Spirits, and in collaboration with Prestige Beverage Group. Trusted Spirits develops and markets wine and spirits brands partnering with celebrities. The company is involved in product innovation, procurement, production, marketing, and distribution while retaining ownership and management of the underlying intellectual property for those brands. Prestige Beverage Group is an industry-leading importer and brand owner of award-winning wines and spirits, creating product conception, brand development, packaging design, and engaging marketing initiatives.

Page 9 | Food & Beverage Magazine v May Issue 2022

May Issue 2022 v Food & Beverage Magazine | Page 10

19 Crimes Snoop Dogg Cali Red Blend Vintage2020 United States Lodi, California Alcohol %14.1 Producer19 Crimes Varietal65% Petite Sirah,30% Zinfandel, 5% Merlot pH3.7 Acidity5.88 g/L 19 Crimes Snoop Dogg Cali Rosé Vintage2020 United States California Alcohol %14 Varietal75% Zinfandel, 20% Grenache, 5% Pinot Noir

Page 11 | Food & Beverage Magazine v May Issue 2022

May MayIssue Issue2022 2022 vv Food Food&&Beverage BeverageMagazine Magazine | | Page Page129

Page 10 13 | Food & Beverage Magazine v May Issue 2022

Can we make it any clearer?

To learn more about what we’re working on, visit us at booth 5431 in the South Hall during the National Restaurant Association show, May 21–24, 2022, or email sales@vestaprecision.com.

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NIGHTLIFE IS DEAD IN BIRMINGHAM? Think Again...

Page 15 | Food & Beverage Magazine v May Issue 2022

By Kristi Hill

Birmingham, Alabama.

This is the first place you thought of for a bustling nightlife scene, isn’t it?

Well, probably not.

Nicknamed “The Magic City”, Birmingham has the largest population of any city in Alabama. Many years ago, Birmingham made a name for itself by being a major producer of iron and steel.

Just outside of the city, you will find Barber Motorsports Park. The world’s largest collection of motorcycles is housed in the Barber Vintage Motorsports Museum. Less than an hour away, you will find the home of the Alabama Crimson Tide, college football royalty.

When you peel back the layers of this busy southern town, you will find an exquisite culinary scene and exciting nightlife.

Birmingham is home to multiple James Beard Award winning chefs and restaurants. Actress Sandra Bullock took her late father to The Bright Star Restaurant when she visited him at his home in the city. Andrew Zimmern has visited on many occasions.

In Birmingham, the evening doesn’t end after having dinner at Frank Stitt’s Bottega or Chris Hasting’s Hot and Hot Fish Club.

The night is young and some of the hottest night spots are just waiting to be discovered.

WHEN YOU PEEL BACK THE LAYERS OF THIS BUSY SOUTHERN TOWN, YOU WILL FIND AN EXQUISITE CULINARY SCENE AND EXCITING NIGHTLIFE.

PAPER DOLL This posh edition to the Magic City opened in 2018. Located in Birmingham’s Loft District, Paper Doll is a location not to be missed. Co-owner’s Jason Koenig and Joel Cheatwood created the venue in the place of an old Birmingham stapleTavern on 1st.

BLUEPRINT ON 3RD Also opening in 2018, Blueprint on 3rd is a casually-upscale dining experience. This venue is a full-service restaurant but boasts an impressive bar with multiple offerings. This selfdescribed American brasserie has something for everyone.

Reservations are accepted and encouraged. Blueprint on 3rd is highly popular and sought after on special events evenings.

Dean Robb, owner and operator of the establishment, began this restaurant concept after working in the industry for over 20 years. Blueprint on 3rd operates in the location of the former Birmingham Blueprint Company.

If you are interested in trying multiple libations throughout the evening, Blueprint on 3rd is perfect for you. They offer flights, multiple dessert wines, dessert cocktails, beer and signature cocktails.

While at Blueprint on 3rd, be sure to try the Personally Victimized. This signature cocktail is made of Camarena Reposado Tequila, lime, agave, orange & lemon bitters, and Orange Flower Water.

THE COLLINS BAR If you have attended a show at the Alabama Theater or the Lyric Theater, chances are you have walked by The Collins Bar. This trendy bar is usually “standing room only” on the weekends. Be sure to get there right at opening or you will have to wait.

WHEN YOU PEEL BACK THE LAYERS OF THIS BUSY SOUTHERN TOWN, YOU WILL FIND AN EXQUISITE CULINARY SCENE AND EXCITING NIGHTLIFE.

I’m gonna buy a paper doll that I can call my own A doll that other fellows cannot steal And then the flirty, flirty guys with their flirty, flirty eyes will have to flirt with dollies that are real.

When entering The Collins Bar, you will immediately feel at ease and comfortable. There is plenty of comfortable seating and a long bar to wait on your adult beverage needs. Once you settle in a bit, you will notice the huge periodic table that is on the wall, directly behind the bar. This periodic table won’t give you flashbacks of high school chemistry class. This periodic table has names of fellow Birmingham establishments and other locations on its rows.

Paper Doll has an extensive bar menu. Be sure to give yourself enough time to explore the offerings. Better yet, plan on visiting multiple times in order to try their unique cocktails and local, craft beer selection.

The Collins Bar is unique in many ways. They highly recommend that you “trust your bartender”. Their highly trained bartenders have a knack for preparing the perfect cocktail for you, based on your likes and dislikes.

While sitting in a comfy chair or standing around the bar, be sure to try one of Paper Doll’s tasty snacks. No evening of adult beverages is complete without a few delicious bites.

The Cheese & Charcuterie Board is fantastic and includes a trio of hard cheeses, Italian meats, jam, and whole grain mustard.

The next time that you are in The South, be sure to give Birmingham nightlife a chance. Of course, you should try one of the many award-winning restaurants for dinner first. You just might find a new favorite.

Lyrics from the Mills Brothers grace the front page of Paper Doll’s website, beckoning patrons to visit:

May Issue 2022 v Food & Beverage Magazine | Page 16

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Page 17 | Food & Beverage Magazine v May Issue 2022

Leading Category Innovator Caliwater, The Cactus-Based Functional Beverage

By Founders Vanessa Hudgens and Oliver Trevena, Furthers 2022 Retail Footprint Rolling Into Stater Bros. Markets Across Southern California Now On Shelves at all 170+ Locations

Caliwater, the trailblazing creator of the cactus based functional organic beverage, accelerates its 2022 expansion into all Stater Bros. Markets, 170 plus locations, retailing at $2.99. The two popular Caliwater flavors Ginger & Lime and Wild Prickly Pear are now available at the largest privately owned supermarket chain in Southern California; a huge accomplishment for the young company that officially launched less than one year ago.

properties - offering a variety of benefits for digestive health.

Only 25 calories per can, organic, vegan, Kosher and non GMO. Caliwater Farmers handpick the Prickly Pear cactus fruits seasonally and remove the seeds and juice on-site. The organic formula is infused with other natural fruits and nectars such as agave and monk fruit, and combined with filtered water to create the final drink, which bursts with refreshing mellow berry flavor.

Known for its presence in Palm Springs and the Coachella Valley, the timing is perfect with the Music & Arts festivals currently underway in that region, and the brand also partnered with Soho House to be served as a featured beverage and mixer at their Soho Desert House pop-up in Indio, CA..

Additional celebrity brand investors/ambassadors include Gerard Butler, Brooke Burke, Ross Butler, Gregg Sulkin, DJ Ruckus and Glen Powell.

Stater Bros. Markets lives out its values through the charitable efforts of its non-profit arm, Stater Bros. Charities, which aligns with Caliwater’s giveback campaign to No Kid Hungry, where Caliwater will donate 5 cents from every can sold up to a total of $1 million - (http://www.nokidhungry.org). This campaign is one that Caliwater’s founders feel very passionate about, which is focused on ending childhood hunger in the U.S. Having launched in Spring of 2021 to much anticipation and positive reception, Caliwater is defined by a drive to create innovative, fresh functional beverages that connect us to the Earth and to one another. Inspired by the lush and varied landscapes of California, Founders Oliver Trevena (Actor/ Host/Entrepreneur) and native Californian Vanessa Hudgens (Actress/Music Artist/Influencer/Entrepreneur) looked to their own desert regions to locally source Prickly Pear cactus fruit, known for its rare and potent healthful properties. Their vision - to sip on Cali in a can. Their key ingredient Prickly Pear is brought to life in beverage form in their quickly growing canned cactus water product, which is not only delicious and organic, but super hydrating and refreshing, and of course filled with rare antioxidants and digestion benefits. www.drinkcaliwater.com “ We are so thrilled to be able to continue to bring our cactus water beverage to new customers and areas of California, as Stater Bros. is a California staple. Especially timed to festival season, this launch could not be more perfect. We are passionate to be able continue to expand this important functional beverage’s retail footprint as the wellness landscape continues to evolve in the beverage category.” - Oliver Trevena and Vanessa Hudgens, Co-Founders,

Caliwater initially launched on E-Comm followed by a roll out to retailers and Amazon Prime, and venues throughout 2021 inclusive of hotels and restaurants such as Resorts World’ Zouk Group properties, Élia Beach Club at Virgin Hotels Las Vegas, Cara Hotel, Ysabel, Laurel Hardware, Craig’s, Alfred Coffee, and many more, with additional hotels and restaurants being added continuously. Caliwater is sold across the West Coast at niche retailers such as SunLife Organics and Earthbar, specialty beverage retailers like BevMo, as well as larger supermarket chains such as Erewhon, Bristol Farms and now Stater Bros.

Markets, having also recently rolled into the East Coast via Village Super Market, at ShopRite, Fairway Markets and Gourmet Garage.

Follow @Caliwater on instagram and visit them online at www. drinkcaliwater.com.

About Stater Bros. Markets Communities throughout Southern California look to Stater Bros. Markets for Fresh. Affordable. Community First. grocery shopping every day. Stater Bros. nurtures families and their communities at more than 170 stores and through the helping hands of 18,000 caring employees. While the Stater Bros. meat counter is legendary for its quality and variety, every store department is designed to surprise and delight today’s shoppers.

The Company lives out its values through the charitable efforts of its non-profit, Stater Bros. Charities. Learn more at staterbros. com.

Caliwater

Caliwater is the leading cactus water on the market, pioneering a new category, already top rated on Amazon, and is a purely functional beverage. The functional benefits of cactus water include being high in antioxidants (which is great for the skin), is known to reduce cholesterol levels, offers a natural elimination of hangovers, regulates blood sugar levels, and possess antiviral May Issue 2022 v Food & Beverage Magazine | Page 18

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May Issue 2022 v Food & Beverage Magazine | Page 20

Purity. Passion. Promise.

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EL CRISTIANO, ULTRA PREMIUM AWARD-WINNING TEQUILA, BORN IN JALISCO, MEXICO, OFFICIALLY LAUNCHES WITH BILLBOARD CAMPAIGNS ACROSS LOS ANGELES AND LAS VEGAS Featuring The Finest Jalisco Highlands Blue Weber Aged Agave, Offering Exceptional Quality and Taste, Sustainable, Free of Additives, and Gluten-Free.

Introducing El Cristiano, the world’s finest and additive free ultra premium tequila, made by third generation master tequila makers from the finest Jalisco Highlands Blue Agave. El Cristiano is dedicated to producing the purist tequila with no additives – (85% of tequila today has sugars and thickeners added) – with a high focus on harvesting only mature agave aged at least five years and certain sizing through sustainable agriculture practices. By establishing this process, they have eliminated the need for additives which would change the true essence of 100% Highlands Blue Weber Agave.

Created at the Casa Tequilera Aceves. Nom 1499, their foundation and premium flavor profiles, ranging from Silver, Reposado and Anejo to Aged Anejo, Extra Aged Anejos and Extra Aged Reposados, El Cristiano also introduces an entirely new flavor category with their 11 month barrel aged Extra Reposado and unique ulta-premium 8 year aged Anejo. Using a distillation method of traditional distill pots with copper, and aging in American Oak barrels, their tequila is always additive-free and gluten-free, using sustainable practices.

TAG GLOBAL Spirits Awards has also just awarded El Cristiano’s Reposado and Anejo Black flavor profiles with their “Double Gold” accolades and their Blanco Silver named a winner in the “Silver” category.

“We believe the premium tequila drinker has been searching for ultra aged options that hold true varietal characteristics of the blue agave grown in the Jalisco region without additives. Being sourced from the finest Jalisco Highlands, and through our proprietary distillation and aging processes, giving our tequila delicious and pure taste, without sacrificing the quality and ingredients.” - Founding Team, El Cristiano “Familia El Cristiano.” Conceived by an intimate group of friends with a passion for tequila and Mexico, the creators behind El Cristiano have over four decades of combined experience in the tequila industry. With their experience in collaboration with agave and tequila masters, they set on a journey to create a world-class tequila beyond anything else currently offered.

Driven to create the most delicious tequila possible, their focus is also to give back to the communities El Cristiano derives from. The communities that enable this delicious tasting tequila. Their focus with the brand is to give back to those less fortunate in these communities — the children of Arandas and the Jalisco Highlands. A percentage of every bottle is donated toward the Arandas’ orphanage, public school system and local soccer club.

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“85% of all tequila brands add either sugar, flavor and color, or all of these elements, to make their tequila taste better to the customer. Our traditional process is one that has been perfected over generations with zero additives and absolutely no compromise or shortcut, with a commitment to sustainable agriculture. We are confident that our differentiation process will resonate clearly to the consumer both in taste and quality.” Founding Team, El Cristiano “The Tequila.” El Cristiano takes pride in their unique, unmatched collection offerings and tasting notes.

The Foundation varietals collection includes their signature SILVER, REPOSADO and ANEJO offerings.

The Premium Aged varietals. Their premium aged offerings include EXTRA REPOSADO 11 months barrel aged (El Cristiano XR), EXTRA ANEJO 3 years barrel aged (El Cristiano Black), and EXTRA ANEJO 8 years barrel aged (El Cristiano 8).

“El Cristiano has created a full range of hand-selected, handcrafted tequilas from the Highlands of Jalisco near The Village of Arandas, the finest Jalisco Highlands Blue Agave . We create this magical elixir at The Casa Tequilera Aceves, and invite you to savor the world’s most delicious tequila, made by third generation tequila makers, together with a small group of close friends and tequila lovers.” - Founding Team, El Cristiano

El Cristiano has already developed a loyal following amongst top, well-respected Los Angeles-based restaurants and globally respected dining establishments such as Soho House, Spago, Delilah and Raspoutine as well as the highly coveted Wally’s Beverly Hills, plus new introductions into doors like Hotel Ziggy, Montrose Beverly Hills, San Vicente Bungalows, and many more.

The Founders.

El Cristiano was born by a passionate group of tequila and liquor industry leaders, award-winning generational premium tequila makers and agave growers, and seasoned business entrepreneurs.

The Founding partners include the Aceves Brothers, Nitin and Karan Khanna, Christian Navarro, plus Chris and Bill Shaffer, a duo involved with Patron’s success for over 20 years.

With tequila set to overtake vodka in total volume in North America by the year 2030 according to ISWR, tequila is the region’s fastest growing drinks category. El Cristiano is set to innovate the ultra premium tequila market, officially launching late March 2022 in Southern California (Los Angeles, San Diego) and Las Vegas markets, with distribution by Southern Wine & Spirits across Nevada, and Wine Warehouse across California.

Their billboard campaign debuted on March 19, 2022 with over 140 billboards across these markets.

Visit El Cristinao online at www.el-cristiano.com and follow on social media platforms @ElCristiano Purity. Passion. Promise. #ElCristianoLife

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“The Taste Profile.” El Cristinao begins with mature agaves, (5+ years), that combine with their proprietary yeast in the fermentation process to develop earthy, yet sweet cooked agave notes, that further blend with the fruity, citrus notes inherent in Los Altos agaves. This traditional [process gives El Cristiano a naturally balanced and clean profile, with notes of caramelized agave and fruits such as pear and citrus.

AM C D AR BO

PAIGNS

May Issue 2022 v Food & Beverage Magazine | Page 22

Question

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“Dear FVP Gals:

We offer some really unique sauce recipes in our restaurant that bring people coming back to our restaurant!

We’ve thought about turning them into retail products so we can sell them within our restaurant and perhaps even in grocery stores. What do I need to do to get my sauce sold in retail stores?”

Thank You

Page 23 | Food & Beverage Magazine v May Issue 2022

Reply from FVP Gals: Reply from FVP Gals:

Dear: Let’s get our famous sauce on store shelves!

If you already have a recipe that is well-loved by your customers, you’ve already validated the idea. Sometimes that’s the hardest step! Now, let’s explore some important considerations for bringing your product from idea to execution. Below we have highlighted five questions to ask yourself while preparing for the next stage of your business.

1. Is your recipe scalable?

Knowing that you already have a base recipe for your sauces, consider converting your recipe to a format that can be easily manipulated to produce different quantities. Establishing where you plan to sell your sauce (i.e. in-house vs in-retail) and to who (local community vs larger population) will help clarify your production quantities and scaling.

2. How will you ensure your sauce remains fresh and safe for your customers?

Food safety and quality assurance are key components of any food production facility and require strong management plans that include Hazard Analysis Critical Control Points and Good Management Practices among other preventative controls. Understanding the shelf life of your current product, how different processing methods can contribute to food safety and quality assurance, and how to develop a strong food safety program are good starting points as you begin your journey to retail.

3. What kind of packaging will you use?

Your choice of packaging will depend on several factors including: a) Functionality – Does the shape, material, and size of your packaging ensure the food safety and quality of your product? b) Regulatory – Does your product label include all the necessary information required by law (FDA)? This includes a nutrition facts panel, ingredients list, weights, and much more! c) Appearance – How do you want to communicate your brand to your customer on the label? Once you’ve gotten all the necessary regulatory and functionality pieces down, you can start to have fun with the design of your package.

4. How will you price your product?

Each question asked above will be impacted by your budget and desired profit. You can determine the price of your product by exploring a variety of factors like the price of similar products in the marketplace, the total cost of all inputs (labour, ingredients, food safety, etc), and the standards of your target retailers.

5. How do you extend your restaurant’s brand to your product?

Begin by concretely defining your brand and outline how your product aligns with this brand. If you’re already a wellloved restaurant in your community, you most likely have preexisting interest in and support of your business. However, if you intend to sell your product in retailers outside of your community, how will you communicate your brand to customers that don’t know you? Think about what your goals are as a producer while also considering who your target customer is. For example, your retail product could act as a local souvenir for tourists. Culinary or food tourism highlights the value tourists place on experiencing local culture through food and drink. Give them something to bring back home that acts as a conversation starter! FVP provides education and partnership opportunities for amplifying your restaurant’s desirability for culinary tourism. Find out more in our Recipe to Retail program!

In this article we’ve outlined some of the many factors you should consider when creating a retail product. Although daunting, remember, you’ve already got a head start! Moving into the retail space can be an exciting opportunity for restaurant owners, and we are here to help you. FVP offers several forms of programming aimed at helping small food industry stakeholders launch their products. For support with turning your restaurant recipes into retail-ready products, please visit: https://www.foodventureprogram.com/ recipetoretail Sincerely, The Food Venture Gals Sima & Kiran

Contributor: Saffron Locas-Hoeltken The Food Venture Gals are the founders of Food Venture Program; a leading organization in North American food and beverage product development offering online programs to help food entrepreneurs turn their recipes into retail-ready products!

Sources:

https://www.fda.gov/food/guidance-regulation-food-and-dietary-supplements https://www.fda.gov/food/food-safety-modernization-act-fsma/food-safety-plan-builder https://www.fda.gov/food/food-ingredients-packaging/packaging-food-contact-substances-fcs https://worldfoodtravel.org/what-is-food-tourism/

May Issue 2022 v Food & Beverage Magazine | Page 24

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THE MODERN, DATA-RICH STORE LOCATOR FOR CPG BRANDS Shorten the path to purchase for your consumers. better data coverage online retailer integration drive-to-cart tracking robust analytics unlimited UPCs flexible contracts

wheretobuy.io

May Issue 2022 v Food & Beverage Magazine | Page 26

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LE MON PE RFECT AN NOUNCES $31 M I LLION SE RI ES A FI NANCI NG INVESTORS WHO PARTICIPATED IN THE FINANCING INCLUDE BEYONCÉ KNOWLES-CARTER AND LEADING CONSUMER PRODUCTS FUNDS BEECHWOOD CAPITAL, GOAT RODEO CAPITAL, MELITAS VENTURES, NNS CAPITAL, AND TROUSDALE VENTURES

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The Company’s mission is to promote healthy hydration and deliver the joy of flavor—anytime, anywhere, and for everyone.

Lemon Perfect is available at retailers nationwide, on Amazon, and on lemonperfect.com. The Lemon Perfect Company is headquartered in Atlanta, GA.

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“I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said KnowlesCarter. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”

About Lemon Perfect Lemon Perfect is a super-refreshing, great-tasting, and hydrating flavored lemon water with zero sugar and no artificial flavors or sweeteners. Powered by organic lemons, Lemon Perfect contains electrolytes from potassium and is packed with vitamin C, making healthy hydration more convenient, delicious, and refreshing than ever.

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“I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said Knowles-Carter. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”

In 2021, Lemon Perfect quadrupled revenue, and the Company projects greater than 100% revenue growth in 2022. “Lemon

Powered by organic lemons, Lemon Perfect contains electrolytes from potassium and is packed with vitamin C, making healthy hydration more convenient, delicious, and refreshing than ever.

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Lemon Perfect Founder and CEO Yanni Hufnagel says the company will use the funding to help scale the brand to over 40,000 points of distribution by the end of 2022. “Lemon Perfect is quickly taking significant market share from the leading brands in the enhanced water category by offering a better-for-you, better-tasting product that’s resonating broadly with the American consumer,” Hufnagel said. “We are honored and humbled that Beyoncé has become a part of the Lemon Perfect family. She is a worldwide icon whose talent, character, and positivity are unsurpassed. Her investment and the energy it sparks will accelerate Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibilliondollar enhanced water category by market share.”

The financing brings Lemon Perfect’s total funding to $42.2 million and total valuation to over $100 million in less than three years from the Company’s selling its first bottle.

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The Company’s mission is to promote healthy hydration and deliver the joy of flavor—anytime, anywhere, and for everyone.

Perfect has found product-market fit in a hyper-competitive category, and we are thrilled to support their growth,” said Phillip Sarofim, Trousdale Ventures Founder and CEO. “We believe they can disrupt an American beverage ecosystem still dominated by high-calorie, high-sugar options and democratize drinkable wellness.”

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Lemon Perfect, a fast-rising hydrating lemon water brand in the enhanced water category, announced today the closing of a $31 million Series from an influential network of investors across food and beverage, media, music, sports, and entertainment headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter.

Media Contact Shira Berg | Autumn Communications lemonperfect@autumncommunications.com May Issue 2022 v Food & Beverage Magazine | Page 28

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DIGITAL-OUT-OF-HOME RETAIL MEDIA NETWORKS MEET THE NEEDS OF TODAY’S CONVENIENCE CULTURE

National Retail Solutions (NRS), the operator of a leading USA point of sale (POS) network and payment processing service for independent retailers, announces its state-of-the-art digital-out-of-home network, NRS Digital Media. The program offers the next generation of retail media and the only dedicated network for independent store customers. The NRS Digital Media network allows brands to reach consumers throughout the USA by running customer-facing ads at POS in over 17,000 convenience, grocery, liquor, tobacco and hardware stores, plus gas station c-stores. This is possible because NRS ranks #1 as the largest c-store network in the country.

Digital Out-of-Home advertising continues to be on the rise. Its benefits include brand loyalty, customer retention, sales lift and ease of campaign activation. NRS Digital Media is the only company that engages customers at the point of purchase with advertisements at the point of purchase, while capturing targeted, daily point of sale statistics and data. That is why the NRS Digital Media network is the leading point of sale media platform offering CPG brands unique reach into the independent retail niche with insights into real-time point of sale data. CPG advertising partners include brands such as: General Mills, Gatorade, Entenmann’s, Diageo, Smirnoff, Rockstar, Bud Light and Budweiser, as well as e-commerce businesses such as Amazon.

Other advertising partners include telecommunications companies such as T-Mobile, Metro and Sprint; finance and tech companies such as Chase, Visa and American Express; as well as ads for health companies and government agencies.

Here is how it works: first, the NRS Digital Media network identifies the network of stores that carry the selected products; they then target the ads to purchase level; at purchase, they scan data to analyze the millions of transactions; and finally, they can analyze, test and control categories such as brand, flavor and package size efficacy.

While other companies may provide retail media networks, NRS Digital Media is the only prominent network within the convenience store arena. The rise of convenience culture is due to many factors, including urbanization, longer work hours, faster paced lifestyles and stresses added by the pandemic.

NRS Digital Media offers static, animated and video ad opportunities at the over 17,000 outlets they service. Ads strategically appear in rotation, facing customers on the POS, at the point of purchase. This media can be used to advertise candy, chips, tobacco, lottery, grocery and refrigerated items, and more. NRS Digital Media reaches a diverse market of multicultural communities across the USA. NRS Digital Media offers the perfect delivery for advertisements. It operates in a small and fast-paced environment, which ensures immediacy, flexibility and compliance. The ads are highly effective.

Upon walking through the door, sleek, bright, high-definition customer-facing screens attract consumers’ attention, keep that attention throughout the customer’s journey, and then directly influence the path to purchase at the checkout counter, where the items being promoted are only an arm’s length away.

In recent years, convenience culture has been on the rise. 2021 data shows that 50% of millennial and gen z consumers consider themselves heavy convenience store shoppers. The data for convenience culture backs up that claim. In general, consumers spend an average of 1 minute at checkout, and over 45% of consumers spend just 3 minutes in the store, with 65% consuming what they buy immediately. Once in store, basket sizes continue to increase, with c-stores experiencing an increase of 10% in customer visits, and 20% in total sales. Staggeringly, gas station convenience stores see more than $242 billion are spent annually on non-fuel purchases. With so many consumers today reliant upon convenience on-the-go, NRS Digital Media is the perfect brand-to-consumer advertising outlet for reaching today’s convenience culture shopper.

“We are continually developing the technology behind our Digital Media platform to help independent retailers to grow their businesses, and CPG and manufacturers to cut through the ‘adverclutter’ to effectively promote and sell to targeted consumers,” said Elie Y. Katz, founder and CEO of NRS. “NRS makes it a priority to provide companies with innovative and success-proven ways to reach their market.”

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To learn more about the NRS Digital Media network, go to nrsdigitalmedia. com.

ABOUT NATIONAL RETAIL SOLUTIONS (NRS): National Retail Solutions operates a point-of-sale (POS) terminal-based platform and digital payment processing service for independent retailers and bodega owners nationwide. Retailers utilize NRS offerings to process transactions and manage operations more effectively. Advertisers access the terminal’s digital display network to reach these retailers’ massive, predominantly urban customer bases. Consumer packaged goods (CPG) suppliers leverage the NRS platform to provision promotions, coupons and special offers to independent retailers. NRS is a subsidiary of IDT Corporation (NYSE: IDT).

NRS Digital Media network identifies the network of stores that carry the selected products; they then target the ads to purchase level ABOUT IDT CORPORATION: IDT Corporation (NYSE: IDT) is a global provider of fintech, cloud and traditional communications services. We make it easy for families to communicate and support each other across international borders. We also enable businesses to transact and communicate with their customers with enhanced intelligence and insight.

Our BOSS Money branded international remittance service and BOSS Revolution branded international calling service make sending money and speaking with friends and family around the world convenient and reliable. National Retail Solutions’ (NRS) point-of-sale retail network enables independent retailers to operate and process transactions more effectively while providing advertisers and consumer marketers with unprecedented reach into underserved consumer markets. net2phone’s unified communications as a service solution provides businesses with intelligently integrated cloud communications and collaboration tools across channels and devices. Our IDT Carrier Services and IDT Express wholesale offerings enable communications companies to provision and manage international voice and SMS services.

May Issue 2022 v Food & Beverage Magazine | Page 30

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BASH 2022 PROVES THAT EVEN CRAWFISH ARE BIGGER AND BETTER IN TEXAS

By Anthony Lane

From January until July, crawfish season kicks-off in the state of Texas. Crawfish are small crustaceans that live in freshwater and are similar in flavor to shrimp and lobster. Boiled crawfish is a cuisine that is extremely popular in southern states, especially Louisiana and Texas.

Since the inception of the Big Crawfish Bash in 2014, teams from local restaurants and passionate crawfish boilers from all around have come together in a cook-off to compete for bragging rights, a cash prize, and the title of “The Best Boil”.

In 2017, the Big Crawfish Bash set the Guinness World Record for the largest serving of crawfish in eight-hours with a total of 58,083.98 pounds. Across the entirety of the event, they ended up serving over 65,000 pounds.

Fast forward to 2022, the Big Crawfish Bash has no plans of slowing down. Since the inception of the event in 2014, teams from local restaurants and passionate crawfish boilers from all around have come together in a cook-off to compete for bragging rights, a cash prize, and the title of “The Best Boil”.

This year’s event took place on April 2nd and had well over 10,000+ attendees. The event includes all-you-can-eat crawfish, vendor booths, kid-zone, sponsors area, live music, and more.

The Big Crawfish Bash isn’t only for the enjoyment, the proceeds of the event have allowed them to donate well over $500,000 to various nonprofit organizations and community organizations. Camp Hope, the event’s main beneficiary, focuses on benefiting Veterans of the United States Armed Forces.

Overall, the Big Crawfish Bash is certainly worth the trip to Texas to the in the experience and the sponsorships are put to great use.

If you are interested in attending or being an event sponsor, visit www.bigasscrawfishbash.com

Page 31 | Food & Beverage Magazine v May Issue 2022

Supermodel Alessandra Ambrosio Celebrates Coachella Weekend with Matua Wine at Rolling Stone Live in Palm Springs

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Rolling Stone Live was an immersive activation and pool party presented by Meta, Resorts World Las Vegas and Matua Wine.

The exclusive bash that took over the ARRIVE hotel grounds in Palm Springs, CA on April 16th during Coachella Weekend 1.

Live performances took place by Grace McKagan, BLXST and Carwash, James Hype and perennial festival headliner Gryffin.

Plus special guest DJ sets by Denise Love Hewett and Tolula Adeyemi.

The festival experience included a Matua Wine chill zone and beauty bar featuring facial glitter and rhinestones and hair braiding, a pop up wine bar and VIP Matua branded cabana poolside. Talent attendees throughout the day that chilled off with Matua and engaged in the beauty services included Ashley Haas, Scheana Shay, Abby Champion, Alexis Ren, Taryn Manning, Hannah Stocking, Natalie Alyn Lind, Marta Pozzan, Annd DePalma, and many more.

Supermodel Alessandra Ambrosio enjoyed refreshing glasses of Matua Wine Sauvignon Blanc while spending the afternoon in their VIP Cabana with friends, celebrating festival weekend at the Rolling Stone Live event.

Matua Wine was Founded in 1974 by the Spence brothers, Bill and Ross, Matua was the first to produce Sauvignon Blanc in New Zealand. Matua’s pioneering spirit revolutionized the New Zealand wine industry, and New Zealand Sauvignon Blanc is now a global phenomenon. Matua also developed its own Chill Check which uses thermographic label technology to show when Matua is chilled to perfection – an industry first within the wine category.

Fast forward to today, Matua and summer are perfect partners, and the brand cherishes the ritual of enjoying a refreshing glass of wine in the sun.

“There’s nothing quite like taking the time to relax, setting up a bottle of crisp Matua in a bucket of ice and pouring yourself a cold glass.” - Matua Brand Team For more information, visit https://www.matua.co.nz/ Photo Credit: Shutterstock

“There’s nothing quite like taking the time to relax, setting up a bottle of crisp Matua in a bucket of ice and pouring yourself a cold glass.” - Matua Brand Team May Issue 2022 v Food & Beverage Magazine | Page 32

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Kendall Jenner hosts “Magic Hour with 818 Tequila” at Mama Shelter Rooftop in Los Angeles

Kendall Jenner kicked off festival weekend with an event at Mama Shelter rooftop in Hollywood for her award-winning 818 Tequila, on Wednesday, April 13th.

Jenner and her guests sipped on the hand-crafted spirit, with a specialty cocktail menu for guests curated special for the evening.

Food items featured included salmon and red pepper egg rolls with carrot and red pepper emulsion.

Party attendees enjoyed beats by Grammy nominated Mayer Hawthorne at the stunning rooftop gathering, located on Selma Ave in Los Angeles.

Mama Shelter LA is not just a hotel, but an open sanctuary for all to gather, a place that celebrates and reflects the vibrant energy of this thrumming city. Located in Hollywood, only steps from everything that makes this city’s heartbeat, Mama Shelter encompasses the essence of LA. In a city rich with rock ‘n’ roll history, Mama Shelter is blocks away from the Hollywood Bowl, the Wiltern, and the Palladium, each one a venue for LA’s best music. No matter what you desire, a new tattoo, vintage record shops, a late-night burrito, MAMA is in the midst of it. Originating out of Paris, Mama Shelter continues its journey in Los Angeles. Co-founder Benjamin Trigano saw a sister City of Lights, and immediately knew MAMA could have a home.

818 Tequila, Founded by Kendall Jenner, is an awardwinning, hand-crafted tequila brand committed to uplifting the women and men who make it. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery.

818 Tequila, Founded by Kendall Jenner, is an award-winning, handcrafted tequila brand committed to uplifting the women and men who make it. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won 16 blind tasting awards across six major industry competitions. Sustainably produced from one hundred percent Weber Blue agaves, 818 Tequila features three variations: Blanco, Reposado and Añejo.

Photo Courtesy of Mama Shelter

Page 33 | Food & Beverage Magazine v May Issue 2022

Photo Credit Nick Weisner @nwiesner

Zoe McLellan

I’m a big fan of a great glass of red wine and a delicious bowl of pasta made from scratch.

May Issue 2022 v Food & Beverage Magazine | Page 34

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By Meghan Read, Managing Director of drinks design specialist agency Denomination

Page 35 | Food & Beverage Magazine v May Issue 2022

For as long as we have been fermenting grapes and blending spices, food and wine have brought out the best in one another. There is nothing like finding the perfect wine to complement and heighten a meal.

From the richness of a well-aged cheese to the bright acidity of fresh citrus, each ingredient interacts with wine in its own unique way, magnifying subtle nuances within the glass to open up new depths of flavor and texture.

There is a wonderful sense of pride that comes from selecting the perfect bottle to share with loved ones over a dinner party. But what if you want to provide a non-alcoholic option? Can you still enjoy the full wine-pairing experience, without the need for alcohol?

It was this question which inspired the Miller Family Wine Company to align with renowned chef Cat Cora to launch ‘Hand on Heart’: a new line of premium nonalcoholic wines, crafted with food in mind.

A FLAVOR PROFILE CRAFTED FOR THE DINNER TABLE For a long time, non-alcoholic wine has not had a place at the table. Despite a growing desire among wine drinkers to reduce their alcohol intake, the selection of non-alcoholic alternatives has historically been quite limited.

The few no-alcohol wine options which are available are generally perceived as overly processed and lacking the depth and character of their full-strength counterparts.

This is where Hand on Heart flips the script. The line consists of three varietals Cabernet Sauvignon, Chardonnay and Rosé. Each is skillfully crafted by the Miller Family’s winemaking team using the same techniques used for their premium, full-strength wines, with the alcohol gently removed. The result is a line of nonalcoholic wines with all the complexity and unique varietal characteristics wanted at the dinner table, with none of the alcohol.

But how do you get customers – many of whom have been disappointed by non-alcoholic wine in the past – to recognize that what is inside these particular bottles will not only taste good, but have been created to complement their meal?

It must shine through in the brand identity and bottle design.

For starters, each bottle of Hand on Heart features expert tasting notes from the winemaker, advising what it is best served with, whether it’s at a summertime picnic or grilling with friends. Chef Cat Cora also uses her social media platforms to promote the wines alongside various dishes to try at home.

A COMMITMENT TO QUALITY, WRITTEN IN DESIGN The joy of sharing a beautiful bottle of wine can be as much about the visual experience as the liquid within. In developing the brand identity and packaging for Hand on Heart, we were determined to bring the same level of skillful artistry to our design as what had gone into the wines.

The non-alcoholic wine category is currently saturated with packaging which suggests a sacrifice in quality. Loud “0% alcohol” call-outs and “wine-light” messaging give the sense of something compromised.

We wanted to break this mold. We approached the pack design using the same strategic lens as we would to create a fullstrength, premium wine brand. Instead of overwhelming the space with proclamations about diets, we wanted to signal that there is a premium drink inside.

It was very much inspired by the idea that any of the bottles could be placed on the dinner table and look the part alongside the fullstrength wines. The foil-stamped icon of the heart in hand stands out in an arresting sculptural emboss, offset against the clean background of the textural, off-white label. Much like a crisp, white tablecloth.

The name Hand on Heart was inspired by the winemaker’s commitment to the winemaking process and dedicated craftsmanship that goes into creating each varietal. That guarantee is stated in delicate text along the neck of each bottle: “full of heart, not alcohol”.

Each of these elements is brought together with care and intention to tell the story of an elegant, characterful wine. They are designed to assure anyone considering Hand on Heart that this is a non-alcoholic wine that requires no sacrifices when enjoying the age-old ritual of having a drink with a meal and friends.

May Issue 2022 v Food & Beverage Magazine | Page 36

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CINCO DE MAYO COCKTAIL RECIPE

BANG BANG DAIQUIRI” C U RAT E D BY POTENT P O U R S E XC L USIVELY FOR P RÓ S P E RO TEQU I L A 2 oz Prospero Anejo Tequila 1 oz Fresh Golden Beet Pineapple Juice 0.5 oz Oleo Saccharum (Lime Only) 0.5 oz Fresh Lime Juice 3 Dashes Orange Bitters

Page 37 | Food & Beverage Magazine v May Issue 2022

The restaurant of the future has already arrived You know your business.

Demand for convenience and digital engagement is on the rise.

Internet of Things (IoT) kitchen sensors

Smart shelves for inventory management

Automated operations for efficiency

Tabletop ordering

Conversational AI and digital menu boards

Intelligent POS systems

Digital signage for data-driven marketing and promotions Interactive self-service kiosks

Intel is helping move the industry forward with innovative technologies.

Restaurant operators like you are using the latest intelligent solutions to serve up better customer experiences while supporting staff, lowering operational costs, and helping meet food safety and quality standards.

Intel is reimagining customer engagement in the industry by sharing deep experience, offering a broad portfolio of innovative hospitality technology solutions, and working with a global ecosystem of partners to deliver results.

See us at the National Restaurant Association Show in Chicago Get a hands-on experience with future-forward restaurant technology with Chicago Bar Shop and our ecosystem partners.

Visit booth #643

Learn more at intel.com/hospitality. © Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.

May Issue 2022 v Food & Beverage Magazine | Page 38

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is Solidifying Its Presence in the Las Vegas Culinary Scene

Page 39 | Food & Beverage Magazine v May Issue 2022

After launching a 4-year project in 2020 for the promotion of 6 food & agricultural industries of the Aegean region of Turkey, Turkish Tastes is expanding its presence in the Las Vegas Culinary scene. Partnering with Harrah College of Hospitality at UNLV and Nevada Restaurant Association, the organization has held a set of several cooking demonstrations and tasting events.

One of the 2021 highlights was the first annual Turkish Tastes Culinary Competition, where top chefs from the Vegas strip casinos, chefs/owners of catering companies battled for the title “Top Turkish Tastes Chef of Las Vegas”. The competition was an absolute feast for the eyes and tastebuds. In addition to the chef contestants, the list of the VIP guests were the VP of Food and Beverage Operations, The Cosmopolitan Hotel, National Account Managers from numerous vendors of Las Vegas, along with executives from UNLV, Harrah College of Hospitality.

In March 2022, the second annual Turkish Taste competition was held at UNLV Harrah College of Hospitality’s kitchen. Judges of this years’ event included celebrity chef Rick Moonen, Luciano Pellegrini, Michelle Vietmeier, and Lucio Arancibia.

THE COMPETITION WAS AN ABSOLUTE FEAST FOR THE EYES AND TASTEBUDS.

SIX CHEFS CHALLENGED ONE ANOTHER TO CLAIM TOP TURKISH CHEF OF LAS VEGAS. THIS YEAR’S WINNERS WERE: 1st Place Winner – Gonzalo Garzo (Executive Room Chef/Chef de Cuisine, Palms Hotel.

2nd Place Winner – Oliver Culio Brown (Cook, The Henry’s, The Cosmopolitan Hotel) 3rd Place Winner – Noe Banuelos (Executive Chef, Agave Bar & Grill at Resorts World) While the winners’ prizes were $1,500, $1,000, and $750 respectively, all chef contestants received certificates of participation, a master cook’s knife, and specialty Turkish food items.

VIP GUESTS FOR THE 2022 CULINARY COMPETITION INCLUDED: Stowe Shoemaker (Dean of Harrah College of Hospitality at UNLV), Katherine Jacobi (President of Nevada Restaurant Association), Kazim Gurel and Ata Ozdemir (Board Members of Aegean Exporters Association), and major distributors serving the Las Vegas valley.

BONUS See the winning recipe from Chef Gonzalo Garzo: Grilled Mediterranean Branzino served with dried Turkish fruits, red lentil succotash. (Click here to see the video on YouTube.)

All recipes can be found on Turkish Tastes YouTube Channel. (Click here to watch the list) Turkish Tastes is looking forward to next year’s 3rd annual Turkish Taste Culinary Competition turning the concept into a tradition.

May Issue 2022 v Food & Beverage Magazine | Page 40

COMPETITION INGREDIENTS: Protein: Mediterranean Sea Bass (Branzino) (Supplied by Aegean Fisheries and Animal Products Exporters’ Association) Herbs and Spices: Oregano and or Bay (Laurel) Leaves (Supplied by Aegean Furniture, Paper and Forest Products Exporters’ Association) Fruits: Dried Figs and Dried Apricots (Supplied by Aegean Dried Fruit Products Exporters’ Association) Processed Vegetables: Roasted Eggplant and Roasted Red Pepper (Supplied by Aegean Fresh & Processed Fruit and Vegetable Exporters’ Association) Olives and Olive Oil (Supplied by Aegean Olive and Olive Oil Exporters’ Association) Prepared Sauces: Tomato Sauce and or Tomato Paste (Supplied by Aegean Fresh & Processed Fruit and Vegetable Exporters’ Association)

YOU ARE INVITED!

Grains: Bulgur and or Green & Red Lentils (Supplied by Aegean Cereal, Pulse, Oil Seeds and Products Exporters' Association)

Page 41 | Food & Beverage Magazine v May Issue 2022

Turkish Tastes next event is the Epicurean Affair, hosted by Nevada Restaurant Association.

The evening promises to be an entertaining evening enjoying gourmet food and beverages from dozens of top Las Vegas restaurants. All are welcome!

Turkish Tastes will present a booth full of delicacies.

Come and enjoy the bountiful foods of Turkey on May 12th, 5-10pm at the Red Rock Casino and Hotel.

Looking forward to seeing you at the Epicurean event.

May Issue 2022 v Food & Beverage Magazine | Page 42

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Learn More *Compared to Leading Conventional and Plant-Based Competitors Page 43 | Food & Beverage Magazine v May Issue 2022

“YOUR DIET IS A BANK ACCOUNT. GOOD FOOD CHOICES ARE GOOD INVESTMENTS.” Bethenny Frankel,

May Issue 2022 v Food & Beverage Magazine | Page 44

.")/0$+ “It was vital that this hotel didn’t take itself too seriously,” said Andrea Sheehan, Founding Principle and Art Director at DDA.

Photo Credit: Jason Jackson

Page 45 | Food & Beverage Magazine v May Issue 2022

HOTEL ZIGGY OPENS IN THE HEART OF LA'S SUNSET STRIP A tribute to the rebellious spirit of the West Hollywood music scene, Hotel Ziggy pushes boundaries and celebrates differences

In a destination where luxury, glamour and celebrity reign, a rebellious new neighbor has taken up residence in the heart of the Sunset Strip. The new Hotel Ziggy embraces differences and challenges conformity as a place that encourages guests and locals to come hang out and “just be who you are.” The unpretentious design influenced by grit and rock ‘n’ roll features a modern counter-culture spin. Located next to Mondrian Los Angeles, Hotel Ziggy is the last standing rebel on the block.

Fusing cocktail lounge, pizza joint, music venue and lobby, Hotel Ziggy invites hotel guests to check-in at a sociable and engaging bar lined with hundreds of vinyl albums. A record player behind the front desk fills the communal space with music spanning every progressive genre. A retractable glass garage door partitions one end of the lobby, creating a versatile music venue called “Backbeat,” which supports local musicians and invites them to come and share their sound in a new space to rise above the noise. Hotel Ziggy boasts the largest saltwater pool in West Hollywood, which is another platform to democratize music with live sets performed by up-and-coming DJs. Layers of decoupaged walls and ceilings celebrate musicians of past and present. A collection of memorabilia includes framed legal documents highlighting decades of lawsuits between musicians, producers and streamers with the intent of asking the controversial question, “Who really owns the music?” Hotel Ziggy’s goal is to trigger lively conversations and in doing so, connect people. Its position is clear for all to hear: “Free the music!”

“We created Ziggy to provoke stimulating and meaningful conversations with the intent to spark curiosity and playfully challenge perspectives. What better location than the Sunset Strip to celebrate the rebellious spirit of norm-breaking musicians who have changed how we live?” said Jon Bortz, Chief Hotel Imagineer at Pebblebrook Hotels. “Hotel Ziggy is located right down the street from the former sites of two world-famous music destinations: Tower Records and House of Blues. As these and other icons are now gone, a legacy here needs to be remembered. We push boundaries with our hotels, and we certainly did that with Ziggy.”

Conceptualized by the international award-winning design team of Dawson Design Associates (DDA), every element of the space is designed to honor and support the rebellious and independent attitude of musicians’ fight to be heard.

Powerful street murals wrap the front exterior of the building, the courtyard surrounding the pool, and the main lobby spaces, together expressing the vitality and rebelliousness of the music scene. A comfortable and informal mix of modern and vintage furniture sits on top of rustic hardwood floors and worn oriental area rugs, creating a space designed to chill.

“It was vital that this hotel didn’t take itself too seriously,” said Andrea Sheehan, Founding Principle and Art Director at DDA. “We kept things simple so the art could speak for itself. We stripped away all previous attempts to make this quirky building look modern. Instead, we exposed its blemishes and embraced the awkward structure for what it was – authentic, just like our guests and the musicians we are celebrating.”

“We created Ziggy to provoke stimulating and meaningful conversations with the intent to spark curiosity and playfully challenge perspectives. What better location than the Sunset Strip to celebrate the rebellious spirit of norm-breaking musicians who have changed how we live?”

In alignment with its “free the music” mantra, Hotel Ziggy offers guests access to a Shred Shed that includes electric and acoustic guitars, amps, records, record players, Walkmans and backpacks to use while finding inspiration in LA or sharing creativity with others. All are welcome to borrow, experiment, and share in the “free the music” movement.

In the playful spirit of LA’s first iconic record store and precursor to the original Tower Records, Licorice Pizza, a casual dining concept named “B-side Pizza” fronts Sunset Boulevard. The pizza joint harkens back to mid-century carhops with an old school pick-up window that allows locals to order to-go with concierge service and style. A custom neon-wrapped 9-inch vinyl album solidifies the retro theme.

Hotel Ziggy is available to book now with rates from $299 per night. For more information, visit www.hotelziggy.com or follow @hotelziggy on Instagram and Twitter.

May Issue 2022 v Food & Beverage Magazine | Page 46

Photo Credit: Jason Jackson

ABOUT DAWSON DESIGN ASSOCIATES, INC. Established in Seattle, Washington in 1987 by Andrea Dawson Sheehan, Dawson Design Associates is a full-service interior design and interior architecture firm specializing in renovations, repositionings and new construction in the hospitality industry.

DDA’s mission is to design hotels that are recognized for their creative and distinctive styles and proven by their success and profitability. The firm is consistently ranked amongst the top design firms in the world and maintains a constantly growing list of awards and international press. For additional information, please visit www.dawsondesignassociates.com.

“...every element of the space is designed to honor and support the rebellious and independent attitude of musicians’ fight to be heard...”

Page 47 | Food & Beverage Magazine v May Issue 2022

ABOUT SPRINGBOARD HOSPITALITY For more than 30 years, Springboard Hospitality, previously known as OLS Hotels & Resorts, has transformed people, properties, and communities as a leader in the hospitality industry managing and developing innovative boutique and branded properties throughout the U.S. With dual offices in Honolulu and Los Angeles, Springboard operates more than 38 properties across 10 states. Led by technology entrepreneur Ben Rafter, Springboard specializes in using analytics and technology with its Hospitality Intelligence (H.I.) to ensure properties are optimizing return on investment. The company offers a full spectrum of hotel services with expertise in creative management, marketing, sales, revenue management, food and beverage and more. The Springboard Hospitality team is committed to going above and beyond with high-touch, personalized service in every aspect of its operations, from its interactions with guests to its relationships with owners.

For more information, visit www.springboardhospitality.com.

ABOUT PEBBLEBROOK HOTEL TRUST Pebblebrook Hotel Trust (NYSE: PEB) is a publicly traded real estate investment trust (“REIT”) and the largest owner of urban and resort lifestyle hotels in the United States. The Company owns 53 hotels, totaling approximately 13,200 guest rooms across 15 urban and resort markets. For more information, visit www. pebblebrookhotels.com and follow @PebblebrookPEB.

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CYNTHIA BAILEY HIT EXPO WEST

WITH CANDY POP AND COOKIE POP TO LAUNCH NEWEST FLAVOR NUTTER BUTTER AND MORE Real Housewives of Atlanta and Celebrity Big Brother star, Cynthia Bailey, made a special appearance on Friday, March 11th at the Cookie Pop and Candy Pop exhibit booth at EXPO WEST 2022, the largest food and beverage consumer products trade show held annually each year at Anaheim Convention Center in California. Candy Pop and Cookie Pop also continued to highlight their partnership with the Ryan Seacrest Foundation, in which a portion of all proceeds benefit their network of Children’s Hospitals nationwide. Cynthia was joined by filmmaker Bobby Kennedy III and Actress/ personality Ali Landry. Bobby Kennedy III surprised show-goers dressed as the Cookie Pop Gingerbread Man mascot, as he walked the isles giving out their latest flavors and special edition Cookie Pop Iced Gingerbread flavor.

Cynthia Bailey spent a few hours at the booth greeting show attendees, signing autographs, helping give out popcorn bag samples and posing for photos and selfies with guests and fans, with the help of her friend and style personality Derek Warburton. Cynthia was all smiles and in great spirits as she enjoyed tasting the new flavors from her favorite popcorn treat, Cookie Pop and Candy Pop. On the Cookie Pop front, flavors such as the all new Cookie Pop Popcorn Nutter Butter® made with real Nutter Butter® cookie pieces which debuted in the 5.25 oz bag, Cookie Pop Popcorn OREO® made with real OREO® cookie pieces, and Cookie Pop CHIPS AHOY® made with real CHIPS AHOY!® cookie pieces. For Candy Pop, exciting flavors included the recently debuted Candy Pop Popcorn SOUR PATCH KIDS® made with SOUR PATCH KIDS® Bitz which has become one of their latest best-sellers and in-demand product flavors, the latest collaboration with Mondelez Candy Company. PLUS, favorites Candy Pop Popcorn TWIX® made with TWIX® candy pieces, Candy Pop Popcorn SNICKERS® made with SNICKERS® Pieces, Candy Pop Popcorn M&M’s® Minis made with M&M’s® Minis candy and Candy Pop Popcorn BUTTERFINGER® made with real BUTTERFINGER® candy, plus special edition flavors for Halloween and the Holiday 2022 season, Cookie Pop Popcorn OREO® Halloween edition featuring orange drizzle, Cookie Pop Popcorn Iced Gingerbread and Candy Pop Popcorn Peppermint Hot Chocolate. Cookie Pop and Candy Pop are sold at retailers such as Kroger, ShopRite, Publix, Sam’s Club, Walmart, Stater Bros, Ralphs, and many more, as well as www.cookiepopcandypop.com.

Photo Credit Startraksphoto.com Michael Simon

ABOUT COOKIE POP:

ABOUT CANDY POP:

SNAX-Sational Brands Group premiere popcorn brand, Cookie Pop, is composed of the popular Cookie Pop varieties such as Cookie Pop with OREO®, Cookie Pop made with CHIPS AHOY!®, and newest flavors, Cookie Pop made with Nutter Butter® and proprietary original holiday flavors Cookie Pop Iced Gingerbread. Cookie Pop is the leader in the industry as a sweet & savory pioneer, combining delicious signature cookie coatings with low-sodium, non-GMO corn, at only 150 calories per serving. The combination has become the goto snacking item at both Hollywood premieres and at-home movie watching. Additionally, a portion of all proceeds are donated to official charity partner Ryan Seacrest Foundation.

SNAX-Sational Brands Group premiere popcorn brands, Candy Pop, featuring flavors Candy Pop made with BUTTERFINGER®, Candy Pop made with TWIX®, Candy Pop made with SNICKERS®, Candy Pop made with M&M’s® Minis, and their latest flavor, Candy Pop made with SOUR PATCH KIDS®, among others, and the recently debuted proprietary original holiday flavor, Candy Pop Peppermint Hot Chocolate. Candy Pop is the leader in the industry as a sweet & savory pioneer, combining delicious signature candy flavors with low-sodium, nonGMO corn, at only 150 calories per serving. The combination has become the go-to snacking item at both Hollywood premieres and at-home movie watching.

Candy Pop made with SOUR PATCH KIDS® features real Sour Patch Kids bitz.

Additionally, a portion of all proceeds are donated to official charity partner Ryan Seacrest Foundation.

Visit Candy Pop and Cookie Pop at the Sweets & Snacks Show in Chicago, May 24-26, 2022. Featuring a show-stopping activation and buyer after-party at VU Rooftop in Chicago, inquire for attendance info. Follow @CookiePop_CandyPop #CookiePop #CandyPop on social media and visit online http://www.cookiepopcandypop.com

Page 49 | Food & Beverage Magazine v May Issue 2022

May Issue 2022 v Food & Beverage Magazine | Page 50

=#$/(, >80;<80;( Coachella Weekend Highlight:

ROLLING STONE LIVE FEATURING

Food & Beverage Brands such as CÎROC CORE FOODS, REIGN ENERGY, TRACTOR BEVERAGE AND MORE FOR THE ULTIMATE F&B EXPERIENCE PLUS RESORTS WORLD LAS VEGAS AS HOSPITALITY PARTNER The Rolling Stone Live! hotel takeover in Palm Springs was the ultimate party destination, with refreshing offerings for guests highlighting some of the hottest brands trending in the food & beverage world.

CÎROC Vodka Spritz canned cocktails were featured, their newest beverage focus, a curated Madre Restaurant & Mezcaleria sampling station providing refreshing poolside mezcal cocktails, water hydration courtesy of an ORIGIN™ water sampling station, a nutrition bar sampling station by Core Foods, Reign Energy Drinks, Candy Pop Popcorn featuring flavors Sour Patch Kids, M&Ms Minis Twix and Snickers, and Tractor Beverage Co. Guests such as Ashley Greene, Alexis Ren, Hannah Stocking, Darren Barnet, Sarunas Jackson, KeithPowers, Patrick Schwarzenegger, Abby Champion, Riverdale’s Drew Tanner and Hart Denton, Marta Pozzan, Ashley Smith, Natalie Alyn Lind, Courtney Dietz, Andrew Matarazzo, Vas Morgan, Kai Caster, Taryn Manning, Ashley Haas, Anna DePalma, Dom Zeglaitis, Love Is Blind’s Nick Thompson and Danielle Ruille, Emily Tanner, Diamond White, Kelsey Caesar, Vanderpump’s Scheana and Brock Davies, and many more were scene at the exclusive bash that took over the ARRIVE hotel grounds in Palm Springs, CA. Live performances took place by Grace McKagan, BLXST and Carwash, James Hype and perennial festival headliner Gryffin.

Plus special guest DJ sets by Denise Love Hewett and Tolula Adeyemi.

Rolling Stone partnered with Meta yet again to bring its successful Creator House activation to the desert valley.

Resorts World Las Vegas and Zouk Group served as hotel and nightlife partners for the 2022 iteration of Rolling Stone Live, the newest Las Vegas hospitality destination, with VIP poolside cabanas and a sea of neon trucker hats flooding guests as they danced the day away at the pool party extravaganza. Visit www.resortsworldlv.com to experience the hotel and resort and see their upcoming programming. Their incredible dayclub AYU and their top nightlife destination ZOUK are unmatched in experience, and brought their brands to the Rolling Stone Live party for some Vegas flavor.

Page 51 | Food & Beverage Magazine v May Issue 2022

May Issue 2022 v Food & Beverage Magazine | Page 52

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Page 53 | Food & Beverage Magazine v May Issue 2022

ARTHA WELLNESS SANCTUARY PARTNERS WITH DAH! INDIA-STYLE YOGURT FOR FIRST EVER HOLI FESTIVAL CELEBRATION Arthafest, the first annual Holi Festival celebration and ‘Throwing of Color,’ presented by Artha Wellness Sanctuary was held in Burbank at DeBell Gardens on March 19th, 2022, in honor of the traditional Indian holiday, HOLI, in partnership with DAH! yogurt, and presented by El Cristiano tequila, Sunny vodka, Essentia water and Chiki Chiki Boom Boom.

Guests such as notable Indian actresses Preity Zinta and Chandrika Ravi, influencer Madi B Webb, Vanderpump Rules’ Star Raquel Leviss, actor Jason Blair, music artist Diamond White, Aitiana, Latin Artist Alexia and more, along with 350 guests including Artha members, influencers, wellness enthusiasts and friends of Artha, celebrated HOLI. HOLI celebrates the arrival of Spring, the end of Winter, the blossoming of Love. In the true spirit of HOLI, it was an all day festival filled with music, dancing, a gathering of friends, delicious food and endless throwing of colors, as well as the traditional tea ceremony and an afternoon sound bath led by Artha Meditation Experts. Guests were treated to celebratory HOLI dance numbers by an incredible Indian Dance Troupe and Dhol drummer, and DJ music keeping the crowd festive all day and night with soulful deep beats by DJ Kitten plus sets by Vika Shevi, Casey Kiss, Oliver Marshak, and Visual Giant. The festival was hosted by Artha Founders Priyanka and Karan Khanna, and El Cristiano Tequila Founders, Karan Khanna and Nitin Khanna.

ARTHA is a by invitation, members wellness sanctuary founded by Priyanka Khanna and chief yoga instructor Aree Khodai, offering comprehensive holistic rejuvenation and healing therapies to renew your mind, body and soul. Signature offerings include Yoga and Meditation classes, Massage, Float tank therapy, Cryotherapy, Cryo facials, Endermologie, T-Shock therapy, Infrared Sauna, and more. Their flagship West Hollywood location is located on Sunset Blvd. and their newest Studio City location will open later this summer. www.artha.la

ARTHA is a by invitation, members wellness sanctuary founded by Priyanka Khanna and chief yoga instructor Aree Khodai, offering comprehensive holistic rejuvenation and healing therapies to renew your mind, body and soul.

Food such as delicious Tandoori BBQ by Bollywood Bites, freshly grilled street tacos, brick oven pizza, and the Indiainspired and India-style owned slow-cultured award winning yogurt brand DAH! (Da-hee) served attendees their signature award-winning Alphonso Mango Lassi smoothies adorned with edible colorful flowers, Lassi yogurt parfaits topped with colorful berries, plant-based almond yogurt cups, and celebratory HOLI rainbow cakes topped in Alphonso Mango Lassi and berries. Co-Founder Ajeet Burns also attended the festival and DAH! Ambassadors passed around Lassi smoothie shots during the event.(www.dahlicious.com) Arthfest Holi Festival attendees also enjoyed cocktails featuring new ultra premium tequila brand El Cristiano, which is created from the finest blue aged agave from Jalisco, Mexico (www.El-Christiano.com), along with Sunny Vodka, a corn-sourced, gluten-free and 6x distilled vodka, and hydrated with supercharged, ionized alkaline water Essentia water, overachieving H2O, and Chiki Chiki Boom Boom organic plantbased punch, flavored beverages.

May Issue 2022 v Food & Beverage Magazine | Page 54

PAGE FILLER

Page 55 | Food & Beverage Magazine v May Issue 2022